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# Azure IoT Hub vs Google Cloud IoT Core Comparison - What are their main differences?

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Azure IoT HubCloud IoT Core[+ Add Product](#)

Reviews

**Azure IoT Hub** [

4.3/5(44)

](https://www.g2.com/products/azure-iot-hub/reviews#reviews)

**Google Cloud IoT Core** [

4.1/5(30)

](https://www.g2.com/products/google-cloud-iot-core/reviews#reviews)

Pricing

**Azure IoT Hub**
No pricing available

**Google Cloud IoT Core**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Azure IoT Hub**
Not enough reviews yet

**Google Cloud IoT Core**
3 months

Based on 5 responses

Return on Investment

**Azure IoT Hub**
Not enough reviews yet

**Google Cloud IoT Core**
11 months

Based on 6 responses

Perceived Cost

**Azure IoT Hub**
$$$$$

**Google Cloud IoT Core**
$$$$$

Average Discount

**Azure IoT Hub**
Not enough reviews yet

**Google Cloud IoT Core**
11%

Pros & Cons

**Azure IoT Hub**
Not enough data

**Google Cloud IoT Core**
Not enough data

Ratings

Meets Requirements

**Azure IoT Hub**

8.7

8.720

**Google Cloud IoT Core**

9.0

9.018

Ease of Use

**Azure IoT Hub**

8.7

8.720

**Google Cloud IoT Core**

7.7

7.718

Ease of Setup

**Azure IoT Hub**

8.3

8.312

**Google Cloud IoT Core**

8.6

8.615

Ease of Admin

**Azure IoT Hub**

8.2

8.212

**Google Cloud IoT Core**

9.0

9.016

Quality of Support

**Azure IoT Hub**

8.4

8.419

**Google Cloud IoT Core**

8.3

8.318

Has the product been a good partner in doing business?

**Azure IoT Hub**

8.6

8.612

**Google Cloud IoT Core**

9.0

9.016

Product Direction (% positive)

**Azure IoT Hub**

8.1

8.118

**Google Cloud IoT Core**

8.7

8.718

Features

IoT Device Management Platforms[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

8.8

8

Not enough data

Device Recognition

Device Discovery

8.9(won by default)

6

Not enough data

Device Types

8.9(won by default)

6

Not enough data

Dashboard

9.2(won by default)

6

Not enough data

Monitoring

Device Status

8.9(won by default)

6

Not enough data

Alerts & Notifications

8.9(won by default)

6

Not enough data

Analytics

8.9(won by default)

6

Not enough data

Provisioning

Remote Configuration

9.0(won by default)

7

Not enough data

Event Triggering

9.0(won by default)

7

Not enough data

Device Diagnostics & Repair

8.6(won by default)

7

Not enough data

Firmware Updates

7.9(won by default)

7

Not enough data

IoT Security Solutions[Hide 12 FeaturesShow 12 Features](javascript:void(0);)

7.9

5

Not enough data

Connected Device Security

Vulnerability Assessment

7.0(won by default)

5

Not enough data

Identity Lifecycle

7.7(won by default)

5

Not enough data

Threat Protection

7.7(won by default)

5

Not enough data

Behavior Analysis

8.3(won by default)

5

Not enough data

Incident Response

7.7(won by default)

5

Not enough data

IoT Network Security

7.7(won by default)

5

Not enough data

OTA Updates

7.3(won by default)

5

Not enough data

Alerts & Notifications

8.3(won by default)

5

Not enough data

Platform

Dashboard

8.7(won by default)

5

Not enough data

Performance

8.7(won by default)

5

Not enough data

Reporting

8.3(won by default)

5

Not enough data

Hardware

Not enough data

Not enough data

Show 2 feature categories with incomplete data

IoT Analytics Platforms[Hide 39 FeaturesShow 39 Features](javascript:void(0);)

Not enough data

Not enough data

Data Sources

Pre-Built Connectors

Not enough data

Not enough data

API

Not enough data

Not enough data

Performance and Stability

Not enough data

Not enough data

Analytics

Queries

Not enough data

Not enough data

Dashboards

Not enough data

Not enough data

Visualizations

Not enough data

Not enough data

Insights

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Metrics

For IoT Devices

Not enough data

Not enough data

Operational Performance

Not enough data

Not enough data

Environmental Conditions

Not enough data

Not enough data

Resource Usage

Not enough data

Not enough data

Additional Functionality

Configuration Management

Not enough data

Not enough data

Data Synchronization

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Asset Tracking

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Data Collection

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Big Data Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

