# B2Metric, Heap vs Klaviyo Comparison

| | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.4 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 44 | 1,097 | 1,354 | 
| **Largest Market Segment** | Small-Business (52.3% of reviews) | Mid-Market (54.1% of reviews) | Small-Business (82.2% of reviews) | 
| **Entry Level Price** | Starting at $99.00 Per Month | Free 10000 Sessions Per Month | No pricing available | 

---
## Top Pros & Cons

### B2Metric

Pros:
- Ease of Use (13 reviews)
- Insights (13 reviews)

Cons:
- Learning Curve (6 reviews)
- Complex Implementation (2 reviews)

### Heap

Pros:
- Ease of Use (7 reviews)
- Insights (5 reviews)

Cons:
- Data Inaccuracy (4 reviews)
- Data Management Issues (3 reviews)

### Klaviyo

Pros:
- Ease of Use (167 reviews)
- Email Marketing (131 reviews)

Cons:
- Expensive (73 reviews)
- Learning Curve (63 reviews)

---
## Ratings Comparison
| Rating | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
  | **Meets Requirements** | 9.7 (39 reviews) | 8.6 (857 reviews) | 9.0 (987 reviews) | 
  | **Ease of Use** | 9.8 (42 reviews) | 8.1 (867 reviews) | 8.6 (996 reviews) | 
  | **Ease of Setup** | 9.8 (32 reviews) | 8.5 (315 reviews) | 8.5 (644 reviews) | 
  | **Ease of Admin** | 9.8 (7 reviews) | 8.6 (317 reviews) | 8.9 (522 reviews) | 
  | **Quality of Support** | 9.7 (39 reviews) | 8.7 (680 reviews) | 8.4 (939 reviews) | 
  | **Has the product been a good partner in doing business?** | 10.0 (7 reviews) | 8.8 (299 reviews) | 8.9 (526 reviews) | 
  | **Product Direction (% positive)** | 9.7 (38 reviews) | 8.7 (796 reviews) | 8.9 (935 reviews) | 

---
## Pricing

### B2Metric

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $99.00 Per Month

Description: Perfectly suits startups who want to accelerate customer journey and product analytics with power of AI.

Key Features:
- Up to 50K Montly Tracked User
- All core reports for user journey analysisAll core reports for user journey analysis
- User and Event Metrics

[Browse all 3 editions](https://www.g2.com/products/b2metric/pricing)

#### Free Trial

Yes

### Heap

#### Entry-Level Pricing

Plan: Free

Price: Free 10000 Sessions Per Month

Description: Find product-market fit

Key Features:
- Up to 10K monthly sessions
- Core analytics charts
- Unlimited enrichment sources

[Browse all 4 editions](https://www.g2.com/products/heap/pricing)

#### Free Trial

Yes

### Klaviyo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 8.2/10 | 678 |

#### Email Marketing

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Building and Personalizing Emails** | Not enough data | Not enough data | 9.0 (570 reviews) ✓ Verified | 
| **Sending Outbound Emails** | Not enough data | Not enough data | 9.3 (559 reviews) ✓ Verified | 
| **Manage Email Deliverability** | Not enough data | Not enough data | 8.9 (504 reviews) ✓ Verified | 
| **Automated Email Responses** | Not enough data | Not enough data | 9.0 (497 reviews) ✓ Verified | 

#### Online Marketing

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Landing Pages and Forms** | Not enough data | Not enough data | 7.9 (382 reviews) ✓ Verified | 
| **Dynamic Content** | Not enough data | Not enough data | 8.3 (406 reviews) ✓ Verified | 
| **A/B Testing** | Not enough data | Not enough data | 8.7 (439 reviews) ✓ Verified | 
| **Mobile Optimized** | Not enough data | Not enough data | 8.7 (454 reviews) | 
| **Search Tracking and Optimization** | Not enough data | Not enough data | 8.2 (253 reviews) | 

