# Bigin by Zoho CRM vs Sugar Sell Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Bigin by Zoho CRM excels in user-friendliness, with many users praising its simple interface and intuitive pipeline management. One user highlighted how easy it is to track leads and deals, making it a great choice for small businesses looking for efficiency.
- **Users say** that Sugar Sell offers impressive automation capabilities, allowing sales teams to focus more on selling rather than administrative tasks. Reviewers appreciate features like automated follow-ups and reminders, which streamline their workflow significantly.
- **According to verified reviews** , Bigin by Zoho CRM stands out for its seamless integration with other Zoho applications, enhancing overall workflow efficiency. Users have noted that this integration simplifies their processes, making it easier to manage customer interactions.
- **Reviewers mention** that Sugar Sell provides extensive customization options, which are particularly beneficial for businesses with unique needs. Users have expressed satisfaction with the no-code customization feature, allowing them to tailor the CRM to fit their specific sales processes.
- **G2 reviewers highlight** that while Sugar Sell has a solid feature set, it faces challenges in ease of setup and overall user satisfaction compared to Bigin. Users have reported a steeper learning curve with Sugar Sell, which can be a drawback for teams looking for quick implementation.
- **Users appreciate** Bigin by Zoho CRM's affordability, with a lower entry-level price point making it accessible for small businesses. This cost-effectiveness, combined with its robust features, makes it a compelling option for startups and smaller teams looking to optimize their CRM solutions.



| | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 3.8 out of 5 | 
| **Total Reviews** | 855 | 776 | 
| **Largest Market Segment** | Small-Business (90.5% of reviews) | Mid-Market (48.4% of reviews) | 
| **Entry Level Price** | $0.00 | $19.00 Per Month | 

---
## Top Pros & Cons

### Bigin by Zoho CRM

Pros:
- Ease of Use (256 reviews)
- Simple (125 reviews)

Cons:
- Missing Features (81 reviews)
- Limited Features (75 reviews)

### Sugar Sell

Pros:
- Ease of Use (15 reviews)
- Easy Customization (12 reviews)

Cons:
- Integration Issues (9 reviews)
- Bugs (6 reviews)

---
## Ratings Comparison
| Rating | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
  | **Meets Requirements** | 8.6 (766 reviews) | 8.0 (613 reviews) | 
  | **Ease of Use** | 9.1 (787 reviews) | 7.6 (649 reviews) | 
  | **Ease of Setup** | 8.8 (681 reviews) | 7.2 (346 reviews) | 
  | **Ease of Admin** | 8.8 (459 reviews) | 7.6 (319 reviews) | 
  | **Quality of Support** | 8.5 (691 reviews) | 7.7 (556 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (435 reviews) | 7.8 (303 reviews) | 
  | **Product Direction (% positive)** | 9.4 (748 reviews) | 7.0 (600 reviews) | 

---
## Pricing

### Bigin by Zoho CRM

#### Entry-Level Pricing

Plan: Free Edition

Price: $0.00

Description: Single user

Key Features:
- Single Pipeline
- 500 Records
- Contacts, Products, and Activity Management

[Browse all 4 editions](https://www.g2.com/products/bigin-by-zoho-crm/pricing)

#### Free Trial

Yes

### Sugar Sell

#### Entry-Level Pricing

Plan: Sell Essentials

Price: $19.00 Per Month

Description: 3 Users Minimum. Sales force automation for growing teams needing 3-5 seats with basic support and ease of upgrade.

Key Features:
- Account Management 
- Contact Management
- Lead Management

[Browse all 6 editions](https://www.g2.com/products/sugar-sell/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Bigin by Zoho CRM** | 8.0/10 | 661 |
| **Sugar Sell** | 7.6/10 | 598 |

