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# BigCommerce vs commercetools Comparison - What are their main differences?

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BigCommercecommercetools[+ Add Product](#)

Pricing

**BigCommerce**
Free Trial

**$29.00** Per Month · Core\*

**commercetools**
Free Trial

**Contact Us** · commercetools Composable Commerce and Frontend

**Pricing Insights**
from reviews

Time to Implement

**BigCommerce**
2 months

Based on 189 responses

**commercetools**
Not enough reviews yet

Return on Investment

**BigCommerce**
11 months

Based on 165 responses

**commercetools**
Not enough reviews yet

Perceived Cost

**BigCommerce**
$$$$$

**commercetools**
Not enough reviews yet

Average Discount

**BigCommerce**
6%

**commercetools**
Not enough reviews yet

 ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")

 ![commercetools](https://images.g2crowd.com/uploads/product/hd_favicon/1154295d7d93045d5ce643447027a1f3/commercetools.svg "commercetools")

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**Pros & Cons**
from reviews

**BigCommerce**
[
Ease of Use (40)
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1347675&qs=pros-and-cons#reviews)[
Customer Support (21)
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1347701&qs=pros-and-cons#reviews)[
Limited Customization (12)
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1344852&qs=pros-and-cons#reviews)[
Expensive (11)
](https://www.g2.com/products/bigcommerce/reviews?filters%5Bsentiment_snippet%5D=1346704&qs=pros-and-cons#reviews)

**commercetools**
[
Customer Service (1)
](https://www.g2.com/products/commercetools/reviews?filters%5Bsentiment_snippet%5D=1947232&qs=pros-and-cons#reviews)[
Customer Support (1)
](https://www.g2.com/products/commercetools/reviews?filters%5Bsentiment_snippet%5D=2418410&qs=pros-and-cons#reviews)

Integrations

**BigCommerce**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_50828ef2b93af30b29edd9061533c3b9/activecampaign.jpg "Product Avatar Image")

ActiveCampaign

](https://www.g2.com/products/activecampaign/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9fee325af54b7164fb0726a552801492/acumatica.png "Product Avatar Image")

Acumatica

](https://www.g2.com/products/acumatica/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7fc3f43ac90cc02bd6c104c8ff002b7/addrexx.jpg "Product Avatar Image")

Addrexx

](https://www.g2.com/products/addrexx/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_29b5767fa5f10fe59a5572a596a77f56/akeneo-pim.png "Product Avatar Image")

Akeneo PIM

](https://www.g2.com/products/akeneo-pim/reviews)[
View all
](https://www.g2.com/products/bigcommerce/integrations)

**commercetools**
Not enough data

Screenshots

**BigCommerce**
 ![BigCommerce screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/69791/g2-bigcommerce-product-01.png)

**commercetools**
 ![commercetools screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/158002/G2screenshot1.jpg)

**Ratings**
from reviews

Meets Requirements

**BigCommerce**

8.3

8.3492

**commercetools**

9.5

9.510

Ease of Use

**BigCommerce**

8.4

8.4495

**commercetools**

9.2

9.210

Ease of Setup

**BigCommerce**

8.3

8.3314

**commercetools**

9.4

9.48

Ease of Admin

**BigCommerce**

8.4

8.4290

**commercetools**

8.8

8.87

Quality of Support

**BigCommerce**

8.3

8.3472

**commercetools**

9.2

9.210

Has the product been a good partner in doing business?

**BigCommerce**

8.4

8.4286

**commercetools**

9.3

9.37

Product Direction (% positive)

**BigCommerce**

7.9

7.9474

**commercetools**

10.0

10.09

**Features**
ratings from reviews

E-Commerce Platforms

7.7

426

9.2

5

Omnichannel Commerce

8.1

33

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
77.1%

Mid-Market(51-1000 emp.)
18.8%

Enterprise(\> 1000 emp.)
4.1%

Small-Business(50 or fewer emp.)
77.1%

Mid-Market(51-1000 emp.)
18.8%

Enterprise(\> 1000 emp.)
4.1%

Small-Business(50 or fewer emp.)
35.7%

Mid-Market(51-1000 emp.)
28.6%

Enterprise(\> 1000 emp.)
35.7%

Small-Business(50 or fewer emp.)
35.7%

Mid-Market(51-1000 emp.)
28.6%

Enterprise(\> 1000 emp.)
35.7%

**Reviewers' Industry**

[![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")](https://www.g2.com/products/bigcommerce/reviews)
BigCommerce

