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Compare Bloomreach and Dotdigital 
At a Glance
Market Segments
Mid-Market (49.6% of reviews)
Mid-Market (46.0% of reviews)
Entry-Level Pricing
Contact Us 1 License Per Year
Contact Us
Bloomreach
Star Rating
(737)4.6 out of 5
Market Segments
Mid-Market (49.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 License Per Year
Free Trial is available
Browse all 3 pricing plansDotdigital
Star Rating
(1,163)4.4 out of 5
Market Segments
Mid-Market (46.0% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Dotdigital excels in user-friendliness, with many users highlighting its modular construction for emails and segments, making it easy for teams to get trained quickly. This intuitive design is a significant advantage for those looking for a straightforward marketing automation tool.
- Users say that Bloomreach stands out for its powerful content management capabilities, allowing for seamless personalization of experiences. Reviewers appreciate how it simplifies the management of content, which is crucial for businesses focused on delivering tailored customer journeys.
- According to verified reviews, Dotdigital's interface has been praised for its simplicity, making campaign creation practical and efficient. Users have noted the availability of pre-built templates that streamline the process, enhancing productivity for marketing teams.
- Reviewers mention that Bloomreach offers extensive customization options, which many find beneficial for achieving their desired setups. This flexibility is particularly appealing for businesses that require a tailored approach to their marketing strategies.
- G2 reviewers highlight that while Dotdigital has a strong performance in email deliverability and automation features, some users feel it could improve in areas like dynamic content and A/B testing, where Bloomreach tends to receive higher ratings.
- Users report that Bloomreach's support quality is exceptional, with many praising the responsiveness and helpfulness of the support team. This level of service can be a deciding factor for businesses that prioritize ongoing assistance and guidance in their marketing efforts.
Pricing
Entry-Level Pricing
Bloomreach
Autonomous Marketing
Contact Us
1 License Per Year
AI-driven marketing automation with 251% ROI over a 3-year period
- Email marketing
- SMS and mobile marketing
- Ad optimization
Dotdigital
Email & SMS
Contact Us
For marketing teams with a need for basic multi-channel marketing automation.
- Single customer view (30 days)
- Email & SMS marketing
- Transactional email & SMS
Free Trial
Bloomreach
Free Trial is available
Dotdigital
Free Trial is available
Ratings
Meets Requirements
8.9
611
8.5
976
Ease of Use
8.3
622
8.7
988
Ease of Setup
7.8
327
8.1
524
Ease of Admin
8.4
278
8.4
386
Quality of Support
9.2
608
8.9
956
Has the product been a good partner in doing business?
9.1
279
8.6
385
Product Direction (% positive)
9.1
586
8.8
963
Features by Category
Email Marketing
Not enough data
8.6
130
Not enough data
8.4
134
Not enough data
9.1
123
Not enough data
8.8
140
Not enough data
9.1
125
Not enough data
8.6
122
Not enough data
8.3
108
Not enough data
9.1
50
Not enough data
8.4
48
Reporting & Analytics
Not enough data
8.3
104
|
Verified
Not enough data
8.6
127
Generative AI
Not enough data
7.1
28
Not enough data
7.0
26
Agentic AI - Email Marketing
Not enough data
6.7
25
Not enough data
6.9
25
Not enough data
6.9
25
Not enough data
7.2
24
Not enough data
7.1
24
Integration
Not enough data
8.4
87
Not enough data
7.7
74
Not enough data
7.5
69
Not enough data
7.7
49
Not enough data
7.0
45
Not enough data
7.5
45
Email Marketing
9.1
366
|
Verified
8.9
565
|
Verified
9.2
345
|
Verified
9.1
550
|
Verified
8.9
337
|
Verified
8.8
536
|
Verified
8.9
318
|
Verified
8.6
514
|
Verified
Online Marketing
7.7
253
|
Verified
8.0
450
|
Verified
8.6
316
|
Verified
8.3
492
|
Verified
8.9
342
|
Verified
8.3
480
|
Verified
8.4
316
|
Verified
8.3
497
|
Verified
7.9
209
7.8
403
Lead Management
8.8
273
|
Verified
8.0
380
|
Verified
8.5
292
|
Verified
8.1
411
|
Verified
9.2
335
|
