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# Azure Synapse Analytics vs Google Cloud BigQuery Comparison - What are their main differences?

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Azure Synapse AnalyticsBigQuery[+ Add Product](#)

Reviews

**Azure Synapse Analytics** [

4.4/5(38)

](https://www.g2.com/products/azure-synapse-analytics/reviews#reviews)

**Google Cloud BigQuery** [

4.5/5(1,223)

](https://www.g2.com/products/google-cloud-bigquery/reviews#reviews)

Pricing

**Azure Synapse Analytics**
No pricing available

**Google Cloud BigQuery**
Free Trial

**Free** · Free

**Pricing Insights**
from reviews

Time to Implement

**Azure Synapse Analytics**
Not enough reviews yet

**Google Cloud BigQuery**
2 months

Based on 7 responses

Return on Investment

**Azure Synapse Analytics**
Not enough reviews yet

**Google Cloud BigQuery**
11 months

Based on 5 responses

Perceived Cost

**Azure Synapse Analytics**
$$$$$

**Google Cloud BigQuery**
$$$$$

Average Discount

**Azure Synapse Analytics**
Not enough reviews yet

**Google Cloud BigQuery**
12%

Pros & Cons

**Azure Synapse Analytics**
[
Analytics (1)
](https://www.g2.com/products/azure-synapse-analytics/reviews?filters%5Bsentiment_snippet%5D=2489137&qs=pros-and-cons#reviews)[
Automation (1)
](https://www.g2.com/products/azure-synapse-analytics/reviews?filters%5Bsentiment_snippet%5D=2488936&qs=pros-and-cons#reviews)[
Cost Estimation (1)
](https://www.g2.com/products/azure-synapse-analytics/reviews?filters%5Bsentiment_snippet%5D=2488860&qs=pros-and-cons#reviews)[
Cost Management (1)
](https://www.g2.com/products/azure-synapse-analytics/reviews?filters%5Bsentiment_snippet%5D=2489035&qs=pros-and-cons#reviews)

**Google Cloud BigQuery**
[
Ease of Use (129)
](https://www.g2.com/products/google-cloud-bigquery/reviews?filters%5Bsentiment_snippet%5D=1145443&qs=pros-and-cons#reviews)[
Speed (126)
](https://www.g2.com/products/google-cloud-bigquery/reviews?filters%5Bsentiment_snippet%5D=1142578&qs=pros-and-cons#reviews)[
Expensive (112)
](https://www.g2.com/products/google-cloud-bigquery/reviews?filters%5Bsentiment_snippet%5D=1143964&qs=pros-and-cons#reviews)[
Query Issues (65)
](https://www.g2.com/products/google-cloud-bigquery/reviews?filters%5Bsentiment_snippet%5D=1144445&qs=pros-and-cons#reviews)

Integrations

**Azure Synapse Analytics**
Not enough data

**Google Cloud BigQuery**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f972a2c87e06845d7e603ede176c7bc7/appsheet.png "Product Avatar Image")

AppSheet

](https://www.g2.com/products/appsheet/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_13aba37ae908d9cf29a2452925257ccc/azure-databricks.jpeg "Product Avatar Image")

Azure Databricks

](https://www.g2.com/products/azure-databricks/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_072232548a7a15072969c18d6ea3e2f8/boomi-data-integration.jpg "Product Avatar Image")

Boomi Data Integration

](https://www.g2.com/products/boomi-data-integration/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_56db399f44b6fabb7c667f09bc770579/crowdstrike-falcon-endpoint-protection-platform.png "Product Avatar Image")

CrowdStrike Falcon Endpoint...

