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# Big Cartel vs Sellfy Comparison - What are their main differences?

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Big CartelSellfy[+ Add Product](#)

Pricing

**Big Cartel**
Free Trial

**Starting at $12.00** Per Month · Platinum

**Sellfy**
Free Trial

**Starting at $22.00** Per Month · Starter

**Pricing Insights**
from reviews

Time to Implement

**Big Cartel**
Not enough reviews yet

**Sellfy**
Not enough reviews yet

Return on Investment

**Big Cartel**
Not enough reviews yet

**Sellfy**
Not enough reviews yet

Perceived Cost

**Big Cartel**
$$$$$

**Sellfy**
$$$$$

Average Discount

**Big Cartel**
Not enough reviews yet

**Sellfy**
Not enough reviews yet

 ![Big Cartel](https://images.g2crowd.com/uploads/product/hd_favicon/d1482c9ad21e2a685fd548e82f781af3/big-cartel.svg "Big Cartel")

 ![Sellfy](https://images.g2crowd.com/uploads/product/hd_favicon/330c870d3b9f14ce5944359ca2949b50/sellfy.svg "Sellfy")

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**Pros & Cons**
from reviews

**Big Cartel**
Not enough data

**Sellfy**
[
Ease of Use (2)
](https://www.g2.com/products/sellfy/reviews?filters%5Bsentiment_snippet%5D=2313050&qs=pros-and-cons#reviews)[
Customer Support (1)
](https://www.g2.com/products/sellfy/reviews?filters%5Bsentiment_snippet%5D=2396399&qs=pros-and-cons#reviews)[
Integration Issues (1)
](https://www.g2.com/products/sellfy/reviews?filters%5Bsentiment_snippet%5D=2396405&qs=pros-and-cons#reviews)[
Limited Customization (1)
](https://www.g2.com/products/sellfy/reviews?filters%5Bsentiment_snippet%5D=2396406&qs=pros-and-cons#reviews)

Integrations

**Big Cartel**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_43815be93b501828bf4c614783374ae8/chatway-chatway-live-chat.gif "Product Avatar Image")

Chatway Live Chat

](https://www.g2.com/products/chatway-chatway-live-chat/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6dd2111b0ba9a9f712c79bd4ec637726/chaty-chaty.png "Product Avatar Image")

Chaty

](https://www.g2.com/products/chaty-chaty/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f9320a6df9bc4be4e509a19cc016dea0/dsers-dsers.png "Product Avatar Image")

DSers

](https://www.g2.com/products/dsers-dsers/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c234b0ee74b541afa9ab8821ce182db8/facebook-for-business.png "Product Avatar Image")

Facebook

](https://www.g2.com/products/facebook-for-business/reviews)[
View all
](https://www.g2.com/products/big-cartel/integrations)

**Sellfy**
Not enough data

Screenshots

**Big Cartel**
 ![Big Cartel screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/30249/Big_20Cartel_Screenshot-1_20_1_.jpg)

**Sellfy**
 ![Sellfy screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1763698/dashboard.png)

**Ratings**
from reviews

Meets Requirements

**Big Cartel**

8.6

8.626

**Sellfy**

9.0

9.038

Ease of Use

**Big Cartel**

9.3

9.397

**Sellfy**

9.3

9.338

Ease of Setup

**Big Cartel**

9.3

9.310

**Sellfy**

8.5

8.59

Ease of Admin

**Big Cartel**

10.0

10.07

**Sellfy**

8.1

8.16

Quality of Support

**Big Cartel**

8.3

8.321

**Sellfy**

8.7

8.736

Has the product been a good partner in doing business?

