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# Azure Maps vs Google Maps Platform Comparison - What are their main differences?

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Azure MapsGoogle Maps Platform[+ Add Product](#)

Pricing

**Azure Maps**
No pricing available

**Google Maps Platform**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Azure Maps**
Not enough reviews yet

**Google Maps Platform**
Not enough reviews yet

Return on Investment

**Azure Maps**
Not enough reviews yet

**Google Maps Platform**
Not enough reviews yet

Perceived Cost

**Azure Maps**
Not enough reviews yet

**Google Maps Platform**
$$$$$

Average Discount

**Azure Maps**
Not enough reviews yet

**Google Maps Platform**
Not enough reviews yet

 ![Azure Maps](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_83a075cd6af4eb790a000880ae6bfb6d/azure-maps.jpg "Azure Maps")

 ![Google Maps Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2cbe8c25d49763e01a3f3db6bf003e92/google-maps-platform.png "Google Maps Platform")

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**Pros & Cons**
from reviews

**Azure Maps**
Not enough data

**Google Maps Platform**
[
Ease of Use (15)
](https://www.g2.com/products/google-maps-platform/reviews?filters%5Bsentiment_snippet%5D=1415071&qs=pros-and-cons#reviews)[
Location Services (15)
](https://www.g2.com/products/google-maps-platform/reviews?filters%5Bsentiment_snippet%5D=1415034&qs=pros-and-cons#reviews)[
Mapping Issues (5)
](https://www.g2.com/products/google-maps-platform/reviews?filters%5Bsentiment_snippet%5D=1416348&qs=pros-and-cons#reviews)[
Accuracy Issues (3)
](https://www.g2.com/products/google-maps-platform/reviews?filters%5Bsentiment_snippet%5D=1416471&qs=pros-and-cons#reviews)

Integrations

**Azure Maps**
Not enough data

**Google Maps Platform**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/google-maps-platform/integrations)

**Ratings**
from reviews

Meets Requirements

**Azure Maps**

8.9

8.911

**Google Maps Platform**

9.6

9.651

Ease of Use

**Azure Maps**

8.3

8.311

**Google Maps Platform**

9.3

9.356

Ease of Setup

**Azure Maps**
Not enough data

**Google Maps Platform**

9.1

9.147

Ease of Admin

**Azure Maps**
Not enough data

**Google Maps Platform**

8.4

8.415

Quality of Support

**Azure Maps**

8.0

8.011

**Google Maps Platform**

8.9

8.945

Has the product been a good partner in doing business?

**Azure Maps**
Not enough data

**Google Maps Platform**

8.3

8.313

Product Direction (% positive)

**Azure Maps**

8.7

8.79

**Google Maps Platform**

8.8

8.850

**Features**
ratings from reviews

GIS[Hide 40 FeaturesShow 40 Features](javascript:void(0);)

8.1

8

9.2

28

Data Management

Data Capture

8.3

5

9.2(won by 0.9)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Storage

7.7

5

9.2(won by 1.5)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Manipulation

8.0

5

9.0(won by 1.0)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Visualization

Not enough data

9.3(won by default)

20

Data Capture and Transfer

Not enough data

Not enough data

Map Creation

Geocoding

8.6

7

9.3(won by 0.7)

21

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Buffer Zone Query

7.6

7

9.0(won by 1.4)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Overlaying

8.3

7

9.1(won by 0.8)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Publishing

7.9

7

9.0(won by 1.1)

17

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Analysis

Real-Time Streaming 

8.3

5

9.3(won by 1.0)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Spatial Analysis

Not enough data

9.0(won by default)

16

Reporting 

Not enough data

9.3(won by default)

16

Trend Analysis

Not enough data

Not enough data

Statistical Analysis

Not enough data

Not enough data

Additional Functionality

Monitoring

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Color Codes/Icons

Not enough data

Not enough data

Map Creation

Not enough data

Not enough data

Geographic Maps

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Internet Mapping

Not enough data

Not enough data

API

Not enough data

Not enough data

Map Sharing

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Interoperability

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Image Management

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Labeling

Not enough data

Not enough data

Data Collection

Not enough data

Not enough data

Route Optimization

Not enough data

Not enough data

Geolocation

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Census Data Integration

Not enough data

Not enough data

3D Imaging

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Location Intelligence[Hide 50 FeaturesShow 50 Features](javascript:void(0);)

Not enough data

9.4

19

Cartography

Geographic Maps

Not enough data

10.0(won by default)

16

Vector Mapping 

Not enough data

9.9(won by default)

16

Data Visualization

Not enough data

9.7(won by default)

