# Adobe Marketo Measure (formerly Bizible) vs Agentforce Marketing (formerly Salesforce Marketing Cloud) Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agentforce Marketing excels in **automation and personalization** , with users highlighting its ability to streamline customer engagement across multiple channels. One user noted its seamless integration with Salesforce, which enhances the overall marketing experience.
- **Users say** that Adobe Marketo Measure stands out for its **clarity in tracking marketing effectiveness**. Reviewers appreciate how it clearly shows which marketing efforts influence deals and revenue, making it particularly valuable for B2B companies looking to drive growth.
- **According to verified reviews** , Agentforce Marketing has a higher overall satisfaction score, indicating that users feel more positively about their experience with the platform. Many users have praised its AI and analytical tools for improving customer engagement.
- **Reviewers mention** that Adobe Marketo Measure offers a user-friendly interface, making it easy to understand and navigate. This ease of use is a significant advantage for teams looking to quickly grasp the platform's capabilities without extensive training.
- **Users highlight** that while Agentforce Marketing has a robust feature set, some find it challenging to configure for specific workflows. This can lead to a steeper learning curve for new users compared to Adobe Marketo Measure, which is often described as more intuitive.
- **G2 reviewers note** that Adobe Marketo Measure provides exceptional support, with many users rating it highly for responsiveness and helpfulness. In contrast, while Agentforce Marketing has decent support, it does not reach the same level of satisfaction as reported for Adobe's offering.



| | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.0 out of 5 | 
| **Total Reviews** | 147 | 4,629 | 
| **Largest Market Segment** | Mid-Market (73.2% of reviews) | Mid-Market (47.8% of reviews) | 
| **Entry Level Price** | No pricing available | Starting at $1,250.00 Per Month | 

---
## Top Pros & Cons

### Adobe Marketo Measure (formerly Bizible)

**Not enough data**

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

---
## Ratings Comparison
| Rating | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
  | **Meets Requirements** | 8.8 (136 reviews) | 8.2 (3299 reviews) | 
  | **Ease of Use** | 8.2 (136 reviews) | 7.6 (3597 reviews) | 
  | **Ease of Setup** | 7.6 (91 reviews) | 7.3 (2072 reviews) | 
  | **Ease of Admin** | 8.3 (90 reviews) | 7.8 (1716 reviews) | 
  | **Quality of Support** | 9.6 (135 reviews) | 7.7 (3114 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (92 reviews) | 8.0 (1683 reviews) | 
  | **Product Direction (% positive)** | 9.7 (133 reviews) | 7.5 (3185 reviews) | 

---
## Pricing

### Adobe Marketo Measure (formerly Bizible)

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1331 |

#### Email Marketing

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 7.9 (1186 reviews) | 
| **Sending Outbound Emails** | Not enough data | 8.4 (1177 reviews) | 
| **Manage Email Deliverability** | Not enough data | 8.1 (1153 reviews) | 
| **Automated Email Responses** | Not enough data | 8.2 (1077 reviews) | 

#### Online Marketing

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 7.4 (1068 reviews) | 
| **Dynamic Content** | Not enough data | 7.4 (897 reviews) | 
| **A/B Testing** | Not enough data | 7.5 (846 reviews) | 
| **Mobile Optimized** | Not enough data | 7.2 (918 reviews) | 
| **Search Tracking and Optimization** | Not enough data | 7.3 (855 reviews) | 

#### Lead Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 8.0 (1036 reviews) | 
| **Data Quality Management** | Not enough data | 7.6 (996 reviews) | 
| **Segmentation** | Not enough data | 8.0 (1056 reviews) | 
| **Lead Scoring and Grading** | Not enough data | 7.9 (1025 reviews) | 
| **Lead Nurturing** | Not enough data | 8.1 (1028 reviews) | 
| **Online Behavior Tracking** | Not enough data | 7.8 (967 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 7.9 (924 reviews) | 
| **CRM Lead Integration** | Not enough data | 8.3 (1042 reviews) | 

#### Campaign Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Program Management** | Not enough data | 7.6 (881 reviews) | 
| **Event / Webinar Marketing** | Not enough data | 7.6 (771 reviews) | 
| **Calendaring** | Not enough data | 7.1 (670 reviews) | 
| **Budgeting** | Not enough data | 6.7 (201 reviews) | 