**Big Cartel**

9.3

9.37

**Sellfy**

8.6

8.66

Product Direction (% positive)

**Big Cartel**

8.1

8.124

**Sellfy**

9.7

9.738

**Features**
ratings from reviews

E-Commerce Platforms[Hide 133 FeaturesShow 133 Features](javascript:void(0);)

8.2

22

8.5

42

Headless Commerce

Decoupling

Feature Not Available

9.0(won by default)

7

REST APIs

Feature Not Available

8.6(won by default)

7

Data Orchestration

Feature Not Available

8.3(won by default)

7

Customization

Not enough data

9.0(won by default)

8

Extensibility

Not enough data

8.1(won by default)

7

Generative AI

AI Text Generation

Feature Not Available

Not enough data

AI Text Summarization

Feature Not Available

Not enough data

Generative AI

Not enough data

Not enough data

Agentic AI - E-Commerce Platforms

Autonomous Task Execution

Feature Not Available

Not enough data

Cross-system Integration

Feature Not Available

Not enough data

Adaptive Learning

Feature Not Available

Not enough data

Natural Language Interaction

Feature Not Available

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Feature Not Available

Feature Not Available

Accounting Integration

Not enough data

Not enough data

Additional Functionality

Inventory Control

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reordering

Not enough data

Not enough data

Bulk Ordering

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Customer Accounts

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Shopping Cart

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Order Tracking

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Loyalty Program

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Inventory Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Kitting

Not enough data

Not enough data

Customer Touchpoints

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Web/Mobile App Development

Not enough data

Not enough data

Product Catalog

Not enough data

Not enough data

Inventory Optimization

Not enough data

Not enough data

De-Coupled Front & Back Ends

Not enough data

Not enough data

Customer Database

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Barcode/Ticket Scanning

Not enough data

Not enough data

Product Configurator

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Inventory Auditing

Not enough data

Not enough data

Quotes/Estimates

Not enough data

Not enough data

Customer History

Not enough data

Not enough data

Invoice Creation

Not enough data

Not enough data

For Small Businesses

Not enough data

Not enough data

Abandoned Cart Saver

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Merchandising/Marketing

Product Visualization

8.9(won by 0.1)

19

|

Verified

8.8

34

|

Verified

Promotions and Discounts

7.8

18

|

Verified

8.3(won by 0.5)

33

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Shopping Cart Abandonment

8.0(won by 0.1)

14

7.9

30

|

Verified

Product Reviews

6.9

14

8.4(won by 1.5)

27

 (There is a greater than 0.5 difference between this product's rating and its competitors)

SEO

7.4

12

|

Verified

8.1(won by 0.7)

32

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Storefront Design Tools

8.7(won by 0.1)

22

|

Verified

8.6

34

|

Verified

Recommendations / Personalization

7.8(won by default)

17

|

Verified

Feature Not Available

Product Catalog

Content Management

8.5

20

|

Verified

8.7(won by 0.2)

33

|

Verified

Product Configuration

8.7(won by 0.2)

17

8.5

33

|

Verified

Product Search and Filtering

8.8(won by 0.2)

16

|

Verified

8.6

34

|

Verified

Intangible Products

6.7

13

|

Verified

8.4(won by 1.7)

31

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Discount Management

Not enough data

Not enough data

Order Process

Shipping Options

8.2

19

|

Verified

8.8(won by 0.6)

34

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Tax Display and Processing

8.0

14

|

Verified

8.8(won by 0.8)

32

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Payment Processing

8.9(won by 0.3)

19

|

Verified

8.6

34

|

Verified

Order Management

9.2(won by 0.2)

18

|

Verified

9.0

34

|

Verified

Checkout Process

9.1(won by 0.3)

19

|

Verified

8.8

34

|

Verified

Returns / Refunds

8.2

12

|

Verified

8.5(won by 0.3)

28

|

Verified

Retail Inventory Management

8.2(won by default)

16

|

Verified

Feature Not Available

Multi-Channel Fulfillment

Feature Not Available

8.6(won by default)

29

Returns Management

Not enough data

Not enough data

Order Processing

Not enough data

Not enough data

Order Fulfillment

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Backorder Management

Not enough data

Not enough data

Special Order Management

Not enough data

Not enough data

Payment Options

Not enough data

Not enough data

Sales Order Management

Not enough data

Not enough data

Purchase Order Management

Not enough data

Not enough data

Credit Card Processing

Not enough data

Not enough data

Multi-Channel Support

Omnichannel

8.5(won by 0.1)