Retail
20.0%

Apparel & Fashion
6.0%

Marketing and Advertising
5.0%

Information Technology and Services
3.9%

Consumer Goods
3.7%

Other
61.4%

[![commercetools](https://images.g2crowd.com/uploads/product/hd_favicon/1154295d7d93045d5ce643447027a1f3/commercetools.svg "commercetools")](https://www.g2.com/products/commercetools/reviews)
commercetools

Information Technology and Services
30.8%

Retail
15.4%

Luxury Goods & Jewelry
7.7%

Health, Wellness and Fitness
7.7%

Consumer Goods
7.7%

Other
30.8%

FAQs

## BigCommerce vs commercetools FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between BigCommerce vs commercetools?

BigCommerce and commercetools differ most clearly in their architecture and reviewer satisfaction, with commercetools rated higher for flexibility and setup, while BigCommerce is favored for ease of use and support volume.

| [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) | [commercetools](https://www.g2.com/products/commercetools/reviews) |
| --- | --- |
| 4.2/5 (580 reviews) | 4.5/5 (17 reviews) |
| — | — |
| 8.3 | 9.4 |
| 8.3 | 9.2 |
| Ease of Use (40 all-time mentions) | Flexibility and Customization |

### How do the pricing models of BigCommerce and commercetools compare?

commercetools is rated higher for price and value satisfaction than BigCommerce, according to G2 reviewers.

- **BigCommerce:** Reviewers frequently mention that BigCommerce's costs can increase as businesses scale, with additional fees for apps and higher-tier plans.
- **commercetools:** Reviewers highlight commercetools' pricing as competitive for its flexibility, though some note a desire for even more competitive pricing.
- **Switching reasons:** Recent BigCommerce reviewers cite switching to Shopify for easier management, a larger app ecosystem, and lower reliance on specialized developers.

### What are the best alternatives to BigCommerce and commercetools?

The top three alternatives to BigCommerce and commercetools are Shopify Plus, Salesforce B2C Commerce, and Spryker Cloud Commerce OS.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) | 4.2/5 (580 reviews) | — | Costs can increase with scale and app usage | Ease of Use (40 all-time mentions) |
| [commercetools](https://www.g2.com/products/commercetools/reviews) | 4.5/5 (17 reviews) | — | Competitive pricing for flexibility | Flexibility and Customization |
| [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) | 4.4/5 (872 reviews) | Small-Business | — | Large app and partner ecosystem |
| [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) | 4.3/5 (593 reviews) | Mid-Market | — | Enterprise-grade scalability |
| [Spryker Cloud Commerce OS](https://www.g2.com/products/spryker-cloud-commerce-os/reviews) | 4.4/5 (141 reviews) | Mid-Market | — | Modular architecture |

### Which E-Commerce Platforms features should I prioritize when comparing BigCommerce and commercetools?

Buyers comparing BigCommerce and commercetools should prioritize flexibility and customization, integrations, ease of setup, support quality, and mobile capabilities.

- **Flexibility and Customization:** commercetools is frequently cited for its flexibility and modular setup; BigCommerce receives 12 all-time mentions for limited customization.
- **Integrations:** BigCommerce has 14 all-time mentions for easy integration and 11 for app integration; commercetools is praised for strong cross-system compatibility and API-driven integrations.
- **Ease of Setup:** commercetools scores 9.4, BigCommerce 8.3 on Ease of Setup.
- **Support Quality:** commercetools scores 9.2, BigCommerce 8.3 on Quality of Support.
- **Mobile:** Both products receive reviewer feedback on mobile editing and mobile app building capabilities.

### What are the pros and cons of BigCommerce vs commercetools?

BigCommerce's headline strength is ease of use, while commercetools stands out for flexibility and customization.

- **BigCommerce strengths:** Ease of Use (40 all-time mentions), Customer Support (21), Easy Integration (14), Product Management (12), App Integration (11), Easy Setup (11).
- **BigCommerce trade-offs:** Limited Customization (12), Expensive (11), Difficult Customization (9), Limited Features (7), Missing Features (6).
- **commercetools strengths:** Flexibility and Customization, Robust API, Modular Architecture, Easy Integration, Reliable Performance.
- **commercetools trade-offs:** Requires a dedicated development team for headless setup, onboarding can be complex for new staff, built-in data visualization is limited, and some reviewers desire more competitive pricing.

