# Azure Monitor vs Looker Comparison - What are their main differences? 

At a Glance

Star Rating

**Azure Monitor** [

4.3/5(108)

](https://www.g2.com/products/azure-monitor/reviews#reviews)

**Looker** [

4.4/5(1,656)

](https://www.g2.com/products/looker/reviews#reviews)

Market Segments

**Azure Monitor**
Enterprise (37.1% of reviews)

**Looker**
Mid-Market (60.3% of reviews)

Pros & Cons

**Azure Monitor**
[
Alerting Systems (2)
](https://www.g2.com/products/azure-monitor/reviews?filters%5Bsentiment_snippet%5D=2051963&qs=pros-and-cons#reviews)[
Insights (2)
](https://www.g2.com/products/azure-monitor/reviews?filters%5Bsentiment_snippet%5D=1675927&qs=pros-and-cons#reviews)[
Complex Debugging (2)
](https://www.g2.com/products/azure-monitor/reviews?filters%5Bsentiment_snippet%5D=2051959&qs=pros-and-cons#reviews)[
Complexity (2)
](https://www.g2.com/products/azure-monitor/reviews?filters%5Bsentiment_snippet%5D=1675554&qs=pros-and-cons#reviews)

**Looker**
[
Ease of Use (108)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204641&qs=pros-and-cons#reviews)[
Insights (64)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204775&qs=pros-and-cons#reviews)[
Learning Curve (52)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1204101&qs=pros-and-cons#reviews)[
Learning Difficulty (38)
](https://www.g2.com/products/looker/reviews?filters%5Bsentiment_snippet%5D=1205125&qs=pros-and-cons#reviews)

Entry-Level Pricing

**Azure Monitor**
No pricing available

**Looker**
No pricing available

## Azure Monitor vs Looker

When assessing the two solutions, reviewers found Azure Monitor easier to use, set up, and administer. However, reviewers felt that both vendors make it equally easy to do business overall.

- Reviewers felt that Azure Monitor meets the needs of their business better than Looker.
- When comparing quality of ongoing product support, Azure Monitor and Looker provide similar levels of assistance.
- For feature updates and roadmaps, our reviewers preferred the direction of Azure Monitor over Looker.

Pricing

Entry-Level Pricing

**Azure Monitor**

Azure Monitor
No pricing available

**Looker**

Looker
No pricing available

Free Trial

**Azure Monitor**

Azure Monitor
No trial information available

**Looker**

Looker

Free Trial is available

Ratings

Meets Requirements

8.9

79

8.7

1,140

Ease of Use

8.5

79

8.3

1,147

Ease of Setup

8.7

38

8.3

623

Ease of Admin

8.9

35

8.3

434

Quality of Support

8.6

75

8.6

975

Has the product been a good partner in doing business?

8.9

35

8.9

413

Product Direction (% positive)

9.1

76

8.7

1,067

Features by Category

Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);)

Not enough data

8.3

793

Reports

Reports Interface

Not enough data

8.6(won by default)

686

|

Verified

Steps to Answer

Not enough data

8.2(won by default)

623

|

Verified

Graphs and Charts

Not enough data

8.2(won by default)

679

|

Verified

Score Cards

Not enough data

8.3(won by default)

531

|

Verified

Dashboards

Not enough data

8.7(won by default)

684

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Self Service 

Calculated Fields

Not enough data

8.4(won by default)

629

|

Verified

Data Column Filtering

Not enough data

8.6(won by default)

649

|

Verified

Data Discovery

Not enough data

8.4(won by default)

621

|

Verified

Search

Not enough data

8.1(won by default)

619

|

Verified

Collaboration / Workflow

Not enough data

8.4(won by default)

599

|

Verified

Automodeling

Not enough data

7.7(won by default)

503

|

Verified

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

Not enough data

7.6(won by default)

430

|

Verified

Data Visualization

Not enough data

8.4(won by default)

651

|

Verified

Big Data Services

Not enough data

8.0(won by default)

522

|

Verified

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Data Transformation

Not enough data

8.3(won by default)

387

|

Verified

Data Modeling

Not enough data

8.3(won by default)

408

|

Verified

WYSIWYG Report Design

Not enough data

8.0(won by default)