](https://www.g2.com/products/crowdstrike-falcon-endpoint-protection-platform/reviews)[
View all
](https://www.g2.com/products/google-cloud-bigquery/integrations)

Screenshots

**Azure Synapse Analytics**
No screenshot available

**Google Cloud BigQuery**
 ![Google Cloud BigQuery screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1235544/BigQuery-screenshot-Capterra.png)

Ratings

Meets Requirements

**Azure Synapse Analytics**

8.9

8.928

**Google Cloud BigQuery**

8.8

8.8620

Ease of Use

**Azure Synapse Analytics**

8.8

8.829

**Google Cloud BigQuery**

8.7

8.7638

Ease of Setup

**Azure Synapse Analytics**

8.6

8.611

**Google Cloud BigQuery**

8.7

8.7410

Ease of Admin

**Azure Synapse Analytics**

8.9

8.99

**Google Cloud BigQuery**

8.5

8.5226

Quality of Support

**Azure Synapse Analytics**

8.7

8.724

**Google Cloud BigQuery**

8.3

8.3562

Has the product been a good partner in doing business?

**Azure Synapse Analytics**

8.3

8.39

**Google Cloud BigQuery**

8.6

8.6220

Product Direction (% positive)

**Azure Synapse Analytics**

8.4

8.429

**Google Cloud BigQuery**

9.3

9.3607

Features

Big Data Processing and Distribution[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

8.5

6

8.7

204

Database

Real-Time Data Collection

7.8

6

8.7(won by 0.9)

162

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Distribution

8.3

6

8.9(won by 0.6)

160

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Lake

8.6

6

8.7(won by 0.1)

155

Integrations

Spark Integration

8.9(won by 0.5)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

120

Hadoop Integration

Not enough data

8.2(won by default)

123

Platform

Machine Scaling

8.1

6

8.7(won by 0.6)

137

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Preparation

8.3

6

8.8(won by 0.5)

152

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Spark Integration

8.9(won by 0.5)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.4

120

Processing

Cloud Processing

8.6

6

9.2(won by 0.6)

155

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Workload Processing

8.6

6

9.0(won by 0.4)

148

Big Data Analytics[Hide 49 FeaturesShow 49 Features](javascript:void(0);)

8.9

12

8.5

320

Data Transformation

Real-Time Analytics

8.9(won by 0.1)

9

8.8

277

Data Querying

8.8

12

9.3(won by 0.5)

286

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Reporting/Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Connectivity

Hadoop Integration

8.8(won by 0.8)

8

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.0

243

Spark Integration

9.5(won by 1.4)

10

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.1

242

Multi-Source Analysis

8.9(won by 0.2)

11

8.7

271

Data Lake

9.4(won by 0.7)

9

 (There is a greater than 0.5 difference between this product's rating and its competitors)

8.7

262

Real-Time Data

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

What-if Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Operations

Data Visualization

8.7(won by 0.3)

9

8.4

271

Data Workflow

8.6(tied score)

11

8.6(tied score)

269

Governed Discovery

8.5(won by 0.2)

8

8.3

247

Embedded Analytics

8.8(won by 0.4)

8

8.4

254

Notebooks

8.5(tied score)

11

8.5(tied score)

246

Data Discovery

Not enough data

Not enough data

Additional Functionality

Data Warehousing

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Cleansing

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

No-Code

Not enough data

Not enough data

High Volume Processing

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

ETL Tools[Hide 57 FeaturesShow 57 Features](javascript:void(0);)

Not enough data

8.9

126

Management

Reporting

Not enough data

8.5(won by default)

110

Auditing

Not enough data

8.3(won by default)

108

Functionality

Extraction

Not enough data

8.9(won by default)

109

Transformation

Not enough data

9.0(won by default)

112

Loading

Not enough data

8.9(won by default)

113

Automation

Not enough data

8.8(won by default)

113

Scalability

Not enough data

9.3(won by default)

111

Non-Relational Transformations

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Additional Functionality

Data Mapping

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Integration Management

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

API

Not enough data

Not enough data

Match & Merge

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Pipeline Management

Not enough data

Not enough data

Job Scheduling

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Quality Control

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Version Control

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Accounting Integration

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

eCommerce Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Replication

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Data Analysis Tools

Not enough data

Not enough data

Data Warehouse[Hide 48 FeaturesShow 48 Features](javascript:void(0);)