### Is BigCommerce or commercetools better for small businesses?

BigCommerce is a better fit for small businesses, with reviewers frequently citing ease of use and setup for smaller teams.

- **BigCommerce:** Reviewers highlight its user-friendly interface, easy setup, and suitability for small teams with minimal technical resources.
- **commercetools:** Reviewers note that commercetools requires a dedicated development team and has a steeper onboarding curve, making it less ideal for small businesses without technical staff.

### Which E-Commerce Platforms platform has better integrations?

BigCommerce is favored for integrations, with more reviewer-cited mentions and a larger app ecosystem.

- **BigCommerce:** Easy Integration (14 all-time mentions), App Integration (11), Integrations (6); reviewers mention integrations with SAP, Google Drive, Avalara AvaTax, and Feedonomics.
- **commercetools:** Reviewers cite strong API-driven integration capabilities and cross-system compatibility, but with fewer explicit integration mentions.

### How do BigCommerce and commercetools compare on customer support?

commercetools scores higher on Quality of Support by 0.9 points, indicating a material advantage over BigCommerce.

- **BigCommerce:** Reviewers frequently praise responsive and helpful support, with 21 all-time mentions for Customer Support and 11 for Customer Service.
- **commercetools:** Reviewers consistently highlight knowledgeable and accessible support, with high satisfaction reflected in a 9.2 Quality of Support score.

### Which is easier to implement, BigCommerce or commercetools?

commercetools is rated higher for Ease of Setup by 1.1 points, indicating a smoother implementation experience than BigCommerce.

- **BigCommerce:** Reviewers describe setup as straightforward for basic stores but note a learning curve and the need for developer involvement for advanced customization.
- **commercetools:** Reviewers highlight quick setup for those with technical expertise, robust documentation, and ease of onboarding for API-driven projects, though onboarding can be complex for non-technical staff.

### Which product has better Mobile?

Both BigCommerce and commercetools receive reviewer feedback on mobile capabilities, with BigCommerce noted for mobile editing limitations and commercetools for lacking mobile app building features.

- **BigCommerce:** Reviewers mention the need for improved mobile editing and separate controls for desktop and mobile appearances.
- **commercetools:** Reviewers express a desire for mobile app building capabilities on the frontend.

Alternatives

**BigCommerce Alternatives**

 ![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus")

[
Shopify Plus
](/products/shopify-plus/reviews)

 ![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")

[
Salesforce B2C Commerce
](/products/salesforce-b2c-commerce/reviews)

 ![Salesforce B2B Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/faf72291f2b3105983b24a5b0bc6543d/salesforce-b2b-commerce.svg "Salesforce B2B Commerce")

[
Salesforce B2B Commerce
](/products/salesforce-b2b-commerce/reviews)

 ![SAP Commerce Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/b0844d5fcc6ad47046cbf81bed040395/sap-commerce-cloud.svg "SAP Commerce Cloud")

[
SAP Commerce Cloud
](/products/sap-commerce-cloud/reviews)

**commercetools Alternatives**

 ![Shopify Plus](https://images.g2crowd.com/uploads/product/hd_favicon/fcdd25678a56ddde6ecef634ec61af75/shopify-plus.svg "Shopify Plus")

[
Shopify Plus
](/products/shopify-plus/reviews)

 ![Spryker Cloud Commerce OS](https://images.g2crowd.com/uploads/product/hd_favicon/07f3266050dc071892420dccbc02ae3f/spryker-cloud-commerce-os.svg "Spryker Cloud Commerce OS")

[
Spryker Cloud Commerce OS
](/products/spryker-cloud-commerce-os/reviews)

 ![Salesforce B2C Commerce](https://images.g2crowd.com/uploads/product/hd_favicon/c0057e64e14280fb9bd130283d103b99/salesforce-b2c-commerce.svg "Salesforce B2C Commerce")

[
Salesforce B2C Commerce
](/products/salesforce-b2c-commerce/reviews)

 ![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")

[
Shopify
](/products/shopify/reviews)