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Compare Benchmark Email and Klaviyo 
Featured Products
At a Glance
Market Segments
Small-Business (70.2% of reviews)
Small-Business (81.2% of reviews)
Entry-Level Pricing
$0.00
No pricing available
Benchmark Email
Star Rating
(113)4.3 out of 5
Market Segments
Small-Business (70.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 2 pricing plansKlaviyo
Star Rating
(1,151)4.6 out of 5
Market Segments
Small-Business (81.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in email deliverability, with users noting its ability to effectively reach inboxes compared to Benchmark Email, which has received criticism in this area. This is crucial for businesses that rely on email marketing to ensure their messages are seen.
- Users say that Klaviyo's template builder is significantly more user-friendly and versatile than Benchmark Email's, with many praising its easy-to-use templates and rich segmentation options. This allows for more personalized and effective campaigns.
- According to verified reviews, Benchmark Email shines with its clean interface and ready-to-use templates, making it simple for users to create and send campaigns quickly. This is particularly beneficial for small businesses looking for straightforward solutions.
- Reviewers mention that Klaviyo's automation features and workflow structure are compelling, especially in team settings. Users appreciate the ease of scheduling campaigns and conducting A/B testing, which enhances their marketing strategies.
- Users highlight that Benchmark Email offers a strong support experience, with many noting the quality of assistance they receive. This is a key factor for businesses that may need help navigating their email marketing efforts.
- G2 reviewers indicate that while both platforms have their strengths, Klaviyo's ongoing evolution and updates keep it relevant and effective, whereas Benchmark Email is seen as more static, which may limit its appeal for users looking for innovative features.
Pricing
Entry-Level Pricing
Benchmark Email
Free
$0.00
Try for free! 500 contacts and 2500 email sends
- Design Amazing Emails
- Capture New Subscribers
- Manage Contacts with Lists and Tags
Klaviyo
No pricing availableFree Trial
Benchmark Email
Free Trial is available
Klaviyo
Free Trial is available
Ratings
Meets Requirements
8.8
93
9.0
877
Ease of Use
8.8
93
8.7
882
Ease of Setup
8.8
41
8.5
535
Ease of Admin
9.0
31
8.9
485
Quality of Support
8.5
86
8.4
837
Has the product been a good partner in doing business?
8.3
31
9.0
488
Product Direction (% positive)
8.8
88
9.0
826
Features by Category
Email Marketing
8.8
75
|
Verified
Not enough data
8.4
74
|
Verified
Not enough data
8.5
69
|
Verified
Not enough data
8.9
73
|
Verified
Not enough data
8.7
73
|
Verified
Not enough data
8.4
73
|
Verified
Not enough data
8.8
56
|
Verified
Not enough data
8.0
28
|
Verified
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
Feature Not Available
Not enough data
8.9
70
|
Verified
Not enough data
Generative AI
8.1
14
Not enough data
8.1
13
Not enough data
Agentic AI - Email Marketing
7.7
5
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.6
35
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Email Marketing
Not enough data
9.0
520
|
Verified
Not enough data
9.2
509
|
Verified
Not enough data
8.9
493
|
Verified
Not enough data
8.9
456
|
Verified
Online Marketing
Not enough data
7.8
372
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.7
427
|
Verified
Not enough data
8.7
443
Not enough data
8.2
250
Lead Management
Not enough data
8.5
344
Not enough data
8.4
272
Not enough data
9.0
465
|
Verified
Not enough data
7.8
218
Not enough data
8.5
352
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Campaign Management
Not enough data
8.7
347
|
Verified
Not enough data
8.0
199
Not enough data
8.1
289
|
Verified
Not enough data
7.5
199
Social
Not enough data
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Reporting & Analytics
Not enough data
8.5
466
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Platform
Not enough data
8.5
323
|
Verified
Not enough data
8.7
304
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Agentic AI - Marketing Automation
Not enough data
7.0
26
Not enough data
6.9
25
Not enough data
7.3
24
Not enough data
7.1
24
Not enough data
6.8
25
Not enough data
7.4
26
Integration
Not enough data
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Messenger
Not enough data
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Channels
Not enough data
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Customers
Not enough data
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.6
14
8.2
29
9.0
14
8.4
29
8.6
17
8.2
30
9.0
17
8.4
30
Tracking
9.5
17
8.1
27
8.8
16
7.9
28
8.2
17
8.9
31
8.2
17
8.5
29
7.9
16
8.5
28
Reporting
9.1
16
9.1
30
8.7
13
8.6
29
8.9
14
8.6
29
8.3
16
8.3
28
Agentic AI - Email Deliverability
Not enough data
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Grammar
9.0
8
Not enough data
8.6
7
Not enough data
9.5
7
Not enough data
Formatting
8.3
5
Not enough data
9.0
7
Not enough data
9.0
5
Not enough data
Content
8.1
6
Not enough data
9.2
6
Not enough data
9.2
6
Not enough data
Product Type
8.6
6
Not enough data
8.3
5
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Templates
9.0
12
8.5
425
|
Verified
7.7
10
Feature Not Available
8.6
11
8.4
348
|
Verified
8.2
12
8.8
256
Edit
9.8
9
8.4
354
|
Verified
8.8
10
8.8
416
|
Verified
8.8
11
8.3
332
|
Verified
Logistics
8.9
11
8.7
419
|
Verified
8.0
10
7.9
340
|
Verified
Feature Not Available
8.8
394
|
Verified
Feature Not Available
8.4
195
Generative AI
7.9
7
7.5
64
7.9
7
7.4
51
Agentic AI - Email Template Builder
Not enough data
6.4
19
Not enough data
7.0
19
Text Messaging
Not enough data
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
SMS Platform
Not enough data
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Agentic AI - SMS Marketing
Not enough data
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Data Sourcing
Not enough data
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Intelligence
Not enough data
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Design and Customization
Not enough data
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Campaigns
Not enough data
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Integrations
Not enough data
9.0
21
Not enough data
8.0
18
Not enough data
8.9
21
Not enough data
8.4
19
Generative AI
Not enough data
7.5
20
Agentic AI - Vulnerability Scanner
Not enough data
6.8
10
Not enough data
7.5
10
Platform Basics
Not enough data
9.0
15
Not enough data
8.8
14
Platform Data
Not enough data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Platform Additional Functionality
Not enough data
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Agentic AI - Customer Journey Analytics
Not enough data
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Collection
Not enough data
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Use Cases
Not enough data
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Administration
Not enough data
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Display Options
Not enough data
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Generative AI
Not enough data
7.8
6
Customization
Not enough data
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Campaign Activity
Not enough data
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Agentic AI - Marketing Analytics
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Categories
Categories
Shared Categories
Benchmark Email and Klaviyo are categorized as Email Deliverability and Email Template Builder
Unique Categories
Benchmark Email is categorized as AI Writing Assistant and Email Marketing
Reviews
Reviewers' Company Size
Benchmark Email
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.4%
Non-Profit Organization Management
7.6%
Computer Software
7.6%
Information Technology and Services
6.7%
Hospitality
4.8%
Other
61.0%
Retail
19.2%
Marketing and Advertising
12.7%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Alternatives
Discussions
Is Benchmark Email free?
1 Comment
AW
Benchmark Email has a free plan available that starts at 500 contacts and 3,500 emails per month! You can upgrade whenever you're ready to add additional...Read more
Benchmark Email has no more discussions with answers
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
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