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Compare Bloomreach and Hygraph 
Featured Products
At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Small-Business (65.9% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
$0.00
Bloomreach
Star Rating
(729)4.6 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansHygraph
Star Rating
(703)4.5 out of 5
Market Segments
Small-Business (65.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bloomreach excels in personalization capabilities, allowing users to tailor content and product recommendations based on real user behavior. This feature is highlighted as incredibly useful, making it a powerful tool for businesses looking to enhance customer engagement.
- Users say that Hygraph stands out for its intuitive interface as a headless CMS, making it easy to manage and build structured content pages. Reviewers appreciate how seamlessly it integrates with existing workflows, particularly for those familiar with development.
- According to verified reviews, Bloomreach has a strong reputation for quality of support, with users noting that the team is responsive and helpful. This level of support can be crucial for businesses that require assistance during implementation and ongoing use.
- Reviewers mention that Hygraph's GraphQL integration is a significant advantage, especially for developers. This feature allows for efficient data handling and makes it easier to connect with older CRM systems, enhancing the overall user experience.
- G2 reviewers highlight that Bloomreach's ease of use is slightly lower than Hygraph's, with some users noting that it can be complex to configure for specific workflows. However, once integrated, users find that the platform offers extensive capabilities that can be leveraged creatively.
- Users report that while Bloomreach has a higher total number of reviews, indicating a broader user base, Hygraph's recent feedback suggests a strong satisfaction level among its smaller business segment, particularly for those seeking a no-code solution that is easy to understand and implement.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Hygraph
Free Developer Plan
$0.00
Enjoy Hygraph's free forever developer plan for personal or small-scale projects.
- Fully Hosted and GraphQL native Headless CMS
- Robust GraphQL Content APIs for read and write access
- Built in Digital Asset Management with Assets Transformation API
Free Trial
Bloomreach
Free Trial is available
Hygraph
Free Trial is available
Ratings
Meets Requirements
8.8
605
8.7
619
Ease of Use
8.3
616
8.7
645
Ease of Setup
7.7
321
8.8
541
Ease of Admin
8.4
275
8.9
316
Quality of Support
9.2
602
8.9
507
Has the product been a good partner in doing business?
9.1
276
9.0
283
Product Direction (% positive)
9.1
580
9.1
609
Features by Category
Email Marketing
9.1
363
|
Verified
Not enough data
9.2
342
|
Verified
Not enough data
8.9
335
|
Verified
Not enough data
8.8
316
|
Verified
Not enough data
Online Marketing
7.7
252
|
Verified
Not enough data
8.6
314
|
Verified
Not enough data
8.9
341
|
Verified
Not enough data
8.4
315
|
Verified
Not enough data
7.9
208
Not enough data
Lead Management
8.8
272
|
Verified
Not enough data
8.5
291
|
Verified
Not enough data
9.2
334
|
Verified
Not enough data
8.2
224
|
Verified
Not enough data
8.3
237
|
Verified
Not enough data
8.8
298
|
Verified
Not enough data
8.2
246
|
Verified
Not enough data
8.5
245
|
Verified
Not enough data
Campaign Management
8.3
249
|
Verified
Not enough data
7.7
177
Not enough data
7.6
185
|
Verified
Not enough data
7.1
166
Not enough data
Social
7.2
150
Not enough data
7.4
154
Not enough data
7.4
169
|
Verified
Not enough data
7.2
154
|
Verified
Not enough data
7.6
185
|
Verified
Not enough data
Reporting & Analytics
8.6
336
|
Verified
Not enough data
8.4
286
|
Verified
Not enough data
8.2
254
|
Verified
Not enough data
8.2
262
|
Verified
Not enough data
7.1
157
Not enough data
Platform
8.6
249
|
Verified
Not enough data
8.6
229
|
Verified
Not enough data
8.7
258
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
8.4
218
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.0
186
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.3
20
Not enough data
7.2
20
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
7.1
18
Not enough data
7.2
19
Not enough data
Integration
8.5
257
|
Verified
Not enough data
8.4
249
|
Verified
Not enough data
7.8
212
|
Verified
Not enough data
Content
8.2
51
8.7
325
8.3
52
8.6
325
8.0
52
8.1
312
8.0
46
7.5
302
7.8
48
8.3
299
8.7
54
8.4
304
8.6
53
8.6
316
8.3
51
8.0
311
8.4
47
8.4
311
Design
7.8
47
7.5
289
7.9
52
7.1
290
8.0
47
7.8
287
8.6
52
8.2
301
Platform
7.9
46
7.8
291
7.4
42
8.1
296
8.0
43
8.2
293
8.7
50
8.4
306
8.5
45
8.1
290
8.0
41
8.3
295
8.2
53
7.8
284
