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# Bïrch (ex. Revealbot) vs Smartly Comparison - What are their main differences?

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Bïrch (ex. Revealbot)Smartly[+ Add Product](#)

Reviews

**Bïrch (ex. Revealbot)**[

4.6/5(19)

](https://www.g2.com/products/birch-ex-revealbot/reviews#reviews)

**Smartly** [

4.4/5(475)

](https://www.g2.com/products/smartly/reviews#reviews)

Pricing

**Bïrch (ex. Revealbot)**
Free Trial

**Starting at $49.00** Per Month · Essential

**Smartly**
 **% Fee** of Media Spend · Self-Serve + Support

**Pricing Insights**
from reviews

Time to Implement

**Bïrch (ex. Revealbot)**
Not enough reviews yet

**Smartly**
2 months

Based on 27 responses

Return on Investment

**Bïrch (ex. Revealbot)**
Not enough reviews yet

**Smartly**
12 months

Based on 18 responses

Perceived Cost

**Bïrch (ex. Revealbot)**
Not enough reviews yet

**Smartly**
$$$$$

Average Discount

**Bïrch (ex. Revealbot)**
Not enough reviews yet

**Smartly**
7%

 ![Bïrch (ex. Revealbot)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab3de9f6d563817affe6d4922a543bc1/birch-ex-revealbot.png "Bïrch (ex. Revealbot)")

 ![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")

G2 offers free advice on this comparison.

Chat with an expert

How do we contact you?

 ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message

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Who do you want to talk with?

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent

 ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human

Pros & Cons

**Bïrch (ex. Revealbot)**
[
Time-saving (2)
](https://www.g2.com/products/birch-ex-revealbot/reviews?filters%5Bsentiment_snippet%5D=2023642&qs=pros-and-cons#reviews)[
Automation (1)
](https://www.g2.com/products/birch-ex-revealbot/reviews?filters%5Bsentiment_snippet%5D=1491167&qs=pros-and-cons#reviews)[
Expensive (1)
](https://www.g2.com/products/birch-ex-revealbot/reviews?filters%5Bsentiment_snippet%5D=2023645&qs=pros-and-cons#reviews)

**Smartly**
Not enough data

Screenshots

**Bïrch (ex. Revealbot)**
 ![Bïrch (ex. Revealbot) screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1313821/Screenshot-2025-07-23-at-11.43.08.png)

**Smartly**
 ![Smartly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1416155/Homepage.png)

Ratings

Meets Requirements

**Bïrch (ex. Revealbot)**

8.7

8.719

**Smartly**

8.6

8.6386

Ease of Use

**Bïrch (ex. Revealbot)**

8.9

8.919

**Smartly**

8.3

8.3388

Ease of Setup

**Bïrch (ex. Revealbot)**

9.5

9.511

**Smartly**

8.3

8.3179

Ease of Admin

**Bïrch (ex. Revealbot)**

10.0

10.06

**Smartly**

8.3

8.3179

Quality of Support

**Bïrch (ex. Revealbot)**

9.4

9.418

**Smartly**

9.3

9.3381

Has the product been a good partner in doing business?

**Bïrch (ex. Revealbot)**

9.8

9.87

**Smartly**

9.0

9.0177

Product Direction (% positive)

**Bïrch (ex. Revealbot)**

9.3

9.316

**Smartly**

8.6

8.6382

Features

Social Media Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

7.8

9

8.3

368

Platform Interoperability

Close Ecosystem API

7.8

6

8.2(won by 0.4)

27

Agentic AI - Social Media Advertising

Autonomous Task Execution

Feature Not Available

Not enough data

Multi-step Planning

Feature Not Available

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Feature Not Available

Not enough data

Social Functionality

Social Functionality

7.9

7

8.7(won by 0.8)

286

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Campaign Management

Campaign Dashboard

7.9

8

8.2(won by 0.3)

320

Campaign Optimization

8.5(tied score)

9

8.5(tied score)

317

Bulk Editing

7.7

8

7.8(won by 0.1)

285

Batch Uploading

7.8(won by 0.1)

9

7.7

238

Brand Safety

7.9

7

8.2(won by 0.3)

204

Fraud Protection

7.5

6

8.0(won by 0.5)

161

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Frequency Capping

8.1(won by 0.1)