#### Social

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Listening** | Not enough data | 6.3 (377 reviews) | 
| **Social Sharing** | Not enough data | 6.6 (567 reviews) | 
| **Social Campaigns** | Not enough data | 6.9 (217 reviews) | 
| **Social Media Engagement** | Not enough data | 7.0 (204 reviews) | 
| **Social Media Advertising** | Not enough data | 6.9 (178 reviews) | 

#### Reporting & Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Basic Reporting** | Not enough data | 7.4 (1076 reviews) | 
| **Web Analytics** | Not enough data | 6.9 (892 reviews) | 
| **ROI Analytics** | Not enough data | 6.6 (772 reviews) | 
| **Revenue Analytics** | Not enough data | 6.5 (718 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | 6.5 (703 reviews) | 

#### Platform

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customization ** | Not enough data | 7.0 (646 reviews) | 
| **Workflow Capability** | Not enough data | 7.9 (217 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (681 reviews) | 
| **Internationalization** | Not enough data | 7.4 (170 reviews) | 
| **Sandbox / Test Environments** | Not enough data | 7.4 (131 reviews) | 
| **Performance and Reliability** | Not enough data | 8.0 (673 reviews) | 
| **Output Document Generation** | Not enough data | 7.8 (141 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 
| **Multi-step Planning** | Not enough data | 6.8 (10 reviews) | 
| **Cross-system Integration** | Not enough data | 7.2 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.4 (9 reviews) | 

#### Integration

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 8.0 (670 reviews) | 
| **Integration APIs** | Not enough data | 7.7 (544 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 7.4 (500 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Messenger

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Lead Generation

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 |

#### Campaigns

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Customize** | Not enough data | 9.3 (29 reviews) | 
| **Scheduling** | Not enough data | 9.2 (28 reviews) | 
| **Retarget** | Not enough data | 9.1 (29 reviews) | 
| **Segmentation** | Not enough data | 9.2 (28 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (30 reviews) | 

#### Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Performance** | Not enough data | 9.2 (28 reviews) | 
| **Audience Insights** | Not enough data | 9.3 (27 reviews) | 

#### Optimization

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (27 reviews) | 
| **Personalization** | Not enough data | 9.5 (28 reviews) | 
| **Rich Notifications** | Not enough data | 9.4 (27 reviews) | 
| **Integrations** | Not enough data | 8.9 (29 reviews) | 

#### Agentic AI - Push Notification

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.6 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 9.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | 9.0 (5 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 49 |

#### Segmentation

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 9.0 (39 reviews) | 
| **Customer Profiles** | Not enough data | 8.5 (41 reviews) | 

#### Targeting

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | 9.2 (41 reviews) | 
| **Contextual Targeting** | Not enough data | 9.0 (40 reviews) | 

#### Triggered Content

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Geofencing** | Not enough data | 8.5 (26 reviews) | 
| **Triggered Emails** | Not enough data | 8.2 (21 reviews) | 
| **Triggered Messages** | Not enough data | 8.9 (32 reviews) | 

#### Personalized Content

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Recommendation Engine** | Not enough data | 8.7 (31 reviews) | 
| **Personalized Discounts** | Not enough data | 8.9 (24 reviews) | 
| **Website Personalization** | Not enough data | 8.9 (39 reviews) | 

#### Agentic AI - Personalization Engines

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 |

#### Text Messaging

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (31 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (30 reviews) | 
| **Text Scheduler** | Not enough data | 8.8 (27 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (28 reviews) | 
| **Automatic URL Shortening** | Not enough data | 8.9 (28 reviews) | 
| **MMS Marketing** | Not enough data | 8.6 (29 reviews) | 
| **Personalization** | Not enough data | 9.1 (30 reviews) | 
| **Transactional SMS** | Not enough data | 8.9 (30 reviews) | 

#### SMS Platform

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting** | Not enough data | 9.0 (27 reviews) | 
| **Automation** | Not enough data | 9.3 (31 reviews) | 
| **White Label** | Not enough data | 8.4 (29 reviews) | 
| **Text-to-Landline** | Not enough data | 7.8 (29 reviews) | 
| **Short Codes** | Not enough data | 8.4 (26 reviews) | 
| **API Integration** | Not enough data | 8.7 (30 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 118 |

