# Big Cartel vs Gumroad Comparison

| | Big Cartel | Gumroad | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 27 | 16 | 
| **Largest Market Segment** | Small-Business (77.8% of reviews) | Small-Business (100.0% of reviews) | 
| **Entry Level Price** | Starting at $12.00 Per Month | $1,000.00 0 NA MONTH | 

---
## Top Pros & Cons

### Big Cartel

**Not enough data**

### Gumroad

Pros:
- Ease of Use (3 reviews)
- Setup Ease (2 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (2 reviews)

---
## Ratings Comparison
| Rating | Big Cartel | Gumroad | 
|---|---|---|
  | **Meets Requirements** | 8.5 (24 reviews) | 9.2 (10 reviews) | 
  | **Ease of Use** | 9.3 (24 reviews) | 9.5 (10 reviews) | 
  | **Ease of Setup** | 9.3 (7 reviews) | Not enough data | 
  | **Ease of Admin** | 10.0 (6 reviews) | Not enough data | 
  | **Quality of Support** | 8.1 (19 reviews) | 8.7 (5 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (6 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 7.9 (22 reviews) | 5.3 (10 reviews) | 

---
## Pricing

### Big Cartel

#### Entry-Level Pricing

Plan: Platinum

Price: Starting at $12.00 Per Month

Description: Essential e-commerce tools and premium features. Digital products, subscriptions, and print on demand with 0% transaction fees.

Key Features:
- Support for custom domains
- Sell physical and digital products, and subscriptions
- Print discounted shipping labels and track orders

[Browse all 2 editions](https://www.g2.com/products/big-cartel/pricing)

#### Free Trial

Yes

### Gumroad

#### Entry-Level Pricing

Plan: CREATOR

Price: $1,000.00 0 NA MONTH

Description: NA

Key Features:
- Gumroad branding removal
It's your voice, it should be your design; control how your emails look like.
Add your own CSS
Introduce as much of your own style to your pages as you’d like.
Use your own domain
Unlimited posts and workflows
Unlimited HD streaming
3.5% + 30¢ per charge only

[Learn more about Gumroad](https://www.g2.com/products/gumroad/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Big Cartel** | 8.3/10 | 19 |
| **Gumroad** | N/A | N/A |

#### Headless Commerce

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Decoupling** | Feature Not Available | Not enough data | 
| **REST APIs** | Feature Not Available | Not enough data | 
| **Data Orchestration** | Feature Not Available | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Extensibility** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **AI Text Generation** | Feature Not Available | Not enough data | 
| **AI Text Summarization** | Feature Not Available | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 
| **Accounting Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Inventory Control** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reordering** | Not enough data | Not enough data | 
| **Bulk Ordering** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Customer Accounts** | Not enough data | Not enough data | 
| **Multi-Location** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Shopping Cart** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Order Tracking** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Loyalty Program** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Inventory Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Kitting** | Not enough data | Not enough data | 
| **Customer Touchpoints** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Web/Mobile App Development** | Not enough data | Not enough data | 
| **Product Catalog** | Not enough data | Not enough data | 
| **Inventory Optimization** | Not enough data | Not enough data | 
| **De-Coupled Front & Back Ends** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Product Configurator** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Inventory Auditing** | Not enough data | Not enough data | 
| **Quotes/Estimates** | Not enough data | Not enough data | 
| **Customer History** | Not enough data | Not enough data | 
| **Invoice Creation** | Not enough data | Not enough data | 
| **For Small Businesses** | Not enough data | Not enough data | 
| **Abandoned Cart Saver** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 

#### Merchandising/Marketing

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Storefront Design Tools** | 8.7 (19 reviews) ✓ Verified | Not enough data | 
| **Product Visualization** | 9.0 (18 reviews) ✓ Verified | Not enough data | 
| **Recommendations / Personalization** | 8.0 (16 reviews) ✓ Verified | Not enough data | 
| **Promotions and Discounts** | 7.5 (16 reviews) ✓ Verified | Not enough data | 
| **Shopping Cart Abandonment** | 7.8 (13 reviews) | Not enough data | 
| **Product Reviews** | 7.2 (13 reviews) | Not enough data | 
| **SEO** | 7.6 (11 reviews) ✓ Verified | Not enough data | 

#### Product Catalog

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Content Management** | 8.5 (18 reviews) ✓ Verified | Not enough data | 
| **Product Configuration** | 9.0 (16 reviews) | Not enough data | 
| **Product Search and Filtering** | 8.8 (16 reviews) ✓ Verified | Not enough data | 
| **Intangible Products** | 6.7 (13 reviews) ✓ Verified | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 

#### Order Process

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Checkout Process** | 9.3 (18 reviews) ✓ Verified | Not enough data | 
| **Shipping Options** | 8.3 (17 reviews) ✓ Verified | Not enough data | 
| **Tax Display and Processing** | 7.8 (13 reviews) ✓ Verified | Not enough data | 
| **Payment Processing** | 8.8 (18 reviews) ✓ Verified | Not enough data | 
| **Order Management** | 9.1 (17 reviews) ✓ Verified | Not enough data | 
| **Returns / Refunds** | 8.2 (12 reviews) ✓ Verified | Not enough data | 
| **Retail Inventory Management** | 8.2 (16 reviews) ✓ Verified | Not enough data | 
| **Multi-Channel Fulfillment** | Feature Not Available | Not enough data | 
| **Returns Management** | Not enough data | Not enough data | 
| **Order Processing** | Not enough data | Not enough data | 
| **Order Fulfillment** | Not enough data | Not enough data | 
| **Purchase Order Management** | Not enough data | Not enough data | 
| **Backorder Management** | Not enough data | Not enough data | 
| **Special Order Management** | Not enough data | Not enough data | 
| **Payment Options** | Not enough data | Not enough data | 
| **Sales Order Management** | Not enough data | Not enough data | 
| **Purchase Order Management** | Not enough data | Not enough data | 
| **Credit Card Processing** | Not enough data | Not enough data | 