12

8.4

32

|

Verified

Mobile

8.7(won by 0.5)

13

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.2

32

|

Verified

Social Commerce

8.6(won by 0.1)

11

|

Verified

8.5

32

|

Verified

Customer Service

7.3

10

|

Verified

8.6(won by 1.3)

32

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Store Locator

8.1

7

|

Verified

8.4(won by 0.3)

28

|

Verified

3rd-Party Store Integration

6.7

7

|

Verified

8.9(won by 2.2)

29

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

B2B

Feature Not Available

8.4(won by default)

30

|

Verified

Multi-Store

Not enough data

Not enough data

Point of Sale (POS) Integration

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Mobile Commerce

Not enough data

Not enough data

Platform

APIs

7.4

9

|

Verified

8.8(won by 1.4)

29

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customization

7.7

18

|

Verified

8.5(won by 0.8)

32

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Integrations to Add-on Tools

8.6(tied score)

11

|

Verified

8.6(tied score)

28

|

Verified

User Management

9.2(won by 0.5)

14

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

30

|

Verified

Security

8.4

15

|

Verified

8.5(won by 0.1)

30

|

Verified

Admin Access Rights

8.9(won by 0.4)

12

|

Verified

8.5

27

|

Verified

Internationalization

8.3(tied score)

10

|

Verified

8.3(tied score)

26

|

Verified

Cross Browser Support

8.7(won by 0.4)

13

|

Verified

8.3

26

|

Verified

Performance and Reliability

9.2(won by 0.6)

15

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.6

30

|

Verified

Reporting / Analytics

8.2

15

|

Verified

8.8(won by 0.6)

30

|

Verified

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Multi-Channel Management

Feature Not Available

8.6(won by default)

28

|

Verified

Test-to-Product Migration

Feature Not Available

8.3(won by default)

28

|

Verified

Mobile Access

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Shipping Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Catalog Management

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Promotions Management

Not enough data

Not enough data

Reviews Management

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

Price/Margin Management

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

Product Data Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Invoice Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Warehouse Management

Not enough data

Not enough data

Sales Tax Management

Not enough data

Not enough data

Customer Management

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Big Cartel](https://images.g2crowd.com/uploads/product/hd_favicon/d1482c9ad21e2a685fd548e82f781af3/big-cartel.svg "Big Cartel")](https://www.g2.com/products/big-cartel/reviews)

Big Cartel

Small-Business(50 or fewer emp.)

93.0%

Mid-Market(51-1000 emp.)

4.0%

Enterprise(\> 1000 emp.)

3.0%

[![Sellfy](https://images.g2crowd.com/uploads/product/hd_favicon/330c870d3b9f14ce5944359ca2949b50/sellfy.svg "Sellfy")](https://www.g2.com/products/sellfy/reviews)

Sellfy

Small-Business(50 or fewer emp.)

64.2%

Mid-Market(51-1000 emp.)

28.3%

Enterprise(\> 1000 emp.)

7.5%

Small-Business

(50 or fewer emp.)

93.0%

64.2%

Mid-Market

(51-1000 emp.)

4.0%

28.3%

Enterprise

(\> 1000 emp.)

3.0%

7.5%

Reviewers' Industry

[![Big Cartel](https://images.g2crowd.com/uploads/product/hd_favicon/d1482c9ad21e2a685fd548e82f781af3/big-cartel.svg "Big Cartel")](https://www.g2.com/products/big-cartel/reviews)
Big Cartel

Arts and Crafts

31.0%

Apparel & Fashion

14.0%

Retail

10.0%

Cosmetics

4.0%

Photography

4.0%

Other

37.0%

[![Sellfy](https://images.g2crowd.com/uploads/product/hd_favicon/330c870d3b9f14ce5944359ca2949b50/sellfy.svg "Sellfy")](https://www.g2.com/products/sellfy/reviews)
Sellfy

