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Compare Bing Custom Search API and Google Custom Search 
At a Glance
Market Segments
Small-Business (55.9% of reviews)
Small-Business (42.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bing Custom Search API
Star Rating
(59)4.2 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Bing Custom Search APIGoogle Custom Search
Star Rating
(24)4.1 out of 5
Market Segments
Small-Business (42.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Custom SearchBing Custom Search API vs Google Custom Search
- Reviewers felt that Bing Custom Search API meets the needs of their business better than Google Custom Search.
- When comparing quality of ongoing product support, Bing Custom Search API and Google Custom Search provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Bing Custom Search API over Google Custom Search.
Pricing
Entry-Level Pricing
Bing Custom Search API
No pricing availableGoogle Custom Search
No pricing availableFree Trial
Bing Custom Search API
No trial information availableGoogle Custom Search
No trial information availableRatings
Meets Requirements
8.3
41
7.9
17
Ease of Use
8.5
42
8.8
17
Ease of Setup
8.0
17
9.2
6
Ease of Admin
7.9
15
Not enough data
Quality of Support
8.0
34
8.0
16
Has the product been a good partner in doing business?
7.9
14
Not enough data
Product Direction (% positive)
8.6
42
8.5
16
Features by Category
Agentic AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Experience Management - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bing Custom Search API and Google Custom Search are categorized as Site Search Software
Unique Categories
Bing Custom Search API has no unique categories
Google Custom Search has no unique categories
Reviews
Reviewers' Company Size
Bing Custom Search API
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Custom Search
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.6%
Computer Software
11.9%
Telecommunications
3.4%
Retail
3.4%
Hospital & Health Care
3.4%
Other
59.3%
Computer Software
28.6%
Higher Education
14.3%
Marketing and Advertising
9.5%
Transportation/Trucking/Railroad
4.8%
Public Relations and Communications
4.8%
Other
38.1%
Alternatives
Discussions
What is Azure Bing Custom Search API used for?
1 Comment
SC
Enables developers to create tailored search experiences using Bing's search technology.
Provides a way to restrict search results to specific websites or...Read more
Bing Custom Search API has no more discussions with answers
Google Custom Search has no discussions with answers
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