# BigCommerce vs Elastic Path Comparison
---
## AI Generated Summary
- **G2 reviewers report** that BigCommerce excels in user-friendliness, with many users highlighting its intuitive interface and the ease of accessing thousands of apps. This makes it particularly appealing for small businesses that may not have extensive technical expertise.
- **Users say** that Elastic Path offers remarkable flexibility through its API-first, composable architecture, allowing businesses to create tailored digital commerce experiences. This is especially beneficial for enterprises needing to integrate complex systems seamlessly.
- **Reviewers mention** that BigCommerce has a significantly quicker setup process, with many praising its straightforward onboarding wizard. In contrast, Elastic Path users have noted that while it provides powerful customization options, the setup can be more challenging and time-consuming.
- **According to verified reviews** , BigCommerce shines in customer support, with users appreciating the fast response times and helpful assistance. Elastic Path, while also rated highly for support, has received feedback indicating that its complexity can sometimes lead to longer resolution times.
- **G2 reviewers highlight** that BigCommerce's overall performance and reliability are well-regarded, with a strong focus on ease of use and administration. In comparison, Elastic Path is praised for its robust capabilities but may require a steeper learning curve for users unfamiliar with its advanced features.
- **Users report** that while both platforms offer strong customization options, Elastic Path is particularly noted for its ability to handle complex marketplace needs, making it a preferred choice for businesses with diverse brand partners. However, this complexity can be a double-edged sword, as it may overwhelm smaller businesses looking for simpler solutions.



| | BigCommerce | Elastic Path | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 580 | 28 | 
| **Largest Market Segment** | Small-Business (77.1% of reviews) | Small-Business (40.0% of reviews) | 
| **Entry Level Price** | $29.95/ per month | No pricing available | 

---
## Top Pros & Cons

### BigCommerce

Pros:
- Ease of Use (38 reviews)
- Customer Support (20 reviews)

Cons:
- Limited Customization (11 reviews)
- Expensive (10 reviews)

### Elastic Path

Pros:
- Flexibility (4 reviews)
- Ease of Use (3 reviews)

Cons:
- Limited Customization (3 reviews)
- Confusion (2 reviews)

---
## Ratings Comparison
| Rating | BigCommerce | Elastic Path | 
|---|---|---|
  | **Meets Requirements** | 8.3 (490 reviews) | 8.3 (19 reviews) | 
  | **Ease of Use** | 8.4 (493 reviews) | 8.0 (20 reviews) | 
  | **Ease of Setup** | 8.3 (311 reviews) | 6.8 (11 reviews) | 
  | **Ease of Admin** | 8.4 (288 reviews) | 7.6 (7 reviews) | 
  | **Quality of Support** | 8.3 (471 reviews) | 8.8 (20 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (284 reviews) | 10.0 (6 reviews) | 
  | **Product Direction (% positive)** | 7.9 (472 reviews) | 8.3 (20 reviews) | 

---
## Pricing

### BigCommerce

#### Entry-Level Pricing

Plan: Standard

Price: $29.95 / per month

Description: Everything you need to start selling online

Key Features:
- No transaction fees
- Sell on Amazon, eBay, Facebook, Pinterest & Google Shopping
- Accept Credit Cards, PayPal, Apple Pay & Amazon Pay

[Browse all 4 editions](https://www.g2.com/products/bigcommerce/pricing)

#### Free Trial

Yes

### Elastic Path

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 7.7/10 | 424 |
| **Elastic Path** | 8.4/10 | 24 |

#### Headless Commerce

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **Decoupling** | 7.4 (85 reviews) | Not enough data | 
| **REST APIs** | 7.8 (93 reviews) | Not enough data | 
| **Data Orchestration** | 7.6 (90 reviews) | Not enough data | 
| **Customization** | 7.5 (103 reviews) | Not enough data | 
| **Extensibility** | 7.5 (92 reviews) | 8.7 (5 reviews) | 

