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Compare Big Cartel and Shopify 
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At a Glance
Market Segments
Small-Business (80.8% of reviews)
Small-Business (80.2% of reviews)
Entry-Level Pricing
Free
$29/ per month
Big Cartel
Star Rating
(26)4.2 out of 5
Market Segments
Small-Business (80.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Free
Browse all 3 pricing plansShopify
Star Rating
(4,901)4.4 out of 5
Market Segments
Small-Business (80.2% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Shopify excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Big Cartel. Users appreciate the platform's ease of use and quick customer support, with one reviewer noting how straightforward it is to set up payment gateways and fulfill orders.
- Users say that Big Cartel offers a more affordable entry point with its free plan, making it an attractive option for small businesses just starting out. Reviewers highlight the platform's creative freedom and ease of navigation, which helped one user successfully launch their cosmetic line.
- Reviewers mention that Shopify's extensive range of features, including customizable templates and flexible payment options, enhances the overall shopping experience. Users have praised the platform for its intuitive onboarding process, making it easy to get started with their online stores.
- According to verified reviews, Big Cartel shines in ease of setup and admin access rights, with users noting that edits to their shops can be made quickly and easily. This simplicity is a key selling point for those who prioritize a straightforward setup.
- G2 reviewers highlight that while Shopify has a robust support system, Big Cartel's users feel that it provides a more personalized experience, with many appreciating the direct support and community feel. One user mentioned the platform's built-in tools that help keep their shop organized.
- Users report that Shopify's extensive review activity and higher total number of reviews indicate a more reliable and tested platform, while Big Cartel's smaller user base may limit the breadth of feedback. However, those who choose Big Cartel often cite its reasonable fees and user-friendly interface as major advantages.
Pricing
Entry-Level Pricing
Big Cartel
Gold
Free
Start your free store. No credit card required.
- 5 products
Free Trial
Big Cartel
Free Trial is available
Shopify
No trial information availableRatings
Meets Requirements
8.6
23
8.8
4,128
Ease of Use
9.3
23
8.9
4,153
Ease of Setup
9.4
6
8.8
2,443
Ease of Admin
10.0
6
8.9
2,284
Quality of Support
8.1
18
8.4
3,869
Has the product been a good partner in doing business?
9.2
6
8.8
2,241
Product Direction (% positive)
7.9
22
8.8
4,018
Features by Category
Headless Commerce
Not enough data
8.2
450
Not enough data
8.4
465
Not enough data
8.3
485
Not enough data
8.3
574
Not enough data
8.5
526
Generative AI
Not enough data
8.0
224
Not enough data
7.9
223
Agentic AI - E-Commerce Platforms
Not enough data
8.0
74
Not enough data
8.2
74
Not enough data
8.1
73
Not enough data
8.0
73
Not enough data
8.0
73
Not enough data
8.1
74
Merchandising/Marketing
8.8
18
|
Verified
8.6
3431
9.0
18
|
Verified
8.6
3471
8.0
16
|
Verified
8.3
3399
7.5
16
|
Verified
8.3
3357
Feature Not Available
8.4
3179
Feature Not Available
8.4
3114
7.6
11
|
Verified
8.2
3089
Product Catalog
8.5
17
|
Verified
8.6
3369
Feature Not Available
8.5
3315
8.8
16
|
Verified
8.5
3360
6.7
13
|
Verified
8.4
2727
Order Process
9.3
18
|
Verified
8.8
3447
8.3
17
|
Verified
8.6
3361
7.8
13
|
Verified
8.6
3317
8.8
18
|
Verified
8.9
3405
9.1
17
|
Verified
8.8
3393
8.2
12
|
Verified
8.5
3111
8.2
16
|
Verified
8.6
3185
Feature Not Available
8.5
2798
Multi-Channel Support
Feature Not Available
8.5
2984
8.7
13
|
Verified
8.8
3210
8.6
11
|
Verified
8.7
3013
7.3
10
|
Verified
8.5
3115
8.1
7
|
Verified
8.3
2440
6.7
7
|
Verified
8.4
2497
Feature Not Available
8.2
2313
Platform
7.4
9
|
Verified
8.3
2513
7.5
17
|
Verified
8.4
3184
8.6
11
|
Verified
8.6
3035
9.2
14
|
Verified
8.7
3165
8.2
15
|
Verified
8.5
3202
8.4
15
|
Verified
8.9
3169
Feature Not Available
8.4
2484
8.9
12
|
Verified
8.8
3091
Feature Not Available
8.4
2574
8.3
10
|
Verified
8.5
2541
8.7
13
|
Verified
8.7
2900
9.2
15
|
Verified
8.9
3193
Payment processing - Merchant of Record
Not enough data
8.6
28
Not enough data
8.6
27
Not enough data
8.6
27
Not enough data
8.2
27
Not enough data
8.3
26
Not enough data
8.0
27
Tax management - Merchant of Record
Not enough data
8.3
25
Not enough data
8.4
25
Not enough data
8.3
25
Security and Compliance - Merchant of Record
Not enough data
8.4
25
Not enough data
8.6
25
Not enough data
8.8
25
Not enough data
8.7
25
Administration - Merchant of Record
Not enough data
8.3
27
Not enough data
8.5
26
Not enough data
8.5
26
Reviews
Reviewers' Company Size
Big Cartel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Cosmetics
11.5%
Computer Software
11.5%
Arts and Crafts
11.5%
Retail
7.7%
Photography
7.7%
Other
50.0%
Retail
26.1%
Apparel & Fashion
8.9%
Marketing and Advertising
7.5%
Consumer Goods
5.4%
Information Technology and Services
3.5%
Other
48.6%
Alternatives
Discussions
What is better Wix or big cartel?
1 Comment
AP
Big cartel is better because of its UX Design! It’s easier and quicker. I always find myself frustrated using wix. Read more
Big Cartel has no more discussions with answers
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
5 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
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