# Blackthorn Events vs Swoogo Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Swoogo excels in user support, with many users praising the **quick response times** from the support team. One user highlighted that their questions are often answered within minutes, making it a reliable choice for those who value **responsive assistance**.
- **Users say** that Blackthorn Events is particularly easy to set up for new events, which is a significant advantage for teams looking to streamline their event creation process. Reviewers appreciate the ability to handle complex tasks, especially its integration with Salesforce, which simplifies **payment management**.
- **According to verified reviews** , Swoogo stands out for its **ease of use** , with users noting that the platform has become an indispensable part of their daily routine. Features like the robust online support system and detailed guidance help users navigate the software effectively.
- **Reviewers mention** that while Blackthorn Events is effective for managing multiple events, it can sometimes fall short in terms of **customization options**. Users have expressed a desire for more flexibility in tailoring the platform to their specific needs.
- **Users highlight** Swoogo's superior performance in event creation and management, with many noting that its features make it easier to implement new functionalities across numerous events. This capability is particularly beneficial for organizations that host a high volume of events throughout the year.
- **G2 reviewers indicate** that while both platforms have strong support, Swoogo's commitment to continuous upgrades and customer feedback is a key differentiator. Users appreciate that Swoogo actively listens to their needs, enhancing the overall user experience and ensuring the platform evolves with their requirements.



| | Blackthorn Events | Swoogo | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.9 out of 5 | 
| **Total Reviews** | 203 | 208 | 
| **Largest Market Segment** | Mid-Market (45.5% of reviews) | Small-Business (50.8% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us 1 Users Per Year | 

---
## Top Pros & Cons

### Blackthorn Events

Pros:
- Event Management (17 reviews)
- Customer Support (15 reviews)

Cons:
- Difficult Customization (5 reviews)
- Form Design (5 reviews)

### Swoogo

Pros:
- Ease of Use (49 reviews)
- Customer Support (45 reviews)

Cons:
- Limited Customization (11 reviews)
- Registration Issues (7 reviews)

---
## Ratings Comparison
| Rating | Blackthorn Events | Swoogo | 
|---|---|---|
  | **Meets Requirements** | 9.0 (147 reviews) | 9.5 (164 reviews) | 
  | **Ease of Use** | 8.6 (150 reviews) | 9.7 (169 reviews) | 
  | **Ease of Setup** | 8.3 (127 reviews) | 9.6 (133 reviews) | 
  | **Ease of Admin** | 8.6 (93 reviews) | 9.6 (111 reviews) | 
  | **Quality of Support** | 9.1 (143 reviews) | 9.9 (167 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (90 reviews) | 9.9 (111 reviews) | 
  | **Product Direction (% positive)** | 9.3 (139 reviews) | 10.0 (163 reviews) | 

---
## Pricing

### Blackthorn Events

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Swoogo

#### Entry-Level Pricing

Plan: 1 User

Price: Contact Us 1 Users Per Year

Key Features:
- +1 Reporting User
- Unlimited Events
- Unlimited Registrations

[Browse all 4 editions](https://www.g2.com/products/swoogo/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Event Registration & Ticketing

| Product | Score | Reviews |
|---|---|---|
| **Blackthorn Events** | 8.0/10 | 116 |
| **Swoogo** | 8.8/10 | 158 |

#### Registration

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Event creation** | 9.3 (93 reviews) | 9.8 (150 reviews) | 
| **User registration process** | 9.1 (92 reviews) | 9.6 (151 reviews) | 
| **Payment processing** | 8.6 (82 reviews) | 9.5 (117 reviews) | 
| **Mobile check-in** | 8.8 (72 reviews) | 9.2 (107 reviews) | 
| **On-site tickets and registration** | 8.6 (72 reviews) | 9.2 (103 reviews) | 

#### Generative AI

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **AI Text Generation** | 6.8 (28 reviews) | 7.0 (28 reviews) | 

#### Marketing and Communications

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Event website creation** | 8.5 (88 reviews) | 9.6 (144 reviews) | 
| **Email automation** | 8.6 (86 reviews) | 9.6 (144 reviews) | 
| **Email customization** | 8.6 (79 reviews) | 9.4 (143 reviews) | 
| **Contact list management** | 8.7 (82 reviews) | 9.4 (130 reviews) | 
| **Social media promotion** | 7.3 (61 reviews) | 8.8 (75 reviews) | 
| **Lead generation and retrieval** | 8.1 (64 reviews) | 8.5 (71 reviews) | 

#### Agentic AI - Event Registration & Ticketing

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Autonomous Task Execution** | 6.0 (7 reviews) | 6.3 (10 reviews) | 
| **Multi-step Planning** | 5.8 (6 reviews) | 7.2 (9 reviews) | 
| **Cross-system Integration** | 7.2 (9 reviews) | 8.0 (9 reviews) | 

