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Compare BIRT and Looker 
Featured Products
At a Glance
Market Segments
Enterprise (48.1% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
BIRT
Star Rating
(31)4.0 out of 5
Market Segments
Enterprise (48.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about BIRTLooker
Star Rating
(1,594)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in user satisfaction, boasting a significantly higher overall score compared to BIRT. Users appreciate its intuitive interface, which allows for the creation of interactive reports with various charts and graphs, making data visualization straightforward and engaging.
- According to verified reviews, Looker has a robust implementation process, with many users highlighting its quick onboarding and ease of setup. This is in contrast to BIRT, where users mention that while it is flexible, it may require more technical knowledge, such as SQL and JavaScript, to fully leverage its capabilities.
- Users say that Looker provides excellent support, with a quality rating that outshines BIRT. Reviewers have noted that Looker's support team is responsive and helpful, enhancing the overall user experience, while BIRT users have expressed some challenges in accessing timely support.
- Reviewers mention that Looker is particularly strong in creating meaningful dashboards, with users praising its ability to track key performance metrics effectively. In contrast, while BIRT allows for report creation, users feel it lacks the same level of user-friendly dashboard functionality.
- G2 reviewers highlight that Looker’s reporting features, such as real-time updates and customizable scorecards, significantly enhance day-to-day usability. BIRT, while capable of generating reports, is often seen as less dynamic and user-friendly, which can hinder its effectiveness in fast-paced environments.
- According to recent user feedback, Looker’s ability to share insights easily among team members is a standout feature, making collaboration seamless. BIRT users, however, note that while it is an open-source tool with flexibility, it may not offer the same level of collaborative features that Looker provides.
Pricing
Entry-Level Pricing
BIRT
No pricing availableLooker
No pricing availableFree Trial
BIRT
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
8.2
17
8.7
1,091
Ease of Use
7.1
17
8.2
1,096
Ease of Setup
7.1
8
8.2
574
Ease of Admin
8.1
8
8.3
429
Quality of Support
7.4
17
8.6
929
Has the product been a good partner in doing business?
7.5
8
8.9
407
Product Direction (% positive)
7.1
16
8.8
1,023
Features by Category
Reports
7.6
16
8.6
658
|
Verified
7.0
15
8.2
612
|
Verified
8.2
14
8.2
655
|
Verified
8.2
13
8.3
525
|
Verified
8.2
14
8.7
658
|
Verified
Self Service
Not enough data
8.4
618
|
Verified
Not enough data
8.6
634
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
612
|
Verified
Not enough data
8.3
585
|
Verified
Not enough data
7.7
497
|
Verified
Advanced Analytics
Not enough data
7.6
426
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
382
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
326
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
7.6
16
8.6
658
|
Verified
7.0
15
8.2
612
|
Verified
8.2
14
8.2
655
|
Verified
8.2
13
8.3
525
|
Verified
8.2
14
8.7
658
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
107
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
113
Not enough data
8.4
110
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
7.7
10
7.8
137
8.8
11
8.0
140
8.2
10
8.4
143
Reports
7.6
16
8.6
658
|
Verified
7.0
15
8.2
612
|
Verified
8.2
14
8.2
655
|
Verified
8.2
13
8.3
525
|
Verified
8.2
14
8.7
658
|
Verified
Data Preparation
Not enough data
8.4
280
|
Verified
Not enough data
8.3
260
|
Verified
Data Modeling and Blending
Not enough data
8.5
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.4
308
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
618
|
Verified
Not enough data
8.6
634
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
612
|
Verified
Not enough data
8.3
585
|
Verified
Not enough data
7.7
497
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
36
Not enough data
8.1
34
Not enough data
7.7
34
Not enough data
8.4
37
Advanced Analytics
Not enough data
7.6
426
|
Verified
Not enough data
8.4
627
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.0
39
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.0
37
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
35
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
382
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
326
|
Verified
Reports
7.6
16
8.6
658
|
Verified
7.0
15
8.2
612
|
Verified
8.2
14
8.2
655
|
Verified
8.2
13
8.3
525
|
Verified
8.2
14
8.7
658
|
Verified
Self Service
Not enough data
8.4
618
|
Verified
Not enough data
8.6
634
|
Verified
Not enough data
8.4
608
|
Verified
Not enough data
8.1
612
|
Verified
Not enough data
8.3
585
|
Verified
Not enough data
7.7
497
|
Verified
Building Reports
Not enough data
8.3
382
|
Verified
Not enough data
8.3
393
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
326
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Reporting
Not enough data
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Other
Not enough data
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
203
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
225
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
BIRT and Looker are categorized as Data Visualization
Unique Categories
BIRT has no unique categories
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, and Digital Analytics
Reviews
Reviewers' Company Size
BIRT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.5%
Computer Software
14.8%
Telecommunications
7.4%
Management Consulting
7.4%
Government Administration
7.4%
Other
44.4%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
BIRT has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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