358

|

Verified

Integration APIs

Not enough data

8.1(won by default)

332

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Platform

Mobile User Support

Not enough data

Not enough data

Customization 

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Sandbox / Test Environments

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Breadth of Partner Applications

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Additional Functionality

Customizable Branding

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Trend/Problem Indicators

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Key Performance Indicators

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Data Mining

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Data Visualization[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

8.2

756

Reports

Reports Interface

Not enough data

8.6(won by default)

686

|

Verified

Steps to Answer

Not enough data

8.2(won by default)

623

|

Verified

Graphs and Charts

Not enough data

8.2(won by default)

679

|

Verified

Score Cards

Not enough data

8.3(won by default)

531

|

Verified

Dashboards

Not enough data

8.7(won by default)

684

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Reports

Reports Interface

Not enough data

8.5(won by default)

113

Share Reports

Not enough data

8.5(won by default)

111

Steps to Answer

Not enough data

8.1(won by default)

104

Generative AI

AI Text Generation

Not enough data

7.0(won by default)

100

AI Text Summarization

Not enough data

7.1(won by default)

100

Generative AI

Not enough data

Not enough data

Visualization

Graphs and Charts

Not enough data

8.5(won by default)

117

Score Cards

Not enough data

8.5(won by default)

113

Dashboards

Not enough data

8.7(won by default)

118

Formats

Not enough data

8.3(won by default)

110

Mobile Dashboards

Not enough data

Not enough data

Public Dashboards

Not enough data

Not enough data

Private Dashboards

Not enough data

Not enough data

Data Updates

Historical Snapshots

Not enough data

8.1(won by default)

108

Real-Time Updating

Not enough data

8.3(won by default)

108

Collaboration

Sharing

Not enough data

8.4(won by default)

109

Co-Editing

Not enough data

8.0(won by default)

106

Devices

Not enough data

8.0(won by default)

103

Data Updates

Historical Snapshots

Not enough data

7.8(won by default)

138

Real-Time Updating

Not enough data

8.0(won by default)

144

Scheduled/Automated Reports

Not enough data

8.5(won by default)

147

Customizable Reports

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Additional Functionality

KPI Monitoring

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Natural Language Search

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Data Aggregation

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

API

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Interactive Elements

Not enough data

Not enough data

Single Page View

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Functions/Calculations

Not enough data

Not enough data

Historical Reporting

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Relational Display

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Analytics Platforms[Hide 136 FeaturesShow 136 Features](javascript:void(0);)

Not enough data

7.9

815

Reports

Reports Interface

Not enough data

8.6(won by default)

686

|

Verified

Steps to Answer

Not enough data

8.2(won by default)

623

|

Verified

Graphs and Charts

Not enough data

8.2(won by default)

679

|

Verified

Score Cards

Not enough data

8.3(won by default)

531

|

Verified

Dashboards

Not enough data

8.7(won by default)

684

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Data Preparation

Connectors

Not enough data

8.3(won by default)

296

|

Verified

Data Governance

Not enough data

8.3(won by default)

265

|

Verified

Data Modeling and Blending

Data Querying

Not enough data

8.5(won by default)

313

|

Verified

Data Filtering

Not enough data

8.7(won by default)

336

|

Verified

Data Blending

Not enough data

8.4(won by default)

311

|

Verified

Data Capture and Transfer

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

7.1(won by default)

88

AI Text Summarization

Not enough data

7.1(won by default)

86

Generative AI

Not enough data

Not enough data

Agentic AI - Analytics Platforms

Autonomous Task Execution

Not enough data

7.3(won by default)

41

Multi-step Planning

Not enough data

7.4(won by default)

39

Cross-system Integration

Not enough data

7.3(won by default)

40

Adaptive Learning

Not enough data

7.3(won by default)

42

Natural Language Interaction

Not enough data

7.4(won by default)

41

Proactive Assistance

Not enough data

7.4(won by default)

39

Decision Making

Not enough data

7.8(won by default)

40

Third-Party Integrations

Not enough data

Not enough data

Self Service 

Calculated Fields

Not enough data

8.4(won by default)

629

|

Verified

Data Column Filtering

Not enough data

8.6(won by default)