Verified
8.7
502
|
Verified
8.2
224
|
Verified
7.8
349
|
Verified
8.3
237
|
Verified
8.0
362
|
Verified
8.8
298
|
Verified
8.0
385
|
Verified
8.2
246
|
Verified
7.8
351
|
Verified
8.5
245
|
Verified
7.8
372
|
Verified
Campaign Management
8.3
249
|
Verified
8.3
440
|
Verified
7.7
177
8.0
359
|
Verified
7.6
185
|
Verified
7.6
325
|
Verified
7.1
166
7.4
317
Social
7.2
150
7.0
302
7.4
154
7.4
321
|
Verified
7.4
169
|
Verified
7.1
314
|
Verified
7.2
154
|
Verified
7.2
304
|
Verified
7.6
185
|
Verified
7.1
293
|
Verified
Reporting & Analytics
8.6
336
|
Verified
8.5
511
|
Verified
8.4
286
|
Verified
8.1
412
|
Verified
8.2
254
|
Verified
7.8
382
|
Verified
8.2
262
|
Verified
7.7
362
|
Verified
7.1
157
7.4
329
Platform
8.6
251
|
Verified
8.0
359
|
Verified
8.6
230
|
Verified
8.2
317
|
Verified
8.7
259
|
Verified
8.7
370
|
Verified
8.4
201
|
Verified
7.6
279
|
Verified
8.4
219
|
Verified
7.6
306
|
Verified
8.8
248
|
Verified
8.8
354
|
Verified
8.0
187
|
Verified
7.8
284
|
Verified
Agentic AI - Marketing Automation
7.3
20
7.7
26
7.2
20
7.9
25
7.0
19
7.5
24
7.1
18
7.7
25
7.1
18
7.6
26
7.3
20
7.4
27
Integration
8.5
258
|
Verified
8.3
366
|
Verified
8.4
250
|
Verified
7.9
353
|
Verified
7.8
213
|
Verified
7.6
312
|
Verified
Content
8.2
51
Not enough data
8.3
52
Not enough data
8.0
52
Not enough data
8.0
46
Not enough data
7.8
48
Not enough data
8.7
54
Not enough data
8.6
53
Not enough data
8.3
51
Not enough data
8.4
47
Not enough data
Design
7.8
47
Not enough data
7.9
52
Not enough data
8.0
47
Not enough data
8.6
52
Not enough data
Platform
7.9
46
Not enough data
7.4
42
Not enough data
8.0
43
Not enough data
8.7
50
Not enough data
8.5
45
Not enough data
8.0
41
Not enough data
8.2
53
Not enough data
8.4
53
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.5
150
Not enough data
7.8
138
Not enough data
7.8
144
Not enough data
8.8
144
Not enough data
Feature Not Available
Not enough data
7.7
128
Integrations
Not enough data
7.4
110
Not enough data
7.4
111
Not enough data
7.6
116
Not enough data
7.7
120
Platform
Not enough data
8.0
123
Not enough data
8.0
123
Not enough data
7.6
114
Not enough data
8.0
122
Not enough data
8.2
134
Not enough data
8.4
138
Not enough data
7.8
114
Not enough data
8.7
137
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Channels
8.0
5
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.8
251
Not enough data
7.9
259
Not enough data
8.3
284
Not enough data
8.2
258
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7
308
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
8.7
304
Not enough data
8.5
284
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Email Deliverability
Not enough data
7.1
12
Not enough data
7.2
13
Not enough data
7.3
13
Not enough data
7.2
13
Not enough data
6.9
13
Analytics
8.3
76
Not enough data
8.7
80
Not enough data
8.4
77
Not enough data
8.4
81
Not enough data
8.7
80
Not enough data
8.8
77
Not enough data
Content Management
8.2
72
Not enough data
8.0
74
Not enough data
7.5
52
Not enough data
Design & Development
6.5
19
Not enough data
7.4
56
Not enough data
8.1
65
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
8.2
83
Not enough data
8.9
82
Not enough data
7.4
68
Not enough data
Templates
7.5
78
Not enough data
8.3
90
Not enough data
8.2
84
Not enough data
Personalization
8.4
85
Not enough data
8.2
82
Not enough data
8.6
80
Not enough data
7.4
67
Not enough data
8.2
80
Not enough data
8.4
80
Not enough data
8.8
91
Not enough data
8.6
81
Not enough data
Multichannel
8.3
83
Not enough data
9.1
91
Not enough data
8.5
85
Not enough data
Administration
9.1
91
Not enough data
8.4
98
Not enough data
8.8
88
Not enough data
8.3
85
Not enough data
Agentic AI - E-Commerce Personalization
8.3
5
Not enough data
8.3
5
Not enough data
Campaigns
9.0
76
9.3
5
9.2
79
10.0
5
9.0
75
10.0
5
9.2
85
Not enough data
9.2
80
9.0
5
Analytics
8.7
85
Not enough data
8.5
80
Not enough data
Optimization
9.2
83
Not enough data
8.9
81
Not enough data
8.6
67
Feature Not Available
8.6
72
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.2
55
9.3
5
9.4
54
9.0
5
Targeting
9.2
50
Not enough data
8.9
50
Not enough data
Triggered Content
