# Big Cartel, WooCommerce vs Shopify Comparison

| | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 27 | 1,275 | 5,103 | 
| **Largest Market Segment** | Small-Business (77.8% of reviews) | Small-Business (89.2% of reviews) | Small-Business (79.9% of reviews) | 
| **Entry Level Price** | Free | No pricing available | $29/ per month | 

---
## Top Pros & Cons

### Big Cartel

**Not enough data**

### WooCommerce

Pros:
- Ease of Use (45 reviews)
- Easy Integration (38 reviews)

Cons:
- Expensive (20 reviews)
- Slow Performance (20 reviews)

### Shopify

Pros:
- Ease of Use (273 reviews)
- Easy Integration (101 reviews)

Cons:
- Expensive (153 reviews)
- Limited Customization (95 reviews)

---
## Ratings Comparison
| Rating | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (24 reviews) | 8.8 (1031 reviews) | 8.8 (4283 reviews) | 
  | **Ease of Use** | 9.3 (24 reviews) | 8.6 (1040 reviews) | 8.9 (4309 reviews) | 
  | **Ease of Setup** | 9.3 (7 reviews) | 8.4 (727 reviews) | 8.8 (2596 reviews) | 
  | **Ease of Admin** | 10.0 (6 reviews) | 8.5 (678 reviews) | 8.9 (2317 reviews) | 
  | **Quality of Support** | 8.1 (19 reviews) | 7.7 (845 reviews) | 8.4 (4021 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (6 reviews) | 8.6 (626 reviews) | 8.8 (2275 reviews) | 
  | **Product Direction (% positive)** | 7.9 (22 reviews) | 8.7 (1004 reviews) | 8.8 (4157 reviews) | 

---
## Pricing

### Big Cartel

#### Entry-Level Pricing

Plan: Gold

Price: Free

Description: Start your free store. No credit card required. 

Key Features:
- 5 products

[Browse all 3 editions](https://www.g2.com/products/big-cartel/pricing)

#### Free Trial

Yes

### WooCommerce

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Shopify

#### Entry-Level Pricing

Plan:  Basic

Price: $29 / per month


[Browse all 3 editions](https://www.g2.com/products/shopify/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Big Cartel** | 8.3/10 | 19 |
| **WooCommerce** | 8.2/10 | 966 |
| **Shopify** | 8.4/10 | 3909 |

#### Headless Commerce

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Decoupling** | Not enough data | 8.2 (146 reviews) | 8.2 (456 reviews) | 
| **REST APIs** | Not enough data | 8.7 (166 reviews) | 8.4 (472 reviews) | 
| **Data Orchestration** | Not enough data | 8.2 (158 reviews) | 8.3 (491 reviews) | 
| **Customization** | Not enough data | 8.7 (203 reviews) | 8.3 (584 reviews) | 
| **Extensibility** | Not enough data | 8.7 (192 reviews) | 8.5 (534 reviews) | 

#### Generative AI

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.3 (87 reviews) | 8.0 (235 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (85 reviews) | 7.9 (229 reviews) | 

#### Agentic AI - E-Commerce Platforms

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.7 (25 reviews) | 7.8 (81 reviews) | 
| **Cross-system Integration** | Not enough data | 7.1 (25 reviews) | 8.0 (81 reviews) | 
| **Adaptive Learning** | Not enough data | 6.6 (25 reviews) | 7.9 (78 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.3 (26 reviews) | 7.8 (78 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (24 reviews) | 7.8 (78 reviews) | 
| **Decision Making** | Not enough data | 7.1 (25 reviews) | 8.0 (79 reviews) | 