#### Sales Force Automation

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Contact & Account Management** | 8.8 (502 reviews) | 8.2 (502 reviews) ✓ Verified | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | 7.6 (322 reviews) | 
| **Opportunity & Pipeline Mgmt.** | 8.9 (528 reviews) | 7.8 (469 reviews) ✓ Verified | 
| **Task / Activity Management** | 8.7 (479 reviews) | 7.7 (487 reviews) ✓ Verified | 
| **Territory & Quota Management** | Feature Not Available | 7.2 (358 reviews) ✓ Verified | 
| **Desktop Integration** | 8.2 (418 reviews) | 7.4 (412 reviews) ✓ Verified | 
| **Product & Price List Management** | 8.2 (407 reviews) | 7.3 (346 reviews) ✓ Verified | 
| **Quote & Order Management** | 7.9 (369 reviews) | 7.4 (348 reviews) ✓ Verified | 
| **Customer Contract Management** | Feature Not Available | 7.7 (376 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Email Marketing** | 8.0 (400 reviews) | 7.1 (354 reviews) ✓ Verified | 
| **Campaign Management** | 7.9 (386 reviews) | 7.2 (361 reviews) ✓ Verified | 
| **Lead Management** | 8.7 (460 reviews) | 7.9 (427 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 7.6 (376 reviews) | 7.0 (312 reviews) ✓ Verified | 

#### Customer Support

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Case Management** | 8.0 (390 reviews) | 7.9 (386 reviews) ✓ Verified | 
| **Customer Support Portal** | 7.9 (383 reviews) | 7.6 (348 reviews) ✓ Verified | 
| **Knowledge Base** | 8.0 (375 reviews) | 7.7 (358 reviews) ✓ Verified | 
| **Call Center Features** | 7.6 (375 reviews) | 7.4 (292 reviews) | 
| **Support Analytics** | 8.0 (363 reviews) | 7.7 (313 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Reporting** | 8.2 (368 reviews) | 7.7 (470 reviews) ✓ Verified | 
| **Dashboards** | 8.4 (394 reviews) | 8.0 (476 reviews) ✓ Verified | 
| **Forecasting** | 7.9 (331 reviews) | 7.4 (367 reviews) ✓ Verified | 

#### Mobile & Social

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Social Collaboration Features** | 7.7 (343 reviews) | 7.2 (269 reviews) ✓ Verified | 
| **Social Network Integration** | 7.4 (345 reviews) | 7.2 (267 reviews) ✓ Verified | 
| **Mobile User Support** | 8.2 (356 reviews) | 7.4 (331 reviews) ✓ Verified | 

#### Platform

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Customization** | 8.2 (431 reviews) | 8.2 (260 reviews) ✓ Verified | 
| **Workflow Capability** | 8.4 (435 reviews) | 7.8 (255 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (407 reviews) | 8.1 (268 reviews) ✓ Verified | 
| **Internationalization** | 8.0 (368 reviews) | 7.9 (168 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Feature Not Available | 8.2 (214 reviews) ✓ Verified | 
| **Document & Content Mgmt.** | 8.0 (320 reviews) | 7.5 (216 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.9 (407 reviews) | 7.6 (257 reviews) ✓ Verified | 
| **Output Document Generation** | Feature Not Available | 7.2 (199 reviews) ✓ Verified | 

#### Integration

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Data Import & Export Tools** | 8.4 (346 reviews) | 7.6 (260 reviews) ✓ Verified | 
| **Integration APIs** | 8.0 (346 reviews) | 7.7 (202 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.9 (328 reviews) | 7.3 (198 reviews) ✓ Verified | 

#### Generative AI

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | 6.3 (28 reviews) | 

#### Agentic AI - CRM

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Autonomous Task Execution** | 7.5 (69 reviews) | Not enough data | 
| **Multi-step Planning** | 7.7 (69 reviews) | Not enough data | 
| **Cross-system Integration** | 7.8 (73 reviews) | Not enough data | 
| **Adaptive Learning** | 7.5 (68 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.1 (69 reviews) | Not enough data | 
| **Proactive Assistance** | 7.6 (69 reviews) | Not enough data | 
| **Decision Making** | 7.7 (71 reviews) | Not enough data | 

### Sales Engagement

| Product | Score | Reviews |
|---|---|---|
| **Bigin by Zoho CRM** | 8.0/10 | 191 |
| **Sugar Sell** | N/A | N/A |