### Event Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Blackthorn Events** | 7.9/10 | 126 |
| **Swoogo** | 9.0/10 | 160 |

#### Registration

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Event creation** | 9.3 (93 reviews) | 9.8 (150 reviews) | 
| **User registration process** | 9.1 (92 reviews) | 9.6 (151 reviews) | 
| **Payment processing** | 8.6 (82 reviews) | 9.5 (117 reviews) | 
| **Mobile check-in** | 8.8 (72 reviews) | 9.2 (107 reviews) | 
| **On-site tickets and registration** | 8.6 (72 reviews) | 9.2 (103 reviews) | 

#### Marketing and Communications

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Event website creation** | 8.5 (88 reviews) | 9.6 (144 reviews) | 
| **Email automation** | 8.6 (86 reviews) | 9.6 (144 reviews) | 
| **Email customization** | 8.6 (79 reviews) | 9.4 (143 reviews) | 
| **Contact list management** | 8.7 (82 reviews) | 9.4 (130 reviews) | 
| **Social media promotion** | 7.3 (61 reviews) | 8.8 (75 reviews) | 
| **Lead generation and retrieval** | 8.1 (64 reviews) | 8.5 (71 reviews) | 

#### Event Operations

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Site selection** | 7.3 (49 reviews) | Feature Not Available | 
| **Supplier procurement** | 7.3 (43 reviews) | Feature Not Available | 
| **Hotel and transportation planning** | 7.0 (44 reviews) | 8.8 (64 reviews) | 
| **Staff management** | 7.8 (51 reviews) | Feature Not Available | 
| **Budget management** | 7.8 (45 reviews) | Feature Not Available | 
| **Session scheduling** | 8.5 (62 reviews) | 9.5 (106 reviews) | 
| **Speaker submissions** | 7.9 (57 reviews) | 8.8 (73 reviews) | 
| **Exhibition management** | 7.4 (46 reviews) | 8.7 (76 reviews) | 

#### Attendee Engagement

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Event agendas and schedules** | 8.4 (63 reviews) | 9.6 (113 reviews) ✓ Verified | 
| **Floor plans / maps** | 7.3 (47 reviews) | 9.1 (67 reviews) ✓ Verified | 
| **Social media integrations** | 7.0 (47 reviews) | 8.8 (64 reviews) | 
| **Attendee networking** | 7.7 (49 reviews) | 8.7 (77 reviews) ✓ Verified | 
| **Attendee surveys** | 8.4 (58 reviews) | 8.6 (73 reviews) ✓ Verified | 

#### Platform

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Performance and reliability** | 8.8 (75 reviews) | 9.8 (113 reviews) | 
| **Reporting and dashboards** | 8.9 (71 reviews) | 9.4 (113 reviews) | 
| **API / integrations** | 8.8 (81 reviews) | 9.3 (86 reviews) | 
| **Multiple event management** | 9.2 (73 reviews) | 9.9 (112 reviews) | 

#### Generative AI

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **AI Text Generation** | 7.1 (33 reviews) | 7.2 (34 reviews) | 

#### Agentic AI - Event Management Platforms

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (8 reviews) | 7.6 (13 reviews) | 
| **Multi-step Planning** | 4.4 (8 reviews) | 8.0 (14 reviews) | 
| **Cross-system Integration** | 5.8 (12 reviews) | 6.9 (13 reviews) | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **Blackthorn Events** | N/A | N/A |
| **Swoogo** | 9.1/10 | 68 |

#### Administration

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Event Configuration** | Not enough data | 9.9 (62 reviews) | 
| **Event Marketing** | Not enough data | 9.5 (54 reviews) | 
| **Speaker Access and Control** | Not enough data | 9.1 (43 reviews) | 
| **Advanced Reporting** | Not enough data | 9.5 (58 reviews) | 

#### Virtual Experience

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Virtual Lobby** | Not enough data | 9.3 (46 reviews) | 
| **Built-In Webcasting** | Not enough data | 8.8 (40 reviews) | 
| **Webcasting Integrations** | Not enough data | 9.4 (48 reviews) | 
| **Cross-Device Functionality** | Not enough data | 9.5 (50 reviews) | 
| **Session / Agenda Management** | Not enough data | Not enough data | 
| **Live Streaming & Recording** | Not enough data | Not enough data | 
| **Registration & Attendee Management** | Not enough data | Not enough data | 
| **Event Setup & Scheduling** | Not enough data | Not enough data | 
| **Branding & Customization** | Not enough data | Not enough data | 
| **Interactive Speaker / Moderator Controls** | Not enough data | Not enough data | 

