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At a Glance
Market Segments
Small-Business (63.0% of reviews)
Mid-Market (53.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(286)4.5 out of 5
Market Segments
Small-Business (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisMoloco
Star Rating
(16)4.3 out of 5
Market Segments
Mid-Market (53.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MolocoBasis vs Moloco
- Reviewers felt that Basis meets the needs of their business better than Moloco.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over Moloco.
Pricing
Entry-Level Pricing
Basis
No pricing availableMoloco
No pricing availableFree Trial
Basis
No trial information availableMoloco
No trial information availableRatings
Meets Requirements
8.7
238
8.6
7
Ease of Use
8.3
241
8.1
7
Ease of Setup
8.1
156
Not enough data
Ease of Admin
8.2
148
Not enough data
Quality of Support
9.5
237
8.6
7
Has the product been a good partner in doing business?
9.4
151
Not enough data
Product Direction (% positive)
9.2
239
7.1
8
Features by Category
Channel Functionality
9.0
80
Not enough data
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
6
8.3
190
|
Verified
7.7
5
8.6
187
|
Verified
8.1
6
7.6
177
|
Verified
8.0
5
7.8
166
|
Verified
8.0
5
8.5
183
|
Verified
7.7
5
8.4
170
|
Verified
8.3
5
8.8
184
|
Verified
8.3
5
8.3
190
|
Verified
8.3
5
8.0
166
|
Verified
8.0
5
8.3
137
|
Verified
8.0
5
8.8
82
|
Verified
8.7
5
8.3
68
|
Verified
7.7
5
Targeting
8.9
193
|
Verified
8.0
5
8.9
182
|
Verified
8.7
5
8.7
187
|
Verified
8.0
5
8.4
181
|
Verified
8.0
5
Platform
7.1
121
|
Verified
7.8
6
7.0
170
|
Verified
7.7
5
8.6
112
|
Verified
7.8
6
8.6
188
|
Verified
7.5
6
8.5
142
|
Verified
7.8
6
8.2
38
7.2
6
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.2
6
7.4
154
|
Verified
7.2
6
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Science and Machine Learning PlatformsHide 25 FeaturesShow 25 Features
Not enough data
Not enough data
System
Not enough data
Feature Not Available
Model Development
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Model Development
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Data Science and Machine Learning Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Feature Not Available
Feature Not Available
Mobile Functionality
9.0
66
8.0
5
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
6
8.3
190
|
Verified
7.7
5
8.6
187
|
Verified
8.1
6
7.6
177
|
Verified
8.0
5
7.8
166
|
Verified
8.0
5
8.5
183
|
Verified
7.7
5
8.4
170
|
Verified
8.3
5
8.8
184
|
Verified
8.3
5
8.3
190
|
Verified
8.3
5
8.0
166
|
Verified
8.0
5
8.3
137
|
Verified
8.0
5
8.8
82
|
Verified
8.7
5
8.3
68
|
Verified
7.7
5
Targeting
8.9
193
|
Verified
8.0
5
8.9
182
|
Verified
8.7
5
8.7
187
|
Verified
8.0
5
8.4
181
|
Verified
8.0
5
Mobile
8.9
62
8.3
5
8.8
82
|
Verified
8.7
5
8.3
68
|
Verified
7.7
5
Platform
7.1
121
|
Verified
7.8
6
7.0
170
|
Verified
7.7
5
8.6
112
|
Verified
7.8
6
8.6
188
|
Verified
7.5
6
8.5
142
|
Verified
7.8
6
8.2
38
7.2
6
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.2
6
7.4
154
|
Verified
7.2
6
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
6
8.3
190
|
Verified
7.7
5
8.6
187
|
Verified
8.1
6
7.6
177
|
Verified
8.0
5
7.8
166
|
Verified
8.0
5
8.5
183
|
Verified
7.7
5
8.4
170
|
Verified
8.3
5
8.8
184
|
Verified
8.3
5
8.3
190
|
Verified
8.3
5
8.0
166
|
Verified
8.0
5
8.3
137
|
Verified
8.0
5
8.8
82
|
Verified
8.7
5
8.3
68
|
Verified
7.7
5
Targeting
8.9
193
|
Verified
8.0
5
8.9
182
|
Verified
8.7
5
8.7
187
|
Verified
8.0
5
8.4
181
|
Verified
8.0
5
Platform
7.1
121
|
Verified
7.8
6
7.0
170
|
Verified
7.7
5
8.6
112
|
Verified
7.8
6
8.6
188
|
Verified
7.5
6
8.5
142
|
Verified
7.8
6
8.2
38
7.2
6
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.2
6
7.4
154
|
Verified
7.2
6
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.3
6
8.3
190
|
Verified
7.7
5
8.6
187
|
Verified
8.1
6
7.6
177
|
Verified
8.0
5
7.8
166
|
Verified
8.0
5
8.5
183
|
Verified
7.7
5
8.4
170
|
Verified
8.3
5
8.8
184
|
Verified
8.3
5
8.3
190
|
Verified
8.3
5
8.0
166
|
Verified
8.0
5
8.3
137
|
Verified
8.0
5
8.8
82
|
Verified
8.7
5
8.3
68
|
Verified
7.7
5
Targeting
8.9
193
|
Verified
8.0
5
8.9
182
|
Verified
8.7
5
8.7
187
|
Verified
8.0
5
8.4
181
|
Verified
8.0
5
Demand Side Platforms
7.8
135
|
Verified
Not enough data
7.0
156
|
Verified
Not enough data
8.6
159
|
Verified
Not enough data
Platform
7.1
121
|
Verified
7.8
6
7.0
170
|
Verified
7.7
5
8.6
112
|
Verified
7.8
6
8.6
188
|
Verified
7.5
6
8.5
142
|
Verified
7.8
6
8.2
38
7.2
6
8.2
140
|
Verified
Feature Not Available
8.5
105
|
Verified
7.2
6
7.4
154
|
Verified
7.2
6
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Moloco are categorized as Demand Side Platform (DSP) and Mobile Advertising
Unique Categories
Basis is categorized as Native Advertising, Cross-Channel Advertising, Video Advertising, Display Advertising, and Digital Audio Advertising
Moloco is categorized as Retargeting, Click Fraud, Data Science and Machine Learning Platforms, and Mobile Marketing
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Moloco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.7%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.1%
Marketing and Advertising
13.3%
Food & Beverages
13.3%
Financial Services
13.3%
Entertainment
13.3%
Computer Games
13.3%
Other
33.3%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
Moloco has no discussions with answers
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