Marketing and Advertising

11.5%

Consumer Goods

5.8%

Consumer Services

5.8%

Education Management

5.8%

E-Learning

5.8%

Other

65.4%

FAQs

## Big Cartel vs Sellfy FAQs

Generated using AI

Last updated: August 16, 2026

### What is the difference between Big Cartel vs Sellfy?

Big Cartel stands out for its higher reviewer satisfaction scores and ease of administration, while Sellfy is noted for its simplicity and digital product focus.

| [Big Cartel](https://www.g2.com/products/big-cartel/reviews) | [Sellfy](https://www.g2.com/products/sellfy/reviews) |
| --- | --- |
| 4.2/5 (27 reviews) | 4.0/5 (58 reviews) |
| Small-Business | Small-Business |
| 9.3 | 8.5 |
| 8.1 | 8.7 |
| Easy to administer and customize for small stores | Extremely simple setup for digital products |

### How do the pricing models of Big Cartel and Sellfy compare?

Big Cartel is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Sellfy.

- **Big Cartel:** Reviewers highlight affordable monthly fees and appreciate the absence of transaction fees, especially for small product catalogs.
- **Sellfy:** Reviewers note that Sellfy's pricing can become expensive as sales volume increases, particularly due to plan upgrade requirements and transaction fees on lower tiers.
- **Switching reasons:** Several reviewers mention switching to Big Cartel for its lower costs and to avoid per-sale fees found on other platforms.

### What are the best alternatives to Big Cartel and Sellfy?

Shopify, Ecwid, and BigCommerce are the top three alternatives to Big Cartel and Sellfy.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Big Cartel](https://www.g2.com/products/big-cartel/reviews) | 4.2/5 (27 reviews) | Small-Business | Affordable monthly fees, no transaction fees for small catalogs | Easy to administer and customize for small stores |
| [Sellfy](https://www.g2.com/products/sellfy/reviews) | 4.0/5 (58 reviews) | Small-Business | Pricing can increase with sales volume, transaction fees on lower tiers | Extremely simple setup for digital products |
| [Shopify](https://www.g2.com/products/shopify/reviews) | 4.4/5 (5129 reviews) | Small-Business | — | Comprehensive e-commerce features and scalability |
| [Ecwid](https://www.g2.com/products/ecwid/reviews) | 4.7/5 (405 reviews) | Small-Business | — | Flexible product limits and easy integration |
| [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) | 4.2/5 (580 reviews) | Small-Business | — | Robust platform for growing businesses |

### Which E-Commerce Platforms features should I prioritize when comparing Big Cartel and Sellfy?

Buyers should prioritize Customization, Integrations, Digital Product Support, Inventory Management, and Built-in Marketing Tools when comparing Big Cartel and Sellfy.

- **Customization:** Big Cartel offers more flexibility with HTML/CSS editing, while Sellfy receives frequent mentions for limited customization (all-time mention count: 1).
- **Integrations:** Big Cartel supports Paypal, Stripe, and Printful; Sellfy is noted for easy integration but also for integration issues (all-time mention count: 1 each).
- **Digital Product Support:** Sellfy is frequently praised for digital product delivery and file stamping, with multiple recent reviewer mentions.
- **Inventory Management:** Big Cartel offers retail inventory management, a feature not present in Sellfy.
- **Built-in Marketing Tools:** Sellfy is highlighted for built-in marketing features like discount codes and email campaigns in recent reviews.

### What are the pros and cons of Big Cartel vs Sellfy?

Big Cartel's headline strength is ease of administration for small stores, while Sellfy excels in simplicity and digital product sales.

- **Big Cartel strengths:** Easy to set up and use, affordable monthly fees, no transaction fees for small catalogs, flexible HTML/CSS customization, retail inventory management.
- **Big Cartel trade-offs:** Limited integrations, restricted features on free plan, less advanced marketing tools, some reviewers cite limited customization options.
- **Sellfy strengths:** Extremely simple setup, strong digital product delivery features, built-in marketing tools, praised for ease of use (all-time mentions: 2), dashboard customization, and easy integration.
- **Sellfy trade-offs:** Limited customization (all-time mention count: 1), integration issues (all-time mention count: 1), restrictive sales caps and plan upgrades, fewer advanced features, and basic SEO/content options.

