# BigCommerce, WooCommerce vs Shopify Comparison

| | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 580 | 1,276 | 5,110 | 
| **Largest Market Segment** | Small-Business (77.1% of reviews) | Small-Business (89.2% of reviews) | Small-Business (79.9% of reviews) | 
| **Entry Level Price** | $29.95/ per month | No pricing available | $29/ per month | 

---
## Top Pros & Cons

### BigCommerce

Pros:
- Ease of Use (38 reviews)
- Customer Support (20 reviews)

Cons:
- Limited Customization (11 reviews)
- Expensive (10 reviews)

### WooCommerce

Pros:
- Ease of Use (45 reviews)
- Easy Integration (38 reviews)

Cons:
- Expensive (20 reviews)
- Slow Performance (20 reviews)

### Shopify

Pros:
- Ease of Use (273 reviews)
- Easy Integration (101 reviews)

Cons:
- Expensive (153 reviews)
- Limited Customization (95 reviews)

---
## Ratings Comparison
| Rating | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
  | **Meets Requirements** | 8.3 (490 reviews) | 8.8 (1032 reviews) | 8.8 (4289 reviews) | 
  | **Ease of Use** | 8.4 (493 reviews) | 8.6 (1041 reviews) | 8.9 (4317 reviews) | 
  | **Ease of Setup** | 8.3 (311 reviews) | 8.4 (728 reviews) | 8.8 (2604 reviews) | 
  | **Ease of Admin** | 8.4 (288 reviews) | 8.5 (678 reviews) | 8.9 (2317 reviews) | 
  | **Quality of Support** | 8.3 (471 reviews) | 7.7 (846 reviews) | 8.4 (4026 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (284 reviews) | 8.6 (626 reviews) | 8.8 (2275 reviews) | 
  | **Product Direction (% positive)** | 7.9 (472 reviews) | 8.7 (1005 reviews) | 8.8 (4163 reviews) | 

---
## Pricing

### BigCommerce

#### Entry-Level Pricing

Plan: Standard

Price: $29.95 / per month

Description: Everything you need to start selling online

Key Features:
- No transaction fees
- Sell on Amazon, eBay, Facebook, Pinterest & Google Shopping
- Accept Credit Cards, PayPal, Apple Pay & Amazon Pay

[Browse all 4 editions](https://www.g2.com/products/bigcommerce/pricing)

#### Free Trial

Yes

### WooCommerce

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 7.7/10 | 424 |
| **WooCommerce** | 8.2/10 | 967 |
| **Shopify** | 8.4/10 | 3918 |

#### Headless Commerce

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Decoupling** | 7.4 (85 reviews) | 8.2 (146 reviews) | 8.2 (456 reviews) | 
| **REST APIs** | 7.8 (93 reviews) | 8.7 (166 reviews) | 8.4 (472 reviews) | 
| **Data Orchestration** | 7.6 (90 reviews) | 8.2 (158 reviews) | 8.3 (491 reviews) | 
| **Customization** | 7.5 (103 reviews) | 8.7 (203 reviews) | 8.3 (584 reviews) | 
| **Extensibility** | 7.5 (92 reviews) | 8.7 (192 reviews) | 8.5 (534 reviews) | 

#### Generative AI

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **AI Text Generation** | 7.2 (53 reviews) | 7.3 (87 reviews) | 8.0 (235 reviews) | 
| **AI Text Summarization** | 7.3 (52 reviews) | 7.6 (85 reviews) | 7.9 (229 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | 6.7 (25 reviews) | 7.8 (81 reviews) | 
| **Cross-system Integration** | 6.2 (11 reviews) | 7.1 (25 reviews) | 8.0 (81 reviews) | 
| **Adaptive Learning** | 5.5 (11 reviews) | 6.6 (25 reviews) | 7.9 (78 reviews) | 
| **Natural Language Interaction** | 5.2 (11 reviews) | 7.3 (26 reviews) | 7.8 (78 reviews) | 
| **Proactive Assistance** | 5.3 (11 reviews) | 6.8 (25 reviews) | 7.8 (78 reviews) | 
| **Decision Making** | 5.6 (11 reviews) | 7.2 (26 reviews) | 8.0 (79 reviews) | 