#### Merchandising/Marketing

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Storefront Design Tools** | 8.7 (19 reviews) ✓ Verified | 8.1 (813 reviews) | 8.6 (3490 reviews) | 
| **Product Visualization** | 9.0 (18 reviews) ✓ Verified | 8.4 (854 reviews) | 8.6 (3493 reviews) | 
| **Recommendations / Personalization** | 8.0 (16 reviews) ✓ Verified | 8.2 (821 reviews) | 8.3 (3413 reviews) | 
| **Promotions and Discounts** | 7.5 (16 reviews) ✓ Verified | 8.4 (829 reviews) | 8.3 (3378 reviews) | 
| **Shopping Cart Abandonment** | Feature Not Available | 7.4 (718 reviews) | 8.4 (3199 reviews) | 
| **Product Reviews** | Feature Not Available | 8.3 (773 reviews) | 8.4 (3136 reviews) | 
| **SEO** | 7.6 (11 reviews) ✓ Verified | 8.3 (798 reviews) | 8.2 (3114 reviews) | 

#### Product Catalog

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Content Management** | 8.5 (18 reviews) ✓ Verified | 8.7 (858 reviews) | 8.6 (3406 reviews) | 
| **Product Configuration** | Feature Not Available | 8.6 (839 reviews) | 8.5 (3328 reviews) | 
| **Product Search and Filtering** | 8.8 (16 reviews) ✓ Verified | 8.3 (824 reviews) | 8.5 (3377 reviews) | 
| **Intangible Products** | 6.7 (13 reviews) ✓ Verified | 8.4 (694 reviews) | 8.4 (2740 reviews) | 

#### Order Process

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Checkout Process** | 9.3 (18 reviews) ✓ Verified | 8.7 (867 reviews) | 8.8 (3483 reviews) | 
| **Shipping Options** | 8.3 (17 reviews) ✓ Verified | 8.3 (822 reviews) | 8.6 (3392 reviews) | 
| **Tax Display and Processing** | 7.8 (13 reviews) ✓ Verified | 8.3 (789 reviews) | 8.6 (3330 reviews) | 
| **Payment Processing** | 8.8 (18 reviews) ✓ Verified | 8.7 (858 reviews) | 8.9 (3459 reviews) | 
| **Order Management** | 9.1 (17 reviews) ✓ Verified | 8.6 (856 reviews) | 8.8 (3435 reviews) | 
| **Returns / Refunds** | 8.2 (12 reviews) ✓ Verified | 8.2 (747 reviews) | 8.5 (3128 reviews) | 
| **Inventory Management** | 8.2 (16 reviews) ✓ Verified | 8.5 (773 reviews) | 8.6 (3222 reviews) | 
| **Multi-Channel Fulfillment** | Feature Not Available | Feature Not Available | 8.5 (2805 reviews) | 

#### Multi-Channel Support

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Omnichannel** | Feature Not Available | 8.2 (675 reviews) | 8.5 (3005 reviews) | 
| **Mobile** | 8.7 (13 reviews) ✓ Verified | 8.6 (783 reviews) | 8.8 (3228 reviews) | 
| **Social Commerce** | 8.6 (11 reviews) ✓ Verified | 8.1 (646 reviews) | 8.7 (3027 reviews) | 
| **Customer Service** | 7.3 (10 reviews) ✓ Verified | 8.0 (662 reviews) | 8.5 (3151 reviews) | 
| **Store Locator** | 8.1 (7 reviews) ✓ Verified | 7.8 (517 reviews) | 8.3 (2447 reviews) | 
| **3rd-Party Store Integration** | 6.7 (7 reviews) ✓ Verified | 8.3 (552 reviews) | 8.4 (2507 reviews) | 
| **B2B** | Feature Not Available | 8.1 (522 reviews) | 8.2 (2327 reviews) | 

