# BigCommerce vs Ecwid Comparison
---
## AI Generated Summary
- **G2 reviewers report** that BigCommerce excels in user-friendliness, with many users appreciating its intuitive interface and the availability of thousands of apps that can be easily integrated. This makes it a strong choice for those who may not have extensive technical experience.
- **Users say** that Ecwid stands out for its seamless integration capabilities, particularly with popular CMS platforms like WordPress and Drupal. This flexibility allows users to manage their inventory effortlessly across different sites, which is a significant advantage for businesses looking to expand their online presence.
- **Reviewers mention** that while BigCommerce has a solid overall rating, it has received fewer recent reviews compared to Ecwid, which may indicate a need for improvement in certain areas. However, users still highlight its quick customer service response times as a positive aspect.
- **According to verified reviews** , Ecwid shines in ease of setup and management, with users noting that it offers many free features that enhance its value. This makes it particularly appealing for small businesses looking to minimize costs while maximizing functionality.
- **G2 reviewers report** that BigCommerce provides a robust set of features for e-commerce, but some users feel it may not fully meet their specific workflow needs, leading to configuration challenges. In contrast, Ecwid users appreciate its straightforward inventory management capabilities.
- **Users say** that both platforms offer strong support, but Ecwid receives higher marks for quality of support, with many users praising its responsiveness and helpfulness. This can be a crucial factor for businesses that require ongoing assistance as they grow.



| | BigCommerce | Ecwid | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 580 | 405 | 
| **Largest Market Segment** | Small-Business (77.1% of reviews) | Small-Business (97.0% of reviews) | 
| **Entry Level Price** | $29.95/ per month | $5.00 | 

---
## Top Pros & Cons

### BigCommerce

Pros:
- Ease of Use (38 reviews)
- Customer Support (20 reviews)

Cons:
- Limited Customization (11 reviews)
- Expensive (10 reviews)

### Ecwid

Pros:
- Easy Integration (2 reviews)
- Free Services (2 reviews)

Cons:
- Expensive (1 reviews)
- Integration Difficulty (1 reviews)

---
## Ratings Comparison
| Rating | BigCommerce | Ecwid | 
|---|---|---|
  | **Meets Requirements** | 8.3 (490 reviews) | 9.1 (319 reviews) | 
  | **Ease of Use** | 8.4 (493 reviews) | 9.4 (320 reviews) | 
  | **Ease of Setup** | 8.3 (311 reviews) | 9.3 (209 reviews) | 
  | **Ease of Admin** | 8.4 (288 reviews) | 9.3 (204 reviews) | 
  | **Quality of Support** | 8.3 (471 reviews) | 9.4 (294 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (284 reviews) | 9.4 (201 reviews) | 
  | **Product Direction (% positive)** | 7.9 (472 reviews) | 9.0 (310 reviews) | 

---
## Pricing

### BigCommerce

#### Entry-Level Pricing

Plan: Standard

Price: $29.95 / per month

Description: Everything you need to start selling online

Key Features:
- No transaction fees
- Sell on Amazon, eBay, Facebook, Pinterest & Google Shopping
- Accept Credit Cards, PayPal, Apple Pay & Amazon Pay

[Browse all 4 editions](https://www.g2.com/products/bigcommerce/pricing)

#### Free Trial

Yes

### Ecwid

#### Entry-Level Pricing

Plan: Starter

Price: $5.00

Description: For beginner entrepreneurs or testing a business idea

Key Features:
- 5 products
- Mobile Optimized
- Add a store to any website

[Browse all 4 editions](https://www.g2.com/products/ecwid/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Mobile E-Commerce

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | N/A | N/A |
| **Ecwid** | N/A | N/A |

#### Design

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Templates - Mobile E-Commerce** | Not enough data | Not enough data | 
| **Versions - Mobile E-Commerce** | Not enough data | Not enough data | 
| **Testing - Mobile E-Commerce** | Not enough data | Not enough data | 
| **Multichannel - Mobile E-Commerce** | Not enough data | Not enough data | 

#### Personalization

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Branding - Mobile E-Commerce** | Not enough data | Not enough data | 
| **Localization - Mobile E-Commerce** | Not enough data | Not enough data | 
| **Digital Content - Mobile E-Commerce** | Not enough data | Not enough data | 
| **Geofencing - Mobile E-Commerce** | Not enough data | Not enough data | 

#### Analysis

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Dashboards - Mobile E-Commerce** | Not enough data | Not enough data | 
| **User Behavior - Mobile E-Commerce** | Not enough data | Not enough data | 
| **Sales - Mobile E-Commerce** | Not enough data | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | N/A | N/A |
| **Ecwid** | 8.6/10 | 94 |

#### Administration

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Reporting** | Not enough data | 8.3 (82 reviews) | 
| **Cart Management** | Not enough data | 8.8 (86 reviews) | 
| **Shipping Information Collection** | Not enough data | 8.7 (82 reviews) | 

