# BetterUnite vs Bloomerang CRM Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Bloomerang CRM excels in user experience, with many users highlighting its intuitive interface that simplifies donor management. One user noted, "Bloomerang is really easy to use no matter your skill level with technology," making it accessible for various team members.
- **Users say** that BetterUnite shines in event management capabilities, with feedback indicating that it was "born to manage events." This feature is particularly beneficial for organizations that prioritize event-driven fundraising.
- **According to verified reviews** , Bloomerang CRM has a strong integration capability, allowing seamless connections with platforms like QuickBooks. Users appreciate that "it works with a lot of the existing platforms that we use," which enhances operational efficiency.
- **Reviewers mention** that BetterUnite offers a user-friendly experience for both staff and customers, with one user stating, "I can usually figure out how to complete a task without a webinar." This ease of use can reduce the need for extensive training.
- **G2 reviewers highlight** that Bloomerang CRM provides robust reporting features, with users noting that "reports are only a click away." This accessibility to data helps organizations make informed decisions quickly.
- **Users report** that while BetterUnite has a higher score in certain areas like event planning and online donation portals, Bloomerang CRM's overall satisfaction ratings are higher, indicating a more consistent user experience across various functionalities.



| | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 38 | 894 | 
| **Largest Market Segment** | Small-Business (75.0% of reviews) | Small-Business (81.5% of reviews) | 
| **Entry Level Price** | $45.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### BetterUnite

Pros:
- Ease of Use (21 reviews)
- Customer Support (19 reviews)

Cons:
- Lacking Features (6 reviews)
- Difficult Learning (4 reviews)

### Bloomerang CRM

Pros:
- Ease of Use (28 reviews)
- Report Generation (14 reviews)

Cons:
- Email Functionality (7 reviews)
- Limited Customization (7 reviews)

---
## Ratings Comparison
| Rating | BetterUnite | Bloomerang CRM | 
|---|---|---|
  | **Meets Requirements** | 9.4 (34 reviews) | 8.8 (717 reviews) | 
  | **Ease of Use** | 9.0 (35 reviews) | 9.2 (724 reviews) | 
  | **Ease of Setup** | 9.2 (34 reviews) | 8.6 (512 reviews) | 
  | **Ease of Admin** | 9.3 (22 reviews) | 9.2 (524 reviews) | 
  | **Quality of Support** | 9.8 (34 reviews) | 9.5 (710 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.8 (22 reviews) | 9.4 (518 reviews) | 
  | **Product Direction (% positive)** | 9.7 (34 reviews) | 9.4 (690 reviews) | 

---
## Pricing

### BetterUnite

#### Entry-Level Pricing

Plan: Core 

Price: $45.00 Per Month

Description: All you need for donor tracking & fundraising in one simple and intuitive platform.

$450 annually ($90 savings)



Key Features:
- Donor Management CRM
- Custom Reports & Analytics
- Custom Donation & Fundraising Pages

[Browse all 3 editions](https://www.g2.com/products/betterunite/pricing)

#### Free Trial

No

### Bloomerang CRM

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Fundraising

| Product | Score | Reviews |
|---|---|---|
| **BetterUnite** | 9.0/10 | 22 |
| **Bloomerang CRM** | 8.3/10 | 394 |

#### Administration

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Reporting** | 8.6 (22 reviews) | 9.0 (364 reviews) | 
| **Interaction Tracking** | 9.1 (21 reviews) | 9.0 (363 reviews) | 
| **Automation** | Feature Not Available | 8.5 (331 reviews) | 
| **Donor Profiles** | 9.5 (22 reviews) | 9.0 (368 reviews) | 

#### Fundraising

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Campaign Management** | 9.7 (21 reviews) | 8.6 (321 reviews) | 
| **Online Donation Portal** | 9.8 (21 reviews) | 8.6 (327 reviews) | 
| **Event Planning** | 9.8 (22 reviews) | 7.1 (200 reviews) | 
| **Recurring Donations** | 8.9 (19 reviews) | 8.9 (326 reviews) | 
| **Peer-to-peer Fundraising** | 8.7 (19 reviews) | 6.5 (144 reviews) | 
| **Mobile Capabilities** | 9.2 (20 reviews) | 7.8 (207 reviews) | 