#### Platform

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **APIs** | 7.4 (9 reviews) ✓ Verified | 8.5 (629 reviews) | 8.3 (2531 reviews) | 
| **Customization** | 7.5 (17 reviews) ✓ Verified | 8.5 (808 reviews) | 8.4 (3257 reviews) | 
| **Integrations to Add-on Tools** | 8.6 (11 reviews) ✓ Verified | 8.7 (772 reviews) | 8.6 (3127 reviews) | 
| **User Management** | 9.2 (14 reviews) ✓ Verified | 8.6 (779 reviews) | 8.7 (3179 reviews) | 
| **Reporting / Analytics** | 8.2 (15 reviews) ✓ Verified | 8.1 (774 reviews) | 8.5 (3237 reviews) | 
| **Security** | 8.4 (15 reviews) ✓ Verified | 8.2 (789 reviews) | 8.9 (3196 reviews) | 
| **Multi-Site Management** | Feature Not Available | 8.1 (492 reviews) | 8.4 (2493 reviews) | 
| **Admin Access Rights** | 8.9 (12 reviews) ✓ Verified | 8.8 (761 reviews) | 8.8 (3103 reviews) | 
| **Test-to-Product Migration** | Feature Not Available | 8.1 (594 reviews) | 8.4 (2579 reviews) | 
| **Internationalization** | 8.3 (10 reviews) ✓ Verified | 8.3 (606 reviews) | 8.5 (2557 reviews) | 
| **Cross Browser Support** | 8.7 (13 reviews) ✓ Verified | 8.8 (728 reviews) | 8.7 (2907 reviews) | 
| **Performance and Reliability** | 9.2 (15 reviews) ✓ Verified | 8.6 (810 reviews) | 8.8 (3233 reviews) | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **Big Cartel** | N/A | N/A |
| **WooCommerce** | N/A | N/A |
| **Shopify** | 8.4/10 | 31 |

#### Payment processing - Merchant of Record

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Automation** | Not enough data | Not enough data | 8.6 (29 reviews) | 
| **Cross Border
** | Not enough data | Not enough data | 8.5 (28 reviews) | 
| **Payment Options** | Not enough data | Not enough data | 8.5 (28 reviews) | 
| **Multi-Currency** | Not enough data | Not enough data | 8.1 (28 reviews) | 
| **Reconciliation** | Not enough data | Not enough data | 8.3 (27 reviews) | 
| **Chargeback** | Not enough data | Not enough data | 7.9 (28 reviews) | 

#### Tax management - Merchant of Record

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Automated tax calculation** | Not enough data | Not enough data | 8.4 (26 reviews) | 
| **Standard compliance** | Not enough data | Not enough data | 8.4 (26 reviews) | 
| **Tax reporting** | Not enough data | Not enough data | 8.2 (26 reviews) | 

#### Security and Compliance - Merchant of Record

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **AML-KYC** | Not enough data | Not enough data | 8.3 (26 reviews) | 
| **Secure SLC** | Not enough data | Not enough data | 8.5 (26 reviews) | 
| **PCI-DSS** | Not enough data | Not enough data | 8.7 (26 reviews) | 
| **Encryption and tokenization** | Not enough data | Not enough data | 8.5 (26 reviews) | 

#### Administration - Merchant of Record

| Feature | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **E-commerce Integration** | Not enough data | Not enough data | 8.3 (29 reviews) | 
| **Reporting & Analytics** | Not enough data | Not enough data | 8.4 (27 reviews) | 
| **Customer support** | Not enough data | Not enough data | 8.4 (27 reviews) | 

---
## Categories
**Shared Categories (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)



**Unique to Shopify (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)


---
## Reviewer Demographics

### By Company Size

| Segment | Big Cartel | WooCommerce | Shopify | 
|---|---|---|---|
| **Small-Business** | 77.8% | 89.2% | 79.9% | 
| **Mid-Market** | 14.8% | 8.3% | 15.3% | 
| **Enterprise** | 7.4% | 2.5% | 4.8% | 

### By Industry

#### Big Cartel

- **Arts and Crafts:** 11.1%
- **Computer Software:** 11.1%
- **Cosmetics:** 11.1%
- **Retail:** 7.4%
- **Photography:** 7.4%
- **Non-Profit Organization Management:** 7.4%
- **Music:** 7.4%
- **Banking:** 3.7%
- **Capital Markets:** 3.7%
- **Design:** 3.7%
- **Other:** 25.9%

#### WooCommerce

- **Retail:** 9.7%
- **Marketing and Advertising:** 9.5%
- **Information Technology and Services:** 7.8%
- **Apparel & Fashion:** 7.0%
- **Internet:** 6.3%
- **Computer Software:** 5.3%
- **Consumer Goods:** 3.4%
- **Design:** 3.3%
- **Health, Wellness and Fitness:** 3.2%
- **Food & Beverages:** 2.3%
- **Other:** 42.4%

