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At a Glance
Market Segments
Small-Business (61.5% of reviews)
Small-Business (59.8% of reviews)
Entry-Level Pricing
Free
No pricing available
Bitly
Star Rating
(852)4.5 out of 5
Market Segments
Small-Business (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansGoogle Analytics
Star Rating
(6,621)4.5 out of 5
Market Segments
Small-Business (59.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AnalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Analytics excels in providing comprehensive Audience Insights, with a score of 8.9, allowing businesses to deeply understand their user demographics and behavior. In contrast, Bitly, while still effective, scores slightly lower at 8.4, which some reviewers feel limits their ability to segment audiences effectively.
- Reviewers mention that Bitly shines in Ease of Use, scoring an impressive 9.4 compared to Google Analytics' 7.8. Many users appreciate Bitly's straightforward interface for link management, making it easier for small businesses to track their marketing efforts without a steep learning curve.
- Users on G2 highlight that Bitly's Ease of Setup is also superior, with a score of 9.4, while Google Analytics scores 7.9. Reviewers often note that Bitly's quick onboarding process allows users to start tracking links almost immediately, whereas Google Analytics can require more time to configure properly.
- Reviewers mention that Google Analytics has a robust Quality of Support score of 7.5, but Bitly outperforms it with a score of 8.6. Users appreciate Bitly's responsive customer service and helpful resources, which they find essential for troubleshooting and maximizing the tool's potential.
- G2 users report that both products have been good partners in business, with Google Analytics scoring 8.3 and Bitly slightly higher at 9.0. Users often express satisfaction with Bitly's ability to enhance their marketing strategies through effective link tracking and analytics.
- Users say that while Google Analytics has a strong Product Direction score of 8.5, Bitly's score of 8.0 indicates a solid but slightly less innovative approach. Reviewers appreciate Google Analytics' continuous updates and feature enhancements, which keep the platform relevant in a rapidly changing digital landscape.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
Google Analytics
No pricing availableFree Trial
Bitly
Free Trial is available
Google Analytics
No trial information availableRatings
Meets Requirements
9.1
691
9.0
5,510
Ease of Use
9.4
698
7.8
5,541
Ease of Setup
9.3
330
8.0
2,745
Ease of Admin
9.1
246
8.2
2,602
Quality of Support
8.5
441
7.5
4,586
Has the product been a good partner in doing business?
8.9
218
8.3
2,383
Product Direction (% positive)
8.0
647
8.5
5,388
Features by Category
Metrics
Not enough data
9.0
4016
Not enough data
8.8
3996
Not enough data
8.7
3935
Not enough data
8.6
3616
Not enough data
8.4
3386
Not enough data
8.4
3594
Not enough data
8.5
3640
Not enough data
8.6
3706
Not enough data
8.2
3296
Reporting
Not enough data
Feature Not Available
Not enough data
8.5
3541
Not enough data
8.2
3251
Not enough data
8.4
3494
Not enough data
8.5
3433
Not enough data
8.3
3111
Not enough data
8.5
3660
Other
Not enough data
8.5
3683
Not enough data
8.5
3496
Not enough data
8.3
3288
Not enough data
8.7
3428
Not enough data
8.5
2697
Not enough data
8.0
2424
Not enough data
8.2
2799
Agentic AI - Digital Analytics
Not enough data
7.8
85
Not enough data
8.1
86
Not enough data
7.8
85
Not enough data
8.4
90
Administration
Not enough data
8.5
2621
Not enough data
8.2
2330
Not enough data
8.9
3458
Not enough data
8.9
3564
Social Analytics
6.6(won by default)
45
Not enough data
7.2(won by default)
46
Not enough data
8.4(won by default)
48
Not enough data
7.6(won by default)
44
Not enough data
7.6(won by default)
44
Not enough data
7.0(won by default)
43
Not enough data
6.6(won by default)
43
Not enough data
Reports & Dashboards
8.0(won by default)
47
Not enough data
8.2(won by default)
47
Not enough data
8.6(won by default)
47
Not enough data
7.4(won by default)
45
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
8.9
1178
Not enough data
8.8
1136
Not enough data
9.1
1150
Tracking & Reporting
Not enough data
8.6
1021
Not enough data
8.9
1166
Not enough data
8.5
1070
Not enough data
8.9
1180
Not enough data
8.7
1123
Not enough data
8.6
1098
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
URL Shortener
9.3
359
Not enough data
8.5
353
Not enough data
8.0
267
Not enough data
8.6
326
Not enough data
Agentic AI - Digital Sales Room
7.4
11
Not enough data
7.8
13
Not enough data
7.3
11
Not enough data
Exchange Functions
Not enough data
9.3
15
Not enough data
9.3
15
Data as a Service
Not enough data
9.3
15
Not enough data
9.1
15
Not enough data
9.6
15
Not enough data
9.2
15
Management
Not enough data
9.3
15
Not enough data
9.3
15
Not enough data
9.0
15
Not enough data
9.2
15
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.5
99
Not enough data
8.4
119
Not enough data
8.3
112
Not enough data
Formatting
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Tools
Feature Not Available
8.3
1125
8.4
177
8.9
1496
Feature Not Available
8.3
1258
Metrics
Feature Not Available
8.9
1467
Feature Not Available
8.9
1501
Feature Not Available
8.9
1501
Feature Not Available
8.7
1419
Feature Not Available
8.7
1433
Feature Not Available
8.4
1369
Agentic AI - Content Analytics
Not enough data
7.8
42
Not enough data
8.3
42
Not enough data
7.9
42
Not enough data
7.9
42
Not enough data
8.0
44
Audience Targeting
7.1
66
Not enough data
7.1
68
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
82
Not enough data
Feature Not Available
Not enough data
8.1
72
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Metrics
Not enough data
8.8
237
Not enough data
8.7
232
Not enough data
8.8
226
Not enough data
8.6
236
Not enough data
8.8
239
Categories
Categories
Shared Categories
Bitly and Google Analytics are categorized as Content Analytics
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, URL Shortener, Social Media Analytics, and Landing Page Builders
Google Analytics is categorized as Mobile App Analytics, Digital Analytics, and Data Exchange Platforms
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Analytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Computer Software
7.0%
Information Technology and Services
6.0%
Non-Profit Organization Management
5.4%
Real Estate
3.3%
Other
61.5%
Marketing and Advertising
21.3%
Information Technology and Services
8.0%
Computer Software
6.8%
Internet
4.5%
Retail
2.8%
Other
56.7%
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
EL
I think yes, this is possible to customize your own domains in Bitly without including complements. I have already done this for this website that is for...Read more
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
3 Comments
BB
Thanks You ...Really I have the same Question on my mind for my domain <a href="http://vpnproapk.com">vpn pro apk</a>Read more
I'm using bitly URL's on my website
3 Comments
NL
I have used this for my website https://theprayertimings.com/namaz-times-in-lahore/ and it worked well for me.Read more
What is Google Analytics used for?
6 Comments
RV
It is the best free tool for getting insights into our website and apps.Read more
How are marketers using Google Analytics to drive strategic decisions and optimize online presence?
5 Comments
JC
We use it as a guide when establishing publication strategies, to segment the audience and customers, with Google Analytics, we can establish publication and...Read more
How do I link it to my SPSS journal
4 Comments
AK
This may not be the answer you want, however its the best i have with my limited experience of spss. But you can import data via a spreadsheet (XLS/CSV - the...Read more
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