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Compare Big Cartel and Wix 
At a Glance
Market Segments
Small-Business (80.8% of reviews)
Small-Business (79.9% of reviews)
Entry-Level Pricing
Free
Free
Big Cartel
Star Rating
(26)4.2 out of 5
Market Segments
Small-Business (80.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free
Browse all 3 pricing plansWix
Star Rating
(1,837)4.2 out of 5
Market Segments
Small-Business (79.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wix excels in overall user satisfaction, boasting a higher G2 Score compared to Big Cartel. Users appreciate its ability to create customizable professional websites without needing coding skills, making it particularly appealing for beginners.
- Users say that Big Cartel offers a seamless experience for launching products, with one reviewer highlighting the ease of launching a cosmetic line using its services. This simplicity is a significant draw for creative entrepreneurs looking for straightforward solutions.
- Reviewers mention that Wix provides a more extensive range of features, including robust content management tools and responsive design capabilities. Users have praised the platform for its intuitive menus and helpful support team, which contribute to a smoother website-building experience.
- According to verified reviews, Big Cartel shines in its ease of navigation and organization tools, allowing users to make quick edits to their shops. This focus on simplicity and user-friendliness resonates well with those who prioritize a hassle-free setup.
- Users highlight that while both platforms offer free entry-level pricing, Wix's extensive feature set and higher number of recent reviews suggest a more active user community and ongoing improvements, which can be crucial for long-term business growth.
- Reviewers note that while Big Cartel has a slightly higher score for ease of setup and admin access, Wix's overall performance in areas like payment processing and product visualization makes it a more versatile choice for users with diverse needs.
Pricing
Entry-Level Pricing
Big Cartel
Gold
Free
Start your free store. No credit card required.
- 5 products
Wix
Free
Free
Get started
- Intuitive drag and drop editor
- AI creation tools
- Wix subdomain only
Free Trial
Big Cartel
Free Trial is available
Wix
No trial information availableRatings
Meets Requirements
8.6
23
8.6
1,555
Ease of Use
9.3
23
8.9
1,564
Ease of Setup
9.4
6
8.9
655
Ease of Admin
10.0
6
8.7
592
Quality of Support
8.1
18
8.0
1,282
Has the product been a good partner in doing business?
9.2
6
8.4
547
Product Direction (% positive)
7.9
22
8.2
1,523
Features by Category
Page Customization
Not enough data
9.2
96
Not enough data
8.9
96
Not enough data
8.6
90
Not enough data
8.8
92
Page Optimization
Not enough data
Feature Not Available
Not enough data
8.8
94
Not enough data
8.8
89
Not enough data
8.6
91
Integrations
Not enough data
8.8
83
Not enough data
8.9
84
Not enough data
9.1
92
Generative AI
Not enough data
8.3
29
Agentic AI - Landing Page Builders
Not enough data
7.3
5
Notifications
Not enough data
9.6
8
Not enough data
9.6
8
Not enough data
9.6
8
Settings
Not enough data
9.3
7
Not enough data
9.2
8
Not enough data
9.0
8
Personalization
Not enough data
9.0
8
Not enough data
9.3
7
Integrations
Not enough data
9.0
7
Not enough data
9.2
8
Not enough data
9.4
8
Not enough data
8.9
6
Not enough data
9.3
7
Generative AI
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
9.3
5
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.4
40
Not enough data
8.0
40
Not enough data
8.3
38
Not enough data
8.5
48
Not enough data
8.5
41
Generative AI
Not enough data
8.5
22
Not enough data
8.2
21
Agentic AI - E-Commerce Platforms
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
5.7
5
Not enough data
6.7
5
Merchandising/Marketing
8.8
18
|
Verified
8.8
56
9.0
18
|
Verified
8.7
57
8.0
16
|
Verified
8.6
58
7.5
16
|
Verified
8.4
53
Feature Not Available
8.3
52
Feature Not Available
8.6
52
7.6
11
|
Verified
7.8
54
Product Catalog
8.5
17
|
Verified
9.0
56
Feature Not Available
8.9
54
8.8
16
|
Verified
8.7
54
6.7
13
|
Verified
8.4
45
Order Process
9.3
18
|
Verified
8.8
54
8.3
17
|
Verified
8.6
53
7.8
13
|
Verified
8.6
51
8.8
18
|
Verified
8.9
57
9.1
17
|
Verified
8.8
51
8.2
12
|
Verified
8.5
49
8.2
16
|
Verified
8.6
51
Feature Not Available
8.6
46
Multi-Channel Support
Feature Not Available
8.5
45
8.7
13
|
Verified
8.5
54
8.6
11
|
Verified
8.7
50
7.3
10
|
Verified
8.5
52
8.1
7
|
Verified
8.6
49
6.7
7
|
Verified
8.2
44
Feature Not Available
8.6
48
Platform
7.4
9
|
Verified
8.4
47
7.5
17
|
Verified
8.5
54
8.6
11
|
Verified
8.7
53
9.2
14
|
Verified
8.7
52
8.2
15
|
Verified
8.6
52
8.4
15
|
Verified
8.8
52
Feature Not Available
8.8
46
8.9
12
|
Verified
9.0
50
Feature Not Available
8.5
43
8.3
10
|
Verified
8.4
42
8.7
13
|
Verified
8.8
48
9.2
15
|
Verified
8.9
52
Platform Basics
Not enough data
8.8
88
Not enough data
8.8
83
Not enough data
8.2
80
Not enough data
8.5
79
Platform Additional Functionalities
Not enough data
8.5
70
Not enough data
8.5
78
Not enough data
8.5
75
Agentic AI - Web Design
Not enough data
8.1
18
Not enough data
7.6
16
Not enough data
7.6
16
Not enough data
6.9
15
Not enough data
7.3
15
Customizations
Not enough data
8.7
1154
Not enough data
8.9
1159
Not enough data
7.8
916
Not enough data
8.4
1054
Growth
Not enough data
7.8
940
Not enough data
7.7
964
Not enough data
7.8
916
Not enough data
7.8
760
Not enough data
8.5
917
Content
Not enough data
8.2
845
Not enough data
8.4
1008
Not enough data
8.5
858
Not enough data
7.9
195
Support
Not enough data
8.4
243
Categories
Categories
Shared Categories
Big Cartel and Wix are categorized as E-Commerce Platforms
Unique Categories
Big Cartel has no unique categories
Wix is categorized as Landing Page Builders, Website Builder, Web Design, and Online Appointment Scheduling
Reviews
Reviewers' Company Size
Big Cartel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Cosmetics
11.5%
Computer Software
11.5%
Arts and Crafts
11.5%
Retail
7.7%
Photography
7.7%
Other
50.0%
Marketing and Advertising
14.5%
Computer Software
6.8%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.4%
Other
65.7%
Discussions
What is better Wix or big cartel?
1 Comment
AP
Big cartel is better because of its UX Design! It’s easier and quicker. I always find myself frustrated using wix. Read more
Big Cartel has no more discussions with answers
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2 Comments
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