#### Lead Management

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Marketing Lead Database** | Not enough data | Not enough data | 8.5 (356 reviews) | 
| **Data Quality Management** | Not enough data | Not enough data | 8.4 (273 reviews) | 
| **Segmentation** | Not enough data | Not enough data | 9.0 (524 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | Not enough data | Not enough data | 7.8 (221 reviews) | 
| **Lead Nurturing** | Not enough data | Not enough data | 8.5 (359 reviews) ✓ Verified | 
| **Online Behavior Tracking** | Not enough data | Not enough data | 8.5 (401 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | Not enough data | Not enough data | 8.4 (333 reviews) ✓ Verified | 
| **CRM Lead Integration** | Not enough data | Not enough data | 8.3 (289 reviews) ✓ Verified | 

#### Campaign Management

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Program Management** | Not enough data | Not enough data | 8.7 (348 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | Not enough data | Not enough data | 8.0 (199 reviews) | 
| **Calendaring** | Not enough data | Not enough data | 8.1 (288 reviews) ✓ Verified | 
| **Budgeting** | Not enough data | Not enough data | 7.6 (198 reviews) | 

#### Social

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Social Listening** | Not enough data | Not enough data | Feature Not Available | 
| **Social Sharing** | Not enough data | Not enough data | 7.8 (196 reviews) | 
| **Social Campaigns** | Not enough data | Not enough data | 7.8 (189 reviews) | 
| **Social Media Engagement** | Not enough data | Not enough data | 7.5 (184 reviews) | 
| **Social Media Advertising** | Not enough data | Not enough data | 7.8 (258 reviews) ✓ Verified | 

#### Reporting & Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Basic Reporting** | Not enough data | Not enough data | 8.5 (496 reviews) ✓ Verified | 
| **Web Analytics** | Not enough data | Not enough data | 8.3 (416 reviews) ✓ Verified | 
| **ROI Analytics** | Not enough data | Not enough data | 8.4 (429 reviews) ✓ Verified | 
| **Revenue Analytics** | Not enough data | Not enough data | 8.4 (443 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | Not enough data | Not enough data | 7.6 (200 reviews) | 

#### Platform

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Customization ** | Not enough data | Not enough data | 8.5 (337 reviews) ✓ Verified | 
| **Workflow Capability** | Not enough data | Not enough data | 8.7 (329 reviews) ✓ Verified | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.9 (318 reviews) ✓ Verified | 
| **Internationalization** | Not enough data | Not enough data | 8.3 (208 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 7.8 (194 reviews) ✓ Verified | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.9 (325 reviews) ✓ Verified | 
| **Output Document Generation** | Not enough data | Not enough data | 8.0 (161 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (27 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.0 (25 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.4 (26 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.0 (23 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.9 (26 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.3 (25 reviews) | 

#### Integration

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 8.5 (324 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | Not enough data | 8.6 (324 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 8.5 (272 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | 8.3/10 | 564 |
| **Klaviyo** | N/A | N/A |

#### Metrics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.6 (397 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.4 (365 reviews) | Not enough data | 
| **Entry and Exit Pages** | Not enough data | 8.3 (327 reviews) | Not enough data | 
| **Standard Event Tracking** | Not enough data | 9.0 (398 reviews) | Not enough data | 
| **Custom Event Tracking** | Not enough data | 8.8 (391 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (305 reviews) | Not enough data | 
| **Return** | Not enough data | 8.1 (279 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.7 (347 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.7 (368 reviews) | Not enough data | 

#### Reporting

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.6 (365 reviews) | Not enough data | 
| **Trending** | Not enough data | 8.0 (293 reviews) | Not enough data | 
| **Retroactive Reporting** | Not enough data | 8.7 (330 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.3 (358 reviews) | Not enough data | 
| **Mobile Reporting** | Not enough data | 8.2 (205 reviews) | Not enough data | 
| **Unification Across Devices** | Not enough data | 8.4 (225 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | 8.3 (375 reviews) | Not enough data | 

#### Other

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **User Data** | Not enough data | 8.4 (339 reviews) | Not enough data | 
| **Site Search Reporting** | Not enough data | 8.0 (185 reviews) | Not enough data | 
| **Load Time Monitoring** | Not enough data | 7.6 (192 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.2 (214 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 8.1 (149 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | 8.0 (45 reviews) | Not enough data | 
| **Administration Alerts** | Not enough data | 7.9 (47 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Administration

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (274 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 8.6 (99 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.6 (412 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.7 (388 reviews) | Not enough data | 

### Mobile App Analytics

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | 8.3/10 | 118 |
| **Klaviyo** | N/A | N/A |

