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# Big Cartel vs WooCommerce Comparison - What are their main differences?

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Big CartelWooCommerce[+ Add Product](#)

Pricing

**Big Cartel**
Free Trial

**Starting at $12.00** Per Month · Platinum

**WooCommerce**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Big Cartel**
Not enough reviews yet

**WooCommerce**
1 month

Based on 526 responses

Return on Investment

**Big Cartel**
Not enough reviews yet

**WooCommerce**
7 months

Based on 447 responses

Perceived Cost

**Big Cartel**
$$$$$

**WooCommerce**
$$$$$

Average Discount

**Big Cartel**
Not enough reviews yet

**WooCommerce**
8%

 ![Big Cartel](https://images.g2crowd.com/uploads/product/hd_favicon/d1482c9ad21e2a685fd548e82f781af3/big-cartel.svg "Big Cartel")

 ![WooCommerce](https://images.g2crowd.com/uploads/product/hd_favicon/c9dc0ec537e4ff0d05345dda3a3fbefb/woocommerce.svg "WooCommerce")

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**Pros & Cons**
from reviews

**Big Cartel**
Not enough data

**WooCommerce**
[
Ease of Use (45)
](https://www.g2.com/products/woocommerce/reviews?filters%5Bsentiment_snippet%5D=1337269&qs=pros-and-cons#reviews)[
Easy Integration (38)
](https://www.g2.com/products/woocommerce/reviews?filters%5Bsentiment_snippet%5D=1337381&qs=pros-and-cons#reviews)[
Expensive (20)
](https://www.g2.com/products/woocommerce/reviews?filters%5Bsentiment_snippet%5D=1337097&qs=pros-and-cons#reviews)[
Slow Performance (20)
](https://www.g2.com/products/woocommerce/reviews?filters%5Bsentiment_snippet%5D=1337305&qs=pros-and-cons#reviews)

Integrations

**Big Cartel**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_43815be93b501828bf4c614783374ae8/chatway-chatway-live-chat.gif "Product Avatar Image")

Chatway Live Chat

](https://www.g2.com/products/chatway-chatway-live-chat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6dd2111b0ba9a9f712c79bd4ec637726/chaty-chaty.png "Product Avatar Image")

Chaty

](https://www.g2.com/products/chaty-chaty/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f9320a6df9bc4be4e509a19cc016dea0/dsers-dsers.png "Product Avatar Image")

DSers

](https://www.g2.com/products/dsers-dsers/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook-for-business/reviews)[
View all
](https://www.g2.com/products/big-cartel/integrations)

**WooCommerce**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2959672f1a552a354d51ae9b0346650e/advanced-custom-fields.jpg "Product Avatar Image")

Advanced Custom Fields

](https://www.g2.com/products/advanced-custom-fields/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5abaada253f7bb15673cf963324646ad/cartflows.png "Product Avatar Image")

CartFlows

](https://www.g2.com/products/cartflows/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5efb910ebc25e74c21cc7f6dcf025a89/drip.png "Product Avatar Image")

Drip

](https://www.g2.com/products/drip/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook-for-business/reviews)[
View all
](https://www.g2.com/products/woocommerce/integrations)

Screenshots

**Big Cartel**
 ![Big Cartel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/30249/Big_20Cartel_Screenshot-1_20_1_.jpg)

**WooCommerce**
 ![WooCommerce screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/19593/uploads_2Fbc6f1652-a70a-4cce-a0f8-21034572ec77_2Fscreenshot-4.png)

**Ratings**
from reviews

Meets Requirements

**Big Cartel**

8.6

8.626

**WooCommerce**

8.8

8.81,036

Ease of Use

**Big Cartel**

9.3

9.397

**WooCommerce**

8.6

8.61,046

Ease of Setup

**Big Cartel**

9.3

9.310

**WooCommerce**

8.4

8.4733

Ease of Admin

**Big Cartel**

10.0

10.07

**WooCommerce**

8.5

8.5681

Quality of Support

**Big Cartel**

8.3

8.321

**WooCommerce**

7.6

7.6849

Has the product been a good partner in doing business?

