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Compare Better Business Bureau and Trustpilot 
At a Glance
Market Segments
Small-Business (84.6% of reviews)
Small-Business (61.7% of reviews)
Entry-Level Pricing
No pricing available
Starting at $299.00
Better Business Bureau
Star Rating
(16)4.3 out of 5
Market Segments
Small-Business (84.6% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Better Business BureauTrustpilot
Star Rating
(242)3.4 out of 5
Market Segments
Small-Business (61.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $299.00
Browse all 4 pricing plansBetter Business Bureau vs Trustpilot
When assessing the two solutions, reviewers found Better Business Bureau easier to use, set up, and administer. Reviewers also preferred doing business with Better Business Bureau overall.
- Reviewers felt that Better Business Bureau meets the needs of their business better than Trustpilot.
- When comparing quality of ongoing product support, reviewers felt that Better Business Bureau is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Better Business Bureau over Trustpilot.
Pricing
Entry-Level Pricing
Better Business Bureau
No pricing availableTrustpilot
Plus plan
Starting at $299.00
Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.
- 8 widgets
- 3 User logins
- 200 monthly invitations
Free Trial
Better Business Bureau
No trial information availableTrustpilot
Free Trial is available
Ratings
Meets Requirements
8.8
11
7.5
206
Ease of Use
9.1
11
8.0
209
Ease of Setup
9.7
6
7.7
117
Ease of Admin
9.7
5
7.8
107
Quality of Support
9.0
10
7.0
192
Quality of Work
Not enough data
Not enough data
Responsiveness
Not enough data
Not enough data
Expertise of Team
Not enough data
Not enough data
Execution Ability
Not enough data
Not enough data
Communication Skills
Not enough data
Not enough data
Professionalism
Not enough data
Not enough data
Has the product been a good partner in doing business?
8.8
7
6.8
105
Product Direction (% positive)
7.9
11
6.2
202
Features by Category
Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Delivery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
5.9
36
|
Verified
Not enough data
6.3
36
|
Verified
Not enough data
5.7
33
|
Verified
Not enough data
6.5
31
|
Verified
Not enough data
Feature Not Available
Agentic AI - Review Management
Not enough data
5.7
10
Not enough data
5.7
10
Moderation
Not enough data
5.8
30
|
Verified
Not enough data
6.0
30
|
Verified
Not enough data
6.0
27
|
Verified
Use Cases
Not enough data
6.4
29
|
Verified
Not enough data
6.2
27
|
Verified
Not enough data
5.7
30
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
6.4
25
|
Verified
Not enough data
6.5
26
|
Verified
Not enough data
6.3
28
|
Verified
Not enough data
Feature Not Available
Display Options
Not enough data
6.4
29
|
Verified
Not enough data
5.8
29
|
Verified
Not enough data
5.6
27
|
Verified
Not enough data
5.8
28
|
Verified
Generative AI
Not enough data
5.6
16
Consumer Intelligence
Not enough data
7.7
88
|
Verified
Not enough data
6.8
65
Not enough data
7.0
62
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
6.7
54
|
Verified
Not enough data
7.7
82
|
Verified
Media Monitoring
Not enough data
6.6
52
|
Verified
Not enough data
6.6
53
|
Verified
Not enough data
Feature Not Available
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
6.4
14
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Team Quality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Better Business Bureau and Trustpilot share no categories
Unique Categories
Better Business Bureau is categorized as Reputation Management Services
Trustpilot is categorized as Review Management and Online Reputation Management
Reviews
Reviewers' Company Size
Better Business Bureau
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Trustpilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.1%
Apparel & Fashion
15.4%
Real Estate
7.7%
Photography
7.7%
Marketing and Advertising
7.7%
Other
38.5%
Financial Services
15.2%
Retail
7.0%
Marketing and Advertising
5.7%
Computer Software
4.8%
Consumer Goods
3.9%
Other
63.5%
Discussions
Better Business Bureau has no discussions with answers
How does Trustpilot work with Google shopping exactly?
4 Comments
HY
https://ltddeals.in/topicmojo/Read more
Divergences between evaluations -- TrustPilot & Shopper Approved
1 Comment
OB
From what I can see the amount of reviews on Trustpilot is far less then what Shopperapproved has, so this why they look the way they do, not to say that...Read more
A risk calling for a solution
1 Comment
FA
Hi Iam very happy to be hear and read your wonderful article. Thanks a lot by this i learnt much new things and etc..Read more
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