Compare Bitly and Meltwater 
At a Glance
Market Segments
Small-Business (61.6% of reviews)
Small-Business (41.7% of reviews)
Entry-Level Pricing
Free
No pricing available
Bitly
Star Rating
(915)4.5 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansMeltwater
Star Rating
(2,506)4.1 out of 5
Market Segments
Small-Business (41.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MeltwaterSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bitly excels in user-friendliness, with many praising its intuitive interface and quick setup process. Users appreciate features like the QR code builder and the ability to easily track link clicks, making it a great choice for businesses focused on campaign performance.
- According to verified reviews, Meltwater stands out for its robust analytics capabilities, particularly the Share of Voice analytics. Users value the consistency of the data and the ease with which insights can be transformed into executive-ready reports, highlighting its strength in comprehensive media monitoring.
- Users say that Bitly's focus on small businesses is evident, as it offers a free entry-level option that appeals to startups and smaller teams. This accessibility allows users to start tracking their campaigns without financial commitment, which is a significant advantage for budget-conscious organizations.
- Reviewers mention that Meltwater's customer support is highly responsive, with many users appreciating the team's willingness to incorporate feedback for product improvements. This level of support can be crucial for businesses that rely on timely assistance for their media monitoring needs.
- G2 reviewers highlight that while Bitly has a higher overall satisfaction score, Meltwater's extensive review count suggests a broader user base, which may indicate a more established presence in the market. This could be a consideration for users looking for a well-supported and widely adopted tool.
- Users report that both platforms have their strengths, but Bitly's higher ratings in ease of use and setup suggest it may be better suited for teams looking for a straightforward solution. In contrast, Meltwater's advanced features may appeal to those needing deeper insights and analytics, despite a steeper learning curve.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
Meltwater
No pricing availableFree Trial
Bitly
Free Trial is available
Meltwater
No trial information availableRatings
Meets Requirements
9.1
735
7.9
2,143
Ease of Use
9.4
742
7.8
2,177
Ease of Setup
9.4
373
7.8
1,155
Ease of Admin
9.2
261
8.1
930
Quality of Support
8.6
462
8.6
2,068
Has the product been a good partner in doing business?
9.0
233
8.4
936
Product Direction (% positive)
8.0
687
8.0
2,126
Features by Category
Social Analytics
6.6
45
7.8(won by 1.2)
525
7.2
46
7.7(won by 0.5)
513
8.4(won by 0.4)
49
8.0
518
7.6(won by 0.8)
44
6.8
376
7.6(won by default)
45
Feature Not Available
7.0
43
7.5(won by 0.5)
394
6.6
43
7.1(won by 0.5)
425
Reports & Dashboards
8.0(won by 0.3)
48
7.7
544
8.2(won by 0.2)
48
8.0
565
8.6(won by 0.7)
47
7.9
481
7.4(won by default)
45
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
URL Shortener
9.3
386
Not enough data
8.5
380
Not enough data
8.0
267
Not enough data
8.5
331
Not enough data
Agentic AI - Digital Sales Room
7.4
11
Not enough data
7.9
16
Not enough data
7.3
11
Not enough data
Content & Collaboration
Not enough data
8.1
238
Not enough data
7.4
211
Not enough data
7.3
202
Not enough data
7.5
203
Not enough data
8.0
228
Not enough data
7.6
212
Social Management
Not enough data
8.3
280
Not enough data
7.8
267
Not enough data
7.4
237
Not enough data
7.9
275
Not enough data
6.5
208
Not enough data
7.1
208
Not enough data
7.3
100
Agentic AI - Social Media Management
Not enough data
5.8
24
Not enough data
6.0
24
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
6.2
23
Media Channels
Not enough data
7.3
636
Not enough data
7.2
658
Not enough data
8.5
733
Geographic Coverage
Not enough data
7.8
704
Not enough data
8.2
713
Not enough data
7.6
637
Reporting
Not enough data
8.2
709
Not enough data
8.1
697
