# Bitly, Rebrandly vs Google Analytics Comparison

| | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.6 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 918 | 366 | 6,823 | 
| **Largest Market Segment** | Small-Business (61.6% of reviews) | Small-Business (85.1% of reviews) | Small-Business (59.9% of reviews) | 
| **Entry Level Price** | Free | Free 10 Branded Links Per Month | No pricing available | 

---
## Top Pros & Cons

### Bitly

Pros:
- Ease of Use (127 reviews)
- Link Shortening (93 reviews)

Cons:
- Expensive (31 reviews)
- Link Management (29 reviews)

### Rebrandly

Pros:
- URL Shortening (4 reviews)
- Ease of Use (2 reviews)

Cons:
- Confusing Interface (1 reviews)
- Design Quality (1 reviews)

### Google Analytics

Pros:
- Insights (210 reviews)
- Analytics (168 reviews)

Cons:
- Learning Curve (106 reviews)
- Complexity (73 reviews)

---
## Ratings Comparison
| Rating | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (738 reviews) | 9.1 (273 reviews) | 9.0 (5664 reviews) | 
  | **Ease of Use** | 9.4 (745 reviews) | 9.5 (275 reviews) | 7.8 (5702 reviews) | 
  | **Ease of Setup** | 9.4 (376 reviews) | 9.2 (148 reviews) | 8.0 (2909 reviews) | 
  | **Ease of Admin** | 9.2 (262 reviews) | 9.3 (145 reviews) | 8.3 (2630 reviews) | 
  | **Quality of Support** | 8.6 (464 reviews) | 9.0 (191 reviews) | 7.5 (4720 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.0 (234 reviews) | 9.2 (119 reviews) | 8.3 (2408 reviews) | 
  | **Product Direction (% positive)** | 8.0 (688 reviews) | 8.5 (259 reviews) | 8.5 (5523 reviews) | 

---
## Pricing

### Bitly

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page. 

Key Features:
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages

[Browse all 5 editions](https://www.g2.com/products/bitly/pricing)

#### Free Trial

Yes

### Rebrandly

#### Entry-Level Pricing

Plan: Free

Price: Free 10 Branded Links Per Month

Description: Free features for individuals getting started with a few links:

Key Features:
- 10 QR Codes/Mo
- 1 Custom Domain (YourBrand.bio)
- 1 Free Domain (Rebrand.ly)

[Browse all 5 editions](https://www.g2.com/products/rebrandly/pricing)

#### Free Trial

Yes

### Google Analytics

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | 8.4/10 | 4706 |

#### Metrics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | Not enough data | 9.0 (4097 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.8 (4047 reviews) | 
| **Entry and Exit Pages** | Not enough data | Not enough data | 8.7 (3958 reviews) | 
| **Standard Event Tracking** | Not enough data | Not enough data | 8.6 (3634 reviews) | 
| **Custom Event Tracking** | Not enough data | Not enough data | 8.4 (3411 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.4 (3603 reviews) | 
| **Return** | Not enough data | Not enough data | 8.5 (3647 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.6 (3759 reviews) | 
| **Funnels** | Not enough data | Not enough data | 8.2 (3323 reviews) | 

#### Reporting

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | Feature Not Available | 
| **Trending** | Not enough data | Not enough data | 8.5 (3559 reviews) | 
| **Retroactive Reporting** | Not enough data | Not enough data | 8.2 (3262 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 8.4 (3521 reviews) | 
| **Mobile Reporting** | Not enough data | Not enough data | 8.5 (3435 reviews) | 
| **Unification Across Devices** | Not enough data | Not enough data | 8.3 (3112 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | Not enough data | 8.5 (3714 reviews) | 

