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Compare Basis and Roku OneView (formerly Dataxu) 
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At a Glance
Market Segments
Small-Business (63.0% of reviews)
Mid-Market (40.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisRoku OneView (formerly Dataxu)
Star Rating
(86)3.8 out of 5
Market Segments
Mid-Market (40.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Roku OneView (formerly Dataxu)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Roku OneView excels in 1st-Party Data Integration with a score of 8.8, allowing for seamless integration of proprietary data, while Basis shines in 2nd-Party Data Integration with a score of 9.0, making it easier to leverage data from partners.
- Reviewers mention that Basis offers superior Mobile Functionality, scoring 9.0 compared to Roku OneView's 7.7, which is particularly beneficial for campaigns targeting mobile users, as it supports in-app ads and mobile rich media capabilities effectively.
- G2 users highlight that Basis has a more user-friendly Campaign Dashboard, scoring 8.1 against Roku OneView's 7.1, which simplifies campaign management and optimization for everyday users.
- Users on G2 report that Basis provides better Brand Safety features, with a score of 8.5 compared to Roku OneView's 7.8, ensuring that ads are placed in safe environments, which is crucial for brand reputation.
- Reviewers say that Roku OneView's Performance Monitoring capabilities are strong, scoring 8.7, but Basis outperforms in overall Performance and Reliability with a score of 8.7, indicating a more stable and dependable platform for users.
- Users report that Basis excels in Customization options, scoring 8.2, allowing for tailored solutions that meet specific business needs, while Roku OneView's score of 6.9 indicates limitations in this area.
Pricing
Entry-Level Pricing
Basis
No pricing availableRoku OneView (formerly Dataxu)
No pricing availableFree Trial
Basis
No trial information availableRoku OneView (formerly Dataxu)
No trial information availableRatings
Meets Requirements
8.7
238
7.6
79
Ease of Use
8.3
241
7.1
77
Ease of Setup
8.1
156
7.0
46
Ease of Admin
8.2
148
7.3
45
Quality of Support
9.5
237
8.3
77
Has the product been a good partner in doing business?
9.4
151
8.1
50
Product Direction (% positive)
9.2
239
7.4
80
Features by Category
Channel Functionality
9.0
80
8.0
67
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.1
64
|
Verified
8.3
190
|
Verified
7.4
69
|
Verified
8.6
187
|
Verified
8.5
49
|
Verified
7.6
177
|
Verified
6.4
58
|
Verified
7.8
166
|
Verified
6.8
56
|
Verified
8.5
183
|
Verified
7.8
65
|
Verified
8.4
170
|
Verified
7.7
62
|
Verified
8.8
184
|
Verified
8.5
68
|
Verified
8.3
190
|
Verified
8.0
71
|
Verified
8.0
166
|
Verified
7.3
60
|
Verified
8.3
137
|
Verified
7.7
49
|
Verified
8.8
82
|
Verified
7.0
38
|
Verified
8.3
68
|
Verified
7.5
30
|
Verified
Targeting
8.9
193
|
Verified
8.0
73
|
Verified
8.9
182
|
Verified
8.5
71
|
Verified
8.7
187
|
Verified
8.0
68
|
Verified
8.4
181
|
Verified
7.6
60
|
Verified
Platform
7.1
121
|
Verified
7.1
37
|
Verified
7.0
170
|
Verified
7.3
61
|
Verified
8.6
112
|
Verified
Feature Not Available
8.6
188
|
Verified
8.0
69
|
Verified
8.5
142
|
Verified
7.8
54
|
Verified
8.2
38
6.9
55
|
Verified
8.2
140
|
Verified
7.1
53
|
Verified
8.5
105
|
Verified
7.6
35
|
Verified
7.4
154
|
Verified
6.6
45
|
Verified
Data Integration
Not enough data
8.8
8
Not enough data
9.0
5
Not enough data
7.4
7
Not enough data
Not enough data
Not enough data
9.3
5
Not enough data
9.4
6
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
9.0
10
Platform
Not enough data
8.1
6
Not enough data
8.5
10
Not enough data
8.5
10
Not enough data
7.9
8
Not enough data
7.9
8
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
7.7
52
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.1
64
|
Verified
8.3
