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At a Glance
Market Segments
Small-Business (87.5% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
$30 per month
No pricing available
BigML
Star Rating
(24)4.7 out of 5
Market Segments
Small-Business (87.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$30 per month
Browse all 3 pricing plansLooker
Star Rating
(1,579)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerBigML vs Looker
When assessing the two solutions, reviewers found BigML easier to use, set up, and administer. Reviewers also preferred doing business with BigML overall.
- Reviewers felt that BigML meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, reviewers felt that BigML is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of BigML over Looker.
Pricing
Entry-Level Pricing
BigML
STANDARD
$30
per month
- UNLIMITED TASKS
- MAX. TASK SIZE: 64 MB
- MAX. PARALLEL TASKS: 2
Looker
No pricing availableFree Trial
BigML
No trial information availableLooker
Free Trial is available
Ratings
Meets Requirements
9.2
24
8.7
1,080
Ease of Use
9.0
24
8.2
1,084
Ease of Setup
9.2
22
8.2
563
Ease of Admin
9.3
22
8.3
427
Quality of Support
9.5
22
8.6
918
Has the product been a good partner in doing business?
9.1
22
8.9
405
Product Direction (% positive)
9.5
24
8.8
1,012
Features by Category
Reports
Not enough data
8.6
655
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
652
|
Verified
Not enough data
8.3
524
|
Verified
Not enough data
8.7
653
|
Verified
Self Service
Not enough data
8.4
618
|
Verified
Not enough data
8.6
633
|
Verified
Not enough data
8.4
607
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
585
|
Verified
Not enough data
7.7
498
|
Verified
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
626
|
Verified
Not enough data
8.0
509
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
391
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
655
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
652
|
Verified
Not enough data
8.3
524
|
Verified
Not enough data
8.7
653
|
Verified
Reports
Not enough data
8.5
108
Not enough data
8.5
107
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
111
Not enough data
8.4
110
Not enough data
8.6
111
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
140
Not enough data
8.4
143
Reports
Not enough data
8.6
655
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
652
|
Verified
Not enough data
8.3
524
|
Verified
Not enough data
8.7
653
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.2
259
|
Verified
Data Modeling and Blending
Not enough data
8.4
309
|
Verified
Not enough data
8.7
326
|
Verified
Not enough data
8.3
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
618
|
Verified
Not enough data
8.6
633
|
Verified
Not enough data
8.4
607
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
585
|
Verified
Not enough data
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
35
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
34
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
626
|
Verified
Not enough data
8.0
509
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
35
Not enough data
7.9
34
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
7.8
34
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
34
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
391
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Reports
Not enough data
8.6
655
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
652
|
Verified
Not enough data
8.3
524
|
Verified
Not enough data
8.7
653
|
Verified
Self Service
Not enough data
8.4
618
|
Verified
Not enough data
8.6
633
|
Verified
Not enough data
8.4
607
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
585
|
Verified
Not enough data
7.7
498
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
391
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
237
Not enough data
8.4
223
Not enough data
8.3
225
Not enough data
8.4
214
Not enough data
8.3
224
Not enough data
8.4
218
Not enough data
8.5
229
Not enough data
8.3
221
Reporting
Not enough data
8.4
240
Not enough data
Feature Not Available
Not enough data
8.6
241
Not enough data
8.5
244
Not enough data
8.1
198
Not enough data
8.4
204
Not enough data
9.0
253
Other
Not enough data
8.7
225
Not enough data
8.6
208
Not enough data
8.4
200
Not enough data
8.7
214
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
190
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.8
15
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
216
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
239
Data Science and Machine Learning PlatformsHide 25 FeaturesShow 25 Features
Not enough data
Not enough data
System
Not enough data
Not enough data
Model Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Model Development
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.0
11
Not enough data
7.6
11
Not enough data
6.7
11
Not enough data
7.4
12
Not enough data
7.3
11
Data Sourcing
Not enough data
8.8
202
Not enough data
8.8
220
Not enough data
8.6
188
Not enough data
8.8
224
Not enough data
8.7
208
Predictive Analytics
Not enough data
8.3
152
Not enough data
8.2
148
Not enough data
8.2
146
Not enough data
8.0
164
Sales Management
Not enough data
8.4
161
Not enough data
8.2
140
Not enough data
8.6
170
Not enough data
8.7
168
Data Ingestion & Preparation - Low-Code Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Model Construction & Automation - Low-Code Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
240
|
Verified
Not enough data
8.5
227
|
Verified
Not enough data
8.9
244
|
Verified
Not enough data
8.3
129
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
230
|
Verified
Not enough data
8.8
260
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Categories
Categories
Shared Categories
BigML and Looker share no categories
Unique Categories
BigML is categorized as Data Science and Machine Learning Platforms, Predictive Analytics, and Low-Code Machine Learning Platforms
Looker is categorized as Sales Analytics, Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
BigML
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
83.3%
Management Consulting
4.2%
International Trade and Development
4.2%
Electrical/Electronic Manufacturing
4.2%
Alternative Dispute Resolution
4.2%
Other
0.0%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
BigML has no discussions with answers
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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