Not enough data
7.8
692
Not enough data
7.9
716
Agentic AI - Media Monitoring
Not enough data
6.3
83
Not enough data
6.3
81
Not enough data
6.2
80
Not enough data
6.3
81
Not enough data
Feature Not Available
Generative AI
Not enough data
6.5
288
Not enough data
6.6
283
Audiences
Not enough data
8.0
46
Not enough data
7.3
44
Not enough data
7.0
42
Not enough data
7.4
42
Data Analysis
Not enough data
7.5
42
Not enough data
8.1
45
Not enough data
8.1
43
Not enough data
7.9
43
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
43
Agentic AI - Audience Intelligence Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.1
803
Not enough data
7.3
704
Not enough data
8.2
517
Not enough data
8.3
522
Not enough data
7.8
488
Not enough data
7.8
477
Agentic AI - Social Media Listening Tools
Not enough data
6.5
83
Not enough data
6.4
84
Not enough data
6.2
82
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Management & Analysis
Not enough data
6.9
779
Not enough data
7.9
788
Not enough data
8.0
481
Not enough data
7.8
464
Development
Feature Not Available
Not enough data
7.5
98
Not enough data
8.4
121
Not enough data
8.3
112
Not enough data
Formatting
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Influencer Marketing
Not enough data
7.8
203
Not enough data
7.8
205
Not enough data
8.0
209
Not enough data
7.7
199
Not enough data
7.4
196
Not enough data
6.9
162
Not enough data
7.4
170
Not enough data
8.0
199
Not enough data
7.9
200
Not enough data
7.7
185
Not enough data
Feature Not Available
Not enough data
6.7
148
Not enough data
6.7
134
Not enough data
6.3
115
Agentic AI - Influencer Marketing Platforms
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
5.5
7
Not enough data
Feature Not Available
Not enough data
6.0
7
Not enough data
Feature Not Available
Generative AI
Not enough data
6.6
155
Not enough data
6.7
152
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
Not enough data
7.9
483
Not enough data
7.9
413
Not enough data
8.0
388
Outreach
Not enough data
8.1
428
Not enough data
7.5
146
Not enough data
7.7
349
Reporting
Not enough data
8.5
477
Not enough data
8.3
361
Not enough data
8.1
409
Agentic AI - Media and Influencer Targeting
Not enough data
5.8
20
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
Not enough data
6.0
19
User Rights/Roles
Not enough data
7.7
305
Not enough data
8.0
326
Tools
Feature Not Available
Not enough data
8.4
177
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Audience Targeting
7.1
65
Not enough data
7.0
67
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
81
Not enough data
Feature Not Available
Not enough data
8.1
71
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Categories
Categories
Shared Categories
Bitly and Meltwater are categorized as Social Media Analytics
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, URL Shortener, Content Analytics, and Landing Page Builders
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Meltwater
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.9%
Computer Software
6.8%
Information Technology and Services
5.8%
Non-Profit Organization Management
5.4%
Real Estate
3.2%
Other
61.9%
Marketing and Advertising
15.7%
Public Relations and Communications
14.7%
Non-Profit Organization Management
6.6%
Higher Education
5.5%
Information Technology and Services
3.1%
Other
54.4%
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
How do I make Meltwater work for our organization?
3 Comments
AS
I find it helpful to make customized reporter/influencer lists (based on geography, issue, etc). Makes it easy to do rapid-response outreach.Read more
How soon will sysomos and meltwater fully be integrated?
2 Comments
FA
Hi Janay. Sorry I don't know the answer to that question. Hopefully a Meltwater rep or someone else can answer it. I suggest simply contacting Meltwater...Read more
How much does meltwater cost?
2 Comments
GS
Basic modules, with 4 users and a maximum of 20 searches (imagine it as no more than 20 quieres saved at the same time), 12K a year. Twitter data, unlimited....Read more
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