#### Integrated Workflows

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Task Management** | 8.6 (166 reviews) | Not enough data | 
| **Email Tracking/Automation** | 8.3 (171 reviews) | Not enough data | 
| **Calls and Voice** | 7.7 (148 reviews) | Not enough data | 
| **Other Outreach Options ** | 8.0 (140 reviews) | Not enough data | 
| **CRM Integration** | 8.7 (160 reviews) | Not enough data | 
| **Calendar** | 8.2 (171 reviews) | Not enough data | 
| **Shared Records** | 8.4 (154 reviews) | Not enough data | 

#### Repeatability and Reportability

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Content Management** | 8.0 (144 reviews) | Not enough data | 
| **Workflow Management** | 8.5 (156 reviews) | Not enough data | 
| **Workflow Performance** | 8.4 (143 reviews) | Not enough data | 
| **Sales Coaching and Insights** | Feature Not Available | Not enough data | 
| **Gamification** | 7.0 (137 reviews) | Not enough data | 

#### AI and Automation

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Lead Prioritization** | 8.1 (146 reviews) | Not enough data | 
| **Lead Scoring** | 7.8 (142 reviews) | Not enough data | 
| **Best Time of Day Scheduling** | 7.3 (139 reviews) | Not enough data | 
| **Buyer Intelligence** | 7.4 (142 reviews) | Not enough data | 
| **Machine Learning** | 6.7 (140 reviews) | Not enough data | 

#### Generative AI

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

#### Agentic AI - Sales Engagement

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Autonomous Task Execution** | 7.8 (23 reviews) | Not enough data | 
| **Multi-step Planning** | 8.0 (22 reviews) | Not enough data | 
| **Cross-system Integration** | 8.3 (23 reviews) | Not enough data | 
| **Adaptive Learning** | 7.9 (22 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.0 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (22 reviews) | Not enough data | 
| **Decision Making** | 8.1 (24 reviews) | Not enough data | 

### Sales Performance Management

| Product | Score | Reviews |
|---|---|---|
| **Bigin by Zoho CRM** | 8.1/10 | 114 |
| **Sugar Sell** | N/A | N/A |

#### Agentic AI - Sales Performance Management

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (12 reviews) | Not enough data | 
| **Natural Language Interaction** | 8.3 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 8.8 (12 reviews) | Not enough data | 

#### Incentives

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Badges** | 7.6 (90 reviews) | Not enough data | 
| **Triggers** | 8.0 (96 reviews) | Not enough data | 
| **Commission Calculator** | 7.0 (92 reviews) | Not enough data | 
| **Leaderboards** | 7.7 (92 reviews) | Not enough data | 

#### Personalization

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Profiles** | 8.3 (98 reviews) | Not enough data | 
| **Custom Reports** | 8.1 (97 reviews) | Not enough data | 
| **Dashboards** | 8.5 (101 reviews) | Not enough data | 
| **Goal Setting** | 8.2 (94 reviews) | Not enough data | 

#### Administrative

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Integration** | 8.3 (94 reviews) | Not enough data | 
| **Employee Structure** | 8.1 (92 reviews) | Not enough data | 
| **Behavior Monitoring** | Feature Not Available | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Bigin by Zoho CRM** | 7.6/10 | 109 |
| **Sugar Sell** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Autonomous Task Execution** | 7.1 (13 reviews) | Not enough data | 
| **Multi-step Planning** | 7.3 (13 reviews) | Not enough data | 
| **Cross-system Integration** | 6.9 (14 reviews) | Not enough data | 
| **Adaptive Learning** | 7.1 (14 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 
| **Decision Making** | 7.3 (13 reviews) | Not enough data | 

#### Analytics

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Open Rates** | 8.0 (95 reviews) | Not enough data | 
| **Link Activity** | Feature Not Available | Not enough data | 
| **Attachment Activity** | Feature Not Available | Not enough data | 

#### Customizations

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Email Platform Integration** | 8.3 (101 reviews) | Not enough data | 
| **Email Scheduling** | 8.0 (96 reviews) | Not enough data | 
| **Notifications** | 8.3 (100 reviews) | Not enough data | 
| **Email Categorization** | 8.0 (93 reviews) | Not enough data | 
| **Templates** | 8.1 (93 reviews) | Not enough data | 

