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Compare Basis and Skai 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Mid-Market (44.6% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisSkai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about SkaiBasis vs Skai
When assessing the two solutions, reviewers found Basis easier to use, set up, and administer. Reviewers also preferred doing business with Basis overall.
- Reviewers felt that Basis meets the needs of their business better than Skai.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over Skai.
Pricing
Entry-Level Pricing
Basis
No pricing availableSkai
No pricing availableFree Trial
Basis
No trial information availableSkai
No trial information availableRatings
Meets Requirements
8.7
239
8.0
259
Ease of Use
8.3
242
7.6
258
Ease of Setup
8.1
157
7.4
153
Ease of Admin
8.2
148
7.7
157
Quality of Support
9.5
238
8.3
253
Has the product been a good partner in doing business?
9.4
151
8.3
155
Product Direction (% positive)
9.2
240
8.0
250
Features by Category
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.8
92
8.3
190
|
Verified
8.0
90
8.6
187
|
Verified
8.0
82
7.6
177
|
Verified
8.3
84
7.8
166
|
Verified
7.9
79
8.5
183
|
Verified
Feature Not Available
8.4
170
|
Verified
Feature Not Available
8.8
184
|
Verified
8.0
62
8.3
190
|
Verified
8.2
77
8.0
166
|
Verified
7.6
71
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
8.0
29
8.3
68
|
Verified
Feature Not Available
Targeting
8.9
193
|
Verified
8.3
82
8.9
182
|
Verified
8.0
74
8.7
187
|
Verified
8.3
83
8.4
181
|
Verified
7.9
60
Platform
7.2
122
|
Verified
7.6
65
7.0
171
|
Verified
7.6
70
8.6
112
|
Verified
8.2
79
8.6
188
|
Verified
7.6
86
8.5
142
|
Verified
8.2
73
8.2
38
7.9
80
8.2
140
|
Verified
7.8
83
8.5
105
|
Verified
Feature Not Available
7.4
154
|
Verified
7.6
77
Campaign Management & Optimization
Not enough data
8.5
177
Not enough data
8.2
176
Not enough data
7.6
166
Not enough data
7.7
148
Not enough data
7.1
122
Not enough data
8.2
150
Not enough data
7.5
147
Not enough data
6.9
124
Not enough data
6.5
149
Not enough data
7.3
103
Not enough data
8.1
161
Analytics & Administration
Not enough data
8.6
177
Not enough data
8.2
156
Not enough data
8.0
167
Platform
Not enough data
7.6
127
Not enough data
7.8
148
Not enough data
7.7
154
Not enough data
8.2
154
Not enough data
8.0
166
Not enough data
8.2
151
Not enough data
7.8
147
Not enough data
Feature Not Available
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
7.8
41
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.8
92
8.3
190
|
Verified
8.0
90
8.6
187
|
Verified
8.0
82
7.6
177
|
Verified
8.3
84
7.8
166
|
Verified
7.9
79
8.5
183
|
Verified
Feature Not Available
8.4
170
|
Verified
Feature Not Available
8.8
184
|
Verified
8.0
62
8.3
190
|
Verified
8.2
77
8.0
166
|
Verified
7.6
71
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
8.0
29
8.3
68
|
Verified
Feature Not Available
Targeting
8.9
193
|
Verified
8.3
82
8.9
182
|
Verified
8.0
74
8.7
187
|
Verified
8.3
83
8.4
181
|
Verified
7.9
60
Mobile
8.9
62
8.2
41
8.8
82
|
Verified
8.0
29
8.3
68
|
Verified
Feature Not Available
Platform
7.2
122
|
Verified
7.6
65
7.0
171
|
Verified
7.6
70
8.6
112
|
Verified
8.2
79
8.6
188
|
Verified
7.6
86
8.5
142
|
Verified
8.2
73
8.2
38
7.9
80
8.2
140
|
Verified
7.8
83
8.5
105
|
Verified
Feature Not Available
7.4
154
|
Verified
7.6
77
