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Compare Belly and Smile.io 
At a Glance
Market Segments
Small-Business (50.0% of reviews)
Small-Business (92.5% of reviews)
Entry-Level Pricing
$129 per month
Free
Belly
Star Rating
(12)3.7 out of 5
Market Segments
Small-Business (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$129 per month
Browse all 2 pricing plansSmile.io
Star Rating
(417)4.6 out of 5
Market Segments
Small-Business (92.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Smile.io stands out for its user-friendly interface and seamless integration with Shopify, making it easy for businesses to launch loyalty programs without extensive development work. Users appreciate how quickly they can set up and start engaging customers.
- Users say that Belly offers a unique approach to customer engagement by encouraging visits to small businesses and allowing users to earn points for trying new places. This innovative concept resonates well with users who value community support and local business promotion.
- Reviewers mention that Smile.io excels in customer engagement, with many noting significant sales growth influenced by their loyalty program. The ease of earning and redeeming points has been highlighted as a major factor in improving customer interaction.
- According to verified reviews, Belly's appeal lies in its digital rewards system, which eliminates the need for physical loyalty cards. Users find this modern approach convenient, as they can simply use their phones to track points and rewards.
- G2 reviewers highlight that while both platforms are easy to use, Smile.io has a slight edge in setup and administration, with users praising its straightforward onboarding process. This simplicity allows businesses to focus more on customer engagement rather than technical hurdles.
- Users express concerns about Belly's overall market presence and support, as it has received fewer recent reviews compared to Smile.io. This lack of recent feedback may indicate challenges in user satisfaction and product direction, which could be a consideration for potential buyers.
Pricing
Entry-Level Pricing
Belly
Lite
$129
per month
- Loyalty Program
- Customer List Builder
- 12 Email Campaigns
Smile.io
Free
Free
Up to 200 monthly orders
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards
Free Trial
Belly
No trial information availableSmile.io
No trial information availableRatings
Meets Requirements
8.5
9
8.6
405
Ease of Use
9.1
9
9.1
410
Ease of Setup
Not enough data
9.1
393
Ease of Admin
Not enough data
9.1
283
Quality of Support
Not enough data
9.5
379
Has the product been a good partner in doing business?
Not enough data
9.3
277
Product Direction (% positive)
2.2
9
9.1
399
Features by Category
Loyalty Experience
Not enough data
9.0
367
Not enough data
8.9
369
Not enough data
8.4
349
Not enough data
8.0
343
Not enough data
6.9
337
Not enough data
6.7
331
Loyalty Platform
Not enough data
7.9
343
Not enough data
8.1
338
Not enough data
8.1
340
Not enough data
7.6
328
Not enough data
8.4
348
Agentic AI - Loyalty Management
Not enough data
7.1
121
Not enough data
8.0
122
Not enough data
7.1
120
Not enough data
7.1
122
Agentic AI - Customer Advocacy
Not enough data
6.9
13
Not enough data
6.7
13
Not enough data
6.0
14
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reviews
Reviewers' Company Size
Belly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Smile.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Internet
16.7%
Food & Beverages
16.7%
Transportation/Trucking/Railroad
8.3%
Retail
8.3%
Restaurants
8.3%
Other
41.7%
Retail
34.5%
Apparel & Fashion
12.6%
Consumer Goods
8.5%
Cosmetics
8.0%
Food & Beverages
7.8%
Other
28.6%
Alternatives
Discussions
Belly has no discussions with answers
Is smile IO for free?
1 Comment
Official Response from Smile.io
Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic...Read more
What is JS smile io?
1 Comment
Official Response from Smile.io
You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:...Read more
How does smile app work?
1 Comment
Official Response from Smile.io
The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your...Read more
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