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Compare Bing Custom Search API and Google Custom Search 
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At a Glance
Market Segments
Small-Business (55.2% of reviews)
Small-Business (42.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bing Custom Search API
Star Rating
(58)4.2 out of 5
Market Segments
Small-Business (55.2% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Bing Custom Search APIGoogle Custom Search
Star Rating
(24)4.1 out of 5
Market Segments
Small-Business (42.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Custom SearchSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Bing Custom Search API excels in its Global Language Support with a score of 8.2, while Google Custom Search significantly outperforms with a score of 9.4, making it a better choice for businesses with diverse language needs.
- Reviewers mention that Google Custom Search offers superior Search Analytics capabilities, scoring 9.2 compared to Bing's 8.4, which allows users to gain deeper insights into search behavior and optimize their search experience more effectively.
- G2 users highlight that Bing Custom Search API has a solid Personalization feature with a score of 8.3, but Google Custom Search edges ahead with a score of 8.6, providing more tailored search results based on user preferences.
- Users on G2 indicate that Google Custom Search shines in Ease of Setup with a score of 9.2, while Bing Custom Search API lags behind at 7.9, suggesting that Google’s setup process is more user-friendly and efficient.
- Reviewers say that both products perform well in Highlighting features, scoring equally at 8.3, but Google Custom Search is noted for its more intuitive implementation, enhancing user experience.
- Users report that Bing Custom Search API has a slightly lower score in Faceted Search at 7.8 compared to Google Custom Search's 8.8, indicating that Google provides a more robust and flexible search filtering experience.
Pricing
Entry-Level Pricing
Bing Custom Search API
No pricing availableGoogle Custom Search
No pricing availableFree Trial
Bing Custom Search API
No trial information availableGoogle Custom Search
No trial information availableRatings
Meets Requirements
8.3
40
7.9
17
Ease of Use
8.4
41
8.8
17
Ease of Setup
7.9
16
9.2
6
Ease of Admin
7.7
14
Not enough data
Quality of Support
8.0
34
8.0
16
Has the product been a good partner in doing business?
7.7
13
Not enough data
Product Direction (% positive)
8.6
41
8.5
16
Features by Category
Agentic AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Experience Management - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bing Custom Search API and Google Custom Search are categorized as Site Search Software
Unique Categories
Bing Custom Search API has no unique categories
Google Custom Search has no unique categories
Reviews
Reviewers' Company Size
Bing Custom Search API
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Custom Search
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
19.0%
Computer Software
12.1%
Telecommunications
3.4%
Retail
3.4%
Hospital & Health Care
3.4%
Other
58.6%
Computer Software
28.6%
Higher Education
14.3%
Marketing and Advertising
9.5%
Transportation/Trucking/Railroad
4.8%
Public Relations and Communications
4.8%
Other
38.1%
Alternatives
Discussions
What is Azure Bing Custom Search API used for?
1 Comment
SC
Enables developers to create tailored search experiences using Bing's search technology.
Provides a way to restrict search results to specific websites or...Read more
Bing Custom Search API has no more discussions with answers
Google Custom Search has no discussions with answers
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