#### Shopify

- **Retail:** 26.1%
- **Apparel & Fashion:** 8.9%
- **Marketing and Advertising:** 7.4%
- **Consumer Goods:** 5.4%
- **Information Technology and Services:** 3.7%
- **Internet:** 3.2%
- **Computer Software:** 2.6%
- **Health, Wellness and Fitness:** 2.5%
- **Food & Beverages:** 2.2%
- **Design:** 1.9%
- **Other:** 36.0%

---
## Alternatives

### Alternatives to Big Cartel

- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (602 reviews)
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — 4.0/5 stars (58 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (867 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4775 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)

### Alternatives to WooCommerce

- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (867 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (602 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [Magento Open Source](https://www.g2.com/products/magento-open-source/reviews) — 4.0/5 stars (267 reviews)
- [Miva](https://www.g2.com/products/miva/reviews) — 4.4/5 stars (190 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [PrestaShop](https://www.g2.com/products/prestashop/reviews) — 4.3/5 stars (160 reviews)

### Alternatives to Shopify

- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4775 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1875 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (602 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (581 reviews)
- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) — 4.3/5 stars (331 reviews)

---
## Top Discussions

### Big Cartel

- Title: [What is better Wix or big cartel?](https://www.g2.com/discussions/what-is-better-wix-or-big-cartel) — 1 comment
  > **Top comment:** "Big cartel is better because of its UX Design! It’s easier and quicker. I always find myself frustrated using wix. "

### WooCommerce

- Title: [What is WooCommerce used for?](https://www.g2.com/discussions/what-is-woocommerce-used-for) — 3 comments, 1 upvote
  > **Top comment:** "WooCommerce is an e-commerce plugin for WordPress. It makes creating and managing an online store simple, with reasonable levels of flexibility and several..."
- Title: [How do I sell subscription on woocommerce?](https://www.g2.com/discussions/13348-how-do-i-sell-subscription-on-woocommerce) — 3 comments, 1 upvote
  > **Top comment:** "I have found solution to this, all you need to do is to get their paid pluging to sell subscription "
- Title: [Is WooCommerce free to use?](https://www.g2.com/discussions/is-woocommerce-free-to-use) — 2 comments
  > **Top comment:** "Yes, it is completely free to use "
- Title: [What is the use of WooCommerce?](https://www.g2.com/discussions/what-is-the-use-of-woocommerce) — 2 comments
  > **Top comment:** "You can use the platform to make your professional website or ecommerce website to sale goods."
- Title: [Is it possible to review where the bug is?](https://www.g2.com/discussions/est-t-il-possible-de-revoir-la-ou-y-a-le-bug) — 2 comments, 1 upvote
  > **Top comment:** "I think one of the platforms in the world"

### Shopify

- Title: [What is Shopify used for?](https://www.g2.com/discussions/what-is-shopify-used-for) — 6 comments, 5 upvotes
  > **Top comment:** "CMS to manage store content, build custom landing pages, and run marketing campaigns."
- Title: [What are the features of Shopify?](https://www.g2.com/discussions/what-are-the-features-of-shopify) — 5 comments, 1 upvote
  > **Top comment:** "Shuffle-style music"
- Title: [How are entrepreneurs leveraging Shopify to build and grow their online retail businesses?](https://www.g2.com/discussions/how-are-entrepreneurs-leveraging-shopify-to-build-and-grow-their-online-retail-businesses) — 4 comments, 4 upvotes
  > **Top comment:** "Shopify is the backbone of any business selling products online. It has also been expanding native features, requiring less and less widgets/apps, as well as..."
- Title: [What does the basic Shopify plan include?](https://www.g2.com/discussions/what-does-the-basic-shopify-plan-include) — 3 comments
  > **Top comment:** "According to me, In Shopify basic plan you can customize your store and for that you get layouts. You can create blogs to rank for Seo. Even you can use ..."
- Title: [What software does Shopify use?](https://www.g2.com/discussions/what-software-does-shopify-use) — 3 comments
  > **Top comment:** "Shopify is the software. It is accessed via the web. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/big-cartel-vs-woocommerce-vs-shopify)