649

|

Verified

Data Discovery

Not enough data

8.4(won by default)

621

|

Verified

Search

Not enough data

8.1(won by default)

619

|

Verified

Collaboration / Workflow

Not enough data

8.4(won by default)

599

|

Verified

Automodeling

Not enough data

7.7(won by default)

503

|

Verified

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Deployment & Integration - Analytics Platforms

No-code Dashboard Builder

Not enough data

8.1(won by default)

42

Report Scheduling and Automation

Not enough data

8.5(won by default)

47

Embedded Analytics and White-labeling

Not enough data

7.8(won by default)

37

Data Source Connectivity

Not enough data

8.5(won by default)

54

Multiple Data Sources

Not enough data

Not enough data

Query Builder

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

Not enough data

7.6(won by default)

430

|

Verified

Data Visualization

Not enough data

8.4(won by default)

651

|

Verified

Big Data Services

Not enough data

8.0(won by default)

522

|

Verified

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Performance & Scalability - Analytics Platforms

Large data handling and Query Speed

Not enough data

7.1(won by default)

61

Concurrent User Support

Not enough data

8.0(won by default)

38

Database Support

Not enough data

Not enough data

Advanced Analytics & Modeling - Analytics Platforms

Data Modeling and Governance

Not enough data

8.1(won by default)

48

Notebook and Script Integration

Not enough data

7.2(won by default)

36

Built-in Predictive and Statistical Models

Not enough data

7.4(won by default)

36

Agentic AI Capabilities - Analytics Platforms

Auto-generated Insights and Narratives

Not enough data

7.3(won by default)

36

Natural Language Queries

Not enough data

7.6(won by default)

38

Proactive KPI Monitoring and Alerts

Not enough data

7.6(won by default)

35

AI Agents for Analytical Follow-ups

Not enough data

7.5(won by default)

36

Personalized Intelligence - Analytics Platforms

Behavioral Learning for Contextual Query Refinement

Not enough data

7.6(won by default)

35

Role-based Insight Personalization

Not enough data

7.4(won by default)

37

Conversational and Prompt-based Analytics

Not enough data

7.6(won by default)

35

Ad hoc Query

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Data Transformation

Not enough data

8.3(won by default)

387

|

Verified

Data Modeling

Not enough data

8.3(won by default)

408

|

Verified

WYSIWYG Report Design

Not enough data

8.0(won by default)

358

|

Verified

Integration APIs

Not enough data

8.1(won by default)

332

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Drag & Drop

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Data Migration

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Storytelling

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Financing Management

Not enough data

Not enough data

Self-service Analytics

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Integration

Not enough data

Not enough data

Scorecards

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Progress Tracking

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

Project Tracking

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Goal Setting/Tracking

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Financial Reporting

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Embedded Business Intelligence[Hide 74 FeaturesShow 74 Features](javascript:void(0);)

Not enough data

8.4

784

Reports

Reports Interface

Not enough data

8.6(won by default)

686

|

Verified

Steps to Answer

Not enough data

8.2(won by default)

623

|

Verified

Graphs and Charts

Not enough data

8.2(won by default)

679

|

Verified

Score Cards

Not enough data

8.3(won by default)

531

|

Verified

Dashboards

Not enough data

8.7(won by default)

684

|

Verified

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Self Service 

Calculated Fields

Not enough data

8.4(won by default)

629

|

Verified

Data Column Filtering

Not enough data

8.6(won by default)

649

|

Verified

Data Discovery

Not enough data

8.4(won by default)

621

|

Verified

Search

Not enough data

8.1(won by default)

619

|

Verified

Collaboration / Workflow

Not enough data

8.4(won by default)

599

|

Verified

Automodeling

Not enough data

7.7(won by default)

503

|

Verified

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Building Reports

Data Transformation

Not enough data

8.3(won by default)

387

|

Verified

Data Modeling

Not enough data

8.3(won by default)

408

|

Verified

WYSIWYG Report Design

Not enough data

8.0(won by default)

358

|

Verified

Integration APIs

Not enough data

8.1(won by default)