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.8
92
8.3
190
|
Verified
8.0
90
8.6
187
|
Verified
8.0
82
7.6
177
|
Verified
8.3
84
7.8
166
|
Verified
7.9
79
8.5
183
|
Verified
Feature Not Available
8.4
170
|
Verified
Feature Not Available
8.8
184
|
Verified
8.0
62
8.3
190
|
Verified
8.2
77
8.0
166
|
Verified
7.6
71
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
8.0
29
8.3
68
|
Verified
Feature Not Available
Targeting
8.9
193
|
Verified
8.3
82
8.9
182
|
Verified
8.0
74
8.7
187
|
Verified
8.3
83
8.4
181
|
Verified
7.9
60
Platform
7.2
122
|
Verified
7.6
65
7.0
171
|
Verified
7.6
70
8.6
112
|
Verified
8.2
79
8.6
188
|
Verified
7.6
86
8.5
142
|
Verified
8.2
73
8.2
38
7.9
80
8.2
140
|
Verified
7.8
83
8.5
105
|
Verified
Feature Not Available
7.4
154
|
Verified
7.6
77
Platform Interoperability
Not enough data
7.5(won by default)
6
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
7.9(won by default)
57
Campaign Management
8.1(won by 0.3)
192
|
Verified
7.8
92
8.3(won by 0.3)
190
|
Verified
8.0
90
8.6(won by 0.6)
187
|
Verified
8.0
82
7.6
177
|
Verified
8.3(won by 0.7)
84
7.8
166
|
Verified
7.9(won by 0.1)
79
8.5(won by default)
183
|
Verified
Feature Not Available
8.4(won by default)
170
|
Verified
Feature Not Available
8.8(won by 0.8)
184
|
Verified
8.0
62
8.3(won by 0.1)
190
|
Verified
8.2
77
8.0(won by 0.4)
166
|
Verified
7.6
71
8.3(won by default)
137
|
Verified
Feature Not Available
8.8(won by 0.8)
82
|
Verified
8.0
29
8.3(won by default)
68
|
Verified
Feature Not Available
Targeting
8.9(won by 0.6)
193
|
Verified
8.3
82
8.9(won by 0.9)
182
|
Verified
8.0
74
8.7(won by 0.4)
187
|
Verified
8.3
83
8.4(won by 0.5)
181
|
Verified
7.9
60
Platform
7.2
122
|
Verified
7.6(won by 0.4)
65
7.0
171
|
Verified
7.6(won by 0.6)
70
8.6(won by 0.4)
112
|
Verified
8.2
79
8.6(won by 1.0)
188
|
Verified
7.6
86
8.5(won by 0.3)
142
|
Verified
8.2
73
8.2(won by 0.3)
38
7.9
80
8.2(won by 0.4)
140
|
Verified
7.8
83
8.5(won by default)
105
|
Verified
Feature Not Available
7.4
154
|
Verified
7.6(won by 0.2)
77
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.8
92
8.3
190
|
Verified
8.0
90
8.6
187
|
Verified
8.0
82
7.6
177
|
Verified
8.3
84
7.8
166
|
Verified
7.9
79
8.5
183
|
Verified
Feature Not Available
8.4
170
|
Verified
Feature Not Available
8.8
184
|
Verified
8.0
62
8.3
190
|
Verified
8.2
77
8.0
166
|
Verified
7.6
71
8.3
137
|
Verified
Feature Not Available
8.8
82
|
Verified
8.0
29
8.3
68
|
Verified
Feature Not Available
Targeting
8.9
193
|
Verified
8.3
82
8.9
182
|
Verified
8.0
74
8.7
187
|
Verified
8.3
83
8.4
181
|
Verified
7.9
60
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.2
122
|
Verified
7.6
65
7.0
171
|
Verified
7.6
70
8.6
112
|
Verified
8.2
79
8.6
188
|
Verified
7.6
86
8.5
142
|
Verified
8.2
73
8.2
38
7.9
80
8.2
140
|
Verified
7.8
83
8.5
105
|
Verified
Feature Not Available
7.4
154
|
Verified
7.6
77
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Skai are categorized as Cross-Channel Advertising and Mobile Advertising
Unique Categories
Basis is categorized as Native Advertising, Demand Side Platform (DSP), Video Advertising, Display Advertising, and Digital Audio Advertising
Skai is categorized as Social Media Advertising, Paid Search Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Skai
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Skai has no discussions with answers
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