#### Other

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **User Data** | Not enough data | Not enough data | 8.5 (3723 reviews) | 
| **Site Search Reporting** | Not enough data | Not enough data | 8.5 (3496 reviews) | 
| **Load Time Monitoring** | Not enough data | Not enough data | 8.3 (3285 reviews) | 
| **Campaign Tracking** | Not enough data | Not enough data | 8.7 (3499 reviews) | 
| **E-Commerce** | Not enough data | Not enough data | 8.5 (2704 reviews) | 
| **Promotional Messages** | Not enough data | Not enough data | 8.0 (2420 reviews) | 
| **Administration Alerts** | Not enough data | Not enough data | 8.2 (2799 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.8 (83 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.1 (88 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.8 (89 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.4 (94 reviews) | 

#### Administration

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 8.5 (2669 reviews) | 
| **QA Testing** | Not enough data | Not enough data | 8.2 (2333 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.9 (3482 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.9 (3567 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 7.6/10 | 58 |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Social Analytics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Competitor Analysis** | 6.6 (45 reviews) | Not enough data | Not enough data | 
| **Follower Analysis** | 7.2 (46 reviews) | Not enough data | Not enough data | 
| **Post Performance** | 8.4 (49 reviews) | Not enough data | Not enough data | 
| **Paid Campaign Tracking** | 7.6 (44 reviews) | Not enough data | Not enough data | 
| **Attribution** | 7.6 (45 reviews) | Not enough data | Not enough data | 
| **Hashtag Analytics** | 7.0 (43 reviews) | Not enough data | Not enough data | 
| **Sentiment Analysis** | 6.6 (43 reviews) | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Report Customizability** | 8.0 (48 reviews) | Not enough data | Not enough data | 
| **Report Exporting** | 8.2 (48 reviews) | Not enough data | Not enough data | 
| **Scalability** | 8.6 (47 reviews) | Not enough data | Not enough data | 
| **White Label** | 7.4 (45 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Content Creation

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | 8.8/10 | 1365 |

#### User Identification

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Demographics** | Not enough data | Not enough data | 8.9 (1176 reviews) | 
| **User Segmentation** | Not enough data | Not enough data | 8.8 (1132 reviews) | 
| **Geolocation** | Not enough data | Not enough data | 9.1 (1148 reviews) | 

#### Tracking & Reporting

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | Not enough data | 8.6 (1017 reviews) | 
| **Real-Time Insights** | Not enough data | Not enough data | 8.9 (1163 reviews) | 
| **Attribution** | Not enough data | Not enough data | 8.5 (1067 reviews) | 
| **Dashboard** | Not enough data | Not enough data | 8.9 (1177 reviews) | 
| **User Path Tracking** | Not enough data | Not enough data | 8.7 (1121 reviews) | 
| **User Activity History** | Not enough data | Not enough data | 8.6 (1094 reviews) | 

#### Metrics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 8.8 (234 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 8.7 (229 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.8 (223 reviews) | 
| **Return** | Not enough data | Not enough data | 8.6 (233 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.8 (236 reviews) | 

### URL Shortener

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 8.1/10 | 448 |
| **Rebrandly** | 9.0/10 | 205 |
| **Google Analytics** | N/A | N/A |

#### URL Shortener

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Branded Shortlinks** | 9.3 (388 reviews) | 9.5 (176 reviews) | Not enough data | 
| **Link Analytics** | 8.5 (382 reviews) | 8.9 (172 reviews) | Not enough data | 
| **Bulk URL Creation** | 8.0 (268 reviews) | 8.5 (92 reviews) | Not enough data | 
| **Historical Shortlink Tracking** | 8.5 (332 reviews) | 9.0 (141 reviews) | Not enough data | 

#### Agentic AI - Digital Sales Room

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.4 (11 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.0 (17 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.3 (11 reviews) | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Text Messaging

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | Not enough data | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | Not enough data | 
| **Text Scheduler** | Not enough data | Not enough data | Not enough data | 
| **Automatic Replies** | Not enough data | Not enough data | Not enough data | 
| **Automatic URL Shortening** | Not enough data | Not enough data | Not enough data | 
| **MMS Marketing** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Transactional SMS** | Not enough data | Not enough data | Not enough data | 