7

8.0

210

Budget Pacing

7.9

8

8.2(won by 0.3)

272

Creative Optimization

7.7

8

8.5(won by 0.8)

296

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Rich Media Capabilties

8.1

7

8.3(won by 0.2)

193

In-App Ads

8.3(won by 0.4)

6

7.9

141

Reach

8.3(won by default)

7

Feature Not Available

Mobile Rich Media Capabilities

Feature Not Available

8.2(won by default)

151

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

7.4

7

8.9(won by 1.5)

312

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retargeting

7.2

6

8.9(won by 1.7)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

7.2

6

8.9(won by 1.7)

287

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contextual Targeting

7.2(won by default)

6

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

7.4

7

8.4(won by 1.0)

221

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

6.7

6

8.4(won by 1.7)

273

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

7.8

6

8.4(won by 0.6)

291

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Performance and Reliability

8.1

7

8.3(won by 0.2)

310

Enterprise Scalability

7.5

6

8.5(won by 1.0)

260

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

8.3(tied score)

6

8.3(tied score)

278

Workflow Capability

8.3

6

8.4(won by 0.1)

258

Internationalization

8.0

5

8.6(won by 0.6)

222

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Notifications

8.3(won by 0.1)

6

8.2

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Creative Management Platforms[Hide 61 FeaturesShow 61 Features](javascript:void(0);)

Not enough data

8.5

69

Authoring Tools

Ad Templates

Not enough data

8.5(won by default)

56

HTML5 Authoring

Not enough data

7.8(won by default)

24

Automated Ad Creation

Not enough data

8.5(won by default)

55

Lanugage Translation

Not enough data

8.2(won by default)

32

Customizable Templates

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Agentic AI - Creative Management Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Testing Tools

Dynamic Versioning

Not enough data

8.7(won by default)

45

A/B Testing 

Not enough data

8.8(won by default)

55

Publishing Tools

Campaign Scheduling

Not enough data

8.9(won by default)

55

Demand Side Platform Built-in

Not enough data

Feature Not Available

Demand Side Platform Integration

Not enough data

Feature Not Available

Task Scheduling

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Task Management

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Asset Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Document Review

Not enough data

Not enough data

To-Do List

Not enough data

Not enough data

Time Tracking

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

File Sharing

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

@mentions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Configurable Workflow

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Billing & Invoicing

Not enough data

Not enough data

Video Support

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Digital Asset Management

Not enough data

Not enough data

Video Advertising[Hide 53 FeaturesShow 53 Features](javascript:void(0);)

Not enough data

8.6

361

Platform Interoperability

Close Ecosystem API

Not enough data

8.8(won by default)

20

Video Functionality

Video Functionality

Not enough data

8.4(won by default)

69

Agentic AI - Video Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

7.9

8

8.2(won by 0.3)

320

Campaign Optimization

8.5(tied score)

9

8.5(tied score)

317

Bulk Editing

7.7

8

7.8(won by 0.1)

285

Batch Uploading

7.8(won by 0.1)

9

7.7

238

Brand Safety

7.9

7

8.2(won by 0.3)

204

Fraud Protection

7.5

6

8.0(won by 0.5)

161

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Frequency Capping

8.1(won by 0.1)

7

8.0

210

Budget Pacing

7.9

8

8.2(won by 0.3)

272

Creative Optimization

7.7

8

8.5(won by 0.8)

296

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Rich Media Capabilties

8.1

7

8.3(won by 0.2)

193

In-App Ads

8.3(won by 0.4)

6

7.9

141

Reach

8.3(won by default)

7

Feature Not Available

Mobile Rich Media Capabilities

Feature Not Available

8.2(won by default)

151

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

7.4

7

8.9(won by 1.5)

312

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Retargeting

7.2

6

8.9(won by 1.7)

293

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Geo-Targeting

7.2

6

8.9(won by 1.7)

287

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Contextual Targeting

7.2(won by default)

6

Feature Not Available

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

7.4

7

8.4(won by 1.0)

221

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

6.7

6

8.4(won by 1.7)

273

 (There is a greater than 0.5 difference between this product's rating and its competitors)

User, Role, and Access Management

7.8

6

8.4(won by 0.6)

291

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Performance and Reliability

8.1

7

8.3(won by 0.2)

310

Enterprise Scalability

7.5

6

8.5(won by 1.0)

