# Badger Maps vs Routific Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Badger Maps excels in user satisfaction, with many praising its intuitive interface and helpful features like the filter system for sorting accounts. Users find it easy to track outreach and appreciate its integration with Google Maps, making it a reliable tool for their needs.
- **Users say** Routific stands out for its effective routing capabilities, particularly highlighting its seamless integration with Shopify for local deliveries. Reviewers also mention the delightful customer service and charming interface, which makes the routing process feel less tedious.
- **According to verified reviews** , Badger Maps has a significantly higher number of total reviews, indicating a broader user base and more consistent feedback. This suggests that potential users can trust the insights shared by a larger community of users.
- **Reviewers mention** that Routific offers a slightly better experience in terms of setup and ease of use, with many finding it easy to manipulate routes and drivers. This can be particularly beneficial for businesses looking for a straightforward solution without a steep learning curve.
- **G2 reviewers highlight** that while both products offer free trials, Badger Maps has a higher overall satisfaction score, suggesting that users feel more positively about their experience with the software compared to Routific.
- **Users report** that Badger Maps provides excellent support, with high ratings for quality and responsiveness. In contrast, while Routific also receives praise for customer service, the overall user satisfaction metrics indicate that Badger Maps may offer a more robust support experience.



| | Badger Maps | Routific | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 327 | 46 | 
| **Largest Market Segment** | Small-Business (66.8% of reviews) | Small-Business (89.1% of reviews) | 
| **Entry Level Price** | Free Trial 1 Users | Free Trial | 

---
## Top Pros & Cons

### Badger Maps

Pros:
- Ease of Use (70 reviews)
- Mapping Features (48 reviews)

Cons:
- Routing Issues (17 reviews)
- Mapping Issues (16 reviews)

### Routific

Pros:
- Ease of Use (6 reviews)
- Route Optimization (4 reviews)

Cons:
- Routing Issues (2 reviews)
- Data Inaccuracy (1 reviews)

---
## Ratings Comparison
| Rating | Badger Maps | Routific | 
|---|---|---|
  | **Meets Requirements** | 9.1 (231 reviews) | 9.2 (42 reviews) | 
  | **Ease of Use** | 9.1 (237 reviews) | 9.4 (42 reviews) | 
  | **Ease of Setup** | 9.1 (120 reviews) | 9.7 (26 reviews) | 
  | **Ease of Admin** | 9.5 (39 reviews) | 9.4 (22 reviews) | 
  | **Quality of Support** | 9.6 (224 reviews) | 9.8 (41 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (39 reviews) | 9.8 (21 reviews) | 
  | **Product Direction (% positive)** | 9.5 (217 reviews) | 9.7 (42 reviews) | 

---
## Pricing

### Badger Maps

#### Entry-Level Pricing

Plan: Free Trial

Price: Free Trial 1 Users

Key Features:
- Try out Badger Maps for Free
- No Credit Card Required

[Browse all 3 editions](https://www.g2.com/products/badger-maps/pricing)

#### Free Trial

Yes

### Routific

#### Entry-Level Pricing

Plan: Free trial

Price: Free Trial

Description: 7-day free trial: Test Routific with up to 5,000 stops. No credit card required.

Key Features:
- Plan optimized routes in minutes
- Import orders via spreadsheet or API
- Easy dispatch to free mobile app for drivers

[Browse all 3 editions](https://www.g2.com/products/routific/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Badger Maps** | N/A | N/A |
| **Routific** | N/A | N/A |

#### Reports

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Reports Interface** | Not enough data | Not enough data | 
| **Steps to Answer** | Not enough data | Not enough data | 
| **Graphs and Charts** | Not enough data | Not enough data | 
| **Score Cards** | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | 

#### Self Service 

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### GIS

| Product | Score | Reviews |
|---|---|---|
| **Badger Maps** | N/A | N/A |
| **Routific** | N/A | N/A |

#### Data Management

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Data Capture** | Not enough data | Not enough data | 
| **Data Storage** | Not enough data | Not enough data | 
| **Data Manipulation** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 

#### Map Creation

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Geocoding** | Not enough data | Not enough data | 
| **Buffer Zone Query** | Not enough data | Not enough data | 
| **Overlaying** | Not enough data | Not enough data | 
| **Publishing** | Not enough data | Not enough data | 