#### Generative AI

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **Bigin by Zoho CRM** | 8.0/10 | 155 |
| **Sugar Sell** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (11 reviews) | Not enough data | 
| **Cross-system Integration** | 8.2 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 8.5 (12 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.9 (12 reviews) | Not enough data | 
| **Proactive Assistance** | 7.9 (12 reviews) | Not enough data | 

#### Data Sourcing

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Data Sourcing** | 7.8 (121 reviews) | Not enough data | 
| **Exporting & Sharing Data** | 8.3 (120 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | 8.3 (114 reviews) | Not enough data | 
| **Interactive Dashboards** | 8.3 (115 reviews) | Not enough data | 
| **Data Segmentation** | 8.2 (116 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Lead Scoring** | 7.7 (123 reviews) | Not enough data | 
| **Opportunity Scoring** | 7.7 (122 reviews) | Not enough data | 
| **Risk Analysis** | 7.3 (118 reviews) | Not enough data | 
| **Live Forecasting** | 7.8 (125 reviews) | Not enough data | 

#### Sales Management

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Live Pipeline Management** | 8.8 (132 reviews) | Not enough data | 
| **Sales Gamification** | 7.6 (124 reviews) | Not enough data | 
| **Account-Based Analytics** | 8.0 (123 reviews) | Not enough data | 
| **Activity Tracking** | 8.3 (128 reviews) | Not enough data | 

### Outbound Call Tracking

| Product | Score | Reviews |
|---|---|---|
| **Bigin by Zoho CRM** | 7.5/10 | 69 |
| **Sugar Sell** | N/A | N/A |

#### Agentic AI - Outbound Call Tracking

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Autonomous Task Execution** | 7.2 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 7.3 (10 reviews) | Not enough data | 

#### Calling

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Record Calls** | 7.0 (55 reviews) | Not enough data | 
| **Generate Location** | 6.8 (54 reviews) | Not enough data | 
| **Call Types** | 7.3 (55 reviews) | Not enough data | 
| **Click-to-Call** | 7.3 (54 reviews) | Not enough data | 
| **Auto Dialer** | 6.7 (9 reviews) | Not enough data | 

#### Contacts

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Personalization** | 8.2 (59 reviews) | Not enough data | 
| **Information Locater** | 7.8 (56 reviews) | Not enough data | 
| **Record Prospect Data** | 8.1 (58 reviews) | Not enough data | 

#### Insights

| Feature | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Notes** | 8.3 (55 reviews) | Not enough data | 
| **Daily Summary** | 8.2 (56 reviews) | Not enough data | 
| **Automated Voicemails** | 6.5 (54 reviews) | Not enough data | 
| **Automated Emails** | 7.6 (59 reviews) | Not enough data | 
| **Sorts Prospects** | 7.8 (54 reviews) | Not enough data | 
| **Automated Note Taking** | 7.2 (9 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [CRM Software](https://www.g2.com/categories/crm)

**Unique to Bigin by Zoho CRM (5):** [Sales Engagement Software](https://www.g2.com/categories/sales-engagement), [Email Tracking Software](https://www.g2.com/categories/email-tracking), [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management)



---
## Reviewer Demographics

### By Company Size

| Segment | Bigin by Zoho CRM | Sugar Sell | 
|---|---|---|
| **Small-Business** | 90.5% | 35.1% | 
| **Mid-Market** | 8.3% | 48.4% | 
| **Enterprise** | 1.2% | 16.4% | 

### By Industry

#### Bigin by Zoho CRM

- **Information Technology and Services:** 10.2%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 5.9%
- **Consulting:** 5.4%
- **Real Estate:** 4.6%
- **Education Management:** 4.3%
- **Financial Services:** 4.2%
- **Construction:** 2.9%
- **Accounting:** 2.8%
- **Leisure, Travel & Tourism:** 2.4%
- **Other:** 47.3%

