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Compare Basis and MediaMath by Infillion 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisMediaMath by Infillion
Star Rating
(126)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionBasis vs MediaMath by Infillion
When assessing the two solutions, reviewers found Basis easier to use, set up, and administer. Reviewers also preferred doing business with Basis overall.
- Reviewers felt that Basis meets the needs of their business better than MediaMath by Infillion.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over MediaMath by Infillion.
Pricing
Entry-Level Pricing
Basis
No pricing availableMediaMath by Infillion
No pricing availableFree Trial
Basis
No trial information availableMediaMath by Infillion
No trial information availableRatings
Meets Requirements
8.7
239
7.7
110
Ease of Use
8.3
242
7.5
108
Ease of Setup
8.1
157
7.5
55
Ease of Admin
8.2
148
7.7
49
Quality of Support
9.5
238
8.0
110
Has the product been a good partner in doing business?
9.4
151
8.2
56
Product Direction (% positive)
9.2
240
8.1
108
Features by Category
Channel Functionality
9.0
80
8.2
79
Platform Interoperability
Feature Not Available
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.9
93
|
Verified
8.3
190
|
Verified
7.8
95
|
Verified
8.6
187
|
Verified
8.2
83
7.6
177
|
Verified
6.7
83
|
Verified
7.8
166
|
Verified
7.1
77
|
Verified
8.5
183
|
Verified
7.6
75
8.4
170
|
Verified
7.3
74
8.8
184
|
Verified
8.0
83
8.3
190
|
Verified
8.0
94
|
Verified
8.0
166
|
Verified
7.3
83
|
Verified
8.3
137
|
Verified
7.1
64
|
Verified
8.8
82
|
Verified
7.4
26
8.3
68
|
Verified
7.2
27
Targeting
8.9
193
|
Verified
8.3
95
|
Verified
8.9
182
|
Verified
8.5
91
|
Verified
8.7
187
|
Verified
8.1
90
|
Verified
8.4
181
|
Verified
7.9
76
Platform
7.2
122
|
Verified
7.3
68
|
Verified
7.0
171
|
Verified
7.2
84
|
Verified
8.6
112
|
Verified
8.0
82
|
Verified
8.6
188
|
Verified
7.6
91
|
Verified
8.5
142
|
Verified
7.6
75
|
Verified
8.2
38
7.1
75
|
Verified
8.2
140
|
Verified
7.0
75
|
Verified
8.5
105
|
Verified
7.7
57
|
Verified
7.4
154
|
Verified
6.9
75
|
Verified
Data Integration
Not enough data
8.4
16
Not enough data
7.7
11
Not enough data
8.4
16
Not enough data
7.2
9
Not enough data
7.7
10
Not enough data
Feature Not Available
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
8.2
19
Not enough data
6.6
19
Not enough data
7.5
17
Not enough data
6.3
18
Platform
Not enough data
6.9
15
Not enough data
8.2
17
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
8.0
11
Platform Interoperability
Feature Not Available
Not enough data
Mobile Functionality
9.0
66
7.3
43
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.9
93
|
Verified
8.3
190
|
Verified
7.8
95
|
Verified
8.6
187
|
Verified
8.2
83
7.6
177
|
Verified
6.7
83
|
Verified
7.8
166
|
Verified
7.1
77
|
Verified
8.5
183
|
Verified
7.6
75
8.4
170
|
Verified
7.3
74
8.8
184
|
Verified
8.0
83
8.3
190
|
Verified
8.0
94
|
Verified
8.0
166
|
Verified
7.3
83
|
Verified
8.3
137
|
Verified
7.1
64
|
Verified
8.8
82
|
Verified
7.4
26
8.3
68
|
Verified
7.2
27
Targeting
8.9
193
|
Verified
8.3
95
|
Verified
8.9
182
|
Verified
8.5
91
|
Verified
8.7
187
|
Verified
8.1
90
|
Verified
8.4
181
|
Verified
7.9
76
Mobile
8.9
62
7.1
40
8.8
82
|
Verified
7.4
26
8.3
68
|
Verified
7.2
27
Platform
7.2
122
|
Verified
7.3
68
|
Verified
7.0
171
|
Verified
7.2
84
|
Verified
8.6
112
|
Verified
8.0
82
|
Verified
8.6
188
|
Verified
7.6
91
|
Verified
8.5
142
|
Verified
7.6
75
|
Verified
8.2
38
7.1
75
|
Verified
8.2
140
|
Verified
7.0
75
|
Verified
8.5
105
|
Verified
7.7
57
|
Verified
7.4
154
|
Verified
6.9
75
|
Verified
Platform Interoperability
Feature Not Available
Not enough data
Video Functionality
8.7
65
7.4
38
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.9
93
|
Verified