#### Analysis

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Spatial Analysis** | Not enough data | Not enough data | 
| **Reporting ** | Not enough data | Not enough data | 
| **Real-Time Streaming ** | Not enough data | Not enough data | 

### Location Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Badger Maps** | N/A | N/A |
| **Routific** | N/A | N/A |

#### Cartography

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Map Design** | Not enough data | Not enough data | 
| **Vector Mapping ** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Overlaying** | Not enough data | Not enough data | 

#### Analysis

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Predictive Analysis** | Not enough data | Not enough data | 
| **Distance Analysis ** | Not enough data | Not enough data | 
| **Spatial Analysis** | Not enough data | Not enough data | 
| **Data Stream** | Not enough data | Not enough data | 

#### Reporting

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **WYSIWYG Design** | Not enough data | Not enough data | 
| **API Integrations** | Not enough data | Not enough data | 

### Route Planning

| Product | Score | Reviews |
|---|---|---|
| **Badger Maps** | 8.5/10 | 60 |
| **Routific** | 9.3/10 | 40 |

#### Routing

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Master Routing** | 8.8 (57 reviews) | 9.6 (34 reviews) | 
| **Default Routes** | 8.5 (55 reviews) | 9.0 (29 reviews) | 
| **Route Assignment** | 8.5 (55 reviews) | 9.4 (32 reviews) | 

#### Scheduling

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Master Schedule** | 8.4 (55 reviews) | 9.7 (25 reviews) | 
| **Constraints** | 7.7 (53 reviews) | 9.7 (30 reviews) | 
| **Adjustments** | 8.2 (53 reviews) | 9.2 (31 reviews) | 
| **ETA** | 8.4 (55 reviews) | 9.1 (28 reviews) | 

#### Optimization

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Priorities** | 8.9 (54 reviews) | 9.2 (27 reviews) | 
| **Real Time** | 9.1 (55 reviews) | 9.4 (27 reviews) | 
| **Dynamic Routing** | 8.8 (53 reviews) | 9.4 (30 reviews) | 

#### Analytics

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Performance** | 8.6 (52 reviews) | 9.0 (28 reviews) | 
| **Time & Costs** | 8.1 (53 reviews) | 9.3 (25 reviews) | 
| **Productivity** | 8.6 (52 reviews) | 9.4 (26 reviews) | 

### Last Mile Delivery

| Product | Score | Reviews |
|---|---|---|
| **Badger Maps** | N/A | N/A |
| **Routific** | 9.3/10 | 5 |

#### Dispatching

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Route optimization** | Not enough data | 9.3 (5 reviews) | 
| **Auto dispatch** | Not enough data | Not enough data | 
| **Order management** | Not enough data | Not enough data | 

#### Customer portal

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Status updates** | Not enough data | Not enough data | 
| **Real-time driver tracking** | Not enough data | 9.3 (5 reviews) | 
| **Customer communication** | Not enough data | Not enough data | 
| **Customer feedback** | Not enough data | Not enough data | 
| **Delivery customization** | Not enough data | Not enough data | 

#### Driver tools

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Delivery rescheduling** | Not enough data | Feature Not Available | 
| **Proof of delivery** | Not enough data | Not enough data | 
| **Onboarding** | Not enough data | Not enough data | 
| **Adaptive deliveries** | Not enough data | Not enough data | 

#### Reports

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Delivery metrics** | Not enough data | Not enough data | 
| **Heat maps** | Not enough data | Not enough data | 
| **Driver rating** | Not enough data | Not enough data | 

### Field Sales

| Product | Score | Reviews |
|---|---|---|
| **Badger Maps** | 8.5/10 | 166 |
| **Routific** | N/A | N/A |

#### Territory Mapping

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Custom Territory Mapping** | 9.1 (137 reviews) | Not enough data | 
| **Strategic Selling** | 8.3 (112 reviews) | Not enough data | 
| **Automatic Rep Assignment** | 7.5 (96 reviews) | Not enough data | 