#### Platform Basics

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Templates** | Not enough data | 8.3 (106 reviews) | 
| **Exporting** | Not enough data | 8.3 (106 reviews) | 
| **Multi-user Access and Collaboration** | Not enough data | 8.4 (103 reviews) | 
| **Multiple Personas** | Not enough data | 8.4 (86 reviews) | 
| **Data Analytics ** | Not enough data | 8.5 (88 reviews) | 

#### Agentic AI - Customer Journey Mapping

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.2 (14 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 |

#### Attribution Modeling

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Single-Touch Attribution** | Not enough data | 8.4 (31 reviews) | 
| **Multi-Touch Attribution** | Not enough data | 8.9 (29 reviews) | 
| **Algorithmic Attribution** | Not enough data | 8.7 (23 reviews) | 
| **Cross-Device Attribution** | Not enough data | 8.3 (26 reviews) | 
| **Offline Attribution** | Not enough data | 8.7 (27 reviews) | 
| **Custom Attribution** | Not enough data | 8.4 (30 reviews) | 

#### Agentic AI - Attribution

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **B2B Attribution** | Not enough data | 8.5 (39 reviews) | 
| **B2C Attribution** | Not enough data | 8.3 (27 reviews) | 
| **Marketing Channels** | Not enough data | 8.6 (34 reviews) | 
| **Integrations** | Not enough data | 8.2 (37 reviews) | 

#### Reporting

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dashboards** | Not enough data | 7.8 (41 reviews) | 
| **Data Visualizations** | Not enough data | 7.6 (39 reviews) | 
| **Custom Reporting** | Not enough data | 7.6 (42 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 55 |

#### Platform Basics

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Segmentation** | Not enough data | 7.9 (42 reviews) | 
| **Journey Optimization** | Not enough data | 8.0 (44 reviews) | 

#### Platform Data

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Reporting** | Not enough data | 7.7 (49 reviews) | 
| **Trends Reporting** | Not enough data | 7.4 (45 reviews) | 
| **Dashboards** | Not enough data | 7.8 (49 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.9 (44 reviews) | 

#### Platform Additional Functionality

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Journey Mapping** | Not enough data | 8.7 (47 reviews) | 
| **Integrations** | Not enough data | 8.0 (43 reviews) | 
| **Automated Alerts** | Not enough data | 8.5 (43 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 |

#### Page Customization

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Drag and Drop** | Not enough data | 7.6 (47 reviews) | 
| **Templates** | Not enough data | 7.8 (48 reviews) | 
| **Advanced Customization** | Not enough data | 7.8 (47 reviews) | 
| **Content Library** | Not enough data | 8.0 (43 reviews) | 

#### Page Optimization

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **A/B Testing** | Not enough data | 8.0 (42 reviews) | 
| **Mobile Responsive** | Not enough data | 7.5 (39 reviews) | 
| **Web Analytics** | Not enough data | 7.9 (45 reviews) | 
| **SEO** | Not enough data | 7.4 (36 reviews) | 

#### Integrations

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **E-Commerce Integration** | Not enough data | 7.9 (35 reviews) | 
| **Email Marketing Integration** | Not enough data | 7.9 (46 reviews) | 
| **Domain Integration** | Not enough data | 8.0 (40 reviews) | 

#### Generative AI

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.9 (11 reviews) | 

#### Agentic AI - Landing Page Builders

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 54 |

#### Lead Monitoring

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Features** | Not enough data | 8.2 (47 reviews) | 
| **Performance** | Not enough data | 8.0 (46 reviews) | 
| **Identification** | Not enough data | 7.8 (45 reviews) | 

#### Agentic AI - Lead Capture

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Mobile** | Not enough data | 7.5 (44 reviews) | 
| **Websites** | Not enough data | 7.9 (48 reviews) | 
| **Social Media** | Not enough data | 7.1 (43 reviews) | 
| **Data** | Not enough data | 7.5 (46 reviews) | 

#### Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Export/Import** | Not enough data | 7.7 (45 reviews) | 
| **Reporting** | Not enough data | 7.6 (49 reviews) | 