332

|

Verified

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Generative AI

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Mobile Reporting

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Charting

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Application Development

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Self-service Analytics

Not enough data

Not enough data

Ad hoc Analysis

Not enough data

Not enough data

Data Capture and Transfer

Not enough data

Not enough data

Integration into Third Party Applications

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Visual Workflow Management

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Streaming Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Digital Analytics[Hide 31 FeaturesShow 31 Features](javascript:void(0);)

Not enough data

8.4

324

Metrics

Sessions - Digital Analytics

Not enough data

8.8(won by default)

238

Engagement

Not enough data

8.7(won by default)

238

Entry and Exit Pages

Not enough data

8.4(won by default)

224

Standard Event Tracking

Not enough data

8.3(won by default)

226

Custom Event Tracking

Not enough data

8.4(won by default)

215

Retention

Not enough data

8.3(won by default)

224

Return

Not enough data

8.4(won by default)

219

Conversions

Not enough data

8.5(won by default)

230

Funnels

Not enough data

8.3(won by default)

223

Reporting

Real-Time Reporting

Not enough data

8.4(won by default)

242

Trending

Not enough data

Feature Not Available

Retroactive Reporting

Not enough data

8.6(won by default)

242

Segmentation

Not enough data

8.5(won by default)

245

Mobile Reporting

Not enough data

8.1(won by default)

199

Unification Across Devices

Not enough data

8.4(won by default)

205

Custom Reports and Dashboards

Not enough data

9.0(won by default)

254

Other

User Data

Not enough data

8.7(won by default)

226

Site Search Reporting

Not enough data

8.6(won by default)

209

Load Time Monitoring

Not enough data

8.4(won by default)

201

Campaign Tracking

Not enough data

8.7(won by default)

215

E-Commerce

Not enough data

8.7(won by default)

207

Promotional Messages

Not enough data

8.2(won by default)

179

Administration Alerts

Not enough data

8.3(won by default)

191

Agentic AI - Digital Analytics

Autonomous Task Execution

Not enough data

7.4(won by default)

15

Cross-system Integration

Not enough data

7.8(won by default)

15

Proactive Assistance

Not enough data

7.8(won by default)

16

Decision Making

Not enough data

7.9(won by default)

16

Administration

API / Integrations

Not enough data

8.4(won by default)

218

QA Testing

Not enough data

8.3(won by default)

193

Performance and Reliability

Not enough data

8.5(won by default)

245

User, Role, and Access Management

Not enough data

8.6(won by default)

239

Cloud Infrastructure Monitoring[Hide 20 FeaturesShow 20 Features](javascript:void(0);)

8.7

32

Not enough data

Monitoring

Usage Monitoring

8.8(won by default)

24

Not enough data

Database Monitoring

8.8(won by default)

22

Not enough data

API Monitoring

8.6(won by default)

23

Not enough data

Real-Time Monitoring - Cloud Infrastructure Monitoring

8.9(won by default)

26

Not enough data

Security and Compliance Monitoring

Not enough data

Not enough data

Administration

Activity Monitoring

9.0(won by default)

23

Not enough data

Multi-Cloud Management

8.5(won by default)

20

Not enough data

Automation

8.7(won by default)

23

Not enough data

Auto-Scaling & Resource Optimization

Not enough data

Not enough data

Analysis

Reporting

8.6(won by default)

23

Not enough data

Dashboards and Visualizations

8.5(won by default)

25

Not enough data

Spend Forecasting and Optimization

8.6(won by default)

20

Not enough data

Agentic AI - Cloud Infrastructure Monitoring

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI Automation - Cloud Infrastructure Monitoring

AI-Powered Anomaly Detection

Not enough data

Not enough data

AI-Driven Insight Recommendations

Not enough data

Not enough data

Application Performance Monitoring (APM)[Hide 54 FeaturesShow 54 Features](javascript:void(0);)

9.1

11

Not enough data

Monitoring

Performance Baselines

9.1(won by default)

9

Not enough data

Performance Analysis

8.9(won by default)

9

Not enough data

Transaction Monitoring

9.3(won by default)

9

Not enough data

AI/ML Assistance

9.0(won by default)

7

Not enough data

Multi-System Monitoring

9.4(won by default)

8

Not enough data

Generative AI

Not enough data

Not enough data

Container Monitoring

Not enough data

Not enough data

Response

Dashboards and Visualization

9.3(won by default)