16

Overlaying

Not enough data

9.4(won by default)

15

Data Mapping

Not enough data

Not enough data

Analysis

Predictive Analytics

Not enough data

9.3(won by default)

15

Distance Analysis 

Not enough data

9.4(won by default)

16

Spatial Analysis

Not enough data

9.3(won by default)

15

Data Stream

Not enough data

9.0(won by default)

15

Demographic Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Trade Area Analysis

Not enough data

Not enough data

Reporting

Data Transformation

Not enough data

8.8(won by default)

14

WYSIWYG Design

Not enough data

9.2(won by default)

14

API Integrations

Not enough data

9.0(won by default)

15

Third-Party Integrations

Not enough data

Not enough data

Additional Functionality

Customizable Reports

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Geocoding

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Behavioral Analytics

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Database Support

Not enough data

Not enough data

2D/3D Designing

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Geofencing

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Single Sign On

Not enough data

Not enough data

CAD Tools

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Location Tracking

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Route Optimization

Not enough data

Not enough data

Geofencing[Hide 8 FeaturesShow 8 Features](javascript:void(0);)

Not enough data

10.0

6

Functionality 

Integration

Not enough data

10.0(won by default)

5

Location Tracking

Not enough data

10.0(won by default)

5

Location Triggers

Not enough data

10.0(won by default)

5

Location Determination

Not enough data

10.0(won by default)

5

Management

Fence Drawing

Not enough data

10.0(won by default)

5

Compliance

Not enough data

10.0(won by default)

5

Analytics

Not enough data

10.0(won by default)

5

International Usability

Not enough data

Not enough data

Location Platform[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

9.5

26

Location Intelligence

Store Locators

Not enough data

9.4(won by default)

21

Location Verification

Not enough data

9.5(won by default)

19

Location Fraud Detection

Not enough data

9.4(won by default)

18

In-App Location Based Experiences

Not enough data

9.6(won by default)

19

Location-Based Marketing

Not enough data

9.6(won by default)

17

Transportation

Curbside Operations

Not enough data

9.4(won by default)

18

Fleet Tracking & Logistics Management

Not enough data

9.7(won by default)

19

Delivery Services

Not enough data

9.6(won by default)

19

Order-Ahead & Pickup

Not enough data

9.4(won by default)

18

Workforce Management

Not enough data

9.4(won by default)

18

Show 1 feature category with incomplete data

Business Intelligence[Hide 85 FeaturesShow 85 Features](javascript:void(0);)

Not enough data

Not enough data

Reports

Dashboards

Not enough data

Not enough data

Reports Interface

Not enough data

Not enough data

Steps to Answer

Not enough data

Not enough data

Graphs and Charts

Not enough data

Not enough data

Score Cards

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Marketing Reports

Not enough data

Not enough data

Sales Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Interactive Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Dashboard

Not enough data

Not enough data

Self Service 

Calculated Fields

Not enough data

Not enough data

Data Column Filtering

Not enough data

Not enough data

Data Discovery

Not enough data

Not enough data

Search

Not enough data

Not enough data

Automodeling

Not enough data

Not enough data

Natural Language Search

Not enough data

Not enough data

Visual Discovery

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Data Blending

Not enough data

Not enough data

Collaboration / Workflow

Not enough data

Not enough data

Advanced Analytics

Predictive Analytics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Big Data Services

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Building Reports

Integration APIs

Not enough data

Not enough data

Data Transformation

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

WYSIWYG Report Design

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Platform

Mobile User Support

Not enough data

Not enough data

Customization 

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Sandbox / Test Environments

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Breadth of Partner Applications

Not enough data

Not enough data

Mobile Access

Not enough data

Not enough data

Metadata Management

Not enough data

Not enough data

Additional Functionality

Customizable Branding

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Publishing/Sharing

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Strategic Planning

Not enough data

Not enough data

Self Service Data Preparation

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Text Analysis

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Benchmarking

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Mapping

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Trend/Problem Indicators

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Profitability Analysis

Not enough data

Not enough data

OLAP

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Key Performance Indicators

Not enough data

Not enough data

Dashboard Creation

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Data Mining

Not enough data

Not enough data

Forecasting

Not enough data

Not enough data

Ad hoc Query

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Azure Maps](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_83a075cd6af4eb790a000880ae6bfb6d/azure-maps.jpg "Azure Maps")](https://www.g2.com/products/azure-maps/reviews)

Azure Maps

Small-Business(50 or fewer emp.)

50.0%

Mid-Market(51-1000 emp.)

8.3%

Enterprise(\> 1000 emp.)

