# BigCommerce vs commercetools Comparison
---
## AI Generated Summary
- **G2 reviewers report** that BigCommerce excels in user-friendliness, with many users highlighting its intuitive interface and easy access to thousands of apps. One user mentioned, "This platform is very user-friendly and offers access to thousands of apps that you can easily download and use."
- **Users say** that commercetools stands out for its robust API capabilities, making it a favorite among developers. Reviewers appreciate the well-documented APIs, stating, "We like that commercetools has well-documented APIs that are fast and stable," which allows for seamless integration with other systems.
- **Reviewers mention** that BigCommerce has a strong support system, with many users praising the quick response times. One user noted, "BigCommerce is very easy to use and customer service is fast," indicating that help is readily available when needed.
- **According to verified reviews** , commercetools shines in customer service, with users expressing high satisfaction. A reviewer stated, "The Customer Service is amazing. Thank you very much for everything commercetools!" showcasing the platform's commitment to supporting its users.
- **G2 reviewers highlight** that BigCommerce is particularly well-suited for small businesses, with 77% of reviews coming from this segment. Users appreciate its affordability, starting at $29.95 per month, making it accessible for startups and smaller enterprises.
- **Users report** that while commercetools is highly customizable, it may require a steeper learning curve for those without technical expertise. One user mentioned, "It is so easy to integrate and implement in my business," but others may find the complexity challenging compared to BigCommerce's more straightforward setup.



| | BigCommerce | commercetools | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 580 | 17 | 
| **Largest Market Segment** | Small-Business (77.1% of reviews) | Small-Business (33.3% of reviews) | 
| **Entry Level Price** | $29.95/ per month | Contact Us | 

---
## Top Pros & Cons

### BigCommerce

Pros:
- Ease of Use (38 reviews)
- Customer Support (20 reviews)

Cons:
- Limited Customization (11 reviews)
- Expensive (10 reviews)

### commercetools

Pros:
- Customer Service (1 reviews)
- Customer Support (1 reviews)


---
## Ratings Comparison
| Rating | BigCommerce | commercetools | 
|---|---|---|
  | **Meets Requirements** | 8.3 (490 reviews) | 9.5 (10 reviews) | 
  | **Ease of Use** | 8.4 (493 reviews) | 9.2 (10 reviews) | 
  | **Ease of Setup** | 8.3 (311 reviews) | 9.4 (8 reviews) | 
  | **Ease of Admin** | 8.4 (288 reviews) | 8.8 (7 reviews) | 
  | **Quality of Support** | 8.3 (471 reviews) | 9.2 (10 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (284 reviews) | 9.3 (7 reviews) | 
  | **Product Direction (% positive)** | 7.9 (472 reviews) | 10.0 (9 reviews) | 

---
## Pricing

### BigCommerce

#### Entry-Level Pricing

Plan: Standard

Price: $29.95 / per month

Description: Everything you need to start selling online

Key Features:
- No transaction fees
- Sell on Amazon, eBay, Facebook, Pinterest & Google Shopping
- Accept Credit Cards, PayPal, Apple Pay & Amazon Pay

[Browse all 4 editions](https://www.g2.com/products/bigcommerce/pricing)

#### Free Trial

Yes

### commercetools

#### Entry-Level Pricing

Plan: commercetools Composable Commerce and Frontend

Price: Contact Us

Description: commercetools Frontend provides a complete tooling package for business users and developers to create, optimize and customize their digital storefronts at speed. 