**Big Cartel**

9.3

9.37

**WooCommerce**

8.6

8.6629

Product Direction (% positive)

**Big Cartel**

8.1

8.124

**WooCommerce**

8.7

8.71,008

**Features**
ratings from reviews

E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);)

8.2

22

8.2

974

Headless Commerce

Decoupling

Feature Not Available

8.2(won by default)

147

REST APIs

Feature Not Available

8.7(won by default)

167

Data Orchestration

Feature Not Available

8.2(won by default)

159

Customization

Not enough data

8.7(won by default)

204

Extensibility

Not enough data

8.7(won by default)

193

Generative AI

AI Text Generation

Feature Not Available

7.3(won by default)

87

AI Text Summarization

Feature Not Available

7.6(won by default)

85

Generative AI

Not enough data

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

Feature Not Available

6.7(won by default)

25

Cross-system Integration

Feature Not Available

7.2(won by default)

26

Adaptive Learning

Feature Not Available

6.6(won by default)

25

Natural Language Interaction

Feature Not Available

7.3(won by default)

27

Proactive Assistance

Not enough data

6.8(won by default)

25

Decision Making

Feature Not Available

7.2(won by default)

26

Accounting Integration

Not enough data

Not enough data

Additional Functionality

Inventory Control

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reordering

Not enough data

Not enough data

Bulk Ordering

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Order Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Kitting

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web/Mobile App Development

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Inventory Optimization

Not enough data

Not enough data

De-Coupled Front & Back Ends

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Product Configurator

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Inventory Auditing

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Invoice Creation

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Merchandising/Marketing

Product Visualization

8.9(won by 0.5)

19

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

857

Recommendations / Personalization

7.8

17

|

Verified

8.2(won by 0.4)

826

Promotions and Discounts

7.8

18

|

Verified

8.4(won by 0.6)

832

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Shopping Cart Abandonment

8.0(won by 0.6)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.4

723

Product Reviews

6.9

14

8.3(won by 1.4)

775

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO

7.4

12

|

Verified

8.3(won by 0.9)

801

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Storefront Design Tools

8.7(won by 0.6)

22

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

818

Product Catalog

Content Management

8.5

20

|

Verified

8.7(won by 0.2)

861

Product Configuration

8.7(won by 0.1)

17

8.6

843

Product Search and Filtering

8.8(won by 0.5)

16

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.3

827

Intangible Products

6.7

13

|

Verified

8.4(won by 1.7)

695

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Discount Management

Not enough data

Not enough data

Order Process

Shipping Options

8.2

19

|

Verified

8.3(won by 0.1)

825

Tax Display and Processing

8.0

14

|

Verified

8.3(won by 0.3)

790

Payment Processing

8.9(won by 0.2)

19

|

Verified

8.7

862

Order Management

9.2(won by 0.6)

18

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

857

Retail Inventory Management

8.2

16

|

Verified

8.4(won by 0.2)

775

Checkout Process

9.1(won by 0.4)

19

|

Verified

8.7

870

Returns / Refunds

8.2(tied score)

12

|

Verified

8.2(tied score)

749

Multi-Channel Fulfillment

Feature Not Available

Feature Not Available

Returns Management

Not enough data

Not enough data

Order Processing

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Backorder Management

Not enough data

Not enough data

Special Order Management

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Sales Order Management

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Multi-Channel Support

Omnichannel

8.5(won by 0.3)

12

8.2

676

Mobile

8.7(won by 0.1)

13

|

Verified

8.6

784

Social Commerce

8.6(won by 0.5)

11

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

648

Customer Service

7.3

10

|

Verified

7.9(won by 0.6)

663

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Store Locator

8.1(won by 0.3)

7

|

Verified

7.8

518

3rd-Party Store Integration

6.7

7

|

Verified

8.3(won by 1.6)

553

 (There is a greater than 0.5 difference between this product's rating and its competitors)

B2B

Feature Not Available

8.1(won by default)

523

Multi-Store

Not enough data

Not enough data

Point of Sale (POS) Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Commerce

Not enough data

Not enough data

Platform

APIs

7.4

9

|

Verified

8.5(won by 1.1)

629

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

7.7

18

|

Verified

8.5(won by 0.8)

809

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integrations to Add-on Tools

8.6

11

|

Verified

8.7(won by 0.1)

773

User Management

9.2(won by 0.6)

14

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

780

Security

8.4(won by 0.2)

15

|

Verified

8.2

790

Admin Access Rights

8.9(won by 0.1)

12

|

Verified

8.8

762

Internationalization

8.3(tied score)

10

|

Verified

8.3(tied score)

607

Cross Browser Support

8.7

13

|

Verified

8.8(won by 0.1)

729

Performance and Reliability

9.2(won by 0.6)

15

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

810

Reporting / Analytics

8.2(won by 0.1)

15

|

Verified

8.1

775

Multi-Channel Management

Feature Not Available

8.1(won by default)

493

Test-to-Product Migration

Feature Not Available

8.1(won by default)

595

Mobile Access

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Shipping Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Warehouse Management

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Customer Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Big Cartel](https://images.g2crowd.com/uploads/product/hd_favicon/d1482c9ad21e2a685fd548e82f781af3/big-cartel.svg "Big Cartel")](https://www.g2.com/products/big-cartel/reviews)

Big Cartel

Small-Business(50 or fewer emp.)