#### Merchandising/Marketing

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Storefront Design Tools** | 7.9 (389 reviews) | 8.1 (814 reviews) | 8.6 (3496 reviews) | 
| **Product Visualization** | 8.3 (387 reviews) | 8.4 (855 reviews) | 8.6 (3493 reviews) | 
| **Recommendations / Personalization** | 7.7 (369 reviews) | 8.2 (822 reviews) | 8.3 (3414 reviews) | 
| **Promotions and Discounts** | 7.9 (372 reviews) | 8.4 (830 reviews) | 8.3 (3380 reviews) | 
| **Shopping Cart Abandonment** | 7.9 (351 reviews) | 7.4 (719 reviews) | 8.4 (3199 reviews) | 
| **Product Reviews** | 7.7 (349 reviews) | 8.3 (774 reviews) | 8.4 (3136 reviews) | 
| **SEO** | 7.9 (359 reviews) | 8.3 (799 reviews) | 8.2 (3114 reviews) | 

#### Product Catalog

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Content Management** | 8.3 (387 reviews) | 8.7 (858 reviews) | 8.6 (3408 reviews) | 
| **Product Configuration** | 8.2 (376 reviews) | 8.6 (839 reviews) | 8.5 (3328 reviews) | 
| **Product Search and Filtering** | 8.0 (379 reviews) | 8.3 (824 reviews) | 8.5 (3377 reviews) | 
| **Intangible Products** | 7.9 (266 reviews) | 8.4 (694 reviews) | 8.4 (2741 reviews) | 

#### Order Process

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Checkout Process** | 8.5 (389 reviews) | 8.7 (867 reviews) | 8.8 (3483 reviews) | 
| **Shipping Options** | 8.1 (379 reviews) | 8.3 (822 reviews) | 8.6 (3393 reviews) | 
| **Tax Display and Processing** | 8.5 (363 reviews) | 8.3 (789 reviews) | 8.6 (3330 reviews) | 
| **Payment Processing** | 8.8 (374 reviews) | 8.7 (858 reviews) | 8.9 (3462 reviews) | 
| **Order Management** | 8.5 (387 reviews) | 8.6 (856 reviews) | 8.8 (3436 reviews) | 
| **Returns / Refunds** | 8.2 (345 reviews) | 8.2 (747 reviews) | 8.5 (3128 reviews) | 
| **Inventory Management** | 8.1 (332 reviews) | 8.5 (773 reviews) | 8.6 (3224 reviews) | 
| **Multi-Channel Fulfillment** | 7.8 (261 reviews) | Feature Not Available | 8.5 (2805 reviews) | 

#### Multi-Channel Support

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Omnichannel** | 8.0 (320 reviews) | 8.2 (675 reviews) | 8.5 (3006 reviews) | 
| **Mobile** | 8.0 (352 reviews) | 8.6 (783 reviews) | 8.8 (3228 reviews) | 
| **Social Commerce** | 7.9 (304 reviews) | 8.1 (646 reviews) | 8.7 (3027 reviews) | 
| **Customer Service** | 8.0 (341 reviews) | 8.0 (662 reviews) | 8.5 (3153 reviews) | 
| **Store Locator** | 7.7 (231 reviews) | 7.8 (517 reviews) | 8.3 (2447 reviews) | 
| **3rd-Party Store Integration** | 7.9 (245 reviews) | 8.3 (552 reviews) | 8.4 (2507 reviews) | 
| **B2B** | 7.6 (198 reviews) | 8.1 (522 reviews) | 8.2 (2327 reviews) | 