Not enough data

8.6

268

Data Management

Data Integration

Not enough data

8.9(won by default)

214

|

Verified

Data Compression

Not enough data

8.2(won by default)

196

|

Verified

Data Quality

Not enough data

8.8(won by default)

204

|

Verified

Built-In Data Analytics

Not enough data

8.5(won by default)

207

|

Verified

In-Database Machine Learning

Not enough data

8.2(won by default)

190

|

Verified

Data Lake Analytics

Not enough data

8.6(won by default)

187

|

Verified

ETL - Extract Transfer Load

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Integration

AI/ ML Integration

Not enough data

8.4(won by default)

191

|

Verified

BI Tool Integration

Not enough data

8.5(won by default)

204

|

Verified

Data lake Integration

Not enough data

8.5(won by default)

187

|

Verified

Deployment

On-Premise

Not enough data

7.6(won by default)

172

|

Verified

Cloud

Not enough data

9.1(won by default)

214

|

Verified

Performance 

Scalability

Not enough data

9.1(won by default)

225

|

Verified

Security

Data Governance

Not enough data

8.7(won by default)

194

|

Verified

Data Security

Not enough data

9.1(won by default)

201

|

Verified

Generative AI

AI Text Generation

Not enough data

7.5(won by default)

113

AI Text Summarization

Not enough data

7.6(won by default)

110

Generative AI

Not enough data

Not enough data

Additional Functionality

Parallel Processing

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

API

Not enough data

Not enough data

In-Database Processing

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Match & Merge

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

In-Memory Processing

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Columnar Databases[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

Not enough data

8.7

76

Storage

Data Model

Not enough data

9.0(won by default)

64

Data Types

Not enough data

8.7(won by default)

64

Availability

Auto Sharding

Not enough data

8.3(won by default)

56

Auto Recovery

Not enough data

8.5(won by default)

60

Data Replication

Not enough data

8.5(won by default)

62

Performance

Integrated Cache

Not enough data

8.5(won by default)

59

Security

Role-Based Authorization

Not enough data

8.6(won by default)

65

Authentication

Not enough data

8.7(won by default)

63

Audit Logs

Not enough data

8.4(won by default)

64

Encryption

Not enough data

8.5(won by default)

59

Support

Multi-Model

Not enough data

8.6(won by default)

60

Operating Systems

Not enough data

8.8(won by default)

60

Data Clean Room[Hide 2 FeaturesShow 2 Features](javascript:void(0);)

Not enough data

8.9

24

Centralized computation

Centralized Computation

Not enough data

8.6(won by default)

18

Localized computation

Localized computation

Not enough data

8.1(won by default)

19

Predictive Analytics[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

8.6

80

Statistical Tool

Scripting

Not enough data

8.6(won by default)

73

Data Mining

Not enough data

8.9(won by default)

73

Algorithms

Not enough data

8.8(won by default)

75

Data Analysis

Analysis

Not enough data

9.2(won by default)

74

Data Interaction

Not enough data

9.1(won by default)

74

Time Series Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Decision Making

Modeling

Not enough data

8.8(won by default)

75

Data Visualizations

Not enough data

8.6(won by default)

72

Report Generation

Not enough data

8.7(won by default)

75

Data Unification

Not enough data

8.7(won by default)

72

Customizable Reports

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

7.4(won by default)

45

AI Text Summarization

Not enough data

7.6(won by default)

45

Generative AI

Not enough data

Not enough data

Additional Functionality

Demand Forecasting

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

For Healthcare

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Decision Support

Not enough data

Not enough data

Modeling & Simulation

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Retail

Not enough data

Not enough data

For Education

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Graphical Workflow Editor

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Business Rules Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Data Clustering

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Classification

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

8.9

70

Marketing Operations

ROI Tracking

Not enough data

8.8(won by default)