#### Integrations

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Payment Gateway Integration** | Not enough data | 8.9 (85 reviews) | 
| **E-commerce Platform Integration** | Not enough data | 8.7 (76 reviews) | 
| **Email Integration** | Not enough data | 8.6 (74 reviews) | 

#### Cart Management

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Multi Cart** | Not enough data | 7.8 (46 reviews) | 
| **Products** | Not enough data | 9.0 (91 reviews) | 
| **Templates** | Not enough data | 8.4 (73 reviews) | 
| **Embed** | Not enough data | 8.8 (72 reviews) | 

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 7.7/10 | 424 |
| **Ecwid** | 8.5/10 | 282 |

#### Headless Commerce

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Decoupling** | 7.4 (85 reviews) | 7.4 (55 reviews) | 
| **REST APIs** | 7.8 (93 reviews) | 7.9 (56 reviews) | 
| **Data Orchestration** | 7.6 (90 reviews) | 7.9 (57 reviews) | 
| **Customization** | 7.5 (103 reviews) | 8.3 (78 reviews) | 
| **Extensibility** | 7.5 (92 reviews) | 8.2 (69 reviews) | 

#### Generative AI

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **AI Text Generation** | 7.2 (53 reviews) | 7.7 (37 reviews) | 
| **AI Text Summarization** | 7.3 (52 reviews) | 8.0 (37 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 5.5 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.2 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (11 reviews) | Not enough data | 
| **Decision Making** | 5.6 (11 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Storefront Design Tools** | 7.9 (389 reviews) | 8.5 (253 reviews) | 
| **Product Visualization** | 8.3 (387 reviews) | 8.7 (264 reviews) | 
| **Recommendations / Personalization** | 7.7 (369 reviews) | 8.3 (241 reviews) | 
| **Promotions and Discounts** | 7.9 (372 reviews) | 8.4 (229 reviews) | 
| **Shopping Cart Abandonment** | 7.9 (351 reviews) | 8.2 (201 reviews) | 
| **Product Reviews** | 7.7 (349 reviews) | 7.8 (186 reviews) | 
| **SEO** | 7.9 (359 reviews) | 7.9 (202 reviews) | 

#### Product Catalog

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Content Management** | 8.3 (387 reviews) | 9.1 (248 reviews) | 
| **Product Configuration** | 8.2 (376 reviews) | 9.0 (239 reviews) | 
| **Product Search and Filtering** | 8.0 (379 reviews) | 8.8 (232 reviews) | 
| **Intangible Products** | 7.9 (266 reviews) | 8.6 (162 reviews) | 

#### Order Process

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Checkout Process** | 8.5 (389 reviews) | 9.0 (261 reviews) | 
| **Shipping Options** | 8.1 (379 reviews) | 8.7 (240 reviews) | 
| **Tax Display and Processing** | 8.5 (363 reviews) | 8.7 (221 reviews) | 
| **Payment Processing** | 8.8 (374 reviews) | 9.1 (256 reviews) | 
| **Order Management** | 8.5 (387 reviews) | 9.1 (256 reviews) | 
| **Returns / Refunds** | 8.2 (345 reviews) | 8.6 (180 reviews) | 
| **Inventory Management** | 8.1 (332 reviews) | 8.9 (219 reviews) | 
| **Multi-Channel Fulfillment** | 7.8 (261 reviews) | 8.5 (143 reviews) | 

#### Multi-Channel Support

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Omnichannel** | 8.0 (320 reviews) | 8.6 (184 reviews) | 
| **Mobile** | 8.0 (352 reviews) | 9.0 (240 reviews) | 
| **Social Commerce** | 7.9 (304 reviews) | 8.8 (212 reviews) | 
| **Customer Service** | 8.0 (341 reviews) | 9.1 (217 reviews) | 
| **Store Locator** | 7.7 (231 reviews) | 8.6 (149 reviews) | 
| **3rd-Party Store Integration** | 7.9 (245 reviews) | 8.5 (160 reviews) | 
| **B2B** | 7.6 (198 reviews) | 8.0 (125 reviews) | 

#### Platform

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **APIs** | 8.1 (296 reviews) | 8.4 (143 reviews) | 
| **Customization** | 7.8 (367 reviews) | 8.5 (220 reviews) | 
| **Integrations to Add-on Tools** | 7.8 (339 reviews) | 8.5 (199 reviews) | 
| **User Management** | 8.4 (355 reviews) | 9.0 (202 reviews) | 
| **Reporting / Analytics** | 7.9 (354 reviews) | 8.4 (226 reviews) | 
| **Security** | 8.6 (361 reviews) | 9.0 (223 reviews) | 
| **Multi-Site Management** | Feature Not Available | 8.3 (116 reviews) | 
| **Admin Access Rights** | 8.6 (348 reviews) | 8.8 (108 reviews) | 
| **Test-to-Product Migration** | Feature Not Available | 8.2 (74 reviews) | 
| **Internationalization** | Feature Not Available | 8.1 (127 reviews) | 
| **Cross Browser Support** | 8.5 (332 reviews) | 8.9 (193 reviews) | 
| **Performance and Reliability** | 8.6 (377 reviews) | 9.2 (235 reviews) | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 8.1/10 | 33 |
| **Ecwid** | N/A | N/A |

