# Big Cartel vs Gumroad Comparison

| | Big Cartel | Gumroad | 
|---|---|---|
| **Star Rating** | 4.2 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 27 | 16 | 
| **Largest Market Segment** | Small-Business (77.8% of reviews) | Small-Business (100.0% of reviews) | 
| **Entry Level Price** | Free | $1,000.00 0 NA MONTH | 

---
## Top Pros & Cons

### Big Cartel

**Not enough data**

### Gumroad

Pros:
- Ease of Use (3 reviews)
- Setup Ease (2 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (2 reviews)

---
## Ratings Comparison
| Rating | Big Cartel | Gumroad | 
|---|---|---|
  | **Meets Requirements** | 8.5 (24 reviews) | 9.2 (10 reviews) | 
  | **Ease of Use** | 9.3 (24 reviews) | 9.5 (10 reviews) | 
  | **Ease of Setup** | 9.3 (7 reviews) | Not enough data | 
  | **Ease of Admin** | 10.0 (6 reviews) | Not enough data | 
  | **Quality of Support** | 8.1 (19 reviews) | 8.7 (5 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (6 reviews) | Not enough data | 
  | **Product Direction (% positive)** | 7.9 (22 reviews) | 5.3 (10 reviews) | 

---
## Pricing

### Big Cartel

#### Entry-Level Pricing

Plan: Gold

Price: Free

Description: Start your free store. No credit card required. 

Key Features:
- 5 products

[Browse all 3 editions](https://www.g2.com/products/big-cartel/pricing)

#### Free Trial

Yes

### Gumroad

#### Entry-Level Pricing

Plan: CREATOR

Price: $1,000.00 0 NA MONTH

Description: NA

Key Features:
- Gumroad branding removal
It's your voice, it should be your design; control how your emails look like.
Add your own CSS
Introduce as much of your own style to your pages as you’d like.
Use your own domain
Unlimited posts and workflows
Unlimited HD streaming
3.5% + 30¢ per charge only

[Learn more about Gumroad](https://www.g2.com/products/gumroad/reviews)

#### Free Trial

No

---
## Features Comparison By Category

### E-Commerce Platforms

| Product | Score | Reviews |
|---|---|---|
| **Big Cartel** | 8.3/10 | 19 |
| **Gumroad** | N/A | N/A |

#### Headless Commerce

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Decoupling** | Not enough data | Not enough data | 
| **REST APIs** | Not enough data | Not enough data | 
| **Data Orchestration** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Extensibility** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Platforms

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Merchandising/Marketing

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Storefront Design Tools** | 8.7 (19 reviews) ✓ Verified | Not enough data | 
| **Product Visualization** | 9.0 (18 reviews) ✓ Verified | Not enough data | 
| **Recommendations / Personalization** | 8.0 (16 reviews) ✓ Verified | Not enough data | 
| **Promotions and Discounts** | 7.5 (16 reviews) ✓ Verified | Not enough data | 
| **Shopping Cart Abandonment** | Feature Not Available | Not enough data | 
| **Product Reviews** | Feature Not Available | Not enough data | 
| **SEO** | 7.6 (11 reviews) ✓ Verified | Not enough data | 

#### Product Catalog

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Content Management** | 8.5 (18 reviews) ✓ Verified | Not enough data | 
| **Product Configuration** | Feature Not Available | Not enough data | 
| **Product Search and Filtering** | 8.8 (16 reviews) ✓ Verified | Not enough data | 
| **Intangible Products** | 6.7 (13 reviews) ✓ Verified | Not enough data | 

#### Order Process

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Checkout Process** | 9.3 (18 reviews) ✓ Verified | Not enough data | 
| **Shipping Options** | 8.3 (17 reviews) ✓ Verified | Not enough data | 
| **Tax Display and Processing** | 7.8 (13 reviews) ✓ Verified | Not enough data | 
| **Payment Processing** | 8.8 (18 reviews) ✓ Verified | Not enough data | 
| **Order Management** | 9.1 (17 reviews) ✓ Verified | Not enough data | 
| **Returns / Refunds** | 8.2 (12 reviews) ✓ Verified | Not enough data | 
| **Inventory Management** | 8.2 (16 reviews) ✓ Verified | Not enough data | 
| **Multi-Channel Fulfillment** | Feature Not Available | Not enough data | 

#### Multi-Channel Support

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Omnichannel** | Feature Not Available | Not enough data | 
| **Mobile** | 8.7 (13 reviews) ✓ Verified | Not enough data | 
| **Social Commerce** | 8.6 (11 reviews) ✓ Verified | Not enough data | 
| **Customer Service** | 7.3 (10 reviews) ✓ Verified | Not enough data | 
| **Store Locator** | 8.1 (7 reviews) ✓ Verified | Not enough data | 
| **3rd-Party Store Integration** | 6.7 (7 reviews) ✓ Verified | Not enough data | 
| **B2B** | Feature Not Available | Not enough data | 