#### SMS Platform

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | Not enough data | 
| **Text-to-Landline** | Not enough data | Not enough data | Not enough data | 
| **Short Codes** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - SMS Marketing

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Data Exchange Platforms

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | 9.2/10 | 17 |

#### Exchange Functions

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Data Transmission** | Not enough data | Not enough data | 9.3 (15 reviews) | 
| **Data Normalization** | Not enough data | Not enough data | 9.3 (15 reviews) | 

#### Data as a Service

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Market Data Acquisition** | Not enough data | Not enough data | 9.3 (15 reviews) | 
| **Industry Data Acquisition** | Not enough data | Not enough data | 9.1 (15 reviews) | 
| **Source Data Acquisition** | Not enough data | Not enough data | 9.5 (14 reviews) | 
| **Targeted Data Acquisition** | Not enough data | Not enough data | 9.2 (14 reviews) | 

#### Management

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Source and Destination Selection** | Not enough data | Not enough data | 9.3 (14 reviews) | 
| **Solution Integration** | Not enough data | Not enough data | 9.3 (14 reviews) | 
| **Reporting and Visualization** | Not enough data | Not enough data | 8.9 (14 reviews) | 
| **Data Governance** | Not enough data | Not enough data | 9.2 (14 reviews) | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 7.1/10 | 21 |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Page Customization

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Drag and Drop** | 8.0 (20 reviews) | Not enough data | Not enough data | 
| **Templates** | 8.4 (21 reviews) | Not enough data | Not enough data | 
| **Advanced Customization** | 7.2 (18 reviews) | Not enough data | Not enough data | 
| **Content Library** | 8.0 (20 reviews) | Not enough data | Not enough data | 

#### Page Optimization

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **A/B Testing** | 6.2 (19 reviews) | Not enough data | Not enough data | 
| **Mobile Responsive** | 7.4 (20 reviews) | Not enough data | Not enough data | 
| **Web Analytics** | 7.3 (19 reviews) | Not enough data | Not enough data | 
| **SEO** | 5.9 (19 reviews) | Not enough data | Not enough data | 

#### Integrations

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **E-Commerce Integration** | 6.7 (17 reviews) | Not enough data | Not enough data | 
| **Email Marketing Integration** | 6.9 (18 reviews) | Not enough data | Not enough data | 
| **Domain Integration** | 7.2 (19 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **AI Text Generation** | 6.1 (18 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### QR Code Generator

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 8.0/10 | 133 |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Development

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Low-Code or No-Code** | Feature Not Available | Not enough data | Not enough data | 
| **Bulk Creation** | 7.5 (98 reviews) | Not enough data | Not enough data | 
| **Analytics** | 8.4 (121 reviews) | Not enough data | Not enough data | 
| **Intuitive Dashboards** | 8.3 (112 reviews) | Not enough data | Not enough data | 

#### Formatting

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Dynamics Codes** | 8.2 (101 reviews) | Not enough data | Not enough data | 
| **File Formats** | 8.7 (107 reviews) | Not enough data | Not enough data | 
| **Customization** | 8.7 (119 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Penetration Testing

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | 7.3 (8 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 7.3 (8 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.9 (8 reviews) | Not enough data | Not enough data | 
| **Natural Language Interaction** | 8.1 (8 reviews) | Not enough data | Not enough data | 

### Content Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 8.2/10 | 221 |
| **Rebrandly** | 8.4/10 | 137 |
| **Google Analytics** | 8.4/10 | 1732 |

#### Tools

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Contact Collection** | Feature Not Available | 8.1 (66 reviews) | 8.3 (1120 reviews) | 
| **Audience Insights** | 8.4 (177 reviews) | 8.6 (84 reviews) | 8.9 (1496 reviews) | 
| **Social Sharing** | Feature Not Available | 8.9 (79 reviews) | 8.3 (1253 reviews) | 

