# BigCommerce vs Virto's Commerce Innovation Platform Comparison
---
## AI Generated Summary
- **G2 reviewers report** that BigCommerce excels in user-friendliness, with many users highlighting its intuitive interface and the ease of accessing thousands of apps. This makes it particularly appealing for small businesses that may not have extensive technical expertise.
- **Users say** that Virto's Commerce Innovation Platform shines in its customization capabilities, allowing businesses to tailor their e-commerce websites with relative ease. This flexibility is especially beneficial for B2B operations, as noted by users who appreciate the platform's ability to handle complex transactions.
- **Reviewers mention** that BigCommerce has a strong support system, with many users praising the quick response times and helpfulness of customer service. This aspect is crucial for businesses that need reliable assistance during their day-to-day operations.
- **According to verified reviews** , Virto's Commerce Innovation Platform is recognized for its robust B2B features, enabling businesses to manage orders and invoices effectively. Users have expressed satisfaction with its atomic architecture, which supports complex business needs.
- **G2 reviewers highlight** that while BigCommerce has a higher overall satisfaction score, Virto's platform offers superior ratings in specific areas like product configuration and payment processing, making it a strong contender for businesses focused on B2B solutions.
- **Users report** that BigCommerce's ease of setup is a significant advantage, with many finding the onboarding process straightforward. In contrast, while Virto offers powerful features, some users may find the initial setup more complex due to its extensive customization options.



| | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 580 | 22 | 
| **Largest Market Segment** | Small-Business (77.1% of reviews) | Small-Business (78.9% of reviews) | 
| **Entry Level Price** | $29.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### BigCommerce

Pros:
- Ease of Use (38 reviews)
- Customer Support (20 reviews)

Cons:
- Limited Customization (11 reviews)
- Expensive (10 reviews)

### Virto's Commerce Innovation Platform

**Not enough data**

---
## Ratings Comparison
| Rating | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
  | **Meets Requirements** | 8.3 (490 reviews) | 9.4 (16 reviews) | 
  | **Ease of Use** | 8.4 (493 reviews) | 9.1 (16 reviews) | 
  | **Ease of Setup** | 8.3 (311 reviews) | 8.1 (8 reviews) | 
  | **Ease of Admin** | 8.4 (288 reviews) | 8.1 (8 reviews) | 
  | **Quality of Support** | 8.3 (471 reviews) | 8.8 (16 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (284 reviews) | 9.0 (10 reviews) | 
  | **Product Direction (% positive)** | 7.9 (472 reviews) | 8.6 (17 reviews) | 

---
## Pricing

### BigCommerce

#### Entry-Level Pricing

Plan: Core*

Price: $29.00 Per Month

Description: New businesses with up to $30K in annual sales. 
*per month, billed annually

Key Features:
- Up to $30K TTM GMV; plan auto-upgrades to Growth
- Zero fees with Embedded Payment Providers* 
- 24/7 chat & email support*

[Browse all 4 editions](https://www.g2.com/products/bigcommerce/pricing)

#### Free Trial

Yes

### Virto's Commerce Innovation Platform

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 7.7/10 | 424 |
| **Virto's Commerce Innovation Platform** | 8.8/10 | 16 |

#### Headless Commerce

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Decoupling** | 7.4 (85 reviews) | Not enough data | 
| **REST APIs** | 7.8 (93 reviews) | Not enough data | 
| **Data Orchestration** | 7.6 (90 reviews) | Not enough data | 
| **Customization** | 7.5 (103 reviews) | Not enough data | 
| **Extensibility** | 7.5 (92 reviews) | Not enough data | 

#### Generative AI

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **AI Text Generation** | 7.2 (53 reviews) | Not enough data | 
| **AI Text Summarization** | 7.3 (52 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 5.5 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.2 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (11 reviews) | Not enough data | 
| **Decision Making** | 5.6 (11 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Storefront Design Tools** | 7.9 (389 reviews) | 8.9 (12 reviews) | 
| **Product Visualization** | 8.3 (387 reviews) | 8.2 (13 reviews) | 
| **Recommendations / Personalization** | 7.7 (369 reviews) | 8.5 (12 reviews) | 
| **Promotions and Discounts** | 7.9 (372 reviews) | 8.3 (10 reviews) | 
| **Shopping Cart Abandonment** | 7.9 (351 reviews) | 8.9 (9 reviews) | 
| **Product Reviews** | 7.7 (349 reviews) | 8.8 (10 reviews) | 
| **SEO** | 7.9 (359 reviews) | 9.4 (11 reviews) | 