260

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

8.3(tied score)

6

8.3(tied score)

278

Workflow Capability

8.3

6

8.4(won by 0.1)

258

Internationalization

8.0

5

8.6(won by 0.6)

222

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Notifications

8.3(won by 0.1)

6

8.2

273

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Show 1 feature category with incomplete data

Cross-Channel Advertising[Hide 6 FeaturesShow 6 Features](javascript:void(0);)

Not enough data

Not enough data

Agentic AI - Cross-Channel Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Bïrch (ex. Revealbot)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab3de9f6d563817affe6d4922a543bc1/birch-ex-revealbot.png "Bïrch (ex. Revealbot)")](https://www.g2.com/products/birch-ex-revealbot/reviews)

Bïrch (ex. Revealbot)

Small-Business(50 or fewer emp.)

78.9%

Mid-Market(51-1000 emp.)

21.1%

Enterprise(\> 1000 emp.)

0%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)

Smartly

Small-Business(50 or fewer emp.)

19.4%

Mid-Market(51-1000 emp.)

50.8%

Enterprise(\> 1000 emp.)

29.8%

Small-Business

(50 or fewer emp.)

78.9%

19.4%

Mid-Market

(51-1000 emp.)

21.1%

50.8%

Enterprise

(\> 1000 emp.)

0%

29.8%

Reviewers' Industry

[![Bïrch (ex. Revealbot)](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_ab3de9f6d563817affe6d4922a543bc1/birch-ex-revealbot.png "Bïrch (ex. Revealbot)")](https://www.g2.com/products/birch-ex-revealbot/reviews)
Bïrch (ex. Revealbot)

Marketing and Advertising

52.6%

Information Technology and Services

26.3%

Retail

5.3%

Computer Networking

5.3%

Business Supplies and Equipment

5.3%

Other

5.3%

[![Smartly](https://images.g2crowd.com/uploads/product/hd_favicon/536bf34adcc5258ca89ee125f2757e74/smartly.svg "Smartly")](https://www.g2.com/products/smartly/reviews)
Smartly

Marketing and Advertising

18.0%

Retail

13.1%

Leisure, Travel & Tourism

8.2%

Apparel & Fashion

7.5%

Food & Beverages

5.6%

Other

47.5%

Alternatives

**Bïrch (ex. Revealbot) Alternatives**

 ![Madgicx](https://images.g2crowd.com/uploads/product/hd_favicon/5acc560c7e0099e36a2b5bebcf1b53e9/madgicx.svg "Madgicx")

[
Madgicx
](/products/madgicx/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")

[
HubSpot Marketing Hub
](/products/hubspot-marketing-hub/reviews)

 ![Intuit Mailchimp All-in-One Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/302d00e021ff406c195b03ba50832862/intuit-mailchimp-all-in-one-marketing-platform.svg "Intuit Mailchimp All-in-One Marketing Platform")

[
Intuit Mailchimp All-in-One...
](/products/intuit-mailchimp-all-in-one-marketing-platform/reviews)

**Smartly Alternatives**

 ![Prisma](https://images.g2crowd.com/uploads/product/hd_favicon/92973751adf94461e603efb90b7988a4/prisma-mediaocean.svg "Prisma")

[
Prisma
](/products/prisma-mediaocean/reviews)

 ![Celtra](https://images.g2crowd.com/uploads/product/hd_favicon/078fe749e6850a6cfa4a332e626a9ff1/celtra.svg "Celtra")

[
Celtra
](/products/celtra/reviews)

 ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll")

[
AdRoll
](/products/adroll/reviews)

 ![Skai](https://images.g2crowd.com/uploads/product/hd_favicon/a84d838c2b413947a518895a94688172/skai.svg "Skai")

[
Skai
](/products/skai/reviews)

## Bïrch (ex. Revealbot) vs Smartly

When assessing the two solutions, reviewers found Bïrch (ex. Revealbot) easier to use, set up, and administer. Reviewers also preferred doing business with Bïrch (ex. Revealbot) overall.

- Reviewers felt that Bïrch (ex. Revealbot) meets the needs of their business better than Smartly.
- When comparing quality of ongoing product support, reviewers felt that Bïrch (ex. Revealbot) is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Bïrch (ex. Revealbot) over Smartly.