#### User Identification

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Demographics** | Not enough data | 8.1 (41 reviews) | Not enough data | 
| **User Segmentation** | Not enough data | 8.6 (94 reviews) | Not enough data | 
| **Geolocation** | Not enough data | 8.5 (68 reviews) | Not enough data | 

#### Tracking & Reporting

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Custom Event Tracking** | Not enough data | 8.6 (102 reviews) | Not enough data | 
| **Real-Time Insights** | Not enough data | 8.4 (93 reviews) | Not enough data | 
| **Attribution** | Not enough data | 8.1 (80 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.1 (97 reviews) | Not enough data | 
| **User Path Tracking** | Not enough data | 8.2 (96 reviews) | Not enough data | 
| **User Activity History** | Not enough data | 8.4 (90 reviews) | Not enough data | 

#### Metrics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 7.9 (51 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (56 reviews) | Not enough data | 
| **Return** | Not enough data | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.4 (68 reviews) | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 7.0/10 | 17 |

#### Messenger

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 7.6 (14 reviews) | 
| **AI** | Not enough data | Not enough data | 6.4 (14 reviews) | 
| **Live Chat** | Not enough data | Not enough data | 6.5 (14 reviews) | 
| **Customization Interface** | Not enough data | Not enough data | 6.3 (13 reviews) | 

#### Channels

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Social Media** | Not enough data | Not enough data | 6.4 (13 reviews) | 
| **Website** | Not enough data | Not enough data | 7.4 (14 reviews) | 
| **Text Message (SMS)** | Not enough data | Not enough data | 6.5 (14 reviews) | 
| **Voice Assistants** | Not enough data | Not enough data | 6.3 (13 reviews) | 
| **Other** | Not enough data | Not enough data | 6.9 (13 reviews) | 

#### Customers

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.3 (14 reviews) | 
| **Profiles** | Not enough data | Not enough data | 7.7 (14 reviews) | 
| **Analytics** | Not enough data | Not enough data | 7.3 (13 reviews) | 
| **Lead Gathering** | Not enough data | Not enough data | 6.9 (13 reviews) | 
| **Sales Conversion** | Not enough data | Not enough data | 6.9 (14 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Session Replay

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | 9.1/10 | 85 |
| **Klaviyo** | N/A | N/A |

#### User Behavior

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Click Tracking** | Not enough data | 9.4 (83 reviews) | Not enough data | 
| **Mouse Movement ** | Not enough data | 9.0 (73 reviews) | Not enough data | 
| **Frustration Tracking** | Not enough data | 9.0 (69 reviews) | Not enough data | 

#### A/B Testing 

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Error and Bug Tracking** | Not enough data | 9.1 (52 reviews) | Not enough data | 
| **Split URL Testing** | Not enough data | 8.9 (24 reviews) | Not enough data | 
| **Data Analysis** | Not enough data | 9.3 (61 reviews) | Not enough data | 
| **Notes** | Not enough data | 9.3 (44 reviews) | Not enough data | 

#### Visitor Information

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **User Identification** | Not enough data | 9.3 (66 reviews) | Not enough data | 
| **Search Box** | Not enough data | 8.9 (61 reviews) | Not enough data | 

#### Agentic AI - Session Replay

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 8.3/10 | 40 |

#### Diagnosis

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **IP Address ** | Not enough data | Not enough data | 8.2 (29 reviews) | 
| **Domains** | Not enough data | Not enough data | 8.6 (30 reviews) | 
| **Content ** | Not enough data | Not enough data | 8.4 (33 reviews) | 
| **Policy Compliance** | Not enough data | Not enough data | 8.5 (31 reviews) | 

#### Tracking

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Processing Time** | Not enough data | Not enough data | 8.3 (28 reviews) | 
| **Placement ** | Not enough data | Not enough data | 7.9 (28 reviews) | 
| **Open Rate** | Not enough data | Not enough data | 9.0 (35 reviews) | 
| **Time to Open** | Not enough data | Not enough data | 8.7 (31 reviews) | 
| **Alerts** | Not enough data | Not enough data | 8.6 (28 reviews) | 

