Compare Bitly and GoLinks 
At a Glance
Market Segments
Small-Business (61.6% of reviews)
Mid-Market (53.7% of reviews)
Entry-Level Pricing
Free
Free
Bitly
Star Rating
(915)4.5 out of 5
Market Segments
Small-Business (61.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansGoLinks
Star Rating
(798)4.7 out of 5
Market Segments
Mid-Market (53.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Bitly excels in providing comprehensive link tracking capabilities, making it a favorite for businesses focused on analyzing campaign performance. Users appreciate features like the QR code builder and the ability to track overall clicking activity, which enhances their marketing strategies.
- Users say that GoLinks stands out for its simplicity and ease of use, particularly in creating quick links that save time and effort. Reviewers highlight the easy URL feature and the convenience it brings to teams, allowing all employees to access shared resources effortlessly.
- According to verified reviews, Bitly's implementation process is praised for being intuitive, with many users noting a smooth onboarding experience. This quick setup allows businesses to start tracking their links almost immediately, which is a significant advantage for those needing immediate results.
- Reviewers mention that GoLinks provides a standardized approach to link management across organizations, which enhances collaboration. Users appreciate how it simplifies access to important documentation, making it easier for teams to find and share resources without the hassle of searching through bookmarks.
- G2 reviewers highlight that while Bitly has a slightly lower user satisfaction score in terms of support quality, it still offers valuable features for link analytics. However, some users feel that the support could be more responsive, which is an area where GoLinks shines with its higher ratings for customer support.
- Users report that both products offer free entry-level pricing, but Bitly's broader market presence and higher overall satisfaction score suggest it may be a better fit for small businesses looking for robust tracking features. In contrast, GoLinks is favored by mid-market companies for its ease of use and organizational benefits.
Pricing
Entry-Level Pricing
Bitly
Free
Free
Get started with Bitly with our Free plan. Get access to a sampler plater of products in the Connections Platform including Short Links, QR Codes and a Link-in-bio page.
- 5 Bitly Links/month (incl. 3 custom backhalves/month)
- 2 customizable Bitly QR Codes/month (incl. unlimited clicks & QR Code scans)
- 2 mobile-friendly, customizable Bitly Landing Pages
GoLinks
Team
Free
What's better than free? Up to 20 users.
- Up to 20 users
- Google SSO
- Universal search
Free Trial
Bitly
Free Trial is available
GoLinks
Free Trial is available
Ratings
Meets Requirements
9.1
735
9.5
595
Ease of Use
9.4
742
9.5
623
Ease of Setup
9.4
373
9.2
162
Ease of Admin
9.2
262
9.3
38
Quality of Support
8.6
462
9.3
314
Has the product been a good partner in doing business?
9.0
234
9.4
37
Product Direction (% positive)
8.0
687
8.6
594
Features by Category
Social Analytics
6.6(won by default)
45
Not enough data
7.2(won by default)
46
Not enough data
8.4(won by default)
49
Not enough data
7.6(won by default)
44
Not enough data
7.6(won by default)
45
Not enough data
7.0(won by default)
43
Not enough data
6.6(won by default)
43
Not enough data
Reports & Dashboards
8.0(won by default)
48
Not enough data
8.2(won by default)
48
Not enough data
8.6(won by default)
47
Not enough data
7.4(won by default)
45
Not enough data
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Browser
Not enough data
9.2
183
Not enough data
9.1
190
Not enough data
9.2
178
User Tools
Not enough data
Feature Not Available
Not enough data
9.1
191
Not enough data
8.8
164
Editing Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Workspace Options
Not enough data
8.8
145
Not enough data
9.1
162
URL Shortener
9.3
386
9.2
359
8.5
380
8.5
326
8.0
267
8.5
279
8.5
331
8.6
310
Agentic AI - Digital Sales Room
7.4
11
6.6
23
8.0
17
7.5
25
7.3
11
6.8
22
Compatibility
Not enough data
8.4
63
Not enough data
8.2
57
Not enough data
8.1
53
Agentic AI - Enterprise Search Software
Not enough data
6.5
8
Not enough data
5.7
7
Not enough data
6.0
7
Not enough data
5.5
7
Not enough data
6.4
7
Not enough data
6.4
7
Search Queries
Not enough data
7.5
59
Not enough data
8.3
58
Not enough data
8.0
54
Not enough data
8.4
53
Not enough data
8.4
53
AI powered search - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
8.4
58
Not enough data
8.2
58
Not enough data
8.5
55
Compatibility - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Queries - Enterprise Search Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.0
20
Not enough data
8.4
21
Not enough data
7.2
18
Not enough data
8.0
20
Not enough data
Page Optimization
6.2
19
Not enough data
7.4
20
Not enough data
7.3
19
Not enough data
5.9
19
Not enough data
Integrations
6.7
17
Not enough data
6.9
18
Not enough data
7.2
19
Not enough data
Generative AI
6.1
18
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Development
Feature Not Available
Not enough data
7.5
98
Not enough data
8.4
121
Not enough data
8.3
112
Not enough data
Formatting
8.2
101
Not enough data
8.7
107
Not enough data
8.7
119
Not enough data
Agentic AI - Penetration Testing
7.3
8
Not enough data
7.3
8
Not enough data
7.9
8
Not enough data
8.1
8
Not enough data
Tools
Feature Not Available
Not enough data
8.4
177
Not enough data
Feature Not Available
Not enough data
Metrics
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
Audience Targeting
7.1
65
Not enough data
7.0
67
Not enough data
Feature Not Available
Not enough data
Analytics
8.6
81
Not enough data
Feature Not Available
Not enough data
8.1
71
Not enough data
Agentic AI - Business Continuity Management
7.7
5
Not enough data
7.7
5
Not enough data
Categories
Categories
Shared Categories
Bitly and GoLinks are categorized as URL Shortener
Unique Categories
Bitly is categorized as QR Code Generator, Smart Link, Content Analytics, Social Media Analytics, and Landing Page Builders
GoLinks is categorized as Bookmark Manager and Enterprise Search Software
Reviews
Reviewers' Company Size
Bitly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
GoLinks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.9%
Computer Software
6.8%
Information Technology and Services
5.8%
Non-Profit Organization Management
5.4%
Real Estate
3.2%
Other
61.9%
Computer Software
34.2%
Information Technology and Services
22.8%
Financial Services
8.6%
Computer & Network Security
3.5%
Biotechnology
3.4%
Other
27.5%
Discussions
Is possible to customize our own domains in Bitly without incluiding complements as .club or any other link complements?
7 Comments
MI
my website link is https://motherboardinfo.comRead more
What is Bitly used for?
3 Comments
AU
Bitly is a URL shortening and link management platform that provides users with the ability to create short, customized links and track the performance of...Read more
What is GoLinks used for?
1 Comment
BM
GoLinks are used to quickly access and share information with memorable, intuitive golinks. For example, go/w2, go/401k, go/sales-dashboard. Short links that...Read more
How do I make a shortlink?
1 Comment
BM
The easiest way is using the Chrome extension. Once you are on a document where you want to create a go link, click the GoLinks button on your Chrome...Read more
How do I create a go Link?
1 Comment
SL
In your browser type in go/ to create your GoLinks otherwise you can use the Go Links Extension.Read more
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