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Compare Bing Ads and Google Marketing Platform 
Featured Products
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Mid-Market (48.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Bing Ads
Star Rating
(379)3.5 out of 5
Market Segments
Small-Business (52.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Bing AdsGoogle Marketing Platform
Star Rating
(297)4.1 out of 5
Market Segments
Mid-Market (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformBing Ads vs Google Marketing Platform
When assessing the two solutions, reviewers found Google Marketing Platform easier to use, administer, and do business with overall. However, reviewers preferred the ease of set up with Bing Ads.
- Reviewers felt that Google Marketing Platform meets the needs of their business better than Bing Ads.
- When comparing quality of ongoing product support, Bing Ads and Google Marketing Platform provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Marketing Platform over Bing Ads.
Pricing
Entry-Level Pricing
Bing Ads
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Bing Ads
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
7.4
314
8.5
248
Ease of Use
7.2
315
7.9
247
Ease of Setup
7.4
156
7.3
128
Ease of Admin
7.3
150
7.7
119
Quality of Support
6.9
288
6.9
226
Has the product been a good partner in doing business?
6.9
148
7.6
120
Product Direction (% positive)
6.0
310
8.0
245
Features by Category
Channel Functionality
Not enough data
8.5
167
Platform Interoperability
Not enough data
7.2
10
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Campaign Management & Optimization
7.5
251
8.2
89
7.0
240
7.9
86
7.4
244
7.9
84
7.0
200
8.2
83
6.4
174
7.4
68
6.7
202
7.6
82
6.8
240
8.2
88
6.0
171
6.6
61
7.2
216
7.8
78
6.7
166
8.0
68
7.2
240
8.0
91
Analytics & Administration
7.1
242
8.9
97
6.6
220
8.4
94
6.9
242
8.5
98
Platform
6.7
144
8.1
72
7.1
217
8.1
83
7.0
211
8.0
85
7.7
229
8.5
90
7.4
241
8.5
98
7.0
187
8.6
87
7.0
186
8.4
85
7.1
156
8.2
68
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
Not enough data
7.7
119
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Mobile
Not enough data
7.7
112
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Platform Interoperability
Not enough data
7.8
6
Video Functionality
Not enough data
7.9
99
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
181
|
Verified
Not enough data
8.1
177
|
Verified
Not enough data
8.3
156
|
Verified
Not enough data
7.7
150
|
Verified
Not enough data
7.9
154
|
Verified
Not enough data
7.8
142
|
Verified
Not enough data
7.6
129
|
Verified
Not enough data
8.4
73
Not enough data
8.1
69
Not enough data
7.7
149
|
Verified
Not enough data
7.9
141
|
Verified
Not enough data
7.0
39
Not enough data
7.6
94
|
Verified
Targeting
Not enough data
8.5
160
|
Verified
Not enough data
8.4
150
|
Verified
Not enough data
8.2
150
|
Verified
Not enough data
8.1
69
Demand Side Platforms
Not enough data
8.2
44
|
Verified
Not enough data
7.5
49
|
Verified
Not enough data
7.6
49
|
Verified
Platform
Not enough data
8.0
55
Not enough data
8.1
164
|
Verified
Not enough data
8.3
159
|
Verified
Not enough data
8.4
169
|
Verified
Not enough data
8.4
145
|
Verified
Not enough data
7.6
152
|
Verified
Not enough data
7.9
152
|
Verified
Not enough data
8.1
117
|
Verified
Not enough data
7.7
136
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Bing Ads and Google Marketing Platform are categorized as Paid Search Advertising
Unique Categories
Bing Ads has no unique categories
Google Marketing Platform is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Reviews
Reviewers' Company Size
Bing Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
32.6%
Information Technology and Services
5.8%
Computer Software
4.9%
Retail
4.7%
Internet
4.7%
Other
47.4%
Marketing and Advertising
54.2%
Internet
7.0%
Computer Software
5.5%
Retail
2.9%
Telecommunications
1.8%
Other
28.6%
Discussions
When is it beneficial to use one over the other?
1 Comment
RZ
When you find relevant images and more in-depth of information about the things that you are looking for. Google tend to do a great job in the recommended...Read more
prototyping ad tool
1 Comment
SL
our website
https://pinterestvideosdownloader.com/pinterest-video-download/Read more
Google Marketing Platform has no more discussions with answers
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