9

Not enough data

Incident Alerting

9.4(won by default)

9

Not enough data

Root Cause Analysis (RCA)

9.0(won by default)

8

Not enough data

Trend Analysis

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Agentic AI - Application Performance Monitoring (APM)

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance

Real User Monitoring (RUM)

8.8(won by default)

10

Not enough data

Performance Metrics

8.5(won by default)

9

Not enough data

Functionality

Database Monitoring

8.5(won by default)

8

Not enough data

Dynamic Transaction Mapping

9.0(won by default)

8

Not enough data

Load Balancing

9.3(won by default)

7

Not enough data

Cloud Observability

9.3(won by default)

7

Not enough data

Server Monitoring

Not enough data

Not enough data

Additional Functionality

Real-Time Data

Not enough data

Not enough data

Email Alerts

Not enough data

Not enough data

Bottleneck Identification

Not enough data

Not enough data

API

Not enough data

Not enough data

Uptime Reporting

Not enough data

Not enough data

Resource Management

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Baseline Manager

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Application Management

Not enough data

Not enough data

SSL Security

Not enough data

Not enough data

Incident Management

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Diagnostic Tools

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Observability Software[Hide 49 FeaturesShow 49 Features](javascript:void(0);)

Not enough data

Not enough data

Telemetry Collection & Ingestion - Observability

Multi-Telemetry Ingestion

Not enough data

Not enough data

OpenTelemetry Support

Not enough data

Not enough data

Agentic AI - Observability Software

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Visualization & Dashboards - Observability

Service Dependency Mapping

Not enough data

Not enough data

Unified Dashboard

Not enough data

Not enough data

Trace Visualization

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Correlation & Root Cause Analysis - Observability

Cross-Telemetry Correlation

Not enough data

Not enough data

Root Cause Detection

Not enough data

Not enough data

Intelligent Alerting

Not enough data

Not enough data

Scalability & Ecosystem Integration - Observability

Kubernetes Monitoring

Not enough data

Not enough data

Hybrid/Multi-Cloud Support

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Network Monitoring

Not enough data

Not enough data

Container Monitoring

Not enough data

Not enough data

Activity Monitoring

Not enough data

Not enough data

AI Features - Observability

Predictive Insights

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

AI Anomaly Detection

Not enough data

Not enough data

Additional Functionality

Vulnerability Management

Not enough data

Not enough data

Load Balancing

Not enough data

Not enough data

Asset Discovery

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Incident Reporting

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Threat Response

Not enough data

Not enough data

Threat Intelligence

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Compliance Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Configuration Management

Not enough data

Not enough data

Issue Tracking

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Log Management

Not enough data

Not enough data

Troubleshooting

Not enough data

Not enough data

Incident Management

Not enough data

Not enough data

Root Cause Analysis

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Key Performance Indicators

Not enough data

Not enough data

Sales Analytics[Hide 58 FeaturesShow 58 Features](javascript:void(0);)

Not enough data

8.1

260

Agentic AI - Sales Analytics

Autonomous Task Execution

Not enough data

7.0(won by default)

11

Cross-system Integration

Not enough data

7.6(won by default)

11

Adaptive Learning

Not enough data

6.7(won by default)

11

Natural Language Interaction

Not enough data

7.4(won by default)

12

Proactive Assistance

Not enough data

7.3(won by default)

11

Third-Party Integrations

Not enough data

Not enough data

CRM Integration

Not enough data

Not enough data

Data Sourcing

Data Sourcing

Not enough data

8.8(won by default)

203

Exporting & Sharing Data

Not enough data

8.8(won by default)

221

Multi-Device Data Visualization

Not enough data

8.6(won by default)

188

Interactive Dashboards

Not enough data

8.8(won by default)

225

Data Segmentation

Not enough data

8.7(won by default)

209

Predictive Analytics

Lead Scoring

Not enough data

8.3(won by default)

153

Opportunity Scoring

Not enough data

8.2(won by default)

149

Risk Analysis

Not enough data

8.2(won by default)

147

Live Forecasting

Not enough data

8.0(won by default)

