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Compare Bitly and UTM.io 
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At a Glance
Market Segments
Small-Business (61.5% of reviews)
Small-Business (66.7% of reviews)
Entry-Level Pricing
Free
Free Per Year
Bitly
Star Rating
(852)4.5 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansUTM.io
Star Rating
(12)4.8 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free Per Year
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bitly excels in its Branded Shortlinks feature, with a score of 9.3, allowing businesses to create custom links that enhance brand visibility. In contrast, UTM.io does not offer the same level of customization for branded links, which some users find limiting.
- Reviewers mention that Bitly's Link Analytics feature, rated at 8.5, provides comprehensive insights into link performance, helping users track engagement effectively. UTM.io, while offering analytics, does not match the depth of insights that Bitly provides, leading some users to prefer Bitly for detailed tracking.
- G2 users highlight Bitly's ease of use with a score of 9.3, making it accessible for small businesses and individuals. In comparison, UTM.io has a lower ease of use rating at 8.7, which some users feel could be improved for a smoother onboarding experience.
- Reviewers mention that UTM.io shines in its Campaign Tracking capabilities, particularly for users focused on UTM parameters, scoring higher in this area compared to Bitly. Users appreciate the straightforward setup for tracking campaigns, which is a significant advantage for marketers.
- Users on G2 report that Bitly's Historical Shortlink Tracking feature, rated at 8.7, allows for effective long-term analysis of link performance, which is crucial for ongoing marketing strategies. UTM.io lacks a comparable feature, which some users find to be a drawback.
- Reviewers mention that while both platforms offer free entry-level pricing, Bitly's extensive user base and total number of reviews (747) suggest a more established presence in the market, which can be reassuring for new users compared to UTM.io's 12 reviews.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
UTM.io
Free
Free
Per Year
Free forever. A powerful alternative for spreadsheets. Say goodbye to clunky spreadsheets and hello to the efficient effort!
- Please see pricing on our website for full details.
Free Trial
Bitly
Free Trial is available
UTM.io
Free Trial is available
Ratings
Meets Requirements
9.1
691
9.1
9
Ease of Use
9.4
698
8.7
9
Ease of Setup
9.3
330
Not enough data
Ease of Admin
9.1
246
Not enough data
Quality of Support
8.5
441
8.3
7
Has the product been a good partner in doing business?
8.9
218
Not enough data
Product Direction (% positive)
8.0
647
10.0
8
Features by Category
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Analytics
6.6(won by default)
45
Not enough data
7.2(won by default)
46
Not enough data
8.4(won by default)
48
Not enough data
7.6(won by default)
44
Not enough data
7.6(won by default)
44
Not enough data
7.0(won by default)
43
Not enough data
6.6(won by default)
43
Not enough data
Reports & Dashboards
8.0(won by default)
47
Not enough data
8.2(won by default)
47
Not enough data
8.6(won by default)
47
Not enough data
7.4(won by default)
45
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Unified Threat Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Administration
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
9.3
359
Not enough data
8.5
353
Not enough data
8.0
267
Not enough data
8.6
326
Not enough data
Agentic AI - Digital Sales Room
7.4
11
Not enough data
7.8
13
Not enough data
7.3
11
Not enough data
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.5
99
Not enough data
8.4
119
Not enough data
8.3
112
Not enough data
Formatting
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Tools
Feature Not Available
Not enough data
8.4
177
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
7.1
66
Not enough data
7.1
68
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
82
Not enough data
Feature Not Available
Not enough data
8.1
72
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Categories
Categories
Shared Categories
Bitly and UTM.io are categorized as QR Code Generator and URL Shortener
Unique Categories
Bitly is categorized as Smart Link, Content Analytics, Social Media Analytics, and Landing Page Builders
UTM.io is categorized as Unified Threat Management (UTM), Digital Analytics, and Tag Management Systems
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UTM.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Computer Software
7.0%
Information Technology and Services
6.0%
Non-Profit Organization Management
5.4%
Real Estate
3.3%
Other
61.5%
Information Technology and Services
33.3%
Marketing and Advertising
16.7%
Professional Training & Coaching
8.3%
Internet
8.3%
Health, Wellness and Fitness
8.3%
Other
25.0%
Alternatives
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
What is a UTM tool?
1 Comment
Official Response from UTM.io
A UTM tool is a software or online service that allows marketers to easily create, manage, and track UTM codes for their marketing campaigns. These tools...Read more
What is UTM in Google?
1 Comment
Official Response from UTM.io
UTM stands for Urchin Tracking Module, which is a simple code that can be added to the end of a URL to help track website traffic sources and campaign...Read more
How do I generate a UTM code?
1 Comment
Official Response from UTM.io
Generating a UTM code involves adding UTM parameters to your destination URL. Here are the steps to create a UTM code:
1. Go to a UTM generator tool...Read more
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