ETL

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Connectivity Management

Not enough data

Not enough data

Performance Analysis

Not enough data

Not enough data

Status Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

IoT Platforms[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

 Application Design

Interface

Not enough data

Not enough data

Templates

Not enough data

Not enough data

Device Workflows

Not enough data

Not enough data

Testing

Not enough data

Not enough data

Hardware Support

Not enough data

Not enough data

Application Deployment

Not enough data

Not enough data

 Application Control

Data Migration

Not enough data

Not enough data

Data Syncronization

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Integrations

Not enough data

Not enough data

Lifecycle Management

Not enough data

Not enough data

Analytics

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Connectivity Management

Not enough data

Not enough data

Device Management

Not enough data

Not enough data

Configuration Management

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Data Management

Not enough data

Not enough data

Additional Functionality

Event Triggered Actions

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

API

Not enough data

Not enough data

Event Logs

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Asset Tracking

Not enough data

Not enough data

Prototype Creation

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Data Connectors

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Data Modeling

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Azure IoT Hub](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-iot-hub.jpg "Azure IoT Hub")](https://www.g2.com/products/azure-iot-hub/reviews)

Azure IoT Hub

Small-Business(50 or fewer emp.)

44.7%

Mid-Market(51-1000 emp.)

7.9%

Enterprise(\> 1000 emp.)

47.4%

[![Google Cloud IoT Core](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0c51d2c2e5f85fe45126eb818f748267/google-cloud-iot-core.png "Google Cloud IoT Core")](https://www.g2.com/products/google-cloud-iot-core/reviews)

Google Cloud IoT Core

Small-Business(50 or fewer emp.)

48.3%

Mid-Market(51-1000 emp.)

31.0%

Enterprise(\> 1000 emp.)

20.7%

Small-Business

(50 or fewer emp.)

44.7%

48.3%

Mid-Market

(51-1000 emp.)

7.9%

31.0%

Enterprise

(\> 1000 emp.)

47.4%

20.7%

Reviewers' Industry

[![Azure IoT Hub](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f176b4154a751d10150daa67a57b7dc5/azure-iot-hub.jpg "Azure IoT Hub")](https://www.g2.com/products/azure-iot-hub/reviews)
Azure IoT Hub

Information Technology and Services

18.4%

Computer Software

18.4%

Accounting

5.3%

Oil & Energy

5.3%

Mechanical or Industrial Engineering

5.3%

Other

47.4%

[![Google Cloud IoT Core](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_0c51d2c2e5f85fe45126eb818f748267/google-cloud-iot-core.png "Google Cloud IoT Core")](https://www.g2.com/products/google-cloud-iot-core/reviews)
Google Cloud IoT Core

Computer Software

13.8%

Information Technology and Services

10.3%

Education Management

10.3%

Apparel & Fashion

6.9%

Hospital & Health Care

6.9%

Other

51.7%

FAQs

## Azure IoT Hub vs Cloud IoT Core FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Cloud IoT Core vs Azure IoT Hub?

Azure IoT Hub stands out for its higher G2 rating and Ease of Use score, while Cloud IoT Core is noted for its analytics integration and flexible pricing.

| [Cloud IoT Core](https://www.g2.com/products/google-cloud-iot-core/reviews) | [Azure IoT Hub](https://www.g2.com/products/azure-iot-hub/reviews) |
| --- | --- |
| 4.1/5 (30 reviews) | 4.3/5 (44 reviews) |
| Small-Business | Small-Business |
| 8.6 | 8.3 |
| 8.3 | 8.4 |
| Integrated analytics and ML services | Device management and security features |

### How do the pricing models of Cloud IoT Core and Azure IoT Hub compare?

Azure IoT Hub is rated higher on value, with a stronger Price/Cost satisfaction score than Cloud IoT Core.

- **Cloud IoT Core:** In recent reviews, several reviewers mention that while the platform offers flexible pay-as-you-go pricing and potential savings, it can become expensive for small businesses and entrepreneurs.
- **Azure IoT Hub:** Recent reviewers note that Azure IoT Hub is considered expensive, especially for beginners and small businesses, but some find its pricing more affordable compared to competitors.
- **Switching reasons:** Reviewers cite cost and value as key factors when considering switching between these platforms, with Azure IoT Hub sometimes preferred for its perceived value despite higher costs.

### What are the best alternatives to Cloud IoT Core and Azure IoT Hub?

The top three alternatives to Cloud IoT Core and Azure IoT Hub are IBM Watson IoT Platform, Azure IoT Central, and —.

| Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- |
| [Cloud IoT Core](https://www.g2.com/products/google-cloud-iot-core/reviews) | 4.1/5 (30) | Flexible pay-as-you-go, but can be expensive for small businesses | Integrated analytics and ML services |
| [Azure IoT Hub](https://www.g2.com/products/azure-iot-hub/reviews) | 4.3/5 (44) | Considered expensive, but some find it more affordable than competitors | Device management and security features |
| [IBM Watson IoT Platform](https://www.g2.com/products/ibm-watson-iot-platform/reviews) | 4.5/5 (22) | — | — |
| [Azure IoT Central](https://www.g2.com/products/azure-iot-central/reviews) | 4.5/5 (24) | — | — |

### Which IoT Security Solutions features should I prioritize when comparing Cloud IoT Core and Azure IoT Hub?

Buyers should prioritize analytics integration, device management, security features, ease of setup, and pricing flexibility when comparing Cloud IoT Core and Azure IoT Hub.