#### Metrics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Entry and Exit Pages** | Feature Not Available | 8.6 (76 reviews) | 8.9 (1463 reviews) | 
| **Sessions** | Feature Not Available | 8.5 (85 reviews) | 8.9 (1502 reviews) | 
| **Engagement** | Feature Not Available | 8.6 (80 reviews) | 8.9 (1499 reviews) | 
| **Return** | Feature Not Available | 8.1 (69 reviews) | 8.7 (1414 reviews) | 
| **Conversions** | Feature Not Available | 8.0 (74 reviews) | 8.7 (1430 reviews) | 
| **Search Rank** | Feature Not Available | Feature Not Available | 8.4 (1365 reviews) | 

#### Agentic AI - Content Analytics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (39 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.2 (39 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (39 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.9 (39 reviews) | 
| **Decision Making** | 8.0 (5 reviews) | Not enough data | 8.0 (41 reviews) | 

### Smart Link

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | 7.7/10 | 89 |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | N/A | N/A |

#### Audience Targeting

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Geographic Targeting** | 7.1 (65 reviews) | Not enough data | Not enough data | 
| **Device/OS Targeting** | 7.0 (67 reviews) | Not enough data | Not enough data | 
| **Retargeting** | Feature Not Available | Not enough data | Not enough data | 

#### Analytics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Digital Analytics** | 8.6 (81 reviews) | Not enough data | Not enough data | 
| **Attribution** | Feature Not Available | Not enough data | Not enough data | 
| **Data Sharing and Exporting** | 8.1 (71 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Business Continuity Management

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Multi-step Planning** | 7.7 (5 reviews) | Not enough data | Not enough data | 
| **Adaptive Learning** | 7.7 (5 reviews) | Not enough data | Not enough data | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bitly** | N/A | N/A |
| **Rebrandly** | N/A | N/A |
| **Google Analytics** | 8.7/10 | 267 |

#### Metrics

| Feature | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Engagement** | Not enough data | Not enough data | 8.8 (234 reviews) | 
| **Exit Tracking** | Not enough data | Not enough data | 8.7 (229 reviews) | 
| **Retention** | Not enough data | Not enough data | 8.8 (223 reviews) | 
| **Return** | Not enough data | Not enough data | 8.6 (233 reviews) | 
| **Conversions** | Not enough data | Not enough data | 8.8 (236 reviews) | 

---
## Categories
**Shared Categories (1):** [Content Analytics Software](https://www.g2.com/categories/content-analytics)

**Unique to Bitly (5):** [QR Code Generator Software](https://www.g2.com/categories/qr-code-generator), [Smart Link Software](https://www.g2.com/categories/smart-link), [URL Shortener ](https://www.g2.com/categories/url-shortener), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders)

**Unique to Rebrandly (3):** [URL Shortener ](https://www.g2.com/categories/url-shortener), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [QR Code Generator Software](https://www.g2.com/categories/qr-code-generator)

**Unique to Google Analytics (3):** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Data Exchange Platforms](https://www.g2.com/categories/data-exchange-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Bitly | Rebrandly | Google Analytics | 
|---|---|---|---|
| **Small-Business** | 61.6% | 85.1% | 59.9% | 
| **Mid-Market** | 28.8% | 11.4% | 28.3% | 
| **Enterprise** | 9.6% | 3.5% | 11.8% | 

### By Industry

#### Bitly

- **Marketing and Advertising:** 16.9%
- **Computer Software:** 6.8%
- **Information Technology and Services:** 5.8%
- **Non-Profit Organization Management:** 5.4%
- **Real Estate:** 3.3%
- **Education Management:** 2.9%
- **Health, Wellness and Fitness:** 2.8%
- **Higher Education:** 2.8%
- **Financial Services:** 2.6%
- **Internet:** 2.1%
- **Other:** 48.5%