#### Multi-Channel Support

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Omnichannel** | 8.5 (12 reviews) | Not enough data | 
| **Mobile** | 8.7 (13 reviews) ✓ Verified | Not enough data | 
| **Social Commerce** | 8.6 (11 reviews) ✓ Verified | Not enough data | 
| **Customer Service** | 7.3 (10 reviews) ✓ Verified | Not enough data | 
| **Store Locator** | 8.1 (7 reviews) ✓ Verified | Not enough data | 
| **3rd-Party Store Integration** | 6.7 (7 reviews) ✓ Verified | Not enough data | 
| **B2B** | Feature Not Available | Not enough data | 
| **Multi-Store** | Not enough data | Not enough data | 
| **Point of Sale (POS) Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Mobile Commerce** | Not enough data | Not enough data | 

#### Platform

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **APIs** | 7.4 (9 reviews) ✓ Verified | Not enough data | 
| **Customization** | 7.5 (17 reviews) ✓ Verified | Not enough data | 
| **Integrations to Add-on Tools** | 8.6 (11 reviews) ✓ Verified | Not enough data | 
| **User Management** | 9.2 (14 reviews) ✓ Verified | Not enough data | 
| **Reporting / Analytics** | 8.2 (15 reviews) ✓ Verified | Not enough data | 
| **Security** | 8.4 (15 reviews) ✓ Verified | Not enough data | 
| **Multi-Channel Management** | Feature Not Available | Not enough data | 
| **Admin Access Rights** | 8.9 (12 reviews) ✓ Verified | Not enough data | 
| **Test-to-Product Migration** | Feature Not Available | Not enough data | 
| **Internationalization** | 8.3 (10 reviews) ✓ Verified | Not enough data | 
| **Cross Browser Support** | 8.7 (13 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 9.2 (15 reviews) ✓ Verified | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Shipping Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Catalog Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Reviews Management** | Not enough data | Not enough data | 
| **eCommerce Management** | Not enough data | Not enough data | 
| **Price/Margin Management** | Not enough data | Not enough data | 
| **Application Management** | Not enough data | Not enough data | 
| **Product Data Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Invoice Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Warehouse Management** | Not enough data | Not enough data | 
| **Sales Tax Management** | Not enough data | Not enough data | 
| **Customer Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **Big Cartel** | N/A | N/A |
| **Gumroad** | N/A | N/A |

#### Payment processing - Merchant of Record

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Cross Border
** | Not enough data | Not enough data | 
| **Payment Options** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Reconciliation** | Not enough data | Not enough data | 
| **Chargeback** | Not enough data | Not enough data | 

#### Tax management - Merchant of Record

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Automated tax calculation** | Not enough data | Not enough data | 
| **Standard compliance** | Not enough data | Not enough data | 
| **Tax reporting** | Not enough data | Not enough data | 

#### Security and Compliance - Merchant of Record

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **AML-KYC** | Not enough data | Not enough data | 
| **Secure SLC** | Not enough data | Not enough data | 
| **PCI-DSS** | Not enough data | Not enough data | 
| **Encryption and tokenization** | Not enough data | Not enough data | 

#### Administration - Merchant of Record

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **E-commerce Integration** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **Customer support** | Not enough data | Not enough data | 

---
## Categories

**Unique to Big Cartel (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Gumroad (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)


---
## Reviewer Demographics

### By Company Size

| Segment | Big Cartel | Gumroad | 
|---|---|---|
| **Small-Business** | 77.8% | 100.0% | 
| **Mid-Market** | 14.8% | 0% | 
| **Enterprise** | 7.4% | 0% | 

### By Industry

#### Big Cartel

- **Arts and Crafts:** 11.1%
- **Computer Software:** 11.1%
- **Cosmetics:** 11.1%
- **Retail:** 7.4%
- **Photography:** 7.4%
- **Non-Profit Organization Management:** 7.4%
- **Music:** 7.4%
- **Banking:** 3.7%
- **Capital Markets:** 3.7%
- **Design:** 3.7%
- **Other:** 25.9%

#### Gumroad

- **Marketing and Advertising:** 21.4%
- **Writing and Editing:** 14.3%
- **Entertainment:** 14.3%
- **Professional Training & Coaching:** 7.1%
- **Management Consulting:** 7.1%
- **Information Technology and Services:** 7.1%
- **Consumer Services:** 7.1%
- **Computer Software:** 7.1%
- **Animation:** 7.1%
- **Accounting:** 7.1%

---
## Alternatives

### Alternatives to Big Cartel

- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
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- [Sellfy](https://www.g2.com/products/sellfy/reviews) — 4.0/5 stars (58 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1889 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (623 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (872 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (593 reviews)

### Alternatives to Gumroad

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- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [SubscriptionFlow](https://www.g2.com/products/subscriptionflow/reviews) — 4.6/5 stars (34 reviews)
- [Xsolla](https://www.g2.com/products/xsolla/reviews) — 4.4/5 stars (24 reviews)

---
## Top Discussions

### Big Cartel

- Title: [What is better Wix or big cartel?](https://www.g2.com/discussions/what-is-better-wix-or-big-cartel) — 1 comment
  > **Top comment:** "Big cartel is better because of its UX Design! It’s easier and quicker. I always find myself frustrated using wix. "

### Gumroad

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/big-cartel-vs-gumroad)