Compare Badger Maps and OptimoRoute 
Featured Products
At a Glance
Market Segments
Small-Business (66.7% of reviews)
Small-Business (70.8% of reviews)
Entry-Level Pricing
Free Trial 1 Users
$35.10 1 Driver/Month
Badger Maps
Star Rating
(317)4.7 out of 5
Market Segments
Small-Business (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 1 Users
Free Trial is available
Browse all 3 pricing plansOptimoRoute
Star Rating
(51)4.8 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
$35.10 1 Driver/Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Badger Maps excels in user experience, particularly with its intuitive interface and mapping features. Users appreciate the ability to visualize client visits and utilize tools like the 'Lasso' for effective decision-making, making it a favorite among small businesses.
- Users say that OptimoRoute stands out for its robust GPS navigation capabilities, which significantly enhance the routing process. Reviewers highlight how this feature streamlines operations, making it easier to manage and follow routes effectively, especially in logistics operations.
- According to verified reviews, Badger Maps has a higher overall satisfaction score, reflecting its strong performance in areas like ease of use and setup. Users frequently mention how quickly they can get their teams up and running, which is crucial for small businesses looking to optimize their sales processes.
- Reviewers mention that while OptimoRoute offers excellent route optimization and integration with storefront software, some users find it less intuitive than Badger Maps. This can lead to a steeper learning curve for new users, particularly those not as tech-savvy.
- G2 reviewers highlight that both products provide quality support, but Badger Maps receives particularly high marks for its responsiveness and helpfulness. Users feel that the support team is a strong partner in their business, which can be a deciding factor for companies needing reliable assistance.
- Users report that while both platforms have their strengths, Badger Maps is often preferred for its visual tools and ease of navigation, whereas OptimoRoute is favored for its advanced routing features. This distinction can help buyers choose based on their specific operational needs.
Pricing
Entry-Level Pricing
Badger Maps
Free Trial
Free Trial
1 Users
- Try out Badger Maps for Free
- No Credit Card Required
OptimoRoute
Lite
$35.10
1 Driver/Month
Per driver/month
- Plan up to 700 orders at once
- Mobile App for drivers
- Route history
Free Trial
Badger Maps
Free Trial is available
OptimoRoute
Free Trial is available
Ratings
Meets Requirements
9.1
226
9.0
44
Ease of Use
9.1
231
8.9
44
Ease of Setup
9.1
114
9.2
38
Ease of Admin
9.5
39
9.3
33
Quality of Support
9.6
219
9.5
41
Has the product been a good partner in doing business?
9.6
39
9.5
34
Product Direction (% positive)
9.5
214
9.2
43
Features by Category
Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Map Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Cartography
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Routing
8.8
56
9.1
37
8.5
55
8.6
30
8.5
55
9.0
40
Scheduling
8.4
55
9.0
31
7.7
53
8.8
37
8.2
53
8.8
37
8.3
53
8.2
34
Optimization
8.9
54
9.1
41
9.1
54
8.9
34
8.8
53
9.0
37
Analytics
8.6
52
9.2
30
8.0
52
8.7
30
8.6
52
9.1
30
Territory Mapping
9.1
136
Not enough data
8.3
111
Not enough data
7.5
96
Not enough data
Route Planning
8.5
116
Not enough data
9.3
151
Not enough data
9.3
141
Not enough data
Sales Performance Management
Feature Not Available
Not enough data
7.9
104
Not enough data
7.8
104
Not enough data
Presentation and Forms
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
3.9
6
Feature Not Available
3.9
6
Feature Not Available
Before the Job
5.0
9
9.0
5
6.3
9
9.7
6
5.9
9
9.7
5
Feature Not Available
Not enough data
On the Job
Feature Not Available
10.0
6
Feature Not Available
Feature Not Available
Feature Not Available
9.3
5
Feature Not Available
8.3
5
4.0
7
8.7
5
After the Job
6.3
9
9.3
5
Feature Not Available
9.2
6
Feature Not Available
Feature Not Available
4.8
7
9.7
5
Agentic AI - Field Service Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Badger Maps and OptimoRoute are categorized as Field Service Management and Route Planning
Unique Categories
Badger Maps is categorized as Field Sales, GIS, Salesforce AppExchange Apps, and Location Intelligence
OptimoRoute has no unique categories
Reviews
Reviewers' Company Size
Badger Maps
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptimoRoute
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Medical Devices
10.0%
Wholesale
7.6%
Construction
6.9%
Automotive
5.2%
Food & Beverages
4.5%
Other
66.0%
Food & Beverages
20.8%
Retail
12.5%
Real Estate
6.3%
Logistics and Supply Chain
6.3%
Food Production
6.3%
Other
47.9%
Discussions
What is the best route planning software?
3 Comments
KK
Badger MapsRead more
How does Badger app work?
2 Comments
BM
Badger Maps is a route planner for field sales teams. With features for territory management and route optimization, Badger Maps is an all-in-one sales tool...Read more
Types of businesses?
1 Comment
Official Response from OptimoRoute
Different types of companies as well as individuals having deliveries, pickups or service tasks need this kind of service. Among them you may find:
-Home...Read more
How do I exactly import orders into the software and what order criteria is supported?
1 Comment
Official Response from OptimoRoute
Orders are entered manually or can be imported using Excel or CSV file or via an API integration to OptimoRoute™ web-based application. Based on the entered...Read more
You asked a question about reselling OptimoRoute. Can I become a reseller?
1 Comment
M
Hi Kevin,
Apologies for the late reply and thanks for your interest in working with OptimoRoute! Please send your franchise request to our sales team...Read more
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