#### Marketing

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Email Marketing** | 8.1 (18 reviews) | 8.5 (329 reviews) | 
| **Direct Mail Tools** | 7.7 (17 reviews) | 8.2 (267 reviews) | 

### Donor Management

| Product | Score | Reviews |
|---|---|---|
| **BetterUnite** | 8.8/10 | 15 |
| **Bloomerang CRM** | 8.6/10 | 371 |

#### Administration

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **User Dashboard** | 8.1 (14 reviews) | 8.5 (300 reviews) | 
| **Donor Profiles** | 9.3 (15 reviews) | 9.1 (346 reviews) | 
| **Reporting** | 8.7 (15 reviews) | 9.0 (342 reviews) | 
| **Templates** | 7.8 (13 reviews) | 8.3 (317 reviews) | 
| **Customization** | 8.9 (15 reviews) | 8.6 (327 reviews) | 

#### Donor Management

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Moves Management** | Feature Not Available | 8.2 (244 reviews) | 
| **Pledge Tracking** | 9.5 (14 reviews) | 8.5 (260 reviews) | 
| **E-Document Storage** | 8.2 (12 reviews) | 8.8 (249 reviews) | 
| **Acknowledgments & Communications** | 9.3 (14 reviews) | 8.9 (335 reviews) | 

#### Interoperability

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Event Tracking** | 9.6 (14 reviews) | 7.7 (194 reviews) | 
| **Gift Tracking** | 9.5 (14 reviews) | 9.0 (276 reviews) | 
| **Fund Accounting** | 8.3 (13 reviews) | 8.7 (238 reviews) | 

### Nonprofit CRM

| Product | Score | Reviews |
|---|---|---|
| **BetterUnite** | 8.8/10 | 23 |
| **Bloomerang CRM** | 7.9/10 | 280 |

#### Constituent Management

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Constituent Profiles** | 9.2 (19 reviews) | 9.0 (262 reviews) ✓ Verified | 
| **Online Portal** | 9.2 (19 reviews) | 7.9 (157 reviews) | 
| **Donor Communications** | 9.6 (18 reviews) | 8.8 (247 reviews) ✓ Verified | 

#### Marketing Automation

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Email Marketing** | 8.5 (17 reviews) | 8.7 (212 reviews) ✓ Verified | 
| **Lead Management** | Feature Not Available | 7.1 (120 reviews) | 
| **Campaign Management** | 9.0 (14 reviews) | 8.0 (200 reviews) ✓ Verified | 
| **Marketing ROI Analytics** | 8.7 (14 reviews) | 7.5 (116 reviews) | 

#### Workflow Automation

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Donor Prospecting** | Not enough data | 7.5 (167 reviews) ✓ Verified | 
| **Data Entry** | 8.5 (16 reviews) | 8.8 (238 reviews) ✓ Verified | 
| **Task Delegation** | 8.2 (14 reviews) | 8.2 (185 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Reporting** | 7.9 (16 reviews) | 8.9 (249 reviews) ✓ Verified | 
| **Dashboards** | 9.4 (16 reviews) | 8.6 (238 reviews) ✓ Verified | 
| **Automated Reports** | 8.7 (14 reviews) | 8.7 (210 reviews) ✓ Verified | 

#### Integrations

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Accounting** | 8.7 (15 reviews) | 8.2 (163 reviews) ✓ Verified | 
| **Fundraising** | 9.4 (20 reviews) | 8.7 (214 reviews) ✓ Verified | 
| **Grant Management** | Feature Not Available | 7.2 (133 reviews) ✓ Verified | 
| **Sales POS** | 8.4 (15 reviews) | 7.1 (95 reviews) ✓ Verified | 

#### Agentic AI - Nonprofit CRM

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | 4.4 (15 reviews) | 
| **Cross-system Integration** | Feature Not Available | 6.5 (18 reviews) | 

### Grant Management

| Product | Score | Reviews |
|---|---|---|
| **BetterUnite** | N/A | N/A |
| **Bloomerang CRM** | 7.7/10 | 128 |