#### Customization

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Forms** | Not enough data | 7.7 (48 reviews) | 
| **Personalization** | Not enough data | 8.1 (48 reviews) | 
| **Templates** | Not enough data | 7.7 (45 reviews) | 
| **Integration** | Not enough data | 8.2 (46 reviews) | 

### Lead-to-Account Matching and Routing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Matching

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Priority Matching** | Not enough data | Not enough data | 
| **Account Tiebreakers** | Not enough data | Not enough data | 
| **Fuzzy Matching** | Not enough data | Not enough data | 

#### Routing

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Match and Route** | Not enough data | Not enough data | 
| **Multi-Objects** | Not enough data | Not enough data | 
| **Territories** | Not enough data | Not enough data | 
| **Working Hours** | Not enough data | Not enough data | 

#### Platform Operations

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Service level Agreements** | Not enough data | Not enough data | 
| **Audit Logs** | Not enough data | Not enough data | 
| **Duplicate Match** | Not enough data | Not enough data | 
| **Capping** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | 
| **Alerts & Notifications** | Not enough data | Not enough data | 
| **AI Lead Matching & Routing** | Not enough data | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |

#### Loyalty Experience

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Loyalty Engine** | Not enough data | 9.2 (13 reviews) | 
| **Rewards** | Not enough data | 9.4 (12 reviews) | 
| **Membership** | Not enough data | 9.2 (12 reviews) | 
| **Personalization** | Not enough data | 9.7 (13 reviews) | 
| **Gamification** | Not enough data | 8.5 (12 reviews) | 
| **Loyalty Cards** | Not enough data | 9.2 (12 reviews) | 

#### Loyalty Platform

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Communication Tools** | Not enough data | 9.2 (14 reviews) | 
| **Customer Relationship Management (CRM)** | Not enough data | 9.6 (14 reviews) | 
| **Loyalty Analytics** | Not enough data | 9.5 (13 reviews) | 
| **Localization** | Not enough data | 8.8 (13 reviews) | 
| **Integrations** | Not enough data | 9.2 (12 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 9.4 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 10.0 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 15 |

#### Computing

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **WYSIWYG** | Not enough data | 8.9 (6 reviews) | 
| **AI/Machine Learning** | Not enough data | 8.6 (6 reviews) | 
| **Little to No Coding** | Not enough data | 8.0 (10 reviews) | 

#### Experimental Design

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Multivariate testing capacities** | Not enough data | 8.3 (5 reviews) | 
| **Concurrent Testing** | Not enough data | 8.7 (5 reviews) | 
| **Mobile Testing** | Not enough data | 7.7 (5 reviews) | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Reporting and Analytics** | Not enough data | 8.1 (6 reviews) | 
| **Heatmaps** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - A/B Testing

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Account-Based Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | 9.0/10 | 22 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Account-Based Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Lead Intelligence

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Market Insights ** | 9.0 (14 reviews) | Not enough data | 
| **Account-level Insights ** | 8.8 (18 reviews) | Not enough data | 
| **Lead Analysis ** | 9.3 (15 reviews) | Not enough data | 

#### Lead Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | 9.4 (11 reviews) | Not enough data | 
| **Predictive Scoring ** | 8.8 (10 reviews) | Not enough data | 
| **Account Identification ** | 8.9 (14 reviews) | Not enough data | 

#### Marketing Campaigns

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Omni-Channel Tracking ** | 9.6 (19 reviews) | Not enough data | 
| **Revenue Planning ** | 8.9 (12 reviews) | Not enough data | 
| **Media Attribution ** | 8.8 (18 reviews) | Not enough data | 
| **Opportunity Timeline ** | 8.8 (13 reviews) | Not enough data | 
| **Customization ** | 9.2 (15 reviews) | Not enough data | 
| **Journey Analytics** | Not enough data | Not enough data | 

### Marketing Resource Management

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - Marketing Resource Management

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 65 |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | 9.2 (12 reviews) | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | 9.8 (20 reviews) | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | 9.2 (6 reviews) | 
| **Personalized Content Creation** | Not enough data | 9.5 (11 reviews) | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | 10.0 (5 reviews) | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Event & Data Ingestion** | Not enough data | 8.3 (9 reviews) | 
| **CRM & CDP Integration** | Not enough data | 9.1 (23 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Marketing Distribution