61

Data Collection

Not enough data

9.2(won by default)

60

Customer Insights

Not enough data

8.9(won by default)

60

Multi-User Access

Not enough data

9.3(won by default)

61

Spend Management

Not enough data

8.8(won by default)

59

White Label

Not enough data

8.4(won by default)

58

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

Not enough data

9.0(won by default)

63

Reports and Dashboards

Not enough data

9.4(won by default)

63

Campaign Stickiness

Not enough data

8.6(won by default)

60

Multichannel Tracking

Not enough data

9.2(won by default)

57

Brand Optimization

Not enough data

8.9(won by default)

58

Predictive Analytics

Not enough data

9.0(won by default)

60

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Not enough data

8.8(won by default)

11

Cross-system Integration

Not enough data

9.6(won by default)

12

Proactive Assistance

Not enough data

8.3(won by default)

11

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Show 1 feature category with incomplete data

Big Data[Hide 17 FeaturesShow 17 Features](javascript:void(0);)

Not enough data

Not enough data

Building Reports

Data Transformation

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

WYSIWYG Report Design

Not enough data

Not enough data

Integration APIs

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Platform

Mobile User Support

Not enough data

Not enough data

Customization 

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Sandbox / Test Environments

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Breadth of Partner Applications

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Azure Synapse Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/azure-synapse-analytics.svg "Azure Synapse Analytics")](https://www.g2.com/products/azure-synapse-analytics/reviews)

Azure Synapse Analytics

Small-Business(50 or fewer emp.)

25.0%

Mid-Market(51-1000 emp.)

44.4%

Enterprise(\> 1000 emp.)

30.6%

[![Google Cloud BigQuery](https://images.g2crowd.com/uploads/product/hd_favicon/875b8a68eca98ce3458f26e9dd34cdf9/google-cloud-bigquery.svg "Google Cloud BigQuery")](https://www.g2.com/products/google-cloud-bigquery/reviews)

Google Cloud BigQuery

Small-Business(50 or fewer emp.)

27.5%

Mid-Market(51-1000 emp.)

34.0%

Enterprise(\> 1000 emp.)

38.5%

Small-Business

(50 or fewer emp.)

25.0%

27.5%

Mid-Market

(51-1000 emp.)

44.4%

34.0%

Enterprise

(\> 1000 emp.)

30.6%

38.5%

Reviewers' Industry

[![Azure Synapse Analytics](https://images.g2crowd.com/uploads/product/hd_favicon/a8a99a96fda235658139f710592f8a53/azure-synapse-analytics.svg "Azure Synapse Analytics")](https://www.g2.com/products/azure-synapse-analytics/reviews)
Azure Synapse Analytics

Information Technology and Services

48.6%

Hospital & Health Care

11.4%

Computer Software

11.4%

Computer & Network Security

8.6%

Retail

5.7%

Other

14.3%

[![Google Cloud BigQuery](https://images.g2crowd.com/uploads/product/hd_favicon/875b8a68eca98ce3458f26e9dd34cdf9/google-cloud-bigquery.svg "Google Cloud BigQuery")](https://www.g2.com/products/google-cloud-bigquery/reviews)
Google Cloud BigQuery

Information Technology and Services

15.0%

Computer Software

13.5%

Retail

7.1%

Financial Services

6.7%

Marketing and Advertising

5.2%

Other

52.4%

FAQs

## Azure Synapse Analytics vs BigQuery FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between BigQuery vs Azure Synapse Analytics?

BigQuery stands out for its speed and Google ecosystem integration, while Azure Synapse Analytics is recognized for its unified analytics platform and strong support experience.

| [BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) | [Azure Synapse Analytics](https://www.g2.com/products/azure-synapse-analytics/reviews) |
| --- | --- |
| 4.5/5 (1,224 reviews) | 4.4/5 (38 reviews) |
| Enterprise | Enterprise |
| 8.7 | 8.6 |
| 8.3 | 8.7 |
| Speed and Google integration | Unified analytics platform |

### How do the pricing models of BigQuery and Azure Synapse Analytics compare?

BigQuery is rated higher for price satisfaction, indicating reviewers consider it the stronger value compared to Azure Synapse Analytics.