41.7%

[![Google Maps Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2cbe8c25d49763e01a3f3db6bf003e92/google-maps-platform.png "Google Maps Platform")](https://www.g2.com/products/google-maps-platform/reviews)

Google Maps Platform

Small-Business(50 or fewer emp.)

57.9%

Mid-Market(51-1000 emp.)

28.1%

Enterprise(\> 1000 emp.)

14.0%

Small-Business

(50 or fewer emp.)

50.0%

57.9%

Mid-Market

(51-1000 emp.)

8.3%

28.1%

Enterprise

(\> 1000 emp.)

41.7%

14.0%

Reviewers' Industry

[![Azure Maps](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_83a075cd6af4eb790a000880ae6bfb6d/azure-maps.jpg "Azure Maps")](https://www.g2.com/products/azure-maps/reviews)
Azure Maps

Consumer Electronics

16.7%

Transportation/Trucking/Railroad

8.3%

Retail

8.3%

Restaurants

8.3%

Real Estate

8.3%

Other

50.0%

[![Google Maps Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_2cbe8c25d49763e01a3f3db6bf003e92/google-maps-platform.png "Google Maps Platform")](https://www.g2.com/products/google-maps-platform/reviews)
Google Maps Platform

Information Technology and Services

17.5%

Computer Software

8.8%

Higher Education

7.0%

Marketing and Advertising

7.0%

Transportation/Trucking/Railroad

3.5%

Other

56.1%

FAQs

## Azure Maps vs Google Maps Platform FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Google Maps Platform vs Azure Maps?

Google Maps Platform stands out for its higher G2 rating, stronger reviewer-cited strengths, and higher support scores compared to Azure Maps.

| [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) | [Azure Maps](https://www.g2.com/products/azure-maps/reviews) |
| --- | --- |
| 4.7/5 (60 reviews) | 4.1/5 (12 reviews) |
| — | — |
| 9.1 | — |
| 8.9 | 8.0 |
| Ease of Use (15 all-time mentions) | — |

### How do the pricing models of Google Maps Platform and Azure Maps compare?

Google Maps Platform receives more negative sentiment on pricing, with reviewers citing high costs, while Azure Maps is praised for its low upfront cost.

- **Google Maps Platform:** In recent reviews, several reviewers describe the pricing as high and difficult for startups or small-scale applications to manage after free credits are exhausted.
- **Azure Maps:** Reviewers highlight the low upfront cost and the ability to scale as needed as a key value advantage.

### What are the best alternatives to Google Maps Platform and Azure Maps?

The top three alternatives to Google Maps Platform and Azure Maps are Esri ArcGIS, Radar, and MapInfo Pro.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Google Maps Platform](https://www.g2.com/products/google-maps-platform/reviews) | 4.7/5 (60) | — | Pricing is often cited as high for startups and small businesses | Ease of Use (15 all-time mentions) |
| [Azure Maps](https://www.g2.com/products/azure-maps/reviews) | 4.1/5 (12) | — | Low upfront cost and scalable pricing | — |
| [Esri ArcGIS](https://www.g2.com/products/esri-arcgis/reviews) | 4.5/5 (540) | Mid-Market | — | — |
| [Radar](https://www.g2.com/products/radar-labs-inc-radar/reviews) | 4.7/5 (18) | — | — | — |
| [MapInfo Pro](https://www.g2.com/products/mapinfo-pro/reviews) | 4.1/5 (120) | Enterprise | — | — |

### Which GIS features should I prioritize when comparing Google Maps Platform and Azure Maps?

Buyers should prioritize ease of use, data accuracy, real-time updates, integration capabilities, and support quality when comparing Google Maps Platform and Azure Maps.

- **Ease of Use:** Google Maps Platform 9.4, Azure Maps 8.3
- **Data Accuracy:** Google Maps Platform has 6 all-time mentions for data accuracy; Azure Maps is cited for accuracy in recent reviews
- **Real-Time Updates:** Google Maps Platform has 6 all-time mentions for real-time data and updates; Azure Maps is cited for live traffic updates in recent reviews
- **Integration Capabilities:** Google Maps Platform has 4 all-time mentions for easy integration; Azure Maps is cited for integration with Azure Active Directory and Power BI in recent reviews
- **Support Quality:** Google Maps Platform 8.9, Azure Maps 8.0

### What are the pros and cons of Google Maps Platform vs Azure Maps?

Google Maps Platform's headline strength is ease of use and data accuracy, while Azure Maps is praised for low upfront cost and integration with Microsoft services.