#### Platform

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **APIs** | 7.4 (9 reviews) ✓ Verified | Not enough data | 
| **Customization** | 7.5 (17 reviews) ✓ Verified | Not enough data | 
| **Integrations to Add-on Tools** | 8.6 (11 reviews) ✓ Verified | Not enough data | 
| **User Management** | 9.2 (14 reviews) ✓ Verified | Not enough data | 
| **Reporting / Analytics** | 8.2 (15 reviews) ✓ Verified | Not enough data | 
| **Security** | 8.4 (15 reviews) ✓ Verified | Not enough data | 
| **Multi-Site Management** | Feature Not Available | Not enough data | 
| **Admin Access Rights** | 8.9 (12 reviews) ✓ Verified | Not enough data | 
| **Test-to-Product Migration** | Feature Not Available | Not enough data | 
| **Internationalization** | 8.3 (10 reviews) ✓ Verified | Not enough data | 
| **Cross Browser Support** | 8.7 (13 reviews) ✓ Verified | Not enough data | 
| **Performance and Reliability** | 9.2 (15 reviews) ✓ Verified | Not enough data | 

### Merchant of Record

| Product | Score | Reviews |
|---|---|---|
| **Big Cartel** | N/A | N/A |
| **Gumroad** | N/A | N/A |

#### Payment processing - Merchant of Record

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Cross Border
** | Not enough data | Not enough data | 
| **Payment Options** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Reconciliation** | Not enough data | Not enough data | 
| **Chargeback** | Not enough data | Not enough data | 

#### Tax management - Merchant of Record

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **Automated tax calculation** | Not enough data | Not enough data | 
| **Standard compliance** | Not enough data | Not enough data | 
| **Tax reporting** | Not enough data | Not enough data | 

#### Security and Compliance - Merchant of Record

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **AML-KYC** | Not enough data | Not enough data | 
| **Secure SLC** | Not enough data | Not enough data | 
| **PCI-DSS** | Not enough data | Not enough data | 
| **Encryption and tokenization** | Not enough data | Not enough data | 

#### Administration - Merchant of Record

| Feature | Big Cartel | Gumroad | 
|---|---|---|
| **E-commerce Integration** | Not enough data | Not enough data | 
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **Customer support** | Not enough data | Not enough data | 

---
## Categories

**Unique to Big Cartel (1):** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)

**Unique to Gumroad (1):** [Merchant of Record Software](https://www.g2.com/categories/merchant-of-record)


---
## Reviewer Demographics

### By Company Size

| Segment | Big Cartel | Gumroad | 
|---|---|---|
| **Small-Business** | 77.8% | 100.0% | 
| **Mid-Market** | 14.8% | 0% | 
| **Enterprise** | 7.4% | 0% | 

### By Industry

#### Big Cartel

- **Arts and Crafts:** 11.1%
- **Computer Software:** 11.1%
- **Cosmetics:** 11.1%
- **Retail:** 7.4%
- **Photography:** 7.4%
- **Non-Profit Organization Management:** 7.4%
- **Music:** 7.4%
- **Banking:** 3.7%
- **Capital Markets:** 3.7%
- **Design:** 3.7%
- **Other:** 25.9%

#### Gumroad

- **Marketing and Advertising:** 21.4%
- **Writing and Editing:** 14.3%
- **Entertainment:** 14.3%
- **Professional Training & Coaching:** 7.1%
- **Management Consulting:** 7.1%
- **Information Technology and Services:** 7.1%
- **Consumer Services:** 7.1%
- **Computer Software:** 7.1%
- **Animation:** 7.1%
- **Accounting:** 7.1%

---
## Alternatives

### Alternatives to Big Cartel

- [Ecwid](https://www.g2.com/products/ecwid/reviews) — 4.7/5 stars (405 reviews)
- [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews)
- [WooCommerce](https://www.g2.com/products/woocommerce/reviews) — 4.4/5 stars (1276 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5112 reviews)
- [Wix](https://www.g2.com/products/wix/reviews) — 4.2/5 stars (1880 reviews)
- [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) — 4.0/5 stars (613 reviews)
- [Sellfy](https://www.g2.com/products/sellfy/reviews) — 4.0/5 stars (58 reviews)
- [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews)
- [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) — 4.3/5 stars (594 reviews)

### Alternatives to Gumroad

- [Shopify](https://www.g2.com/products/shopify/reviews) — 4.4/5 stars (5112 reviews)
- [FastSpring](https://www.g2.com/products/fastspring/reviews) — 4.5/5 stars (187 reviews)
- [Paddle](https://www.g2.com/products/paddle/reviews) — 4.5/5 stars (237 reviews)
- [2Checkout Monetization Platform](https://www.g2.com/products/2checkout-monetization-platform/reviews) — 3.9/5 stars (195 reviews)
- [DualEntry](https://www.g2.com/products/dualentry/reviews) — 4.9/5 stars (122 reviews)
- [PayPro Global](https://www.g2.com/products/payproglobal/reviews) — 4.9/5 stars (113 reviews)
- [Freemius](https://www.g2.com/products/freemius/reviews) — 4.7/5 stars (66 reviews)
- [Cleverbridge](https://www.g2.com/products/cleverbridge/reviews) — 4.4/5 stars (59 reviews)
- [SubscriptionFlow](https://www.g2.com/products/subscriptionflow/reviews) — 4.6/5 stars (33 reviews)
- [Xsolla](https://www.g2.com/products/xsolla/reviews) — 4.4/5 stars (24 reviews)

---
## Top Discussions

### Big Cartel

- Title: [What is better Wix or big cartel?](https://www.g2.com/discussions/what-is-better-wix-or-big-cartel) — 1 comment
  > **Top comment:** "Big cartel is better because of its UX Design! It’s easier and quicker. I always find myself frustrated using wix. "

### Gumroad

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/big-cartel-vs-gumroad)