93.0%

Mid-Market(51-1000 emp.)

4.0%

Enterprise(\> 1000 emp.)

3.0%

[![WooCommerce](https://images.g2crowd.com/uploads/product/hd_favicon/c9dc0ec537e4ff0d05345dda3a3fbefb/woocommerce.svg "WooCommerce")](https://www.g2.com/products/woocommerce/reviews)

WooCommerce

Small-Business(50 or fewer emp.)

89.2%

Mid-Market(51-1000 emp.)

8.4%

Enterprise(\> 1000 emp.)

2.5%

Small-Business

(50 or fewer emp.)

93.0%

89.2%

Mid-Market

(51-1000 emp.)

4.0%

8.4%

Enterprise

(\> 1000 emp.)

3.0%

2.5%

Reviewers' Industry

[![Big Cartel](https://images.g2crowd.com/uploads/product/hd_favicon/d1482c9ad21e2a685fd548e82f781af3/big-cartel.svg "Big Cartel")](https://www.g2.com/products/big-cartel/reviews)
Big Cartel

Arts and Crafts

31.0%

Apparel & Fashion

14.0%

Retail

10.0%

Cosmetics

4.0%

Photography

4.0%

Other

37.0%

[![WooCommerce](https://images.g2crowd.com/uploads/product/hd_favicon/c9dc0ec537e4ff0d05345dda3a3fbefb/woocommerce.svg "WooCommerce")](https://www.g2.com/products/woocommerce/reviews)
WooCommerce

Retail

9.7%

Marketing and Advertising

9.4%

Information Technology and Services

7.8%

Apparel & Fashion

6.9%

Internet

6.3%

Other

59.9%

FAQs

## Big Cartel vs WooCommerce FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Big Cartel vs WooCommerce?

WooCommerce stands out for its higher G2 rating, broader feature set, and greater reviewer-cited flexibility, while Big Cartel is favored for ease of setup and administration.

| | [Big Cartel](https://www.g2.com/products/big-cartel/reviews) | [WooCommerce](https://www.g2.com/products/woocommerce/reviews) |
| --- | --- | --- |
| G2 Rating (reviews) | 4.2/5 (27 reviews) | 4.4/5 (1282 reviews) |
| Largest Segment | Small-Business | Small-Business |
| Ease of Setup score | 9.3 | 8.4 |
| Quality of Support score | 8.1 | 7.6 |
| Top Reviewer-Cited Strength | Ease of Setup | Plugin Flexibility (30 all-time mentions) |

### How do the pricing models of Big Cartel and WooCommerce compare?

Big Cartel is rated higher for price satisfaction, making it the stronger value according to reviewers.

- **Big Cartel:** Reviewers consistently highlight its affordability and reasonable monthly fees, especially compared to competitors.
- **WooCommerce:** Reviewers appreciate that the base plugin is free, but note that many essential features require paid plugins, which can increase overall costs.
- **Switching Reason:** Several reviewers mention moving to Big Cartel to avoid high fees and restrictive pricing models found on other platforms.

### What are the best alternatives to Big Cartel and WooCommerce?

Shopify, Ecwid, and BigCommerce are the top three alternatives to Big Cartel and WooCommerce.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Big Cartel](https://www.g2.com/products/big-cartel/reviews) | 4.2/5 (27 reviews) | Small-Business | Reviewers highlight affordable monthly fees and a free tier for up to 5 products. | Ease of Setup |
| [WooCommerce](https://www.g2.com/products/woocommerce/reviews) | 4.4/5 (1282 reviews) | Small-Business | Base plugin is free, but costs can rise with paid plugins for advanced features. | Plugin Flexibility (30 all-time mentions) |
| [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5 (5129 reviews) | Small-Business | — | Comprehensive e-commerce platform with strong app ecosystem |
| [Ecwid](https://www.g2.com/products/ecwid/reviews) | 4.7/5 (405 reviews) | Small-Business | — | Flexible product limits and easy integration |
| [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) | 4.2/5 (580 reviews) | Small-Business | — | Scalability for growing businesses |

### Which E-Commerce Platforms features should I prioritize when comparing Big Cartel and WooCommerce?

Buyers should prioritize Customization, Integrations, Pricing/Value, Ease of Setup, and Feature Breadth when comparing Big Cartel and WooCommerce.