190
|
Verified
7.4
69
|
Verified
8.6
187
|
Verified
8.5
49
|
Verified
7.6
177
|
Verified
6.4
58
|
Verified
7.8
166
|
Verified
6.8
56
|
Verified
8.5
183
|
Verified
7.8
65
|
Verified
8.4
170
|
Verified
7.7
62
|
Verified
8.8
184
|
Verified
8.5
68
|
Verified
8.3
190
|
Verified
8.0
71
|
Verified
8.0
166
|
Verified
7.3
60
|
Verified
8.3
137
|
Verified
7.7
49
|
Verified
8.8
82
|
Verified
7.0
38
|
Verified
8.3
68
|
Verified
7.5
30
|
Verified
Targeting
8.9
193
|
Verified
8.0
73
|
Verified
8.9
182
|
Verified
8.5
71
|
Verified
8.7
187
|
Verified
8.0
68
|
Verified
8.4
181
|
Verified
7.6
60
|
Verified
Mobile
8.9
62
7.1
42
8.8
82
|
Verified
7.0
38
|
Verified
8.3
68
|
Verified
7.5
30
|
Verified
Platform
7.1
121
|
Verified
7.1
37
|
Verified
7.0
170
|
Verified
7.3
61
|
Verified
8.6
112
|
Verified
Feature Not Available
8.6
188
|
Verified
8.0
69
|
Verified
8.5
142
|
Verified
7.8
54
|
Verified
8.2
38
6.9
55
|
Verified
8.2
140
|
Verified
7.1
53
|
Verified
8.5
105
|
Verified
7.6
35
|
Verified
7.4
154
|
Verified
6.6
45
|
Verified
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
8.0
47
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.1
64
|
Verified
8.3
190
|
Verified
7.4
69
|
Verified
8.6
187
|
Verified
8.5
49
|
Verified
7.6
177
|
Verified
6.4
58
|
Verified
7.8
166
|
Verified
6.8
56
|
Verified
8.5
183
|
Verified
7.8
65
|
Verified
8.4
170
|
Verified
7.7
62
|
Verified
8.8
184
|
Verified
8.5
68
|
Verified
8.3
190
|
Verified
8.0
71
|
Verified
8.0
166
|
Verified
7.3
60
|
Verified
8.3
137
|
Verified
7.7
49
|
Verified
8.8
82
|
Verified
7.0
38
|
Verified
8.3
68
|
Verified
7.5
30
|
Verified
Targeting
8.9
193
|
Verified
8.0
73
|
Verified
8.9
182
|
Verified
8.5
71
|
Verified
8.7
187
|
Verified
8.0
68
|
Verified
8.4
181
|
Verified
7.6
60
|
Verified
Platform
7.1
121
|
Verified
7.1
37
|
Verified
7.0
170
|
Verified
7.3
61
|
Verified
8.6
112
|
Verified
Feature Not Available
8.6
188
|
Verified
8.0
69
|
Verified
8.5
142
|
Verified
7.8
54
|
Verified
8.2
38
6.9
55
|
Verified
8.2
140
|
Verified
7.1
53
|
Verified
8.5
105
|
Verified
7.6
35
|
Verified
7.4
154
|
Verified
6.6
45
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.1
64
|
Verified
8.3
190
|
Verified
7.4
69
|
Verified
8.6
187
|
Verified
8.5
49
|
Verified
7.6
177
|
Verified
6.4
58
|
Verified
7.8
166
|
Verified
6.8
56
|
Verified
8.5
183
|
Verified
7.8
65
|
Verified
8.4
170
|
Verified
7.7
62
|
Verified
8.8
184
|
Verified
8.5
68
|
Verified
8.3
190
|
Verified
8.0
71
|
Verified
8.0
166
|
Verified
7.3
60
|
Verified
8.3
137
|
Verified
7.7
49
|
Verified
8.8
82
|
Verified
7.0
38
|
Verified
8.3
68
|
Verified
7.5
30
|
Verified
Targeting
8.9
193
|
Verified
8.0
73
|
Verified
8.9
182
|
Verified
8.5
71
|
Verified
8.7
187
|
Verified
8.0
68
|
Verified
8.4
181
|
Verified
7.6
60
|
Verified
Demand Side Platforms
7.8
135
|
Verified
7.9
39
|
Verified
7.0
156
|
Verified
6.8
39
|
Verified
8.6
159
|
Verified
8.0
34
|
Verified
Platform
7.1
121
|
Verified
7.1
37
|
Verified
7.0
170
|
Verified
7.3
61
|
Verified
8.6
112
|
Verified
Feature Not Available
8.6
188
|
Verified
8.0
69
|
Verified
8.5
142
|
Verified
7.8
54
|
Verified
8.2
38
6.9
55
|
Verified
8.2
140
|
Verified
7.1
53
|
Verified
8.5
105
|
Verified
7.6
35
|
Verified
7.4
154
|
Verified
6.6
45
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Roku OneView (formerly Dataxu) are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Native Advertising and Digital Audio Advertising
Roku OneView (formerly Dataxu) is categorized as Data Management Platform (DMP)
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Roku OneView (formerly Dataxu)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
63.1%
Hospital & Health Care
7.1%
Broadcast Media
6.0%
Sports
2.4%
Information Technology and Services
2.4%
Other
19.0%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Roku OneView (formerly Dataxu) has no discussions with answers
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