#### Sugar Sell

- **Information Technology and Services:** 13.2%
- **Computer Software:** 10.5%
- **Marketing and Advertising:** 5.8%
- **Financial Services:** 5.6%
- **Construction:** 2.7%
- **Telecommunications:** 2.5%
- **Internet:** 2.3%
- **Retail:** 2.1%
- **Manufacturing:** 2.1%
- **Real Estate:** 2.0%
- **Other:** 51.2%

---
## Alternatives

### Alternatives to Bigin by Zoho CRM

- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13879 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1235 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3095 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25861 reviews)
- [monday CRM](https://www.g2.com/products/monday-crm/reviews) — 4.6/5 stars (1353 reviews)
- [Close](https://www.g2.com/products/close/reviews) — 4.7/5 stars (2051 reviews)
- [Less Annoying CRM](https://www.g2.com/products/less-annoying-crm/reviews) — 4.9/5 stars (665 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1443 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14729 reviews)

### Alternatives to Sugar Sell

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25861 reviews)
- [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13879 reviews)
- [Pipedrive](https://www.g2.com/products/pipedrive/reviews) — 4.3/5 stars (3095 reviews)
- [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) — 4.1/5 stars (2940 reviews)
- [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews) — 3.8/5 stars (1621 reviews)
- [Nutshell](https://www.g2.com/products/nutshell/reviews) — 4.3/5 stars (1443 reviews)
- [Freshsales](https://www.g2.com/products/freshsales/reviews) — 4.5/5 stars (1235 reviews)
- [Copper](https://www.g2.com/products/copper/reviews) — 4.5/5 stars (1157 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1114 reviews)
- [SAP Sales Cloud](https://www.g2.com/products/sap-sap-sales-cloud/reviews) — 4.2/5 stars (1002 reviews)

---
## Top Discussions

### Bigin by Zoho CRM

- Title: [Does Bigin integrate with Zoho CRM?](https://www.g2.com/discussions/does-bigin-integrate-with-zoho-crm) — 2 comments, 1 upvote
  > **Top comment:** "Yes it's possible. Make sure to add a user to both Bigin and CRM for the records to be assigned to the same owners after the sync. When the user is not..."
- Title: [What is Zoho Bigin?](https://www.g2.com/discussions/what-is-zoho-bigin) — 2 comments
  > **Top comment:** "It is a CRM, but in a much more simplified version than zohoCRM, yet it is powerful. As a professional experience, I can indicate that it contributes to..."
- Title: [What is Bigin used for?](https://www.g2.com/discussions/what-is-bigin-used-for) — 1 comment
  > **Top comment:** "It is a CRM, a system to improve customer relationships and management, it will facilitate and help you improve follow-up."

### Sugar Sell

- Title: [Why did you choose Sugar over something like Salesforce? what benefits do you see?](https://www.g2.com/discussions/why-did-you-choose-sugar-over-something-like-salesforce-what-benefits-do-you-see) — 2 comments, 1 upvote
  > **Top comment:** "I feel that it's easier to use than SalesForce and still offers a lot of power."
- Title: [Why is sugar a CRM?](https://www.g2.com/discussions/why-is-sugar-a-crm) — 1 comment
  > **Top comment:** "Because it's a specialized software that allows an organization to manage communication and other matters with their clients"
- Title: [What is sugar sell?](https://www.g2.com/discussions/what-is-sugar-sell) — 1 comment
  > **Top comment:** "Sugar Sell is a customer relationship management (CRM) system of software."
- Title: [What is the best way to integrate Sugar into other CRM Softwares?](https://www.g2.com/discussions/what-is-the-best-way-to-integrate-sugar-into-other-crm-softwares) — 1 comment, 1 upvote
  > **Top comment:** "Dennis, 

Are you asking how to integrate or whats the best method for integrating?

Or are you asking how to solve your Sugar to MAS integration?"
- Title: [What makes Sugar different from other CRM solutions?](https://www.g2.com/discussions/crm-differentiators) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Sugar is a far more cost effective platform for creating more engaging and extraordinary customer relationships. Sugar offers unparalleled flexibility in..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bigin-by-zoho-crm-vs-sugar-sell)