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 |

#### Analysis

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.7 (46 reviews) | 
| **Campaign Analysis** | Not enough data | 9.1 (46 reviews) | 
| **Uninstall Tracking** | Not enough data | 8.3 (39 reviews) | 
| **Custom Dashboards** | Not enough data | 8.9 (38 reviews) | 

#### Campaigns

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.7 (44 reviews) | 
| **Push Notifications** | Not enough data | 9.0 (43 reviews) | 
| **Bulk SMS** | Not enough data | 8.8 (44 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.8 (42 reviews) | 
| **Email Campaigns** | Not enough data | 9.4 (37 reviews) | 
| **Audience Segmentation** | Not enough data | 9.1 (37 reviews) | 

#### Engagement

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.4 (42 reviews) | 

#### Platform

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Optimization** | Not enough data | 8.9 (42 reviews) | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (43 reviews) | 
| **Internationalization** | Not enough data | 8.6 (43 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.1 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.1 (6 reviews) | 
| **Decision Making** | Not enough data | 8.3 (6 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | 8.7/10 | 61 |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 140 |

#### Marketing Operations

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **ROI Tracking** | 8.6 (52 reviews) ✓ Verified | 8.0 (92 reviews) | 
| **Data Collection** | 8.9 (55 reviews) ✓ Verified | 8.5 (111 reviews) | 
| **Customer Insights** | 8.9 (11 reviews) | 8.1 (103 reviews) | 
| **Multi-User Access** | 8.5 (48 reviews) ✓ Verified | 8.7 (106 reviews) | 
| **Spend Management** | Feature Not Available | 7.5 (76 reviews) | 
| **White Label** | Feature Not Available | 7.9 (69 reviews) | 

#### Campaign Activity

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Campaign Insights** | 8.8 (56 reviews) ✓ Verified | 8.6 (100 reviews) | 
| **Reports and Dashboards** | 8.3 (58 reviews) ✓ Verified | 8.5 (121 reviews) | 
| **Campaign Stickiness** | 8.4 (44 reviews) ✓ Verified | 8.3 (89 reviews) | 
| **Multichannel Tracking** | 9.5 (55 reviews) ✓ Verified | 8.5 (103 reviews) | 
| **Brand Optimization** | 8.3 (7 reviews) | 8.1 (92 reviews) | 
| **Predictive Analytics** | Feature Not Available | 7.9 (74 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.3 (5 reviews) | 
| **Cross-system Integration** | Not enough data | 7.9 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Adobe Marketo Measure (formerly Bizible)** | N/A | N/A |
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Attribution Software](https://www.g2.com/categories/attribution)

**Unique to Adobe Marketo Measure (formerly Bizible) (3):** [Account-Based Analytics Software](https://www.g2.com/categories/account-based-analytics), [Marketing Resource Management Software](https://www.g2.com/categories/marketing-resource-management), [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)


---
## Reviewer Demographics

### By Company Size

| Segment | Adobe Marketo Measure (formerly Bizible) | Agentforce Marketing (formerly Salesforce Marketing Cloud) | 
|---|---|---|
| **Small-Business** | 16.2% | 28.0% | 
| **Mid-Market** | 73.2% | 47.8% | 
| **Enterprise** | 10.6% | 24.2% | 

### By Industry

#### Adobe Marketo Measure (formerly Bizible)

- **Computer Software:** 36.6%
- **Internet:** 14.1%
- **Marketing and Advertising:** 12.7%
- **Information Technology and Services:** 12.0%
- **Computer Networking:** 2.8%
- **Higher Education:** 2.1%
- **Computer & Network Security:** 2.1%
- **Education Management:** 1.4%
- **Financial Services:** 1.4%
- **Computer Hardware:** 1.4%
- **Other:** 13.4%

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.2%
- **Marketing and Advertising:** 12.4%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 5.0%
- **Internet:** 3.4%
- **Non-Profit Organization Management:** 2.9%
- **Retail:** 2.8%
- **Hospital & Health Care:** 2.7%
- **Education Management:** 2.3%
- **Insurance:** 1.9%
- **Other:** 43.3%

---
## Alternatives

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- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1138 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

---
## Top Discussions

### Adobe Marketo Measure (formerly Bizible)

No discussions available for this product.

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-agentforce-marketing-formerly-salesforce-marketing-cloud)