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Compare Bloomreach and Hightouch 
Featured Products
At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Mid-Market (63.0% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
Free Per Month
Bloomreach
Star Rating
(731)4.6 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 4 pricing plansHightouch
Star Rating
(381)4.6 out of 5
Market Segments
Mid-Market (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bloomreach excels in overall user satisfaction, reflected in its higher G2 Score compared to Hightouch. Users appreciate the platform's powerful personalization capabilities, allowing for tailored content and product recommendations based on real user behavior.
- Users say that Hightouch offers a seamless experience for activating data from data warehouses to various tools without the need for custom pipelines. This no-code approach is highlighted as a significant advantage, making it easy for users to build audiences and sync attributes quickly.
- Reviewers mention that Bloomreach's implementation process is more complex than Hightouch's, which is noted for its intuitive setup. Users have expressed that while Bloomreach provides extensive capabilities, it may require more time and effort to fully integrate into existing workflows.
- According to verified reviews, both platforms receive high marks for the quality of support, but Hightouch users particularly commend the responsiveness of their support team when addressing issues and blockers, enhancing the overall user experience.
- G2 reviewers highlight that while Bloomreach has a robust feature set for data enrichment and analytics, Hightouch shines with its pre-built connectors and ease of integration with popular tools like Salesforce and HubSpot, making it a preferred choice for users looking for quick and efficient data activation.
- Users report that Bloomreach's ability to connect data with actionable insights is impressive, but some find it challenging to navigate the platform's extensive features. In contrast, Hightouch's user-friendly interface is frequently praised, making it easier for teams to leverage their data effectively.
Pricing
Entry-Level Pricing
Bloomreach
Bloomreach Discovery
Contact Us
1 License Per Year
Autonomous search with GenAI and the fastest ROI on the market
- Personalized site search
- Insights for merchandisers
- Product recommendations
Hightouch
Free
Free
Per Month
Get started for Free! No credit card required.
- Up to 1 destination
- Unlimited destination fields
- SSO with Google
Free Trial
Bloomreach
Free Trial is available
Hightouch
Free Trial is available
Ratings
Meets Requirements
8.8
606
8.9
302
Ease of Use
8.3
617
9.2
305
Ease of Setup
7.7
322
9.1
145
Ease of Admin
8.4
276
8.9
130
Quality of Support
9.2
603
9.2
254
Has the product been a good partner in doing business?
9.1
277
9.3
127
Product Direction (% positive)
9.1
581
9.3
278
Features by Category
Email Marketing
9.1
363
|
Verified
Not enough data
9.2
342
|
Verified
Not enough data
8.9
335
|
Verified
Not enough data
8.8
316
|
Verified
Not enough data
Online Marketing
7.7
252
|
Verified
Not enough data
8.6
315
|
Verified
Not enough data
8.9
341
|
Verified
Not enough data
8.4
315
|
Verified
Not enough data
7.9
208
Not enough data
Lead Management
8.8
272
|
Verified
Not enough data
8.5
291
|
Verified
Not enough data
9.2
334
|
Verified
Not enough data
8.2
224
|
Verified
Not enough data
8.3
237
|
Verified
Not enough data
8.8
298
|
Verified
Not enough data
8.2
246
|
Verified
Not enough data
8.5
245
|
Verified
Not enough data
Campaign Management
8.3
249
|
Verified
Not enough data
7.7
177
Not enough data
7.6
185
|
Verified
Not enough data
7.1
166
Not enough data
Social
7.2
150
Not enough data
7.4
154
Not enough data
7.4
169
|
Verified
Not enough data
7.2
154
|
Verified
Not enough data
7.6
185
|
Verified
Not enough data
Reporting & Analytics
8.6
336
|
Verified
Not enough data
8.4
286
|
Verified
Not enough data
8.2
254
|
Verified
Not enough data
8.2
262
|
Verified
Not enough data
7.1
157
Not enough data
Platform
8.6
249
|
Verified
Not enough data
8.6
229
|
Verified
Not enough data
8.7
258
|
Verified
Not enough data
8.4
200
|
Verified
Not enough data
8.4
218
|
Verified
Not enough data
8.8
247
|
Verified
Not enough data
8.0
186
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.3
20
Not enough data
7.2
20
Not enough data
6.9
18
Not enough data
7.1
18
Not enough data
7.1
18
Not enough data
7.2
19
Not enough data
Integration
8.5
257
|
Verified
Not enough data
8.4
249
|
Verified
Not enough data
7.8
212
|
Verified
Not enough data
Content
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Not enough data
Design
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Not enough data
Platform
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Channels
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Not enough data
Templates
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Not enough data
Personalization
8.4
84
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
79
Not enough data
8.3
79
Not enough data