#### Reporting

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Campaign Performance** | Not enough data | Not enough data | 9.1 (33 reviews) | 
| **Domain Reputation** | Not enough data | Not enough data | 8.7 (29 reviews) | 
| **Brand Reputation** | Not enough data | Not enough data | 8.7 (29 reviews) | 
| **Blacklist and Whitelist** | Not enough data | Not enough data | 8.4 (27 reviews) | 

#### Agentic AI - Email Deliverability

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.2 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.1 (15 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.0 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (14 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 8.0 (14 reviews) | 

### Product Analytics

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | 8.3/10 | 413 |
| **Klaviyo** | N/A | N/A |

#### Product Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Account-Level Analytics** | Not enough data | 8.3 (299 reviews) | Not enough data | 
| **User-Level Analytics** | Not enough data | 8.7 (358 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.5 (326 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.7 (351 reviews) | Not enough data | 
| **Alerts** | Not enough data | 7.9 (104 reviews) | Not enough data | 
| **Multi-Product Analytics** | Not enough data | 8.4 (222 reviews) | Not enough data | 
| **User Scoring** | Not enough data | 7.8 (91 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.3 (254 reviews) | Not enough data | 

#### Agentic AI - Product Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Behavioral Analytics - Product Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Multi-Product Analytics** | Not enough data | Not enough data | Not enough data | 
| **User level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Account level Analytics** | Not enough data | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **Funnels** | Not enough data | Not enough data | Not enough data | 

#### Platform Infrastructure - Product Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Cross System integrations** | Not enough data | Not enough data | Not enough data | 
| **Alerts** | Not enough data | Not enough data | Not enough data | 
| **Integrations** | Not enough data | Not enough data | Not enough data | 

#### AI driven optimization - Product Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **User scoring** | Not enough data | Not enough data | Not enough data | 
| **Adaptive learning** | Not enough data | Not enough data | Not enough data | 
| **Automated insights** | Not enough data | Not enough data | Not enough data | 
| **Autonomous task execution** | Not enough data | Not enough data | Not enough data | 

### E-Commerce Analytics

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | 8.2/10 | 95 |
| **Klaviyo** | N/A | N/A |

#### Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Reports** | Not enough data | 8.6 (85 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 8.4 (87 reviews) | Not enough data | 
| **Web Analytics** | Not enough data | 8.6 (83 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.2 (69 reviews) | Not enough data | 
| **Customer Demographics** | Not enough data | 7.8 (72 reviews) | Not enough data | 
| **Predictive Analytics** | Not enough data | 7.3 (49 reviews) | Not enough data | 

#### Administration

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Data Storage** | Not enough data | 8.1 (69 reviews) | Not enough data | 
| **A/B Testing** | Not enough data | 8.2 (50 reviews) | Not enough data | 
| **Integrations** | Not enough data | 8.5 (65 reviews) | Not enough data | 

#### Generative AI

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - E-Commerce Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 8.1/10 | 501 |

#### Templates

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Text and Themes** | Not enough data | Not enough data | 8.6 (427 reviews) ✓ Verified | 
| **Stock Images** | Not enough data | Not enough data | Feature Not Available | 
| **Proofing** | Not enough data | Not enough data | 8.4 (348 reviews) ✓ Verified | 
| **Mobile Responsive** | Not enough data | Not enough data | 8.8 (259 reviews) | 

#### Edit

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Pre-Made** | Not enough data | Not enough data | 8.4 (359 reviews) ✓ Verified | 
| **Build** | Not enough data | Not enough data | 8.8 (422 reviews) ✓ Verified | 
| **HTML** | Not enough data | Not enough data | 8.3 (334 reviews) ✓ Verified | 

#### Logistics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Analytics** | Not enough data | Not enough data | 8.7 (428 reviews) ✓ Verified | 
| **Issues** | Not enough data | Not enough data | 7.9 (340 reviews) ✓ Verified | 
| **Integrations** | Not enough data | Not enough data | 8.8 (402 reviews) ✓ Verified | 
| **Shareable Link** | Not enough data | Not enough data | 8.4 (198 reviews) | 

#### Generative AI

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.5 (66 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.4 (52 reviews) | 

#### Agentic AI - Email Template Builder

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.4 (19 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (19 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 8.0/10 | 172 |