#### Generative AI

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **AI Text Generation** | 7.2 (53 reviews) | Not enough data | 
| **AI Text Summarization** | 7.3 (52 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 5.5 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.2 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (11 reviews) | Not enough data | 
| **Decision Making** | 5.6 (11 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **Storefront Design Tools** | 7.9 (389 reviews) | 7.5 (10 reviews) ✓ Verified | 
| **Product Visualization** | 8.3 (387 reviews) | 7.7 (11 reviews) ✓ Verified | 
| **Recommendations / Personalization** | 7.7 (369 reviews) | 8.5 (11 reviews) ✓ Verified | 
| **Promotions and Discounts** | 7.9 (372 reviews) | 8.5 (14 reviews) ✓ Verified | 
| **Shopping Cart Abandonment** | 7.9 (351 reviews) | 8.5 (10 reviews) ✓ Verified | 
| **Product Reviews** | 7.7 (349 reviews) | Feature Not Available | 
| **SEO** | 7.9 (359 reviews) | 7.6 (11 reviews) ✓ Verified | 

#### Product Catalog

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **Content Management** | 8.3 (387 reviews) | 8.5 (11 reviews) ✓ Verified | 
| **Product Configuration** | 8.2 (376 reviews) | 8.9 (11 reviews) ✓ Verified | 
| **Product Search and Filtering** | 8.0 (379 reviews) | 8.5 (10 reviews) ✓ Verified | 
| **Intangible Products** | 7.9 (266 reviews) | Feature Not Available | 

#### Order Process

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **Checkout Process** | 8.5 (389 reviews) | 8.7 (13 reviews) ✓ Verified | 
| **Shipping Options** | 8.1 (379 reviews) | 8.9 (11 reviews) ✓ Verified | 
| **Tax Display and Processing** | 8.5 (363 reviews) | 8.8 (11 reviews) ✓ Verified | 
| **Payment Processing** | 8.8 (374 reviews) | 8.9 (11 reviews) ✓ Verified | 
| **Order Management** | 8.5 (387 reviews) | 8.3 (12 reviews) ✓ Verified | 
| **Returns / Refunds** | 8.2 (345 reviews) | 8.0 (11 reviews) ✓ Verified | 
| **Inventory Management** | 8.1 (332 reviews) | 8.5 (11 reviews) ✓ Verified | 
| **Multi-Channel Fulfillment** | 7.8 (261 reviews) | 7.0 (9 reviews) ✓ Verified | 

#### Multi-Channel Support

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **Omnichannel** | 8.0 (320 reviews) | 7.9 (12 reviews) ✓ Verified | 
| **Mobile** | 8.0 (352 reviews) | 8.3 (11 reviews) ✓ Verified | 
| **Social Commerce** | 7.9 (304 reviews) | 8.3 (10 reviews) ✓ Verified | 
| **Customer Service** | 8.0 (341 reviews) | 9.5 (11 reviews) ✓ Verified | 
| **Store Locator** | 7.7 (231 reviews) | 8.2 (10 reviews) ✓ Verified | 
| **3rd-Party Store Integration** | 7.9 (245 reviews) | 7.8 (10 reviews) ✓ Verified | 
| **B2B** | 7.6 (198 reviews) | 8.5 (10 reviews) ✓ Verified | 