8.8
91
Not enough data
8.6
80
Not enough data
Multichannel
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Not enough data
Administration
9.1
91
Not enough data
8.4
98
Not enough data
8.8
87
Not enough data
8.3
85
Not enough data
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
Campaigns
9.0
76
Not enough data
9.2
79
Not enough data
9.0
75
Not enough data
9.2
85
Not enough data
9.2
80
Not enough data
Analytics
8.7
85
Not enough data
8.5
80
Not enough data
Optimization
9.2
83
Not enough data
8.9
81
Not enough data
8.6
67
Not enough data
8.6
72
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
55
Not enough data
9.4
54
Not enough data
Targeting
9.2
50
Not enough data
8.9
50
Not enough data
Triggered Content
8.3
36
Not enough data
9.6
55
Not enough data
9.3
48
Not enough data
Personalized Content
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
8.8
51
Not enough data
7.4
41
Not enough data
8.4
45
Not enough data
8.0
41
Not enough data
8.4
48
Not enough data
7.6
39
Not enough data
8.9
52
Not enough data
7.6
43
Not enough data
SMS Platform
8.3
56
Not enough data
9.0
53
Not enough data
7.7
42
Not enough data
7.1
35
Not enough data
7.7
39
Not enough data
8.5
51
Not enough data
Agentic AI - SMS Marketing
7.1
8
Not enough data
6.9
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
Data Sourcing
8.6
215
|
Verified
8.8
79
8.7
207
|
Verified
8.6
73
Feature Not Available
7.9
64
8.5
206
|
Verified
7.8
65
Intelligence
8.5
218
|
Verified
8.3
67
7.8
177
|
Verified
7.2
58
8.0
180
|
Verified
7.8
61
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Development
Not enough data
9.5
13
Not enough data
9.2
13
Not enough data
9.2
12
Not enough data
9.4
14
Not enough data
8.9
11
Not enough data
9.5
13
Not enough data
8.9
11
Management
Not enough data
8.6
14
Not enough data
9.0
13
Not enough data
9.2
14
Not enough data
9.4
13
Not enough data
Feature Not Available
Security
Not enough data
9.4
12
Not enough data
9.4
14
Not enough data
9.5
13
Integration Options
Not enough data
9.3
12
Not enough data
9.1
11
Not enough data
8.9
11
Not enough data
8.3
10
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Development
7.6
43
9.4
38
7.5
40
8.7
33
Management
8.2
48
8.8
36
8.5
47
9.4
39
Integration Options
6.7
43
9.1
31
6.5
41
8.6
28
8.5
48
9.4
34
7.0
37
8.4
26
Data Management
Not enough data
9.3
70
Not enough data
8.7
58
Not enough data
9.2
69
Not enough data
9.3
68
Agentic AI - DataOps Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.3
51
Not enough data
7.4
50
Monitoring and Management
Not enough data
8.4
60
Not enough data
8.1
57
Cloud Deployment
Not enough data
Feature Not Available
Not enough data
8.6
51
Generative AI
Not enough data
6.0
17
Not enough data
6.1
17
Computing
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Not enough data
Experimental Design
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Not enough data
Analytics
8.3
116
Not enough data
7.5
98
Not enough data
Agentic AI - A/B Testing
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Not enough data
Data Management
Not enough data
8.5
108
Not enough data
8.1
89
Not enough data
8.5
108
Not enough data
8.9
124
Not enough data
8.1
100
Functionality
Not enough data
8.1
107
Not enough data
8.7
113
Not enough data
8.3
113
Not enough data
8.9
107
Not enough data
9.3
116
Not enough data
9.2
116
Not enough data
8.2
90
Security
Not enough data
8.4
97
Not enough data
8.4
85
Generative AI
Not enough data
6.1
32
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.8
10
Not enough data
6.8
10
Not enough data
7.2
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.6
39
Not enough data
8.4
48
Not enough data
7.5
34
Not enough data
8.4
41
Not enough data
Campaigns
7.6
37
Not enough data
8.7
42
Not enough data
8.1
39
Not enough data
7.8
32
Not enough data
9.4
42
Not enough data
9.0
42
Not enough data
Engagement
8.4
39
Not enough data
Platform
8.3
35
Not enough data
8.2
35
Not enough data
8.1
34
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bloomreach and Hightouch are categorized as Customer Data Platform (CDP) and E-Commerce Data Integration
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, SMS Marketing, Mobile Marketing, Push Notification, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, Marketing Automation, Personalization, Personalization Engines, and RCS Business Messaging
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Hightouch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.2%
Marketing and Advertising
8.6%
Apparel & Fashion
8.6%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.5%
Computer Software
18.6%
Information Technology and Services
15.7%
Financial Services
14.7%
Marketing and Advertising
5.2%
Leisure, Travel & Tourism
3.4%
Other
42.3%
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
What is Hightouch used for?
1 Comment
JP
Hightouch is used for pushing data from your data warehouse to other tools/systems an SaaS tools. That process is called Reverse ETL or data activation. For...Read more
Hightouch has no more discussions with answers
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