8.3
36
Feature Not Available
9.6
55
9.3
5
9.3
48
9.0
5
Personalized Content
8.8
48
Not enough data
8.8
36
Not enough data
8.9
47
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
276
Not enough data
Feature Not Available
Not enough data
8.0
250
Not enough data
8.4
269
Edit
Not enough data
7.7
248
Not enough data
8.8
284
Not enough data
8.3
266
Logistics
Not enough data
8.4
288
Not enough data
7.8
250
Not enough data
8.0
258
Not enough data
8.2
254
Generative AI
Not enough data
7.3
196
Not enough data
7.1
190
Agentic AI - Email Template Builder
Not enough data
7.2
20
Not enough data
7.1
19
Text Messaging
8.8
51
8.8
60
7.4
41
Feature Not Available
8.4
45
8.4
59
8.0
41
8.0
57
8.4
48
8.4
57
7.6
39
7.3
52
8.9
52
8.5
60
7.6
43
8.2
56
SMS Platform
8.3
56
7.9
59
9.0
53
8.4
59
7.7
42
7.4
48
7.1
35
Feature Not Available
7.7
39
8.0
49
8.5
51
8.5
51
Agentic AI - SMS Marketing
7.1
8
6.3
8
6.9
8
6.5
8
6.9
8
6.9
8
7.3
8
6.5
8
6.9
8
6.7
8
6.5
8
6.5
8
Data Sourcing
8.6
215
|
Verified
8.1
79
8.7
207
|
Verified
8.2
78
Feature Not Available
8.5
76
8.5
206
|
Verified
8.3
81
Intelligence
8.5
218
|
Verified
8.5
78
7.8
177
|
Verified
7.8
72
8.0
180
|
Verified
7.6
74
Merchandising
8.5
23
Not enough data
8.5
24
Not enough data
8.8
23
Not enough data
8.8
20
Not enough data
8.8
21
Not enough data
Analytics
8.9
24
Not enough data
8.9
22
Not enough data
Administration
8.7
24
Not enough data
9.1
28
Not enough data
Functionality
9.8
10
Not enough data
9.4
11
Not enough data
9.7
10
Not enough data
Management
9.5
10
Not enough data
9.4
9
Not enough data
9.5
11
Not enough data
Support
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
SEO Auditing & Monitoring
9.0
7
Not enough data
9.4
16
Not enough data
9.2
14
Not enough data
9.2
14
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
9.3
5
Not enough data
9.4
6
Not enough data
9.1
13
Not enough data
Feature Not Available
Not enough data
9.5
16
Not enough data
SEO Reporting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.7
5
Not enough data
Feature Not Available
Not enough data
Generative AI
8.6
6
Not enough data
7.2
6
Not enough data
Publishing
8.3
20
Not enough data
8.5
20
Not enough data
7.1
16
Not enough data
Development
8.1
19
Not enough data
8.3
23
Not enough data
8.2
19
Not enough data
7.9
18
Not enough data
Analytics
8.7
20
Not enough data
8.2
21
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Compatibility
Not enough data
Not enough data
9.2
16
Not enough data
9.4
12
Not enough data
Agentic AI - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries
9.0
14
Not enough data
9.2
14
Not enough data
9.1
13
Not enough data
9.1
13
Not enough data
9.2
13
Not enough data
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
9.0
15
Not enough data
8.9
15
Not enough data
9.3
12
Not enough data
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.7
121
Not enough data
8.6
116
Platform Data
Not enough data
8.3
124
Not enough data
8.0
111
Not enough data
8.2
126
Not enough data
8.1
114
Platform Additional Functionality
Not enough data
8.3
78
Not enough data
8.1
116
Not enough data
7.9
107
Agentic AI - Customer Journey Analytics
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
6.9
13
Not enough data
7.2
13
Functionality
Not enough data
8.0
192
Not enough data
7.9
170
Not enough data
7.9
175
Support
Not enough data
8.0
193
Not enough data
8.3
183
Not enough data
8.8
203
Search Setup
8.8
31
Not enough data
8.8
32
Not enough data
9.0
31
Not enough data
8.9
30
Not enough data
Product Discovery
8.6
29
Not enough data
9.0
32
Not enough data
8.9
30
Not enough data
8.8
35
Not enough data
9.0
34
Not enough data
Integration
9.1
32
Not enough data
8.5
28
Not enough data
9.1
30
Not enough data
Page Customization
Not enough data
8.7
86
Not enough data
8.4
83
Not enough data
8.2
78
Not enough data
8.3
62
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.5
77
Not enough data
8.1
70
Not enough data
7.3
64
Integrations
Not enough data
7.7
65
Not enough data
8.3
72
Not enough data
8.0
69
Generative AI
Not enough data
7.4
58
Agentic AI - Landing Page Builders
Not enough data
7.7
8
Development
7.6
43
Not enough data