#### Platform

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **APIs** | 8.1 (296 reviews) | 9.7 (13 reviews) ✓ Verified | 
| **Customization** | 7.8 (367 reviews) | 9.1 (15 reviews) ✓ Verified | 
| **Integrations to Add-on Tools** | 7.8 (339 reviews) | 8.5 (13 reviews) ✓ Verified | 
| **User Management** | 8.4 (355 reviews) | 8.0 (11 reviews) ✓ Verified | 
| **Reporting / Analytics** | 7.9 (354 reviews) | 7.2 (13 reviews) ✓ Verified | 
| **Security** | 8.6 (361 reviews) | 9.0 (10 reviews) ✓ Verified | 
| **Multi-Site Management** | Feature Not Available | 7.7 (10 reviews) ✓ Verified | 
| **Admin Access Rights** | 8.6 (348 reviews) | 8.2 (11 reviews) ✓ Verified | 
| **Internationalization** | Feature Not Available | 8.9 (11 reviews) ✓ Verified | 
| **Cross Browser Support** | 8.5 (332 reviews) | 8.5 (11 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (377 reviews) | 9.1 (11 reviews) ✓ Verified | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 8.1/10 | 33 |
| **Elastic Path** | N/A | N/A |

#### Reporting

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **Reports & Analytics** | 8.3 (32 reviews) | Not enough data | 
| **Data Transfer Tools** | 7.9 (32 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | BigCommerce | Elastic Path | 
|---|---|---|
| **Retail Management** | 7.9 (30 reviews) | Not enough data | 
| **POS Integration** | 7.7 (27 reviews) | Not enough data | 
| **Social Media Integration** | 7.8 (30 reviews) | Not enough data | 
| **Customer Service Integration** | 8.4 (29 reviews) | Not enough data | 
| **Marketing Tools** | 8.4 (31 reviews) | Not enough data | 
| **E-commerce Integration** | 8.1 (32 reviews) | Not enough data | 
| **ERP Integration** | 8.2 (27 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to BigCommerce (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)



---
## Reviewer Demographics

### By Company Size

| Segment | BigCommerce | Elastic Path | 
|---|---|---|
| **Small-Business** | 77.1% | 40.0% | 
| **Mid-Market** | 18.8% | 25.0% | 
| **Enterprise** | 4.1% | 35.0% | 

### By Industry

#### BigCommerce

- **Retail:** 20.1%
- **Apparel & Fashion:** 6.0%
- **Marketing and Advertising:** 5.0%
- **Information Technology and Services:** 3.9%
- **Consumer Goods:** 3.7%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 3.2%
- **Sporting Goods:** 3.2%
- **Wholesale:** 2.5%
- **Consumer Electronics:** 2.3%
- **Other:** 46.7%

#### Elastic Path

- **Telecommunications:** 20.0%
- **Computer Software:** 20.0%
- **Marketing and Advertising:** 10.0%
- **Publishing:** 5.0%
- **Logistics and Supply Chain:** 5.0%
- **Information Technology and Services:** 5.0%
- **Health, Wellness and Fitness:** 5.0%
- **Consumer Services:** 5.0%
- **Building Materials:** 5.0%
- **Biotechnology:** 5.0%
- **Other:** 15.0%

---
## Alternatives

### Alternatives to BigCommerce

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5109 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (606 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)

### Alternatives to Elastic Path

- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5109 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (869 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (606 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4786 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1877 reviews)

---
## Top Discussions

### BigCommerce

- Title: [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) — 2 comments
  > **Top comment:** "No idea. I have never used shopify. What I do know is Big Commerce works. They are also making changes and upgrading the software.

I have seen many little..."
- Title: [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) — 2 comments
  > **Top comment:** "Shopify"
- Title: [What software does BigCommerce integrate with?](https://www.g2.com/discussions/42165-what-software-does-bigcommerce-integrate-with) — 2 comments, 1 upvote
  > **Top comment:** "with many more with Google"
- Title: [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) — 1 comment, 1 upvote
  > **Top comment:** "We are migrating to BigCommerce and rebuiliding our entire e-commerce experience using the tools available in it."
- Title: [Big Commerce  Likes And Dislikes](https://www.g2.com/discussions/big-commerce-likes-and-dislikes) — 1 comment, 1 upvote
  > **Top comment:** "nice blog First, I appreciate your blog; I have read your article carefully, Your content is very valuable to me. I hope people like this blog too. I hope..."

### Elastic Path

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bigcommerce-vs-elastic-path)