#### Text Messaging

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Bulk SMS** | Not enough data | Not enough data | 8.6 (151 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Not enough data | 8.1 (101 reviews) | 
| **Text Scheduler** | Not enough data | Not enough data | 8.8 (133 reviews) ✓ Verified | 
| **Automatic Replies** | Not enough data | Not enough data | 8.3 (115 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | Not enough data | 8.7 (126 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | Not enough data | 8.5 (107 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | Not enough data | 8.7 (55 reviews) | 

#### SMS Platform

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 8.6 (135 reviews) ✓ Verified | 
| **Automation** | Not enough data | Not enough data | 8.9 (135 reviews) ✓ Verified | 
| **White Label** | Not enough data | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Not enough data | 8.3 (63 reviews) | 
| **API Integration** | Not enough data | Not enough data | 8.8 (111 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (11 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.7 (10 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 6.8 (10 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.7 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.8 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.0 (10 reviews) | 

### Customer Data Platform (CDP)

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | 10.0/10 | 5 |
| **Heap** | N/A | N/A |
| **Klaviyo** | 8.4/10 | 131 |

#### Data Sourcing

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Data Enrichment** | 10.0 (5 reviews) | Not enough data | 8.4 (76 reviews) | 
| **Expandability** | 10.0 (5 reviews) | Not enough data | 8.3 (68 reviews) | 
| **Content Marketing** | 10.0 (5 reviews) | Not enough data | 8.5 (96 reviews) | 
| **Multiple Devices** | 10.0 (5 reviews) | Not enough data | 8.5 (91 reviews) | 

#### Intelligence

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Marketing Metrics** | 10.0 (5 reviews) | Not enough data | 8.6 (105 reviews) | 
| **Predictive Modeling** | 10.0 (5 reviews) | Not enough data | 8.1 (73 reviews) | 
| **Recommendation Engine** | 10.0 (5 reviews) | Not enough data | 8.0 (68 reviews) | 

### Pop-Up Builder

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 8.5/10 | 31 |

#### Design and Customization

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Pre-Designed Templates** | Not enough data | Not enough data | 9.0 (24 reviews) | 
| **Pop-Up Types** | Not enough data | Not enough data | 8.9 (25 reviews) | 
| **No-Code Customization** | Not enough data | Not enough data | 9.1 (24 reviews) | 
| **Mobile Optimized** | Not enough data | Not enough data | 8.9 (22 reviews) | 

#### Campaigns

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 8.8 (24 reviews) | 
| **Triggered Campaigns** | Not enough data | Not enough data | 8.9 (22 reviews) | 
| **A/B Testing** | Not enough data | Not enough data | 8.8 (24 reviews) | 
| **Analytics** | Not enough data | Not enough data | 8.8 (25 reviews) | 

#### Integrations

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **CRM/Email Integrations** | Not enough data | Not enough data | 9.1 (23 reviews) | 
| **WCM Integrations** | Not enough data | Not enough data | 8.1 (19 reviews) | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 9.1 (25 reviews) | 
| **Social Media Integrations** | Not enough data | Not enough data | 8.5 (20 reviews) | 

#### Generative AI

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.5 (20 reviews) | 

#### Agentic AI - Vulnerability Scanner

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.8 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.5 (10 reviews) | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | 9.8/10 | 34 |
| **Heap** | 8.9/10 | 36 |
| **Klaviyo** | 7.9/10 | 21 |

#### Platform Basics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Dynamic Segmentation** | 9.8 (33 reviews) | 9.2 (30 reviews) | 9.0 (17 reviews) | 
| **Journey Optimization** | 9.9 (33 reviews) | 9.2 (31 reviews) | 9.0 (16 reviews) | 

#### Platform Data

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Journey Reporting** | 9.8 (33 reviews) | 9.1 (32 reviews) | 8.5 (16 reviews) | 
| **Trends Reporting** | 9.7 (33 reviews) | 8.7 (34 reviews) | 8.3 (15 reviews) | 
| **Dashboards** | 9.9 (34 reviews) | 9.2 (33 reviews) | 8.8 (15 reviews) | 
| **Advanced Data Filtering** | 9.8 (34 reviews) | 8.9 (33 reviews) | 8.2 (15 reviews) | 