Key Features:
- https://commercetools.com/features/frontend

[Browse all 3 editions](https://www.g2.com/products/commercetools/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 7.7/10 | 424 |
| **commercetools** | 9.2/10 | 5 |

#### Headless Commerce

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **Decoupling** | 7.4 (85 reviews) | Not enough data | 
| **REST APIs** | 7.8 (93 reviews) | Not enough data | 
| **Data Orchestration** | 7.6 (90 reviews) | Not enough data | 
| **Customization** | 7.5 (103 reviews) | Not enough data | 
| **Extensibility** | 7.5 (92 reviews) | Not enough data | 

#### Generative AI

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **AI Text Generation** | 7.2 (53 reviews) | Not enough data | 
| **AI Text Summarization** | 7.3 (52 reviews) | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **Autonomous Task Execution** | 5.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 6.2 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 5.5 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | 5.2 (11 reviews) | Not enough data | 
| **Proactive Assistance** | 5.3 (11 reviews) | Not enough data | 
| **Decision Making** | 5.6 (11 reviews) | Not enough data | 

#### Merchandising/Marketing

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **Storefront Design Tools** | 7.9 (389 reviews) | Not enough data | 
| **Product Visualization** | 8.3 (387 reviews) | Not enough data | 
| **Recommendations / Personalization** | 7.7 (369 reviews) | Not enough data | 
| **Promotions and Discounts** | 7.9 (372 reviews) | Not enough data | 
| **Shopping Cart Abandonment** | 7.9 (351 reviews) | Not enough data | 
| **Product Reviews** | 7.7 (349 reviews) | Not enough data | 
| **SEO** | 7.9 (359 reviews) | Feature Not Available | 

#### Product Catalog

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **Content Management** | 8.3 (387 reviews) | Not enough data | 
| **Product Configuration** | 8.2 (376 reviews) | Not enough data | 
| **Product Search and Filtering** | 8.0 (379 reviews) | Not enough data | 
| **Intangible Products** | 7.9 (266 reviews) | Not enough data | 

#### Order Process

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **Checkout Process** | 8.5 (389 reviews) | Not enough data | 
| **Shipping Options** | 8.1 (379 reviews) | Not enough data | 
| **Tax Display and Processing** | 8.5 (363 reviews) | Not enough data | 
| **Payment Processing** | 8.8 (374 reviews) | Not enough data | 
| **Order Management** | 8.5 (387 reviews) | Not enough data | 
| **Returns / Refunds** | 8.2 (345 reviews) | Not enough data | 
| **Inventory Management** | 8.1 (332 reviews) | Not enough data | 
| **Multi-Channel Fulfillment** | 7.8 (261 reviews) | Not enough data | 

#### Multi-Channel Support

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **Omnichannel** | 8.0 (320 reviews) | Not enough data | 
| **Mobile** | 8.0 (352 reviews) | Not enough data | 
| **Social Commerce** | 7.9 (304 reviews) | Not enough data | 
| **Customer Service** | 8.0 (341 reviews) | 9.7 (5 reviews) | 
| **Store Locator** | 7.7 (231 reviews) | Not enough data | 
| **3rd-Party Store Integration** | 7.9 (245 reviews) | Not enough data | 
| **B2B** | 7.6 (198 reviews) | Not enough data | 

#### Platform

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **APIs** | 8.1 (296 reviews) | Not enough data | 
| **Customization** | 7.8 (367 reviews) | Not enough data | 
| **Integrations to Add-on Tools** | 7.8 (339 reviews) | 8.7 (5 reviews) | 
| **User Management** | 8.4 (355 reviews) | Not enough data | 
| **Reporting / Analytics** | 7.9 (354 reviews) | Not enough data | 
| **Security** | 8.6 (361 reviews) | Not enough data | 
| **Multi-Site Management** | Feature Not Available | Not enough data | 
| **Admin Access Rights** | 8.6 (348 reviews) | Not enough data | 
| **Test-to-Product Migration** | Feature Not Available | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Cross Browser Support** | 8.5 (332 reviews) | Not enough data | 
| **Performance and Reliability** | 8.6 (377 reviews) | Not enough data | 

### Omnichannel Commerce

| Product | Score | Reviews |
|---|---|---|
| **BigCommerce** | 8.1/10 | 33 |
| **commercetools** | N/A | N/A |

#### Reporting

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **Reports & Analytics** | 8.3 (32 reviews) | Not enough data | 
| **Data Transfer Tools** | 7.9 (32 reviews) | Not enough data | 

