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At a Glance
Market Segments
Small-Business (61.5% of reviews)
Small-Business (90.2% of reviews)
Entry-Level Pricing
Free
$0.00
Bitly
Star Rating
(852)4.5 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansmetricool
Star Rating
(83)4.5 out of 5
Market Segments
Small-Business (90.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bitly excels in its URL Shortener capabilities, particularly with features like Branded Shortlinks and Historical Shortlink Tracking, which allow for effective brand management and tracking of link performance over time. In contrast, Metricool's URL shortening features are less emphasized, focusing more on social media management.
- Reviewers mention that Metricool shines in Social Analytics, especially with its Follower Analysis and Hashtag Analytics, providing deeper insights into audience engagement and content performance. Bitly, while strong in link analytics, does not offer the same level of social media insights.
- G2 users highlight that Metricool's Content Calendar feature is highly rated for its user-friendly interface, making it easier to plan and schedule posts across multiple platforms. Bitly lacks a comprehensive content management system, which can be a drawback for users looking for integrated content planning tools.
- Users on G2 report that Metricool's Quality of Support is superior, with a score of 9.1 compared to Bitly's 8.5. Reviewers appreciate the responsiveness and helpfulness of Metricool's support team, which can be crucial for businesses needing timely assistance.
- Reviewers mention that Bitly's Link Analytics is robust, providing detailed insights into click-through rates and user engagement, which is essential for businesses focused on link performance. However, Metricool offers a more comprehensive suite of analytics tools that cover broader social media metrics.
- Users say that Metricool's Campaign Optimization tools are particularly effective, allowing for better management of social media campaigns compared to Bitly, which primarily focuses on link tracking rather than full campaign management.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Bitly
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
9.1
691
8.5
70
Ease of Use
9.4
698
9.1
73
Ease of Setup
9.3
330
9.1
58
Ease of Admin
9.1
246
9.3
44
Quality of Support
8.5
441
9.0
63
Has the product been a good partner in doing business?
8.9
218
9.2
42
Product Direction (% positive)
8.0
647
9.5
64
Features by Category
Social Analytics
6.6
45
8.7(won by 2.1)
44
7.2
46
9.1(won by 1.9)
44
8.4
48
9.1(won by 0.7)
43
7.6
44
7.8(won by 0.2)
43
7.6
44
8.2(won by 0.6)
44
7.0
43
8.7(won by 1.7)
40
6.6(won by default)
43
Feature Not Available
Reports & Dashboards
8.0
47
8.6(won by 0.6)
45
8.2
47
8.9(won by 0.7)
45
8.6
47
8.7(won by 0.1)
43
7.4
45
8.0(won by 0.6)
41
Agentic AI - Social Media Analytics
Not enough data
8.1(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
8.3(won by default)
6
Not enough data
7.9(won by default)
7
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
9.3
359
Not enough data
8.5
353
Not enough data
8.0
267
Not enough data
8.6
326
Not enough data
Agentic AI - Digital Sales Room
7.4
11
Not enough data
7.8
13
Not enough data
7.3
11
Not enough data
Content & Collaboration
Not enough data
9.3
45
Not enough data
8.5
45
Not enough data
8.4
45
Not enough data
8.6
44
Not enough data
9.0
44
Not enough data
9.0
43
Social Management
Not enough data
9.0
47
Not enough data
9.2
47
Not enough data
8.4
47
Not enough data
8.6
46
Not enough data
8.0
45
Not enough data
8.6
44
Not enough data
8.1
45
Agentic AI - Social Media Management
Not enough data
8.1
6
Not enough data
8.9
6
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
8.3
6
Not enough data
8.6
6
Not enough data
8.7
5
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.5
99
Not enough data
8.4
119
Not enough data
8.3
112
Not enough data
Formatting
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Tools
Feature Not Available
Not enough data
8.4
177
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Targeting
7.1
66
Not enough data
7.1
68
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
82
Not enough data
Feature Not Available
Not enough data
8.1
72
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Categories
Categories
Shared Categories
Bitly and metricool are categorized as Social Media Analytics
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, URL Shortener, Content Analytics, and Landing Page Builders
metricool is categorized as Social Media Management and Social Media Suites
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Computer Software
7.0%
Information Technology and Services
6.0%
Non-Profit Organization Management
5.4%
Real Estate
3.3%
Other
61.5%
Marketing and Advertising
42.7%
Education Management
8.5%
Consulting
3.7%
Real Estate
3.7%
Professional Training & Coaching
2.4%
Other
39.0%
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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