164

Budgeting/Forecasting

Not enough data

Not enough data

Correlation Analysis

Not enough data

Not enough data

Competitive Analysis

Not enough data

Not enough data

Sales Trend Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Sales Management

Live Pipeline Management

Not enough data

8.4(won by default)

161

Sales Gamification

Not enough data

8.2(won by default)

140

Account-Based Analytics

Not enough data

8.6(won by default)

170

Activity Tracking

Not enough data

8.7(won by default)

168

Predictive Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Opportunity Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Additional Functionality

Dynamic Modeling

Not enough data

Not enough data

Lead Qualification

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

API

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Modeling & Simulation

Not enough data

Not enough data

Exception Reporting

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

"What If" Scenarios

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Graphical Data Presentation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Business Process Control

Not enough data

Not enough data

Multi-Currency

Not enough data

Not enough data

Pipeline Reports

Not enough data

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

8.2

312

Marketing Operations

ROI Tracking

Not enough data

8.6(won by default)

221

|

Verified

Data Collection

Not enough data

8.7(won by default)

242

|

Verified

Customer Insights

Not enough data

8.5(won by default)

229

|

Verified

Multi-User Access

Not enough data

8.9(won by default)

244

|

Verified

Spend Management

Not enough data

8.4(won by default)

130

White Label

Not enough data

Feature Not Available

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Activity

Campaign Insights

Not enough data

8.6(won by default)

231

|

Verified

Reports and Dashboards

Not enough data

8.8(won by default)

260

|

Verified

Campaign Stickiness

Not enough data

8.5(won by default)

212

|

Verified

Multichannel Tracking

Not enough data

8.5(won by default)

213

|

Verified

Brand Optimization

Not enough data

8.4(won by default)

199

|

Verified

Predictive Analytics

Not enough data

7.9(won by default)

120

|

Verified

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Not enough data

6.8(won by default)

14

Cross-system Integration

Not enough data

7.5(won by default)

14

Proactive Assistance

Not enough data

7.3(won by default)

14

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Reviews

Reviewers' Company Size

[![Azure Monitor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-monitor.jpg "Azure Monitor")](https://www.g2.com/products/azure-monitor/reviews)

Azure Monitor

Small-Business(50 or fewer emp.)

32.6%

Mid-Market(51-1000 emp.)

30.3%

Enterprise(\> 1000 emp.)

37.1%

[![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews)

Looker

Small-Business(50 or fewer emp.)

19.5%

Mid-Market(51-1000 emp.)

60.3%

Enterprise(\> 1000 emp.)

20.2%

Small-Business

(50 or fewer emp.)

32.6%

19.5%

Mid-Market

(51-1000 emp.)

30.3%

60.3%

Enterprise

(\> 1000 emp.)

37.1%

20.2%

Reviewers' Industry

[![Azure Monitor](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-monitor.jpg "Azure Monitor")](https://www.g2.com/products/azure-monitor/reviews)
Azure Monitor

Computer Software

27.0%

Information Technology and Services

16.9%

Banking

6.7%

Oil & Energy

3.4%

Financial Services

3.4%

Other

42.7%

[![Looker](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_aeae116c52945fdecd7ed16d621cb315/looker.png "Looker")](https://www.g2.com/products/looker/reviews)
Looker

Computer Software

11.5%

Information Technology and Services

11.3%

Marketing and Advertising

8.4%

Financial Services

7.4%

Internet

6.0%

Other

55.4%

Alternatives

**Azure Monitor Alternatives**

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[
Datadog
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LogicMonitor
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Paessler PRTG
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**Looker Alternatives**

 ![Mode](https://images.g2crowd.com/uploads/product/hd_favicon/1d3a23ce6061348e708150c9a7dfdeed/mode-mode.svg "Mode")

[
Mode
](/products/mode-mode/reviews)

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[
Zoho Analytics
](/products/zoho-analytics/reviews)

 ![Domo](https://images.g2crowd.com/uploads/product/hd_favicon/1509719093/domo.svg "Domo")

[
Domo
](/products/domo/reviews)

 ![Sisense](https://images.g2crowd.com/uploads/product/hd_favicon/a709a71e687cbfa16b75bc3fa8b514cb/sisense.svg "Sisense")

[
Sisense
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