#### Platform

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **APIs** | 8.1 (296 reviews) | 8.5 (629 reviews) | 8.3 (2531 reviews) | 
| **Customization** | 7.8 (367 reviews) | 8.5 (808 reviews) | 8.4 (3262 reviews) | 
| **Integrations to Add-on Tools** | 7.8 (339 reviews) | 8.7 (772 reviews) | 8.6 (3130 reviews) | 
| **User Management** | 8.4 (355 reviews) | 8.6 (779 reviews) | 8.7 (3179 reviews) | 
| **Reporting / Analytics** | 7.9 (354 reviews) | 8.1 (774 reviews) | 8.5 (3241 reviews) | 
| **Security** | 8.6 (361 reviews) | 8.2 (789 reviews) | 8.9 (3197 reviews) | 
| **Multi-Site Management** | Feature Not Available | 8.1 (492 reviews) | 8.4 (2493 reviews) | 
| **Admin Access Rights** | 8.6 (348 reviews) | 8.8 (761 reviews) | 8.8 (3103 reviews) | 
| **Test-to-Product Migration** | Feature Not Available | 8.1 (594 reviews) | 8.4 (2579 reviews) | 
| **Internationalization** | Feature Not Available | 8.3 (606 reviews) | 8.5 (2557 reviews) | 
| **Cross Browser Support** | 8.5 (332 reviews) | 8.8 (728 reviews) | 8.7 (2907 reviews) | 
| **Performance and Reliability** | 8.6 (377 reviews) | 8.6 (810 reviews) | 8.8 (3235 reviews) | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | N/A | N/A |
| **WooCommerce** | N/A | N/A |
| **Shopify** | 8.4/10 | 31 |

#### Payment processing - Merchant of Record

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Automation** | Not enough data | Not enough data | 8.6 (29 reviews) | 
| **Cross Border
** | Not enough data | Not enough data | 8.5 (28 reviews) | 
| **Payment Options** | Not enough data | Not enough data | 8.5 (28 reviews) | 
| **Multi-Currency** | Not enough data | Not enough data | 8.1 (28 reviews) | 
| **Reconciliation** | Not enough data | Not enough data | 8.3 (27 reviews) | 
| **Chargeback** | Not enough data | Not enough data | 7.9 (28 reviews) | 

#### Tax management - Merchant of Record

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Automated tax calculation** | Not enough data | Not enough data | 8.4 (26 reviews) | 
| **Standard compliance** | Not enough data | Not enough data | 8.4 (26 reviews) | 
| **Tax reporting** | Not enough data | Not enough data | 8.2 (26 reviews) | 

#### Security and Compliance - Merchant of Record

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **AML-KYC** | Not enough data | Not enough data | 8.3 (26 reviews) | 
| **Secure SLC** | Not enough data | Not enough data | 8.5 (26 reviews) | 
| **PCI-DSS** | Not enough data | Not enough data | 8.7 (26 reviews) | 
| **Encryption and tokenization** | Not enough data | Not enough data | 8.5 (26 reviews) | 

#### Administration - Merchant of Record

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **E-commerce Integration** | Not enough data | Not enough data | 8.3 (29 reviews) | 
| **Reporting & Analytics** | Not enough data | Not enough data | 8.4 (27 reviews) | 
| **Customer support** | Not enough data | Not enough data | 8.4 (27 reviews) | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 8.1/10 | 33 |
| **WooCommerce** | N/A | N/A |
| **Shopify** | N/A | N/A |

#### Reporting

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Reports & Analytics** | 8.3 (32 reviews) | Not enough data | Not enough data | 
| **Data Transfer Tools** | 7.9 (32 reviews) | Not enough data | Not enough data | 

#### Omnichannel Features 

| Feature | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Retail Management** | 7.9 (30 reviews) | Not enough data | Not enough data | 
| **POS Integration** | 7.7 (27 reviews) | Not enough data | Not enough data | 
| **Social Media Integration** | 7.8 (30 reviews) | Not enough data | Not enough data | 
| **Customer Service Integration** | 8.4 (29 reviews) | Not enough data | Not enough data | 
| **Marketing Tools** | 8.4 (31 reviews) | Not enough data | Not enough data | 
| **E-commerce Integration** | 8.1 (32 reviews) | Not enough data | Not enough data | 
| **ERP Integration** | 8.2 (27 reviews) | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to BigCommerce (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)