#### Platform Additional Functionality

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Journey Mapping** | 9.8 (33 reviews) | 9.2 (33 reviews) | 8.4 (16 reviews) | 
| **Integrations** | 9.7 (33 reviews) | 8.9 (31 reviews) | 9.2 (14 reviews) | 
| **Automated Alerts** | 9.8 (33 reviews) | 7.9 (15 reviews) | 8.3 (14 reviews) | 

#### Agentic AI - Customer Journey Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.3 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.9 (6 reviews) | 

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 8.6/10 | 10 |

#### Collection

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Authentification** | Not enough data | Not enough data | 7.4 (7 reviews) | 
| **Review Forms** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Personalization** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Engagement** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Community Q&A** | Not enough data | Not enough data | 7.2 (6 reviews) | 

#### Agentic AI - Review Management

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

#### Moderation

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Reviewer Validation** | Not enough data | Not enough data | 9.5 (7 reviews) | 
| **Response Types** | Not enough data | Not enough data | 9.0 (5 reviews) | 
| **Legal Agreements** | Not enough data | Not enough data | 9.3 (5 reviews) | 

#### Use Cases

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **E-commerce** | Not enough data | Not enough data | 9.8 (9 reviews) | 
| **Retail** | Not enough data | Not enough data | 8.9 (6 reviews) | 
| **Customer Service** | Not enough data | Not enough data | 9.7 (5 reviews) | 

#### Administration

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Incentives** | Not enough data | Not enough data | 9.3 (7 reviews) | 
| **Syndication** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Insights** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Content** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Sampling** | Not enough data | Not enough data | 8.0 (5 reviews) | 

#### Display Options

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Badges** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Widgets** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Integration & APIs** | Not enough data | Not enough data | 8.3 (6 reviews) | 
| **Marketing** | Not enough data | Not enough data | 8.1 (6 reviews) | 

#### Generative AI

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.8 (6 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 7.4/10 | 6 |

#### Customization

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 8.6 (6 reviews) | 
| **Multi-page Forms** | Not enough data | Not enough data | 7.0 (5 reviews) | 
| **Design** | Not enough data | Not enough data | 6.7 (5 reviews) | 

#### Additional Functionality

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | 7.0 (5 reviews) | 
| **Offline Capability** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | 9.2/10 | 32 |
| **Klaviyo** | N/A | N/A |

#### Generative AI

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Survey Management

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Brand Design Consistency** | Not enough data | 8.7 (18 reviews) | Not enough data | 
| **Survey Deployment** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Feedback Collection** | Not enough data | 9.0 (26 reviews) | Not enough data | 
| **Device Responsiveness** | Not enough data | 9.3 (25 reviews) | Not enough data | 

#### Process Management

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Feedback Aggregation** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Trigger Alerts** | Not enough data | 9.1 (23 reviews) | Not enough data | 
| **Real-Time Analysis** | Not enough data | 9.4 (26 reviews) | Not enough data | 
| **Real-Time Action** | Not enough data | 9.3 (25 reviews) | Not enough data | 

#### System Management

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Security** | Not enough data | 9.4 (20 reviews) | Not enough data | 
| **System Monitoring** | Not enough data | 9.3 (14 reviews) | Not enough data | 

### Machine Learning

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | 10.0/10 | 13 |
| **Heap** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Integration - Machine Learning

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Integration** | 10.0 (13 reviews) | Not enough data | Not enough data | 

#### Learning - Machine Learning

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Training Data** | 10.0 (13 reviews) | Not enough data | Not enough data | 
| **Actionable Insights** | 10.0 (13 reviews) | Not enough data | Not enough data | 
| **Algorithm** | 9.9 (13 reviews) | Not enough data | Not enough data | 

### WhatsApp Marketing

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### WhatsApp Messaging - WhatsApp Marketing

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Transactional Messages** | Not enough data | Not enough data | Not enough data | 
| **Bulk WhatsApp Messaging** | Not enough data | Not enough data | Not enough data | 
| **Conversational Messaging** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Promotional Messages** | Not enough data | Not enough data | Not enough data | 
| **Automated Replies** | Not enough data | Not enough data | Not enough data | 

#### WhatsApp Business Platform - WhatsApp Marketing

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Segmentation** | Not enough data | Not enough data | Not enough data | 
| **API Integration** | Not enough data | Not enough data | Not enough data | 
| **WhatsApp Commerce** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 6.9/10 | 17 |