### Is Big Cartel or Sellfy better for small businesses?

Big Cartel is the better fit for small businesses, supported by its small-business segment focus and reviewer sentiment.

- **Big Cartel:** Small-Business segment; reviewers consistently highlight ease of use, affordability, and suitability for small product catalogs.
- **Sellfy:** Small-Business segment; reviewers note its simplicity and digital product focus, but mention limitations as businesses scale.

### Which E-Commerce Platforms platform has better integrations?

Sellfy is favored for integrations, with reviewers citing easy integration and dashboard customization, though both products have integration limitations.

- **Big Cartel:** Paypal (2 all-time mentions), Printful (1), Stripe (1); reviewers note limited integration options.
- **Sellfy:** Easy integration (1 all-time mention), but also integration issues (1); reviewers mention the need for more built-in integrations for analytics and external tools.

### How do Big Cartel and Sellfy compare on customer support?

Sellfy scores higher on Quality of Support, with a 0.6-point lead over Big Cartel.

- **Big Cartel:** Reviewers describe support as responsive but sometimes limited in resolving advanced issues.
- **Sellfy:** Reviewers highlight responsive and helpful support, with several recent reviews praising the support experience and dashboard guidance.

### Which is easier to implement, Big Cartel or Sellfy?

Big Cartel is rated higher for Ease of Setup, with a 0.8-point lead over Sellfy.

- **Big Cartel:** Reviewers consistently describe setup as extremely simple, fast, and intuitive, with no coding required.
- **Sellfy:** Reviewers note a very easy and quick setup process, especially for digital products, but mention some initial learning curve for advanced features.

### Which product has better Customization?

Big Cartel is stronger for Customization, with more flexible options and higher reviewer satisfaction.

- **Big Cartel:** Customization is frequently praised, with reviewers citing HTML/CSS editing and flexible theme options; customization is a recurring theme in positive reviews.
- **Sellfy:** Customization is noted as limited, with 1 all-time mention of limited customization and several recent reviews highlighting design rigidity and lack of advanced options.

Alternatives

**Big Cartel Alternatives**

 ![Ecwid](https://images.g2crowd.com/uploads/product/hd_favicon/ae5cc9f15db514fc87f952059509bfe8/ecwid.svg "Ecwid")

[
Ecwid
](/products/ecwid/reviews)

 ![BigCommerce](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "BigCommerce")

[
BigCommerce
](/products/bigcommerce/reviews)

 ![WooCommerce](https://images.g2crowd.com/uploads/product/hd_favicon/c9dc0ec537e4ff0d05345dda3a3fbefb/woocommerce.svg "WooCommerce")

[
WooCommerce
](/products/woocommerce/reviews)

 ![Square Online (formerly Weebly)](https://images.g2crowd.com/uploads/product/hd_favicon/c1946529a8d10513b14e87c0ced67d74/square-online-formerly-weebly.svg "Square Online (formerly Weebly)")

[
Square Online (formerly...
](/products/square-online-formerly-weebly/reviews)

**Sellfy Alternatives**

 ![Shopify](https://images.g2crowd.com/uploads/product/hd_favicon/35dd8dc3f84d1a799e31ceacd386b12e/shopify.svg "Shopify")

[
Shopify
](/products/shopify/reviews)

 ![Ecwid](https://images.g2crowd.com/uploads/product/hd_favicon/ae5cc9f15db514fc87f952059509bfe8/ecwid.svg "Ecwid")

[
Ecwid
](/products/ecwid/reviews)

 ![SamCart](https://images.g2crowd.com/uploads/product/hd_favicon/d1089fbd00913406cd002abc4d9577b8/samcart.svg "SamCart")

[
SamCart
](/products/samcart/reviews)

 ![WooCommerce](https://images.g2crowd.com/uploads/product/hd_favicon/c9dc0ec537e4ff0d05345dda3a3fbefb/woocommerce.svg "WooCommerce")

[
WooCommerce
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