#### Proposal Management

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Form Building** | Feature Not Available | 7.1 (59 reviews) ✓ Verified | 
| **Review Tools** | Feature Not Available | 7.2 (51 reviews) ✓ Verified | 
| **Grantee Portal** | Feature Not Available | 6.3 (47 reviews) ✓ Verified | 
| **Attachments** | Feature Not Available | 8.5 (71 reviews) ✓ Verified | 
| **Task Management** | Not enough data | 8.4 (88 reviews) ✓ Verified | 

#### Fund Tracking

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Disbursements** | Feature Not Available | 7.7 (56 reviews) ✓ Verified | 
| **Grant Allocations** | Not enough data | 7.5 (51 reviews) ✓ Verified | 
| **Email Notifications** | Feature Not Available | 8.3 (62 reviews) ✓ Verified | 

#### Impact & Outcomes

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Program Evaluation** | Not enough data | Feature Not Available | 
| **Data Analytics** | Not enough data | Feature Not Available | 
| **Ad Hoc Reporting** | Feature Not Available | 8.2 (67 reviews) ✓ Verified | 
| **Dashboards** | Not enough data | 8.0 (103 reviews) ✓ Verified | 

#### Grant Prospecting

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Funder Lists** | Feature Not Available | 6.6 (48 reviews) ✓ Verified | 

#### Compliance

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Auditing** | Feature Not Available | 7.7 (55 reviews) ✓ Verified | 

#### Integrations

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Fund Accounting** | Feature Not Available | 7.5 (60 reviews) ✓ Verified | 
| **Donor Management** | Not enough data | 9.2 (112 reviews) ✓ Verified | 

### Volunteer Management

| Product | Score | Reviews |
|---|---|---|
| **BetterUnite** | 9.0/10 | 8 |
| **Bloomerang CRM** | N/A | N/A |

#### Volunteer Management

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Opportunity Listings** | 9.2 (6 reviews) | Not enough data | 
| **Volunteer Tracking** | 9.0 (7 reviews) | Not enough data | 
| **Volunteer Scheduling** | 8.3 (8 reviews) | Not enough data | 
| **Volunteer Profiles** | 9.5 (7 reviews) | Not enough data | 
| **Document Management** | 8.1 (6 reviews) | Not enough data | 

#### Engagement & Communication Tools

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Gamification** | 9.0 (5 reviews) | Not enough data | 
| **Mass Messaging** | 10.0 (6 reviews) | Not enough data | 
| **Donation Pages** | 9.0 (7 reviews) | Not enough data | 
| **Mobile Application** | Feature Not Available | Not enough data | 

#### Administration

| Feature | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **CRM Integration** | 8.6 (7 reviews) | Not enough data | 
| **Dashboards & Analytics** | 8.8 (7 reviews) | Not enough data | 

---
## Categories
**Shared Categories (4):** [Donor Management Software](https://www.g2.com/categories/donor-management), [Fundraising Software](https://www.g2.com/categories/fundraising), [Nonprofit CRM Software](https://www.g2.com/categories/nonprofit-crm), [Grant Management Software](https://www.g2.com/categories/grant-management)

**Unique to BetterUnite (2):** [Admission-Based Nonprofit Software](https://www.g2.com/categories/admission-based-nonprofit), [Volunteer Management Software](https://www.g2.com/categories/volunteer-management)



---
## Reviewer Demographics

### By Company Size

| Segment | BetterUnite | Bloomerang CRM | 
|---|---|---|
| **Small-Business** | 75.0% | 81.5% | 
| **Mid-Market** | 25.0% | 18.3% | 
| **Enterprise** | 0% | 0.2% | 

### By Industry

#### BetterUnite

- **Non-Profit Organization Management:** 61.1%
- **Fund-Raising:** 11.1%
- **Consulting:** 5.6%
- **Philanthropy:** 2.8%
- **Newspapers:** 2.8%
- **Libraries:** 2.8%
- **Individual & Family Services:** 2.8%
- **Health, Wellness and Fitness:** 2.8%
- **Environmental Services:** 2.8%
- **Civic & Social Organization:** 2.8%
- **Other:** 2.8%

