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Compare Bloomreach and Insider One 
At a Glance
Market Segments
Mid-Market (49.7% of reviews)
Mid-Market (45.5% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
No pricing available
Bloomreach
Star Rating
(733)4.6 out of 5
Market Segments
Mid-Market (49.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansInsider One
Star Rating
(1,290)4.8 out of 5
Market Segments
Mid-Market (45.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Insider OneSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Insider One excels in user experience, with many praising its intuitive interface and ease of use. Users appreciate how quickly they can implement personalization ideas into live campaigns, highlighting the platform's ability to support a wide range of marketing channels.
- According to verified reviews, Bloomreach is recognized for its powerful content management capabilities, making it easier for users to personalize experiences. Reviewers specifically mention the effectiveness of its omnichannel tools and email builder, which streamline email marketing strategies.
- Users say that Insider One's customer support is top-notch, with many noting the company's willingness to adapt and make adjustments based on user feedback. This partnership approach fosters a collaborative environment that enhances the overall user experience.
- Reviewers mention that while Bloomreach offers a high degree of customization, some users face challenges with configuration, which can impact their workflow. Despite this, many still find it a valuable tool for managing complex marketing strategies.
- G2 reviewers highlight that Insider One's integration of AI capabilities significantly enhances its personalization process, allowing for more targeted and effective marketing campaigns. Users appreciate the measurable results that come from these advanced features.
- According to recent feedback, Bloomreach's strengths lie in its comprehensive CRM system and segmentation tools, which help users manage their email marketing effectively. However, some users feel that the setup process could be more streamlined to improve initial experiences.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Insider One
No pricing availableFree Trial
Bloomreach
Free Trial is available
Insider One
Free Trial is available
Ratings
Meets Requirements
8.9
608
9.4
1,161
Ease of Use
8.3
619
9.4
1,174
Ease of Setup
7.8
324
9.0
626
Ease of Admin
8.4
276
9.1
326
Quality of Support
9.2
605
9.6
1,160
Has the product been a good partner in doing business?
9.1
277
9.5
328
Product Direction (% positive)
9.1
583
9.7
1,113
Features by Category
Email Marketing
9.1
364
|
Verified
9.6
513
9.2
343
|
Verified
9.6
492
8.9
336
|
Verified
9.6
495
8.8
317
|
Verified
9.6
436
Online Marketing
7.7
252
|
Verified
Feature Not Available
8.6
315
|
Verified
9.6
532
8.9
341
|
Verified
9.6
547
8.4
315
|
Verified
9.5
536
7.9
208
Feature Not Available
Lead Management
8.8
272
|
Verified
9.5
506
8.5
291
|
Verified
9.5
504
9.2
334
|
Verified
9.6
551
8.2
224
|
Verified
Feature Not Available
8.3
237
|
Verified
9.5
483
8.8
298
|
Verified
9.5
448
8.2
246
|
Verified
9.5
487
8.5
245
|
Verified
9.5
471
Campaign Management
8.3
249
|
Verified
Feature Not Available
7.7
177
Feature Not Available
7.6
185
|
Verified
Feature Not Available
7.1
166
Feature Not Available
Social
7.2
150
Feature Not Available
7.4
154
9.4
442
7.4
169
|
Verified
9.4
453
7.2
154
|
Verified
Feature Not Available
7.6
185
|
Verified
Feature Not Available
Reporting & Analytics
8.6
336
|
Verified
9.4
533
8.4
286
|
Verified
9.4
528
8.2
254
|
Verified
9.4
522
8.2
262
|
Verified
9.4
519
7.1
157
9.1
422
Platform
8.6
250
|
Verified
9.5
530
8.6
229
|
Verified
9.5
278
8.7
258
|
Verified
9.6
508
8.4
200
|
Verified
9.5
445
8.4
218
|
Verified
9.4
450
8.8
247
|
Verified
9.5
491
8.0
186
|
Verified
9.4
431
Agentic AI - Marketing Automation
7.3
20
8.9
25
7.2
20
8.9
25
7.0
19
8.9
25
7.1
18
8.8
25
7.1
18
8.8
25
7.3
20
8.8
24
Integration
8.5
257
|
Verified
9.4
500
8.4
249
|
Verified
9.4
500
7.8
212
|
Verified
9.4
461
Content
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Not enough data
Design
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Not enough data
Platform
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Channels
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.2
83
9.5
582
8.9
82
9.6
601
7.4
68
9.5
545
Templates
7.5
78
9.5
561
8.3
90
9.5
605
8.2
84
9.6
598
Personalization
8.4
85
9.6
590
8.2
82
9.5
577
8.6
80
9.6
587
7.4
67
9.4
521
8.2
80
9.5
571
8.4
80
9.6
573
8.8
91
9.6
598
8.6
81
9.6
586
Multichannel
8.3
83
9.6
590
9.1
91
9.5
526
8.5
85
9.6
588
Administration
9.1
91
9.6
582
8.4
98
9.4
601
8.8
88
9.5
577
8.3
85
9.4
579
Agentic AI - E-Commerce Personalization
8.3
5
8.3
20
8.3
5
8.2
20
Campaigns
9.0
76