**Unique to Shopify (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)


---
## Reviewer Demographics

### By Company Size

| Segment | BigCommerce | WooCommerce | Shopify | 
|---|---|---|---|
| **Small-Business** | 77.1% | 89.2% | 79.9% | 
| **Mid-Market** | 18.8% | 8.3% | 15.3% | 
| **Enterprise** | 4.1% | 2.5% | 4.8% | 

### By Industry

#### BigCommerce

- **Retail:** 20.1%
- **Apparel & Fashion:** 6.0%
- **Marketing and Advertising:** 5.0%
- **Information Technology and Services:** 3.9%
- **Consumer Goods:** 3.7%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 3.2%
- **Sporting Goods:** 3.2%
- **Wholesale:** 2.5%
- **Consumer Electronics:** 2.3%
- **Other:** 46.7%

#### WooCommerce

- **Retail:** 9.7%
- **Marketing and Advertising:** 9.5%
- **Information Technology and Services:** 7.8%
- **Apparel & Fashion:** 6.9%
- **Internet:** 6.3%
- **Computer Software:** 5.3%
- **Consumer Goods:** 3.3%
- **Design:** 3.3%
- **Health, Wellness and Fitness:** 3.2%
- **Food & Beverages:** 2.3%
- **Other:** 42.4%

#### Shopify

- **Retail:** 26.1%
- **Apparel & Fashion:** 8.9%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.5%
- **Food & Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to BigCommerce

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (609 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)
- [Oracle Commerce](https://www.g2.com/products/oracle-commerce/reviews) — 4.0/5 stars (188 reviews)

### Alternatives to WooCommerce

- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1880 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (609 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [PrestaShop](https://www.g2.com/products/prestashop/reviews) — 4.3/5 stars (160 reviews)
- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — 4.5/5 stars (106 reviews)

### Alternatives to Shopify

- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4807 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1880 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (609 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)

---
## Top Discussions

### BigCommerce

- Title: [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) — 2 comments
  > **Top comment:** "No idea. I have never used shopify. What I do know is Big Commerce works. They are also making changes and upgrading the software.

I have seen many little..."
- Title: [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) — 2 comments
  > **Top comment:** "Shopify"
- Title: [What software does BigCommerce integrate with?](https://www.g2.com/discussions/42165-what-software-does-bigcommerce-integrate-with) — 2 comments, 1 upvote
  > **Top comment:** "with many more with Google"
- Title: [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) — 1 comment, 1 upvote
  > **Top comment:** "We are migrating to BigCommerce and rebuiliding our entire e-commerce experience using the tools available in it."
- Title: [Big Commerce  Likes And Dislikes](https://www.g2.com/discussions/big-commerce-likes-and-dislikes) — 1 comment, 1 upvote
  > **Top comment:** "nice blog First, I appreciate your blog; I have read your article carefully, Your content is very valuable to me. I hope people like this blog too. I hope..."

### WooCommerce

- Title: [What is WooCommerce used for?](https://www.g2.com/discussions/what-is-woocommerce-used-for) — 3 comments, 1 upvote
  > **Top comment:** "WooCommerce is an e-commerce plugin for WordPress. It makes creating and managing an online store simple, with reasonable levels of flexibility and several..."
- Title: [How do I sell subscription on woocommerce?](https://www.g2.com/discussions/13348-how-do-i-sell-subscription-on-woocommerce) — 3 comments, 1 upvote
  > **Top comment:** "I have found solution to this, all you need to do is to get their paid pluging to sell subscription "
- Title: [Is WooCommerce free to use?](https://www.g2.com/discussions/is-woocommerce-free-to-use) — 2 comments
  > **Top comment:** "Yes, it is completely free to use "
- Title: [What is the use of WooCommerce?](https://www.g2.com/discussions/what-is-the-use-of-woocommerce) — 2 comments
  > **Top comment:** "You can use the platform to make your professional website or ecommerce website to sale goods."
- Title: [Is it possible to review where the bug is?](https://www.g2.com/discussions/est-t-il-possible-de-revoir-la-ou-y-a-le-bug) — 2 comments, 1 upvote
  > **Top comment:** "I think one of the platforms in the world"

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bigcommerce-vs-woocommerce-vs-shopify)