- **Google Maps Platform strengths:** Ease of use (15 all-time mentions), location services (15), navigation ease (9), location tracking (8), mapping features (7), user interface (7), data accuracy (6), geolocation services (6), real-time data (6), reliability (5), easy integration (4), real-time updates (4), user-friendly (4), address validation (3), easy integrations (3).
- **Google Maps Platform trade-offs:** Mapping issues (5), inaccurate geolocation (4), accuracy issues (3), expensive/high cost (3).
- **Azure Maps strengths:** Low upfront cost, easy integration with Azure services, accurate mapping, live traffic updates, and geospatial analytics cited in recent reviews.
- **Azure Maps trade-offs:** Reviewers note occasional lag, incomplete features, lack of street view API, and some complexity in advanced features.

### Is Google Maps Platform or Azure Maps better for small businesses?

Google Maps Platform is the better fit for small businesses, with stronger reviewer sentiment and more frequent mentions of small-business use cases.

- **Google Maps Platform:** Reviewers frequently cite benefits for small businesses, such as route planning, delivery coordination, and ease of use for retail and service operations.
- **Azure Maps:** Reviewers mention integration with Azure services and low upfront cost, but do not specifically highlight small-business use cases.

### Which GIS platform has better integrations?

Google Maps Platform is favored for integrations, with multiple reviewer-cited mentions of integration capabilities.

- **Google Maps Platform:** Reviewers mention integrations with WhatsApp, Uber, and Google Cloud services in recent reviews.
- **Azure Maps:** Reviewers mention integration with Azure Active Directory and Power BI in recent reviews.

### How do Google Maps Platform and Azure Maps compare on customer support?

Google Maps Platform scores higher on Quality of Support (8.9 vs 8.0), indicating a stronger support experience compared to Azure Maps.

- **Google Maps Platform:** Reviewers describe support as responsive and helpful, with several citing positive experiences and a score of 8.9.
- **Azure Maps:** Reviewers note generally positive support experiences, but some mention lag and incomplete documentation, with a score of 8.0.

### Which is easier to implement, Google Maps Platform or Azure Maps?

Google Maps Platform leads on Ease of Setup, with a score of 9.1 and consistently positive reviewer feedback, while Azure Maps lacks a published score.

- **Google Maps Platform:** Reviewers consistently describe setup as straightforward, with a score of 9.1 and frequent mentions of easy implementation and clear documentation.
- **Azure Maps:** Reviewers describe setup as generally easy, but some note complexity in advanced features and occasional lag.

Alternatives

**Azure Maps Alternatives**

 ![Esri ArcGIS](https://images.g2crowd.com/uploads/product/hd_favicon/1530900667/esri-arcgis.svg "Esri ArcGIS")

[
Esri ArcGIS
](/products/esri-arcgis/reviews)

 ![Mapbox](https://images.g2crowd.com/uploads/product/hd_favicon/bd02626401775e68ffe83b8dd7556273/mapbox.svg "Mapbox")

[
Mapbox
](/products/mapbox/reviews)

 ![ArcGIS Online](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_07a308622193f886da508e9dd849b6dc/arcgis-online.png "ArcGIS Online")

[
ArcGIS Online
](/products/arcgis-online/reviews)

 ![OpenStreetMap](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_7d3aabd19d076254192f36d2df597308/openstreetmap.png "OpenStreetMap")

[
OpenStreetMap
](/products/openstreetmap/reviews)

**Google Maps Platform Alternatives**

 ![Esri ArcGIS](https://images.g2crowd.com/uploads/product/hd_favicon/1530900667/esri-arcgis.svg "Esri ArcGIS")

[
Esri ArcGIS
](/products/esri-arcgis/reviews)

 ![Radar](https://images.g2crowd.com/uploads/product/hd_favicon/75d2067ea71b9884b1ee47f7bcb0e21c/radar-labs-inc-radar.svg "Radar")

[
Radar
](/products/radar-labs-inc-radar/reviews)

 ![MapInfo Pro](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8c279bac466618e81ea062684c2ee69a/mapinfo-pro.jpg "MapInfo Pro")

[
MapInfo Pro
](/products/mapinfo-pro/reviews)

 ![BatchGeo](https://images.g2crowd.com/uploads/product/hd_favicon/18ade3c7d488f27d74ae457b9bc53ece/batchgeo.svg "BatchGeo")

[
BatchGeo
](/products/batchgeo/reviews)

## Azure Maps vs Google Maps Platform

- Reviewers felt that Google Maps Platform meets the needs of their business better than Azure Maps.
- When comparing quality of ongoing product support, reviewers felt that Google Maps Platform is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Maps Platform over Azure Maps.