Not enough data
9.2
79
Not enough data
9.0
75
Not enough data
9.2
85
Not enough data
9.2
80
Not enough data
Analytics
8.7
85
Not enough data
8.5
80
Not enough data
Optimization
9.2
83
Not enough data
8.9
81
Not enough data
8.6
67
Not enough data
8.6
72
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
55
9.7
602
9.4
54
9.6
582
Targeting
9.2
50
9.6
595
8.9
50
9.6
565
Triggered Content
8.3
36
9.5
503
9.6
55
9.5
500
9.3
48
9.7
554
Personalized Content
8.8
48
9.6
540
8.8
36
9.6
518
8.9
47
9.6
578
Agentic AI - Personalization Engines
Not enough data
8.8
14
Not enough data
8.9
15
Not enough data
9.0
16
Not enough data
8.9
15
Not enough data
8.9
15
Not enough data
9.0
16
Text Messaging
8.8
51
9.6
86
7.4
41
9.4
80
8.4
45
9.5
81
8.0
41
9.4
82
8.4
48
9.4
86
7.6
39
9.4
84
8.9
52
9.5
87
7.6
43
9.4
82
SMS Platform
8.3
56
9.4
85
9.0
53
9.5
86
7.7
42
9.3
80
7.1
35
Feature Not Available
7.7
39
9.3
86
8.5
51
9.3
85
Agentic AI - SMS Marketing
7.1
8
8.9
21
6.9
8
8.8
21
6.9
8
8.7
21
7.3
8
8.8
21
6.9
8
8.8
22
6.5
8
8.6
22
Data Sourcing
8.6
215
|
Verified
9.5
584
|
Verified
8.7
207
|
Verified
9.5
572
|
Verified
Feature Not Available
9.6
379
8.5
206
|
Verified
9.5
601
|
Verified
Intelligence
8.5
218
|
Verified
9.4
607
|
Verified
7.8
177
|
Verified
9.4
577
|
Verified
8.0
180
|
Verified
9.6
568
|
Verified
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
9.5
656
|
Verified
Not enough data
9.5
655
|
Verified
Platform Data
Not enough data
9.4
639
|
Verified
Not enough data
9.4
617
|
Verified
Not enough data
9.3
652
|
Verified
Not enough data
9.3
619
Platform Additional Functionality
Not enough data
9.5
623
|
Verified
Not enough data
9.5
618
|
Verified
Not enough data
9.4
606
Agentic AI - Customer Journey Analytics
Not enough data
8.7
36
Not enough data
8.6
35
Not enough data
8.6
34
Not enough data
8.7
33
Search Setup
8.8
31
9.5
57
8.8
32
9.6
58
9.0
31
9.5
56
8.9
30
9.6
54
Product Discovery
8.6
29
9.7
61
9.0
32
9.6
59
8.9
30
9.5
59
8.8
35
9.6
53
9.0
34
9.7
57
Integration
9.1
32
9.6
61
8.5
28
9.7
55
9.1
30
9.6
57
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
Computing
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Not enough data
Experimental Design
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Not enough data
Analytics
8.3
116
Not enough data
7.5
98
Not enough data
Agentic AI - A/B Testing
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Bot Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.4
51
Not enough data
9.5
55
Not enough data
9.5
51
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.2
50
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
9.6
52
Not enough data
9.5
50
Not enough data
9.5
49
Not enough data
9.3
48
Conversational AI - Conversational Commerce Platforms
6.0
5
8.3
16
Not enough data
8.7
13
Not enough data
8.2
15
Not enough data
Feature Not Available
Not enough data
8.2
14
Platform integration - Conversational Commerce Platforms
Not enough data
8.6
15
Not enough data
8.1
15
Not enough data
Feature Not Available
Not enough data
8.0
14
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Feature Not Available
Not enough data
8.7
13
Agentic AI - Personalization
6.8
10
8.8
33
6.8
10
8.8
32
7.2
10
8.7
32
7.0
10
8.6
31
7.0
10
8.8
32
7.0
10
8.7
33
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.6
39
9.3
625
8.4
48
9.4
697
7.5
34
9.3
558
|
Verified
8.4
41
9.4
603
|
Verified
Campaigns
7.6
37
9.4
581
|
Verified
8.7
42
9.7
700
|
Verified
8.1
39
9.4
487
7.8
32
9.2
487
9.4
42
9.6
574
|
Verified
9.0
42
9.6
660
|
Verified
Engagement
8.4
39
9.6
628
Platform
8.3
35
9.6
676
8.2
35
9.4
627
|
Verified
8.1
34
9.5
548
Agentic AI - Mobile Marketing
Not enough data
9.1
32
Not enough data
9.0
31
Not enough data
9.0
31
Not enough data
9.0
30
Not enough data
9.0
30
Not enough data
9.0
31
Categories
Categories
Shared Categories
Bloomreach and Insider One are categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, SMS Marketing, Mobile Marketing, Customer Data Platform (CDP), Marketing Automation, Personalization, and Personalization Engines
Unique Categories
Bloomreach is categorized as Headless CMS, E-Merchandising, A/B Testing, Push Notification, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Insider One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.1%
Marketing and Advertising
8.6%
Apparel & Fashion
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.7%
Retail
25.8%
Apparel & Fashion
10.1%
Cosmetics
3.9%
Food & Beverages
3.7%
Marketing and Advertising
3.6%
Other
52.8%
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
How effective is the tool at new acquisition and driving traffic to website?
3 Comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 Comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 Comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
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