8.3
190
|
Verified
7.8
95
|
Verified
8.6
187
|
Verified
8.2
83
7.6
177
|
Verified
6.7
83
|
Verified
7.8
166
|
Verified
7.1
77
|
Verified
8.5
183
|
Verified
7.6
75
8.4
170
|
Verified
7.3
74
8.8
184
|
Verified
8.0
83
8.3
190
|
Verified
8.0
94
|
Verified
8.0
166
|
Verified
7.3
83
|
Verified
8.3
137
|
Verified
7.1
64
|
Verified
8.8
82
|
Verified
7.4
26
8.3
68
|
Verified
7.2
27
Targeting
8.9
193
|
Verified
8.3
95
|
Verified
8.9
182
|
Verified
8.5
91
|
Verified
8.7
187
|
Verified
8.1
90
|
Verified
8.4
181
|
Verified
7.9
76
Platform
7.2
122
|
Verified
7.3
68
|
Verified
7.0
171
|
Verified
7.2
84
|
Verified
8.6
112
|
Verified
8.0
82
|
Verified
8.6
188
|
Verified
7.6
91
|
Verified
8.5
142
|
Verified
7.6
75
|
Verified
8.2
38
7.1
75
|
Verified
8.2
140
|
Verified
7.0
75
|
Verified
8.5
105
|
Verified
7.7
57
|
Verified
7.4
154
|
Verified
6.9
75
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
Feature Not Available
Campaign Management
8.1(won by 0.2)
192
|
Verified
7.9
93
|
Verified
8.3(won by 0.5)
190
|
Verified
7.8
95
|
Verified
8.6(won by 0.4)
187
|
Verified
8.2
83
7.6(won by 0.9)
177
|
Verified
6.7
83
|
Verified
7.8(won by 0.7)
166
|
Verified
7.1
77
|
Verified
8.5(won by 0.9)
183
|
Verified
7.6
75
8.4(won by 1.1)
170
|
Verified
7.3
74
8.8(won by 0.8)
184
|
Verified
8.0
83
8.3(won by 0.3)
190
|
Verified
8.0
94
|
Verified
8.0(won by 0.7)
166
|
Verified
7.3
83
|
Verified
8.3(won by 1.2)
137
|
Verified
7.1
64
|
Verified
8.8(won by 1.4)
82
|
Verified
7.4
26
8.3(won by 1.1)
68
|
Verified
7.2
27
Targeting
8.9(won by 0.6)
193
|
Verified
8.3
95
|
Verified
8.9(won by 0.4)
182
|
Verified
8.5
91
|
Verified
8.7(won by 0.6)
187
|
Verified
8.1
90
|
Verified
8.4(won by 0.5)
181
|
Verified
7.9
76
Platform
7.2
122
|
Verified
7.3(won by 0.1)
68
|
Verified
7.0
171
|
Verified
7.2(won by 0.2)
84
|
Verified
8.6(won by 0.6)
112
|
Verified
8.0
82
|
Verified
8.6(won by 1.0)
188
|
Verified
7.6
91
|
Verified
8.5(won by 0.9)
142
|
Verified
7.6
75
|
Verified
8.2(won by 1.1)
38
7.1
75
|
Verified
8.2(won by 1.2)
140
|
Verified
7.0
75
|
Verified
8.5(won by 0.8)
105
|
Verified
7.7
57
|
Verified
7.4(won by 0.5)
154
|
Verified
6.9
75
|
Verified
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
7.9
93
|
Verified
8.3
190
|
Verified
7.8
95
|
Verified
8.6
187
|
Verified
8.2
83
7.6
177
|
Verified
6.7
83
|
Verified
7.8
166
|
Verified
7.1
77
|
Verified
8.5
183
|
Verified
7.6
75
8.4
170
|
Verified
7.3
74
8.8
184
|
Verified
8.0
83
8.3
190
|
Verified
8.0
94
|
Verified
8.0
166
|
Verified
7.3
83
|
Verified
8.3
137
|
Verified
7.1
64
|
Verified
8.8
82
|
Verified
7.4
26
8.3
68
|
Verified
7.2
27
Targeting
8.9
193
|
Verified
8.3
95
|
Verified
8.9
182
|
Verified
8.5
91
|
Verified
8.7
187
|
Verified
8.1
90
|
Verified
8.4
181
|
Verified
7.9
76
Demand Side Platforms
7.8
135
|
Verified
8.2
57
|
Verified
7.0
156
|
Verified
6.9
58
|
Verified
8.6
159
|
Verified
6.9
43
|
Verified
Platform
7.2
122
|
Verified
7.3
68
|
Verified
7.0
171
|
Verified
7.2
84
|
Verified
8.6
112
|
Verified
8.0
82
|
Verified
8.6
188
|
Verified
7.6
91
|
Verified
8.5
142
|
Verified
7.6
75
|
Verified
8.2
38
7.1
75
|
Verified
8.2
140
|
Verified
7.0
75
|
Verified
8.5
105
|
Verified
7.7
57
|
Verified
7.4
154
|
Verified
6.9
75
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and MediaMath by Infillion are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Native Advertising and Digital Audio Advertising
MediaMath by Infillion is categorized as Data Management Platform (DMP) and Social Media Advertising
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Marketing and Advertising
64.1%
Internet
16.2%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.5%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
MediaMath by Infillion has no discussions with answers
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