#### Agentic AI - Personalization

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (14 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.0 (14 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.9 (15 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.8 (14 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.3 (14 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.4 (16 reviews) | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | Not enough data | 
| **Authentification** | Not enough data | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **AI** | Not enough data | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **End-to-End Campaign Execution** | Not enough data | Not enough data | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | Not enough data | Not enough data | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | Not enough data | 
| **AI Copy Generation** | Not enough data | Not enough data | Not enough data | 
| **Personalized Content Creation** | Not enough data | Not enough data | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | Not enough data | Not enough data | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Event & Data Ingestion** | Not enough data | Not enough data | Not enough data | 
| **CRM & CDP Integration** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | 7.8/10 | 27 |

#### Marketing Operations

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.5 (19 reviews) | 
| **Data Collection** | Not enough data | Not enough data | 8.4 (18 reviews) | 
| **Customer Insights** | Not enough data | Not enough data | 8.8 (20 reviews) | 
| **Multi-User Access** | Not enough data | Not enough data | 8.8 (17 reviews) | 
| **Spend Management** | Not enough data | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | Not enough data | 7.6 (15 reviews) | 

#### Campaign Activity

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.1 (18 reviews) | 
| **Reports and Dashboards** | Not enough data | Not enough data | 8.5 (23 reviews) | 
| **Campaign Stickiness** | Not enough data | Not enough data | 8.1 (17 reviews) | 
| **Multichannel Tracking** | Not enough data | Not enough data | 7.5 (17 reviews) | 
| **Brand Optimization** | Not enough data | Not enough data | 8.1 (17 reviews) | 
| **Predictive Analytics** | Not enough data | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.9 (8 reviews) | 

### Mobile Analytics

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | 8.2/10 | 78 |
| **Klaviyo** | N/A | N/A |

#### Metrics

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Engagement** | Not enough data | 8.3 (65 reviews) | Not enough data | 
| **Exit Tracking** | Not enough data | 7.9 (51 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.0 (56 reviews) | Not enough data | 
| **Return** | Not enough data | 8.2 (57 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.4 (68 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | N/A | N/A |
| **Klaviyo** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Mobile App Optimization

| Product | Score | Reviews |
|---|---|---|
| **B2Metric** | N/A | N/A |
| **Heap** | 8.4/10 | 80 |
| **Klaviyo** | N/A | N/A |

#### Variation Testing

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **A/B Testing** | Not enough data | 8.5 (37 reviews) | Not enough data | 
| **WYSIWYG Editor** | Not enough data | Feature Not Available | Not enough data | 
| **Conversion Goal** | Not enough data | 8.7 (45 reviews) | Not enough data | 
| **Percentage of Traffic** | Not enough data | 8.6 (45 reviews) | Not enough data | 
| **Confidence Level** | Not enough data | 8.3 (43 reviews) | Not enough data | 
| **Multivariant Testing** | Not enough data | 8.2 (29 reviews) | Not enough data | 

#### Reporting

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Segmentation** | Not enough data | 8.4 (64 reviews) | Not enough data | 
| **Reports and Dashboards** | Not enough data | 8.2 (65 reviews) | Not enough data | 

#### Personalization

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Standard Targeting** | Not enough data | Feature Not Available | Not enough data | 
| **Custom Targeting** | Not enough data | Feature Not Available | Not enough data | 
| **Data Segmentation** | Not enough data | 8.3 (38 reviews) | Not enough data | 

#### Administration

| Feature | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.1 (52 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 7.8 (15 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.5 (62 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.9 (63 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics)

**Unique to B2Metric (2):** [Machine Learning Software](https://www.g2.com/categories/machine-learning), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)

**Unique to Heap (7):** [E-Commerce Analytics Software](https://www.g2.com/categories/e-commerce-analytics), [Product Analytics Software](https://www.g2.com/categories/product-analytics), [Session Replay Software](https://www.g2.com/categories/session-replay), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Mobile App Optimization Software](https://www.g2.com/categories/mobile-app-optimization), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)