#### Rebrandly

- **Marketing and Advertising:** 16.0%
- **Information Technology and Services:** 7.6%
- **Health, Wellness and Fitness:** 4.7%
- **Computer Software:** 4.7%
- **Internet:** 3.2%
- **Education Management:** 2.9%
- **Management Consulting:** 2.9%
- **Design:** 2.6%
- **Non-Profit Organization Management:** 2.6%
- **Professional Training & Coaching:** 2.6%
- **Other:** 50.3%

#### Google Analytics

- **Marketing and Advertising:** 21.4%
- **Information Technology and Services:** 7.9%
- **Computer Software:** 6.7%
- **Internet:** 4.4%
- **Retail:** 2.8%
- **Education Management:** 2.4%
- **Higher Education:** 2.2%
- **Health, Wellness and Fitness:** 2.0%
- **Financial Services:** 2.0%
- **Non-Profit Organization Management:** 1.9%
- **Other:** 46.4%

---
## Alternatives

### Alternatives to Bitly

- [BL.INK](https://www.g2.com/products/bl-ink/reviews) — 4.5/5 stars (346 reviews)
- [Uniqode QR](https://www.g2.com/products/uniqode-qr/reviews) — 4.8/5 stars (472 reviews)
- [TinyURL](https://www.g2.com/products/tinyurl/reviews) — 4.3/5 stars (112 reviews)
- [Flowcode](https://www.g2.com/products/flowcode/reviews) — 4.6/5 stars (85 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14739 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7160 reviews)
- [GoLinks](https://www.g2.com/products/golinks/reviews) — 4.7/5 stars (806 reviews)
- [QR.io](https://www.g2.com/products/qr-io/reviews) — 4.5/5 stars (463 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6415 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1873 reviews)

### Alternatives to Rebrandly

- [BL.INK](https://www.g2.com/products/bl-ink/reviews) — 4.5/5 stars (346 reviews)
- [TinyURL](https://www.g2.com/products/tinyurl/reviews) — 4.3/5 stars (112 reviews)
- [GoLinks](https://www.g2.com/products/golinks/reviews) — 4.7/5 stars (806 reviews)
- [Uniqode QR](https://www.g2.com/products/uniqode-qr/reviews) — 4.8/5 stars (472 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews)
- [QR.io](https://www.g2.com/products/qr-io/reviews) — 4.5/5 stars (463 reviews)
- [Popl](https://www.g2.com/products/popl/reviews) — 4.6/5 stars (6017 reviews)
- [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (693 reviews)
- [Blinq](https://www.g2.com/products/blinq-me/reviews) — 4.8/5 stars (8847 reviews)
- [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews)

### Alternatives to Google Analytics

- [Chartbeat](https://www.g2.com/products/chartbeat/reviews) — 4.4/5 stars (69 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3381 reviews)
- [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) — 4.5/5 stars (2874 reviews)
- [Pendo](https://www.g2.com/products/pendo-io-pendo/reviews) — 4.4/5 stars (1762 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1321 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1215 reviews)
- [Heap](https://www.g2.com/products/heap/reviews) — 4.4/5 stars (1097 reviews)
- [Fullstory](https://www.g2.com/products/fullstory/reviews) — 4.5/5 stars (1048 reviews)
- [Smartlook](https://www.g2.com/products/smartlook/reviews) — 4.6/5 stars (874 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)