#### Product Catalog

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Content Management** | 8.3 (387 reviews) | 8.7 (13 reviews) | 
| **Product Configuration** | 8.2 (376 reviews) | 9.0 (13 reviews) | 
| **Product Search and Filtering** | 8.0 (379 reviews) | 8.8 (13 reviews) | 
| **Intangible Products** | 7.9 (266 reviews) | 8.5 (11 reviews) | 

#### Order Process

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Checkout Process** | 8.5 (389 reviews) | 9.2 (10 reviews) | 
| **Shipping Options** | 8.1 (379 reviews) | 8.7 (10 reviews) | 
| **Tax Display and Processing** | 8.5 (363 reviews) | 9.0 (10 reviews) | 
| **Payment Processing** | 8.8 (374 reviews) | 9.2 (10 reviews) | 
| **Order Management** | 8.5 (387 reviews) | 9.5 (10 reviews) | 
| **Returns / Refunds** | 8.2 (345 reviews) | 8.9 (9 reviews) | 
| **Inventory Management** | 8.1 (332 reviews) | 8.8 (10 reviews) | 
| **Multi-Channel Fulfillment** | 7.8 (261 reviews) | 8.1 (9 reviews) | 

#### Multi-Channel Support

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Omnichannel** | 8.0 (320 reviews) | 8.3 (11 reviews) | 
| **Mobile** | 8.0 (352 reviews) | 8.6 (11 reviews) | 
| **Social Commerce** | 7.9 (304 reviews) | 8.9 (9 reviews) | 
| **Customer Service** | 8.0 (341 reviews) | 8.5 (8 reviews) | 
| **Store Locator** | 7.7 (231 reviews) | 8.8 (7 reviews) | 
| **3rd-Party Store Integration** | 7.9 (245 reviews) | 8.9 (9 reviews) | 
| **B2B** | 7.6 (198 reviews) | 9.2 (10 reviews) | 

#### Platform

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **APIs** | 8.1 (296 reviews) | 9.1 (11 reviews) | 
| **Customization** | 7.8 (367 reviews) | 9.1 (13 reviews) | 
| **Integrations to Add-on Tools** | 7.8 (339 reviews) | 9.4 (12 reviews) | 
| **User Management** | 8.4 (355 reviews) | 8.8 (11 reviews) | 
| **Reporting / Analytics** | 7.9 (354 reviews) | 8.0 (11 reviews) | 
| **Security** | 8.6 (361 reviews) | 8.9 (11 reviews) | 
| **Multi-Site Management** | Feature Not Available | 9.2 (11 reviews) | 
| **Admin Access Rights** | 8.6 (348 reviews) | 8.5 (12 reviews) | 
| **Test-to-Product Migration** | Feature Not Available | 8.5 (8 reviews) | 
| **Internationalization** | Feature Not Available | 9.8 (10 reviews) | 
| **Cross Browser Support** | 8.5 (332 reviews) | 8.8 (11 reviews) | 
| **Performance and Reliability** | 8.6 (377 reviews) | 8.5 (12 reviews) | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 8.1/10 | 33 |
| **Virto's Commerce Innovation Platform** | N/A | N/A |

#### Reporting

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Reports & Analytics** | 8.3 (32 reviews) | Not enough data | 
| **Data Transfer Tools** | 7.9 (32 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Retail Management** | 7.9 (30 reviews) | Not enough data | 
| **POS Integration** | 7.7 (27 reviews) | Not enough data | 
| **Social Media Integration** | 7.8 (30 reviews) | Not enough data | 
| **Customer Service Integration** | 8.4 (29 reviews) | Not enough data | 
| **Marketing Tools** | 8.4 (31 reviews) | Not enough data | 
| **E-commerce Integration** | 8.1 (32 reviews) | Not enough data | 
| **ERP Integration** | 8.2 (27 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to BigCommerce (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)