#### Engagement

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Online Event Agenda** | Not enough data | 9.5 (54 reviews) | 
| **Interactive Content** | Not enough data | 9.0 (44 reviews) | 
| **1:1 Networking** | Not enough data | 8.8 (40 reviews) | 
| **Exhibitors/Sponsorships** | Not enough data | 8.9 (46 reviews) | 
| **Gamification & Incentives** | Not enough data | Not enough data | 
| **Real‑Time Interaction Tools** | Not enough data | Not enough data | 
| **Networking / Matchmaking** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **AI Text Generation** | Not enough data | 6.9 (12 reviews) | 

#### Agentic AI - Virtual Event Platforms

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration / Support - Virtual Event Platforms

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Role‑Based Access & Permissions** | Not enough data | Not enough data | 
| **Security & Compliance** | Not enough data | Not enough data | 

#### Insights & Scale - Virtual Event Platforms

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **User Capacity & Reliability** | Not enough data | Not enough data | 
| **Analytics & Reporting** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Blackthorn Events** | 5.0/10 | 7 |
| **Swoogo** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Autonomous Task Execution** | 5.0 (5 reviews) | Not enough data | 
| **Multi-step Planning** | 5.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.1 (7 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | 4.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 4.3 (5 reviews) | Not enough data | 
| **Decision Making** | 4.3 (5 reviews) | Not enough data | 

### Event Planning

| Product | Score | Reviews |
|---|---|---|
| **Blackthorn Events** | 5.8/10 | 9 |
| **Swoogo** | N/A | N/A |

#### Agentic AI - Event Planning

| Feature | Blackthorn Events | Swoogo | 
|---|---|---|
| **Autonomous Task Execution** | 5.6 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 5.6 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.3 (8 reviews) | Not enough data | 
| **Decision Making** | 5.7 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Event Management Platforms](https://www.g2.com/categories/event-management-platforms), [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

**Unique to Blackthorn Events (2):** [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Event Planning Software](https://www.g2.com/categories/event-planning)

**Unique to Swoogo (1):** [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Blackthorn Events | Swoogo | 
|---|---|---|
| **Small-Business** | 41.9% | 50.8% | 
| **Mid-Market** | 45.5% | 30.3% | 
| **Enterprise** | 12.6% | 19.0% | 

### By Industry

#### Blackthorn Events

- **Non-Profit Organization Management:** 26.9%
- **Higher Education:** 23.7%
- **Information Technology and Services:** 9.1%
- **Events Services:** 5.4%
- **Hospital & Health Care:** 3.8%
- **Professional Training & Coaching:** 3.2%
- **Financial Services:** 2.7%
- **Consulting:** 1.6%
- **Education Management:** 1.6%
- **Health, Wellness and Fitness:** 1.1%
- **Other:** 21.0%

#### Swoogo

- **Events Services:** 26.8%
- **Non-Profit Organization Management:** 10.0%
- **Information Technology and Services:** 8.4%
- **Computer Software:** 7.9%
- **Marketing and Advertising:** 3.2%
- **Financial Services:** 3.2%
- **Construction:** 2.1%
- **Insurance:** 2.1%
- **Hospitality:** 2.1%
- **Media Production:** 1.6%
- **Other:** 32.6%

---
## Alternatives

### Alternatives to Blackthorn Events

- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2151 reviews)
- [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1911 reviews)
- [Eventbrite](https://www.g2.com/products/eventbrite/reviews) — 4.3/5 stars (913 reviews)
- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1780 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (449 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (954 reviews)
- [Splash](https://www.g2.com/products/splash/reviews) — 4.4/5 stars (369 reviews)
- [RegFox](https://www.g2.com/products/regfox/reviews) — 4.7/5 stars (566 reviews)
- [Guidebook](https://www.g2.com/products/guidebook/reviews) — 4.4/5 stars (369 reviews)

### Alternatives to Swoogo

- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2151 reviews)
- [Whova](https://www.g2.com/products/whova/reviews) — 4.8/5 stars (1911 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (449 reviews)
- [Splash](https://www.g2.com/products/splash/reviews) — 4.4/5 stars (369 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (954 reviews)
- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1780 reviews)
- [Eventbrite](https://www.g2.com/products/eventbrite/reviews) — 4.3/5 stars (913 reviews)
- [PheedLoop](https://www.g2.com/products/pheedloop/reviews) — 4.8/5 stars (321 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (444 reviews)

---
## Top Discussions

### Blackthorn Events

No discussions available for this product.

### Swoogo

- Title: [What does swoogo do?](https://www.g2.com/discussions/what-does-swoogo-do) — 1 comment
  > **Top comment:** "Swoogo is a user-friendly software solution that helps you plan every aspect of your event. Swoogo’s platform gives event professionals all of the tools they..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/blackthorn-events-vs-swoogo)