- **BigQuery:** Reviewers highlight the pay-as-you-query model as cost-effective for large-scale analytics, but note that costs can become unpredictable if queries are not optimized.
- **Azure Synapse Analytics:** Reviewers mention cost optimization features and scalability, but also cite complexity in cost monitoring and a difficult-to-understand cost structure.

### What are the best alternatives to BigQuery and Azure Synapse Analytics?

Snowflake, Databricks, and Cloudera are the top three alternatives to BigQuery and Azure Synapse Analytics.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) | 4.5/5 (1,224 reviews) | Enterprise | Pay-as-you-query model, cost-effective for large-scale analytics | Speed and Google integration |
| [Azure Synapse Analytics](https://www.g2.com/products/azure-synapse-analytics/reviews) | 4.4/5 (38 reviews) | Enterprise | Cost optimization features, but complex cost structure | Unified analytics platform |
| [Snowflake](https://www.g2.com/products/snowflake/reviews) | 4.6/5 (763 reviews) | Mid-Market | — | — |
| [Databricks](https://www.g2.com/products/databricks/reviews) | 4.6/5 (1,366 reviews) | Enterprise | — | — |
| [Cloudera](https://www.g2.com/products/cloudera/reviews) | 4.1/5 (136 reviews) | Enterprise | — | — |

### Which Data Warehouse features should I prioritize when comparing BigQuery and Azure Synapse Analytics?

Buyers should prioritize scalability, integrations, ease of use, analytics capabilities, and cost management when comparing BigQuery and Azure Synapse Analytics.

- **Scalability:** BigQuery (99 all-time mentions), Azure Synapse Analytics (reviewers cite scalability and performance optimization in recent reviews).
- **Integrations:** BigQuery (110 all-time mentions), Azure Synapse Analytics (integration with Azure Data Lake, Power BI, and Azure ML cited in recent reviews).
- **Ease of Use:** BigQuery (129 all-time mentions, 8.7 score), Azure Synapse Analytics (8.8 score).
- **Analytics Capabilities:** BigQuery (70 all-time mentions), Azure Synapse Analytics (analytics and unified platform cited in recent reviews).
- **Cost Management:** BigQuery (112 all-time mentions for "Expensive"), Azure Synapse Analytics (cost optimization and complexity cited in recent reviews).

### What are the pros and cons of BigQuery vs Azure Synapse Analytics?

BigQuery's headline strength is speed and Google integration, while Azure Synapse Analytics excels as a unified analytics platform with strong support.

- **BigQuery strengths:** Speed (126 all-time mentions), ease of use (129), integrations (110), scalability (99), fast querying (105), and Google ecosystem integration (64).
- **BigQuery trade-offs:** Expensive (112 all-time mentions), unpredictable costs, complex UI for beginners, and vendor lock-in.
- **Azure Synapse Analytics strengths:** Unified analytics platform, integration with Azure Data Lake, Power BI, and Azure ML, scalability, and strong support (8.7 score).
- **Azure Synapse Analytics trade-offs:** Complex cost structure, steep learning curve, debugging and monitoring limitations, and performance tuning challenges.

### Is BigQuery or Azure Synapse Analytics better for small businesses?

BigQuery is a better fit for small businesses, supported by its free tier and positive small-business reviewer sentiment.

- **BigQuery:** Enterprise segment, but reviewers highlight the free tier as useful for smaller datasets and cost-effective for small-scale use.
- **Azure Synapse Analytics:** Enterprise segment, with reviewers noting a steeper learning curve and more complex setup, making it less accessible for small businesses.