8.4
53
8.6
307
Agentic AI - Web Content Management
Not enough data
7.4
21
Not enough data
7.5
23
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Channels
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
8.2
44
8.7
80
7.8
44
8.4
77
8.0
45
8.4
81
8.3
45
8.7
80
7.8
44
8.8
77
8.1
45
Content Management
8.2
72
8.3
47
8.0
74
8.5
49
7.5
52
8.6
49
Design & Development
6.5
19
8.1
47
7.4
56
8.3
48
8.1
65
8.7
47
Agentic AI - Digital Experience Platforms
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
7.7
5
Visitor Behavior
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Not enough data
Templates
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Not enough data
Personalization
8.4
84
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
79
Not enough data
8.3
79
Not enough data
8.8
91
Not enough data
8.6
80
Not enough data
Multichannel
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Not enough data
Administration
9.1
91
Not enough data
8.4
98
Not enough data
8.8
87
Not enough data
8.3
85
Not enough data
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
Campaigns
9.0
76
Not enough data
9.2
79
Not enough data
9.0
75
Not enough data
9.2
85
Not enough data
9.2
80
Not enough data
Analytics
8.7
85
Not enough data
8.5
80
Not enough data
Optimization
9.2
83
Not enough data
8.9
81
Not enough data
8.6
67
Not enough data
8.6
72
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
55
Not enough data
9.4
54
Not enough data
Targeting
9.2
50
Not enough data
8.9
50
Not enough data
Triggered Content
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Not enough data
Personalized Content
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
51
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
52
Not enough data
7.6
43
Not enough data
SMS Platform
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.6
215
|
Verified
Not enough data
8.7
207
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
206
|
Verified
Not enough data
Intelligence
8.5
218
|
Verified
Not enough data
7.8
177
|
Verified
Not enough data
8.0
180
|
Verified
Not enough data
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
8.6
411
8.5
20
8.2
403
|
Verified
7.1
16
6.3
360
|
Verified
Development
8.1
19
8.2
419
|
Verified
8.3
23
8.3
407
|
Verified
8.2
19
7.6
394
|
Verified
7.9
18
7.5
378
Analytics
8.7
20
7.6
383
8.2
21
8.3
404
Agentic AI - Headless CMS
Not enough data
7.5
36
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
Computing
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Not enough data
Experimental Design
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Not enough data
Analytics
8.3
116
Not enough data
7.5
98
Not enough data
Agentic AI - A/B Testing
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Not enough data
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.8
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.6
39
Not enough data
8.4
48
Not enough data
7.5
34
Not enough data
8.4
41
Not enough data
Campaigns
7.6
37
Not enough data
8.7
42
Not enough data
8.1
39
Not enough data
7.8
32
Not enough data
9.4
42
Not enough data
9.0
42
Not enough data
Engagement
8.4
39
Not enough data
Platform
8.3
35
Not enough data
8.2
35
Not enough data
8.1
34
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bloomreach and Hygraph are categorized as Headless CMS, Web Content Management, and Digital Experience Platforms (DXP)
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, E-Merchandising, A/B Testing, SMS Marketing, Mobile Marketing, Push Notification, Enterprise Search Software, Customer Data Platform (CDP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Marketing Automation, Personalization, Personalization Engines, and RCS Business Messaging
Hygraph has no unique categories
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hygraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.2%
Marketing and Advertising
8.6%
Apparel & Fashion
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.5%
Computer Software
22.0%
Information Technology and Services
7.9%
Financial Services
5.3%
Marketing and Advertising
5.2%
Retail
3.3%
Other
56.2%
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
What are the benefits of GraphQL?
2 Comments
Official Response from Hygraph
One Endpoint to Rule Them All
With GraphQL as a query language, it is up to your client application to specify the shape of the data it requires from the...Read more
What is GraphQL and how is it different from REST?
1 Comment
Official Response from Hygraph
GraphQL is a data query language and runtime designed and used at Facebook to request and deliver data to mobile and web apps since 2012. It got open-sourced...Read more
Hygraph has no more discussions with answers
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