**Unique to Klaviyo (14):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Pop-Up Builder Software](https://www.g2.com/categories/pop-up-builder), [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Review Management Software](https://www.g2.com/categories/review-management-software), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [WhatsApp Marketing Software](https://www.g2.com/categories/whatsapp-marketing), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | B2Metric | Heap | Klaviyo | 
|---|---|---|---|
| **Small-Business** | 52.3% | 34.6% | 82.2% | 
| **Mid-Market** | 29.5% | 54.1% | 16.0% | 
| **Enterprise** | 18.2% | 11.3% | 1.7% | 

### By Industry

#### B2Metric

- **Computer Software:** 22.7%
- **Financial Services:** 13.6%
- **Telecommunications:** 9.1%
- **Information Technology and Services:** 9.1%
- **Automotive:** 6.8%
- **Leisure, Travel & Tourism:** 4.5%
- **Insurance:** 4.5%
- **Entertainment:** 4.5%
- **Retail:** 4.5%
- **Investment Management:** 2.3%
- **Other:** 18.2%

#### Heap

- **Computer Software:** 16.5%
- **Information Technology and Services:** 12.1%
- **Financial Services:** 9.0%
- **Marketing and Advertising:** 7.6%
- **Internet:** 5.4%
- **Retail:** 4.8%
- **Real Estate:** 3.6%
- **Automotive:** 3.2%
- **Insurance:** 2.3%
- **Leisure, Travel & Tourism:** 2.2%
- **Other:** 33.1%

#### Klaviyo

- **Retail:** 19.3%
- **Marketing and Advertising:** 12.7%
- **Apparel & Fashion:** 12.6%
- **Consumer Goods:** 11.5%
- **Health, Wellness and Fitness:** 7.2%
- **Food & Beverages:** 4.6%
- **Cosmetics:** 2.8%
- **Luxury Goods & Jewelry:** 2.2%
- **Sporting Goods:** 1.6%
- **Consumer Electronics:** 1.5%
- **Other:** 24.0%

---
## Alternatives

### Alternatives to B2Metric

- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1357 reviews)
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---
## Top Discussions

### B2Metric

No discussions available for this product.

### Heap

- Title: [What is the best visualization I can use to track the conversion rate from free trial to paid subscription?](https://www.g2.com/discussions/52214-what-is-the-best-visualization-i-can-use-to-track-the-conversion-rate-from-free-trial-to-paid-subscription) — 1 comment, 1 upvote
  > **Top comment:** "You can Integrate CRM's into Heap for a simplistic view but it relies on identifiers to merge correctly.

The ideal way to do this is to centralize Heap..."
- Title: [How do I know the numbers I'm getting are correct](https://www.g2.com/discussions/34118-how-do-i-know-the-numbers-i-m-getting-are-correct) — 1 comment
  > **Top comment:** "When I am not sure about some number I use to test the event tracking my own session, in the event visualizer you can click debug in Live view it will show..."
- Title: [Do you know of other platforms that provide automatic and retroactive event tracking?](https://www.g2.com/discussions/33720-do-you-know-of-other-platforms-that-provide-automatic-and-retroactive-event-tracking) — 1 comment, 1 upvote
  > **Top comment:** "Pendo"
- Title: [Can Auryc track visitors across multiple sessions?](https://www.g2.com/discussions/can-auryc-track-visitors-across-multiple-sessions) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, Auryc has the ability to track a single user across multiple sessions and even multiple devices.  
"
- Title: [How long can we retain the data?](https://www.g2.com/discussions/how-long-can-we-retain-the-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Auryc offers flexible data retention options based upon your specific data, analysis, auditing, and compliance needs.  Some Auryc clients choose to retain..."

### Klaviyo

- Title: [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) — 3 comments
  > **Top comment:** "You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated."
- Title: [how can i know the language for my clients](https://www.g2.com/discussions/13491-how-can-i-know-the-language-for-my-clients) — 3 comments, 1 upvote
  > **Top comment:** "You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick..."
- Title: [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) — 2 comments
  > **Top comment:** "It is a tool for email  marketing."
- Title: [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) — 2 comments
  > **Top comment:** "Yes"
- Title: [Are their pre-built flows available?](https://www.g2.com/discussions/13499-are-their-pre-built-flows-available) — 2 comments, 1 upvote
  > **Top comment:** "You can set up any combination of new flows and even run split tests on  those in a flow. They also have video tutorials to do this."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/b2metric-vs-heap-vs-klaviyo)