#### Reporting

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Reports & Analytics** | 8.3 (32 reviews) | Not enough data | 
| **Data Transfer Tools** | 7.9 (32 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | BigCommerce | Ecwid | 
|---|---|---|
| **Retail Management** | 7.9 (30 reviews) | Not enough data | 
| **POS Integration** | 7.7 (27 reviews) | Not enough data | 
| **Social Media Integration** | 7.8 (30 reviews) | Not enough data | 
| **Customer Service Integration** | 8.4 (29 reviews) | Not enough data | 
| **Marketing Tools** | 8.4 (31 reviews) | Not enough data | 
| **E-commerce Integration** | 8.1 (32 reviews) | Not enough data | 
| **ERP Integration** | 8.2 (27 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to BigCommerce (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)

**Unique to Ecwid (2):** [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [Mobile E-Commerce Software](https://www.g2.com/categories/mobile-e-commerce)


---
## Reviewer Demographics

### By Company Size

| Segment | BigCommerce | Ecwid | 
|---|---|---|
| **Small-Business** | 77.1% | 97.0% | 
| **Mid-Market** | 18.8% | 2.8% | 
| **Enterprise** | 4.1% | 0.3% | 

### By Industry

#### BigCommerce

- **Retail:** 20.1%
- **Apparel & Fashion:** 6.0%
- **Marketing and Advertising:** 5.0%
- **Information Technology and Services:** 3.9%
- **Consumer Goods:** 3.7%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 3.2%
- **Sporting Goods:** 3.2%
- **Wholesale:** 2.5%
- **Consumer Electronics:** 2.3%
- **Other:** 46.7%

#### Ecwid

- **Retail:** 15.7%
- **Apparel & Fashion:** 7.9%
- **Arts and Crafts:** 7.1%
- **Health, Wellness and Fitness:** 5.3%
- **Food & Beverages:** 5.1%
- **Consumer Goods:** 4.8%
- **Computer Software:** 2.3%
- **Music:** 2.3%
- **Fine Art:** 2.3%
- **Automotive:** 2.0%
- **Other:** 45.2%

---
## Alternatives

### Alternatives to BigCommerce

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (268 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5109 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (609 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)

### Alternatives to Ecwid

- [PrestaShop](https://www.g2.com/products/prestashop/reviews) — 4.3/5 stars (160 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5109 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1880 reviews)
- [SamCart](https://www.g2.com/products/samcart/reviews) — 4.3/5 stars (101 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (609 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (300 reviews)

---
## Top Discussions

### BigCommerce

- Title: [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) — 2 comments
  > **Top comment:** "No idea. I have never used shopify. What I do know is Big Commerce works. They are also making changes and upgrading the software.

I have seen many little..."
- Title: [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) — 2 comments
  > **Top comment:** "Shopify"
- Title: [What software does BigCommerce integrate with?](https://www.g2.com/discussions/42165-what-software-does-bigcommerce-integrate-with) — 2 comments, 1 upvote
  > **Top comment:** "with many more with Google"
- Title: [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) — 1 comment, 1 upvote
  > **Top comment:** "We are migrating to BigCommerce and rebuiliding our entire e-commerce experience using the tools available in it."
- Title: [Big Commerce  Likes And Dislikes](https://www.g2.com/discussions/big-commerce-likes-and-dislikes) — 1 comment, 1 upvote
  > **Top comment:** "nice blog First, I appreciate your blog; I have read your article carefully, Your content is very valuable to me. I hope people like this blog too. I hope..."

### Ecwid

- Title: [Can Ecwid be added to WordPress?](https://www.g2.com/discussions/integrations-8e3d059f-9cd3-4671-b5b3-efa0920be4a0) — 4 comments, 2 upvotes
  > **Top comment:** "Yes it can be and in a very easy setup process."
- Title: [Is there any plans in the future of adding a way to add a video to the gallery?](https://www.g2.com/discussions/30598-is-there-any-plans-in-the-future-of-adding-a-way-to-add-a-video-to-the-gallery) — 2 comments
  > **Top comment:** "Currently the only way to have video is to put it in the description. I have asked before about putting videos in the gallery like you are looking for and..."
- Title: [What is Ecwid used for?](https://www.g2.com/discussions/what-is-ecwid-used-for) — 1 comment
  > **Top comment:** "E-Commerce, create online stores"
- Title: [What does ecwid mean?](https://www.g2.com/discussions/what-does-ecwid-mean) — 1 comment
  > **Top comment:** "ECommerce WIDget
Ecwid (stands for ECommerce WIDget) is an e-commerce platform. We provide a way for creatives and small business owners all over the world..."
- Title: [Who uses ecwid?](https://www.g2.com/discussions/who-uses-ecwid) — 1 comment
  > **Top comment:** "Online store business "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bigcommerce-vs-ecwid)