#### Omnichannel Features 

| Feature | BigCommerce | commercetools | 
|---|---|---|
| **Retail Management** | 7.9 (30 reviews) | Not enough data | 
| **POS Integration** | 7.7 (27 reviews) | Not enough data | 
| **Social Media Integration** | 7.8 (30 reviews) | Not enough data | 
| **Customer Service Integration** | 8.4 (29 reviews) | Not enough data | 
| **Marketing Tools** | 8.4 (31 reviews) | Not enough data | 
| **E-commerce Integration** | 8.1 (32 reviews) | Not enough data | 
| **ERP Integration** | 8.2 (27 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to BigCommerce (1):** [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce)



---
## Reviewer Demographics

### By Company Size

| Segment | BigCommerce | commercetools | 
|---|---|---|
| **Small-Business** | 77.1% | 33.3% | 
| **Mid-Market** | 18.8% | 33.3% | 
| **Enterprise** | 4.1% | 33.3% | 

### By Industry

#### BigCommerce

- **Retail:** 20.1%
- **Apparel & Fashion:** 6.0%
- **Marketing and Advertising:** 5.0%
- **Information Technology and Services:** 3.9%
- **Consumer Goods:** 3.7%
- **Health, Wellness and Fitness:** 3.4%
- **Automotive:** 3.2%
- **Sporting Goods:** 3.2%
- **Wholesale:** 2.5%
- **Consumer Electronics:** 2.3%
- **Other:** 46.7%

#### commercetools

- **Information Technology and Services:** 30.8%
- **Retail:** 15.4%
- **Luxury Goods & Jewelry:** 7.7%
- **Health, Wellness and Fitness:** 7.7%
- **Consumer Goods:** 7.7%
- **Consumer Electronics:** 7.7%
- **Computer Software:** 7.7%
- **Business Supplies and Equipment:** 7.7%
- **Banking:** 7.7%

---
## Alternatives

### Alternatives to BigCommerce

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (866 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (266 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (295 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5099 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1275 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (601 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)

### Alternatives to commercetools

- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (866 reviews)
- [Spryker Cloud Commerce OS](https://www.g2.com/products/spryker-cloud-commerce-os/reviews) — 4.4/5 stars (140 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5099 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (601 reviews)
- [VTEX Commerce Platform](https://www.g2.com/products/vtex-commerce-platform/reviews) — 4.5/5 stars (37 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)
- [Salesforce B2B Commerce](https://www.g2.com/products/salesforce-b2b-commerce/reviews) — 4.4/5 stars (295 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (266 reviews)
- [Shopware](https://www.g2.com/products/shopware/reviews) — 4.2/5 stars (198 reviews)

---
## Top Discussions

### BigCommerce

- Title: [Is BigCommerce like Shopify?](https://www.g2.com/discussions/is-bigcommerce-like-shopify) — 2 comments
  > **Top comment:** "No idea. I have never used shopify. What I do know is Big Commerce works. They are also making changes and upgrading the software.

I have seen many little..."
- Title: [Which is better Shopify or BigCommerce?](https://www.g2.com/discussions/which-is-better-shopify-or-bigcommerce) — 2 comments
  > **Top comment:** "Shopify"
- Title: [What software does BigCommerce integrate with?](https://www.g2.com/discussions/42165-what-software-does-bigcommerce-integrate-with) — 2 comments, 1 upvote
  > **Top comment:** "with many more with Google"
- Title: [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) — 1 comment, 1 upvote
  > **Top comment:** "We are migrating to BigCommerce and rebuiliding our entire e-commerce experience using the tools available in it."
- Title: [Big Commerce  Likes And Dislikes](https://www.g2.com/discussions/big-commerce-likes-and-dislikes) — 1 comment, 1 upvote
  > **Top comment:** "nice blog First, I appreciate your blog; I have read your article carefully, Your content is very valuable to me. I hope people like this blog too. I hope..."

### commercetools

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/bigcommerce-vs-commercetools)