---
## Reviewer Demographics

### By Company Size

| Segment | BigCommerce | Virto's Commerce Innovation Platform | 
|---|---|---|
| **Small-Business** | 77.1% | 78.9% | 
| **Mid-Market** | 18.8% | 15.8% | 
| **Enterprise** | 4.1% | 5.3% | 

### By Industry

#### BigCommerce

- **Retail:** 20.1%
- **Apparel & Fashion:** 6.0%
- **Marketing and Advertising:** 5.0%
- **Information Technology and Services:** 3.9%
- **Consumer Goods:** 3.7%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 3.2%
- **Sporting Goods:** 3.2%
- **Wholesale:** 2.5%
- **Consumer Electronics:** 2.3%
- **Other:** 46.7%

#### Virto's Commerce Innovation Platform

- **Real Estate:** 16.7%
- **Computer Software:** 11.1%
- **Apparel & Fashion:** 11.1%
- **Wholesale:** 5.6%
- **Warehousing:** 5.6%
- **Legal Services:** 5.6%
- **Insurance:** 5.6%
- **Information Technology and Services:** 5.6%
- **Electrical/Electronic Manufacturing:** 5.6%
- **Design:** 5.6%
- **Other:** 22.2%

---
## Alternatives

### Alternatives to BigCommerce

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5113 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1278 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (620 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)

### Alternatives to Virto's Commerce Innovation Platform

- [nopCommerce](https://www.g2.com/products/nopcommerce/reviews) — 4.5/5 stars (106 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1278 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5113 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (620 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [NetSuite](https://www.g2.com/products/oracle-netsuite/reviews) — 4.1/5 stars (4845 reviews)

---
## Top Discussions

### BigCommerce

- Title: [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) — 2 comments
  > **Top comment:** "No idea. I have never used shopify. What I do know is Big Commerce works. They are also making changes and upgrading the software.

I have seen many little..."
- Title: [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) — 2 comments
  > **Top comment:** "Shopify"
- Title: [What software does BigCommerce integrate with?](https://www.g2.com/discussions/42165-what-software-does-bigcommerce-integrate-with) — 2 comments, 1 upvote
  > **Top comment:** "with many more with Google"
- Title: [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) — 1 comment, 1 upvote
  > **Top comment:** "We are migrating to BigCommerce and rebuiliding our entire e-commerce experience using the tools available in it."
- Title: [Big Commerce  Likes And Dislikes](https://www.g2.com/discussions/big-commerce-likes-and-dislikes) — 1 comment, 1 upvote
  > **Top comment:** "nice blog First, I appreciate your blog; I have read your article carefully, Your content is very valuable to me. I hope people like this blog too. I hope..."

### Virto's Commerce Innovation Platform

- Title: [What software is used for ecommerce?](https://www.g2.com/discussions/what-software-is-used-for-ecommerce) — 2 comments *(includes official response)*
  > **Top comment:** "eCommerce websites and eCommerce platforms are usually used for eCommerce business. Depending on your business model, you choose to use B2B, B2C or D2C..."
- Title: [What does ecommerce software do?](https://www.g2.com/discussions/what-does-ecommerce-software-do) — 1 comment *(includes official response)*
  > **Top comment:** "It can be said that ecommerce software helps the development team to focus on the implementation of business features instead of worrying about the..."
- Title: [How can Virto Commerce guide your digital transformation?](https://www.g2.com/discussions/top-b2b-ecommerce-functions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Experience You Can Leverage. The Virto (COUP) Cross-Organizational Unified Process provides our enterprise customers with a rubric for structuring a robust..."
- Title: [What should I consider in evaluating Virto Commerce for my B2B ecommerce platform?](https://www.g2.com/discussions/evaluating-a-b2b-ecommerce-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Selecting the right B2B ecommerce platform can be a challenge, with a myriad of options to consider. Virto Commerce provides a Sample RFP Template for you to..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bigcommerce-vs-virto-s-commerce-innovation-platform)