---
## Top Discussions

### Bitly

- Title: [Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?](https://www.g2.com/discussions/35668-is-possible-to-customize-our-own-domains-in-bitly-without-incluiding-complements-as-club-or-any-other-link-complements) — 7 comments, 1 upvote
  > **Top comment:** "my website link is https://motherboardinfo.com"
- Title: [What is Bitly used for?](https://www.g2.com/discussions/what-is-bitly-used-for) — 3 comments
  > **Top comment:** "Bitly is a URL shortening and link management platform that provides users with the ability to create short, customized links and track the performance of..."
- Title: [I'm using bitly URL's on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) — 3 comments, 1 upvote
  > **Top comment:** "Yes, I use it regularly."
- Title: [Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?](https://www.g2.com/discussions/27401-is-possible-to-customize-our-own-domains-in-bitly-without-incluiding-complements-as-club-or-any-other-link-complements) — 3 comments
  > **Top comment:** "Thanks. I have same question for my domain https://clashofclansmodapkdownload.com/"
- Title: [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) — 2 comments, 1 upvote
  > **Top comment:** "Please help me visit my website https://vip32.co.id"

### Rebrandly

- Title: [Some social media platform like LinkedIn and Twitter have their own URL shortner. How can we still use Rebrandly as it bear my custom domain name?](https://www.g2.com/discussions/24504-some-social-media-platform-like-linkedin-and-twitter-have-their-own-url-shortner-how-can-we-still-use-rebrandly-as-it-bear-my-custom-domain-name) — 3 comments, 1 upvote
  > **Top comment:** "Hi Pranav, 

Beth from Rebrandly here! That's a great question -- on LinkedIn, any link that's longer than 26 characters will automatically be masked with..."
- Title: [In my experience link tracking is very accurate. Maybe you have some more information that you think might be useful to me in this regard.](https://www.g2.com/discussions/25251-in-my-experience-link-tracking-is-very-accurate-maybe-you-have-some-more-information-that-you-think-might-be-useful-to-me-in-this-regard) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, link tracking is very accurate. This is because the data associated with the clicks is collected at the source, as opposed to at the destination (which..."
- Title: [How do I get a gsuite email for a domain I bought on rebrandly (free version)?](https://www.g2.com/discussions/25172-how-do-i-get-a-gsuite-email-for-a-domain-i-bought-on-rebrandly-free-version) — 1 comment, 1 upvote
  > **Top comment:** "If you bought your domain directly through Rebrandly, you can only use it for branding links. Only domains that are purchased via other registrars can be..."
- Title: [Are you aware from Facebook and issues when using rebrandly?](https://www.g2.com/discussions/24414-are-you-aware-from-facebook-and-issues-when-using-rebrandly) — 1 comment, 1 upvote
  > **Top comment:** "Hi Arturo, 

Beth from Rebrandly here! The default rebrand.ly domain that we provide for testing the system, like any other generic domain, can often be..."

### Google Analytics

- Title: [How are marketers using Google Analytics to drive strategic decisions and optimize online presence?](https://www.g2.com/discussions/how-are-marketers-using-google-analytics-to-drive-strategic-decisions-and-optimize-online-presence) — 6 comments, 1 upvote
  > **Top comment:** "We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and..."
- Title: [What is Google Analytics used for?](https://www.g2.com/discussions/what-is-google-analytics-used-for) — 6 comments, 1 upvote
  > **Top comment:** "website traffic tracking"
- Title: [How would you compare google analytics with something else](https://www.g2.com/discussions/33001-how-would-you-compare-google-analytics-with-something-else) — 4 comments, 1 upvote
  > **Top comment:** "There are other alternatives out there but they are more difficult to use and not free.  Adobe has a analytics but bang for the buck GA is pretty solid...."
- Title: [How do I link it to my SPSS journal](https://www.g2.com/discussions/13692-how-do-i-link-it-to-my-spss-journal) — 4 comments, 2 upvotes
  > **Top comment:** "This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the..."
- Title: [Sessions by page or path in Google Analytics](https://www.g2.com/discussions/10296-sessions-by-page-or-path-in-google-analytics) — 4 comments, 3 upvotes
  > **Top comment:** "I go to Behavior > Site Content > App Pages. Then you can use the search to get just the page or path you're looking for."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bitly-vs-rebrandly-vs-google-analytics)