7.5
40
Not enough data
Management
8.2
48
Not enough data
8.5
47
Not enough data
Integration Options
6.7
43
Not enough data
6.5
41
Not enough data
8.5
48
Not enough data
7.0
37
Not enough data
Computing
7.6
92
Not enough data
7.0
97
Not enough data
7.0
105
Not enough data
Experimental Design
8.3
99
Not enough data
8.2
93
Not enough data
7.6
95
Not enough data
Analytics
8.3
116
Not enough data
7.5
98
Not enough data
Agentic AI - A/B Testing
7.4
11
Not enough data
7.1
11
Not enough data
7.1
11
Not enough data
7.4
11
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Conversational AI - Conversational Commerce Platforms
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform integration - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Conversational Commerce Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.8
10
8.1
15
6.8
10
7.6
15
7.2
10
7.7
15
7.0
10
7.3
16
7.0
10
7.4
14
7.0
10
7.9
14
Agentic AI - SAP Store
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
7.6
39
8.2
85
|
Verified
8.4
48
8.6
99
7.5
34
8.0
82
|
Verified
8.4
41
7.9
85
|
Verified
Campaigns
7.6
37
8.3
84
8.7
42
7.7
79
|
Verified
8.1
39
8.0
81
7.8
32
7.7
77
|
Verified
9.4
42
9.1
106
|
Verified
9.0
42
8.7
98
|
Verified
Engagement
8.4
39
7.8
78
|
Verified
Platform
8.3
35
8.4
98
|
Verified
8.2
35
8.2
87
|
Verified
8.1
34
8.3
82
|
Verified
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bloomreach and Dotdigital are categorized as SMS Marketing, Mobile Marketing, Push Notification, Customer Data Platform (CDP), Marketing Automation, Personalization, and Personalization Engines
Unique Categories
Bloomreach is categorized as Conversational Commerce Platforms, E-Commerce Personalization, E-Commerce Search, Headless CMS, E-Merchandising, A/B Testing, Web Content Management, Enterprise Search Software, Digital Experience Platforms (DXP), E-Commerce Data Integration, Cross-Channel Advertising, SEO Tools, WebOps Platforms, SAP Store, Conversational Marketing, and RCS Business Messaging
Dotdigital is categorized as Email Marketing, Communication Platform as a Service (CPaaS), Email Deliverability, Email Template Builder, Transactional Email, WhatsApp Marketing, Customer Journey Analytics, and Landing Page Builders
Reviews
Reviewers' Company Size
Bloomreach
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dotdigital
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
20.0%
Apparel & Fashion
8.7%
Marketing and Advertising
8.5%
Financial Services
5.5%
Leisure, Travel & Tourism
4.5%
Other
52.8%
Retail
11.4%
Non-Profit Organization Management
7.9%
Marketing and Advertising
7.8%
Financial Services
3.7%
Leisure, Travel & Tourism
3.1%
Other
66.2%
Alternatives
Discussions
Are there any automated campaigns you have seen work well in Exponea that we could implement in our business?
3 Comments
Official Response from Bloomreach
We have a lot of success stories from use cases that were built in the past which were later converted into more than 50 Plug & Play use cases. In your case,...Read more
I am really curious which different compaies are using exponea in their day to day work
3 Comments
LI
Hi, there are a lot of big companies, very satisfied with Exponea contribution in time reduced spending to extract reports, complete dashboard with data and...Read more
Can I use this tool for advanced SQL queries ?
2 Comments
Official Response from Bloomreach
Hi Maciek, Exponea can connect with Postgres to import events once or regularly via a query. The query supports SQL functions, e.g. join.If your advanced...Read more
Can dotMailer track attachments?
2 Comments
CL
Yes, if they're added as link or button in email Read more
Can I have a loyalist dot digital trooper t shirt
1 Comment
MJ
Hi Tony, of course and thanks for the great video review. Please send me a message directly at marketing@dotdigital.comRead more
What's the next big showstopping element or functionality element?
1 Comment
MJ
Hi Christophe,
You can view our public facing roadmap here https://r1.dotdigital-pages.com/p/35E-386/the-engagement-cloud-roadmap
Thanks,
MarkRead more
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