### Which Data Warehouse platform has better integrations?

BigQuery is favored for integrations, with a higher volume of reviewer-cited integration mentions and strong Google ecosystem connectivity.

- **BigQuery:** Integrates with Looker (63 all-time mentions), Tableau (32), and Snowflake (15); reviewers highlight easy connections to Google Ads and Analytics.
- **Azure Synapse Analytics:** Integrates with Azure Data Lake, Power BI, and Azure ML, as cited in recent reviews.

### How do BigQuery and Azure Synapse Analytics compare on customer support?

Azure Synapse Analytics scores higher on Quality of Support by 0.4 points, indicating a material advantage over BigQuery.

- **BigQuery:** Reviewers describe support as generally responsive, but note variability depending on support tier and occasional challenges with troubleshooting complex issues.
- **Azure Synapse Analytics:** Reviewers consistently cite strong support experiences, with multiple mentions of helpful and effective assistance, especially for enterprise needs.

### Which is easier to implement, BigQuery or Azure Synapse Analytics?

BigQuery and Azure Synapse Analytics score within a tenth of a point on Ease of Setup, indicating near parity for implementation effort.

- **BigQuery:** Reviewers highlight straightforward onboarding, especially for those familiar with SQL and Google Cloud, but note that the UI can be complex for beginners.
- **Azure Synapse Analytics:** Reviewers mention a unified setup experience and easy onboarding for those in the Azure ecosystem, but also cite a learning curve for distributed data processing and hybrid architectures.

### Which product has better Cloud?

BigQuery is more frequently cited for its Cloud capabilities, with 110 all-time integration mentions and strong reviewer sentiment for Google Cloud integration.

- **BigQuery:** Cloud integration (110 all-time mentions), strong Google ecosystem connectivity, and high scalability for cloud-based analytics.
- **Azure Synapse Analytics:** Cloud integration cited in recent reviews, with reviewers highlighting integration with Azure Data Lake and other Azure services.

Alternatives

**Azure Synapse Analytics Alternatives**

 ![Snowflake](https://images.g2crowd.com/uploads/product/hd_favicon/1544409170/snowflake.svg "Snowflake")

[
Snowflake
](/products/snowflake/reviews)

 ![Databricks](https://images.g2crowd.com/uploads/product/hd_favicon/135d1c9e39e19ef56dc8d0bf90fce20f/databricks.svg "Databricks")

[
Databricks
](/products/databricks/reviews)

 ![Cloudera](https://images.g2crowd.com/uploads/product/hd_favicon/dcfb9e6879febb34cef773ddde921835/cloudera.svg "Cloudera")

[
Cloudera
](/products/cloudera/reviews)

 ![Teradata Autonomous Knowledge Platform](https://images.g2crowd.com/uploads/product/hd_favicon/18effe7340087cf76270e479644d3e42/teradata-autonomous-knowledge-platform.svg "Teradata Autonomous Knowledge Platform")

[
Teradata Autonomous Knowledge Platform
](/products/teradata-autonomous-knowledge-platform/reviews)

**Google Cloud BigQuery Alternatives**

 ![Snowflake](https://images.g2crowd.com/uploads/product/hd_favicon/1544409170/snowflake.svg "Snowflake")

[
Snowflake
](/products/snowflake/reviews)

 ![Databricks](https://images.g2crowd.com/uploads/product/hd_favicon/135d1c9e39e19ef56dc8d0bf90fce20f/databricks.svg "Databricks")

[
Databricks
](/products/databricks/reviews)

 ![Cloudera](https://images.g2crowd.com/uploads/product/hd_favicon/dcfb9e6879febb34cef773ddde921835/cloudera.svg "Cloudera")

[
Cloudera
](/products/cloudera/reviews)

 ![Amazon Redshift](https://images.g2crowd.com/uploads/product/hd_favicon/1528476479/amazon-redshift.svg "Amazon Redshift")

[
Amazon Redshift
](/products/amazon-redshift/reviews)