- **Customization:** WooCommerce is frequently cited for plugin flexibility (30 all-time mentions), while Big Cartel is noted for creative freedom but with more limitations.
- **Integrations:** WooCommerce supports a wide range of plugins and integrations, while Big Cartel reviewers mention limited integration options.
- **Pricing/Value:** Big Cartel scores higher on price satisfaction, with reviewers highlighting its affordability; WooCommerce is free at the base level but can incur costs for plugins.
- **Ease of Setup:** Big Cartel scores 9.3, WooCommerce 8.4, indicating Big Cartel is easier to set up.
- **Feature Breadth:** WooCommerce offers B2B, Multi-Channel Management, and Test-to-Product Migration, which are not present in Big Cartel.

### What are the pros and cons of Big Cartel vs WooCommerce?

Big Cartel's headline strength is ease of setup and affordability, while WooCommerce excels in plugin flexibility and customization.

- **Big Cartel strengths:** High ease of setup (9.3), intuitive dashboard, affordable pricing, and artist-first model with no seller fees.
- **Big Cartel trade-offs:** Limited customization, fewer integrations, product limits on free tier, and less feature breadth compared to competitors.
- **WooCommerce strengths:** Plugin flexibility (30 all-time mentions), high customizability, broad feature set including B2B and multi-channel management, and strong integration with WordPress.
- **WooCommerce trade-offs:** Requires multiple plugins for advanced features, potential for plugin conflicts, higher maintenance, and performance can lag with large catalogs or many plugins.

### Is Big Cartel or WooCommerce better for small businesses?

Big Cartel is better suited for small businesses, as reflected by its focus on ease of setup and affordability for small teams.

- **Big Cartel:** Small-Business segment; reviewers highlight its simplicity, quick setup, and suitability for startups and small brands.
- **WooCommerce:** Small-Business segment; reviewers note its flexibility and scalability, but mention a steeper learning curve and higher maintenance for small teams.

### Which E-Commerce Platforms platform has better integrations?

WooCommerce is favored for integrations due to its extensive plugin ecosystem and frequent reviewer mentions.

- **Big Cartel:** Reviewers mention integrations with Paypal, Printful, and Stripe, but note limited integration options overall.
- **WooCommerce:** Reviewers cite PayPal Payments and highlight the platform's broad plugin and integration support, with 30 all-time mentions of plugin flexibility.

### How do Big Cartel and WooCommerce compare on customer support?

Big Cartel and WooCommerce are near parity on Quality of Support, with Big Cartel scoring 8.1 and WooCommerce 7.6, a difference below the materiality threshold.

- **Big Cartel:** Reviewers describe support as responsive and helpful, with several citing positive experiences resolving issues.
- **WooCommerce:** Reviewers report mixed experiences, noting strong community support but occasional challenges with plugin conflicts and slower direct support.

### Which is easier to implement, Big Cartel or WooCommerce?

Big Cartel is easier to implement, with a higher Ease of Setup score (9.3 vs. WooCommerce's 8.4).

- **Big Cartel:** Reviewers consistently highlight its fast, intuitive setup process, requiring minimal technical knowledge.
- **WooCommerce:** Reviewers note that setup is straightforward for WordPress users but can involve more steps and technical configuration, especially when adding plugins or customizations.

### Which product has better Customization?

WooCommerce is the stronger choice for Customization, as supported by reviewer sentiment and feature breadth.

- **Big Cartel:** Reviewers mention creative freedom and basic HTML/CSS editing, but also cite limitations in customization options.
- **WooCommerce:** Customization is a top-cited strength (30 all-time mentions for plugin flexibility), with reviewers praising its ability to tailor stores extensively through themes, plugins, and code.

Alternatives

**Big Cartel Alternatives**

 ![Ecwid](https://images.g2crowd.com/uploads/product/hd_favicon/ae5cc9f15db514fc87f952059509bfe8/ecwid.svg "Ecwid")

[
Ecwid
](/products/ecwid/reviews)

 ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")

[
BigCommerce
](/products/bigcommerce/reviews)

 ![Square Online (formerly Weebly)](https://images.g2crowd.com/uploads/product/hd_favicon/c1946529a8d10513b14e87c0ced67d74/square-online-formerly-weebly.svg "Square Online (formerly Weebly)")

[
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