#### Route Planning

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Lead Priority** | 8.5 (117 reviews) | Not enough data | 
| **Optimized Sales Routes** | 9.3 (155 reviews) | Not enough data | 
| **Map Directions** | 9.3 (141 reviews) | Not enough data | 

#### Sales Performance Management

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Gamification** | Feature Not Available | Not enough data | 
| **Performance Dashboards** | 7.9 (104 reviews) | Not enough data | 
| **Sales Rep Tracker** | 7.8 (104 reviews) | Not enough data | 

#### Presentation and Forms

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Video and Interactive Media** | Feature Not Available | Not enough data | 
| **Digital Contracts** | Feature Not Available | Not enough data | 
| **E-signature** | Feature Not Available | Not enough data | 

### Field Service Management

| Product | Score | Reviews |
|---|---|---|
| **Badger Maps** | 4.8/10 | 10 |
| **Routific** | N/A | N/A |

#### Generative AI

| Feature | Badger Maps | Routific | 
|---|---|---|
| **AI Text Summarization** | 3.9 (6 reviews) | Not enough data | 
| **AI Image-to-Text** | 3.9 (6 reviews) | Not enough data | 

#### Before the Job

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Calendar** | 5.0 (9 reviews) | Not enough data | 
| **Dispatch** | 6.3 (9 reviews) | Not enough data | 
| **Roles** | 5.9 (9 reviews) | Not enough data | 
| **Booking** | Feature Not Available | Not enough data | 

#### On the Job

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Location** | Feature Not Available | Not enough data | 
| **Employee Communication** | Feature Not Available | Not enough data | 
| **Behavior Monitoring** | Feature Not Available | Not enough data | 
| **Client Notifications** | Feature Not Available | Not enough data | 
| **Field Sales** | 4.0 (7 reviews) | Not enough data | 

#### After the Job

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Reports** | 6.3 (9 reviews) | Not enough data | 
| **Analytics** | Feature Not Available | Not enough data | 
| **Invoicing** | Feature Not Available | Not enough data | 
| **CRM Integrations** | 4.8 (7 reviews) | Not enough data | 

#### Agentic AI - Field Service Management

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Salesforce AppExchange Apps

| Product | Score | Reviews |
|---|---|---|
| **Badger Maps** | N/A | N/A |
| **Routific** | N/A | N/A |

#### Agentic AI - Salesforce AppExchange Apps

| Feature | Badger Maps | Routific | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Route Planning Software](https://www.g2.com/categories/route-planning-software)

**Unique to Badger Maps (5):** [Field Sales Software](https://www.g2.com/categories/field-sales), [GIS Software](https://www.g2.com/categories/gis), [Salesforce AppExchange Apps](https://www.g2.com/categories/salesforce-appexchange-apps), [Field Service Management Software](https://www.g2.com/categories/field-service-management), [Location Intelligence Software](https://www.g2.com/categories/location-intelligence)

**Unique to Routific (2):** [Grocery Delivery Software](https://www.g2.com/categories/grocery-delivery), [Last Mile Delivery Software](https://www.g2.com/categories/last-mile-delivery)


---
## Reviewer Demographics

### By Company Size

| Segment | Badger Maps | Routific | 
|---|---|---|
| **Small-Business** | 66.8% | 89.1% | 
| **Mid-Market** | 25.7% | 10.9% | 
| **Enterprise** | 7.6% | 0% | 

### By Industry

#### Badger Maps

- **Medical Devices:** 9.8%
- **Wholesale:** 7.4%
- **Construction:** 6.7%
- **Automotive:** 5.1%
- **Food & Beverages:** 4.4%
- **Health, Wellness and Fitness:** 3.7%
- **Medical Practice:** 3.4%
- **Insurance:** 3.4%
- **Pharmaceuticals:** 3.0%
- **Information Technology and Services:** 2.7%
- **Other:** 50.5%

#### Routific

- **Food & Beverages:** 17.4%
- **Food Production:** 8.7%
- **Wholesale:** 8.7%
- **Transportation/Trucking/Railroad:** 6.5%
- **Non-Profit Organization Management:** 6.5%
- **Automotive:** 4.3%
- **Civic & Social Organization:** 4.3%
- **Events Services:** 4.3%
- **Hospital & Health Care:** 4.3%
- **Package/Freight Delivery:** 4.3%
- **Other:** 30.4%