#### Bloomerang CRM

- **Non-Profit Organization Management:** 54.4%
- **Fund-Raising:** 4.9%
- **Primary/Secondary Education:** 4.4%
- **Hospital & Health Care:** 4.0%
- **Education Management:** 3.8%
- **Individual & Family Services:** 3.6%
- **Religious Institutions:** 2.4%
- **Civic & Social Organization:** 2.0%
- **Health, Wellness and Fitness:** 2.0%
- **Higher Education:** 1.8%
- **Other:** 16.7%

---
## Alternatives

### Alternatives to BetterUnite

- [Neon CRM](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) — 4.2/5 stars (425 reviews)
- [Givebutter](https://www.g2.com/products/givebutter/reviews) — 4.7/5 stars (2136 reviews)
- [DonorPerfect](https://www.g2.com/products/donorperfect/reviews) — 4.4/5 stars (565 reviews)
- [Bonterra OneCause](https://www.g2.com/products/bonterra-onecause/reviews) — 4.7/5 stars (502 reviews)
- [Donorbox](https://www.g2.com/products/donorbox/reviews) — 4.6/5 stars (1456 reviews)
- [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) — 3.9/5 stars (622 reviews)
- [Bonterra Network for Good](https://www.g2.com/products/bonterra-network-for-good/reviews) — 4.6/5 stars (409 reviews)
- [Zeffy](https://www.g2.com/products/zeffy/reviews) — 4.9/5 stars (956 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4805 reviews)
- [iWave](https://www.g2.com/products/iwave/reviews) — 4.6/5 stars (478 reviews)

### Alternatives to Bloomerang CRM

- [Keela](https://www.g2.com/products/aplos-software-keela/reviews) — 4.6/5 stars (99 reviews)
- [Agentforce Nonprofit (formerly Salesforce Nonprofit Cloud)](https://www.g2.com/products/agentforce-nonprofit-formerly-salesforce-nonprofit-cloud/reviews) — 4.1/5 stars (87 reviews)
- [Little Green Light](https://www.g2.com/products/little-green-light/reviews) — 4.4/5 stars (63 reviews)
- [Givebutter](https://www.g2.com/products/givebutter/reviews) — 4.7/5 stars (2136 reviews)
- [Donorbox](https://www.g2.com/products/donorbox/reviews) — 4.6/5 stars (1456 reviews)
- [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) — 3.9/5 stars (622 reviews)
- [DonorPerfect](https://www.g2.com/products/donorperfect/reviews) — 4.4/5 stars (565 reviews)
- [Neon CRM](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) — 4.2/5 stars (425 reviews)
- [Bonterra EveryAction](https://www.g2.com/products/bonterra-everyaction/reviews) — 4.3/5 stars (283 reviews)
- [Virtuous CRM+](https://www.g2.com/products/virtuous-crm/reviews) — 4.4/5 stars (281 reviews)

---
## Top Discussions

### BetterUnite

No discussions available for this product.

### Bloomerang CRM

- Title: [Does Bloomerang integrate with QuickBooks?](https://www.g2.com/discussions/does-bloomerang-integrate-with-quickbooks) — 3 comments
  > **Top comment:** "yes"
- Title: [What is the best way to request or recommend features for future development?](https://www.g2.com/discussions/what-is-the-best-way-to-request-or-recommend-features-for-future-development) — 3 comments, 1 upvote
  > **Top comment:** "If you are a current user at the top of the page there is a ? Icon that allows you to ask questions either via email or live chat.  I have also used this for..."
- Title: [What is donor management?](https://www.g2.com/discussions/what-is-donor-management) — 1 comment
  > **Top comment:** "Donor management is the process of organizing a donor's information, tracking your interactions with them, and maintaining your relationship with them."
- Title: [What is the best donor management software?](https://www.g2.com/discussions/bloomerang-what-is-the-best-donor-management-software) — 1 comment
  > **Top comment:** "It depends on the needs of the organization."
- Title: [What is fundraising software?](https://www.g2.com/discussions/what-is-fundraising-software) — 1 comment
  > **Top comment:** "Fundraising software are platforms for nonprofits to gain access to transaction processing and other suites of software for various types of fundraising..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/betterunite-vs-bloomerang-crm)