---
## Alternatives

### Alternatives to Badger Maps

- [Geopointe](https://www.g2.com/products/geopointe/reviews) — 4.2/5 stars (284 reviews)
- [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) — 4.5/5 stars (433 reviews)
- [SPOTIO](https://www.g2.com/products/spotio/reviews) — 4.5/5 stars (386 reviews)
- [Map My Customers](https://www.g2.com/products/map-my-customers/reviews) — 4.5/5 stars (143 reviews)
- [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) — 4.5/5 stars (539 reviews)
- [Agentforce Field Service (formerly Salesforce Field Service)](https://www.g2.com/products/agentforce-field-service-formerly-salesforce-field-service/reviews) — 4.4/5 stars (1045 reviews)
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) — 4.4/5 stars (25824 reviews)
- [NetSuite](https://www.g2.com/products/netsuite/reviews) — 4.1/5 stars (4807 reviews)
- [BatchGeo](https://www.g2.com/products/batchgeo/reviews) — 4.7/5 stars (1047 reviews)
- [ServiceTitan](https://www.g2.com/products/servicetitan/reviews) — 4.5/5 stars (371 reviews)

### Alternatives to Routific

- [Onfleet](https://www.g2.com/products/onfleet/reviews) — 4.6/5 stars (140 reviews)
- [Verizon Connect](https://www.g2.com/products/verizon-connect/reviews) — 3.8/5 stars (961 reviews)
- [SalesRabbit](https://www.g2.com/products/salesrabbit/reviews) — 4.5/5 stars (433 reviews)
- [OptimoRoute](https://www.g2.com/products/optimoroute/reviews) — 4.8/5 stars (55 reviews)
- [project44](https://www.g2.com/products/project44/reviews) — 4.7/5 stars (703 reviews)
- [Coupa](https://www.g2.com/products/coupa-software-coupa/reviews) — 4.2/5 stars (569 reviews)
- [Geopointe](https://www.g2.com/products/geopointe/reviews) — 4.2/5 stars (284 reviews)
- [FarEye](https://www.g2.com/products/fareye/reviews) — 4.8/5 stars (265 reviews)
- [Route4Me](https://www.g2.com/products/route4me/reviews) — 4.7/5 stars (129 reviews)
- [Scribble Maps](https://www.g2.com/products/scribble-maps/reviews) — 4.6/5 stars (199 reviews)

---
## Top Discussions

### Badger Maps

- Title: [Are Badger maps free?](https://www.g2.com/discussions/are-badger-maps-free) — 3 comments
  > **Top comment:** "No. The cost is $59.99 monthly. "
- Title: [What is the best route planning software?](https://www.g2.com/discussions/what-is-the-best-route-planning-software) — 3 comments
  > **Top comment:** "Badger is the best!"
- Title: [i am unable to get a logged in badger screen shot into the survey](https://www.g2.com/discussions/i-am-unable-to-get-a-logged-in-badger-screen-shot-into-the-survey) — 2 comments, 1 upvote
  > **Top comment:** "unable to upload signed in Badger Map"
- Title: [How does Badger app work?](https://www.g2.com/discussions/how-does-badger-app-work) — 2 comments
  > **Top comment:** "finding shop locations"
- Title: [How does route planning software work?](https://www.g2.com/discussions/how-does-route-planning-software-work) — 1 comment
  > **Top comment:** "It’s super cool- not only can you build routes you can clip optimize and make the most time efficient route.  You can customize how long you want meetings..."

### Routific

- Title: [How do I successfully upload customer information?](https://www.g2.com/discussions/how-do-i-successfully-upload-customer-information) — 1 comment, 1 upvote
  > **Top comment:** "You can add customer information to Routific in a couple ways: 1)  Manually add stops 2) Upload a spreadsheet. You can read up on the specific steps here:..."
- Title: [Customer Profile pages](https://www.g2.com/discussions/customer-profile-pages) — 1 comment, 1 upvote
  > **Top comment:** "Hi Jim,

We need a bit more info to answer your question.

Would you mind writing into support@routific.com? You can also chat with support 9AM-5PM PST,..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/badger-maps-vs-routific)