- **Analytics integration:** Cloud IoT Core is frequently praised for its out-of-box analytics and integration with big-data and ML services.
- **Device management:** Azure IoT Hub is highlighted for its robust device management and provisioning capabilities.
- **Security features:** Azure IoT Hub reviewers emphasize device authentication and secure communication as key strengths.
- **Ease of setup:** Cloud IoT Core scores 8.6, Azure IoT Hub scores 8.3 on Ease of Setup.
- **Pricing flexibility:** Cloud IoT Core offers pay-as-you-go pricing, but reviewers note potential high costs for small businesses; Azure IoT Hub is also considered expensive but sometimes more affordable than competitors.

### What are the pros and cons of Cloud IoT Core vs Azure IoT Hub?

Cloud IoT Core's headline strength is analytics integration, while Azure IoT Hub's is device management and security.

- **Cloud IoT Core strengths:** Integrated analytics and ML services, flexible pay-as-you-go pricing, and strong documentation.
- **Cloud IoT Core trade-offs:** Reviewers note a high learning curve, potential for high costs for small businesses, and requests for enhanced security features.
- **Azure IoT Hub strengths:** Device management, security features (including device authentication), and ease of integrating with other Azure services.
- **Azure IoT Hub trade-offs:** Reviewers mention higher costs, a steep learning curve, and complex documentation compared to other platforms.

### Is Cloud IoT Core or Azure IoT Hub better for small businesses?

Cloud IoT Core and Azure IoT Hub both have Small-Business as their largest reviewer segment, but Cloud IoT Core receives more positive sentiment from small-business reviewers regarding cost flexibility.

- **Cloud IoT Core:** Largest segment is Small-Business; reviewers highlight flexible pricing and cost savings, though some caution about potential high costs for small businesses.
- **Azure IoT Hub:** Largest segment is Small-Business; reviewers note the platform is expensive for small businesses, but value its device management and security features.

### Which IoT Security Solutions platform has better integrations?

Azure IoT Hub and Cloud IoT Core are at parity for integrations, with reviewers citing integration with their respective cloud ecosystems.

- **Cloud IoT Core:** Reviewers mention integration with Google Cloud services and big-data analytics tools.
- **Azure IoT Hub:** Reviewers highlight integration with other Azure services and DevOps tools.

### How do Cloud IoT Core and Azure IoT Hub compare on customer support?

Azure IoT Hub and Cloud IoT Core are at near-parity on Quality of Support, with scores of 8.4 and 8.3 respectively.

- **Cloud IoT Core:** Reviewers describe support as generally helpful, with some noting strong documentation and others requesting more direct assistance.
- **Azure IoT Hub:** Reviewers report positive experiences with Azure support, especially for troubleshooting device issues and leveraging the support community.

### Which is easier to implement, Cloud IoT Core or Azure IoT Hub?

Cloud IoT Core and Azure IoT Hub are at near-parity on Ease of Setup, with Cloud IoT Core scoring 8.6 and Azure IoT Hub 8.3.

- **Cloud IoT Core:** Reviewers note a high learning curve but appreciate the documentation and flexibility once set up.
- **Azure IoT Hub:** Reviewers mention an easy initial setup, especially for device management, but cite complex documentation and a learning curve for advanced features.

Alternatives

**Azure IoT Hub Alternatives**

 ![IBM Watson IoT Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9e5ad2ad75db73e55b63412baac06fc8/ibm-watson-iot-platform.png "IBM Watson IoT Platform")

[
IBM Watson IoT Platform
](/products/ibm-watson-iot-platform/reviews)

 ![Datadog](https://images.g2crowd.com/uploads/product/hd_favicon/1498834114/datadog.svg "Datadog")

[
Datadog
](/products/datadog/reviews)

 ![AWS IoT Device Management](https://images.g2crowd.com/uploads/product/hd_favicon/5383be31b099738701f86724a8b5cf9a/aws-iot-device-management.svg "AWS IoT Device Management")

[
AWS IoT Device Management
](/products/aws-iot-device-management/reviews)

 ![ThingsBoard](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_d97e82cbfad4621f5dab1995eec0c65e/thingsboard.jpg "ThingsBoard")

[
ThingsBoard
](/products/thingsboard/reviews)

**Google Cloud IoT Core Alternatives**

 ![IBM Watson IoT Platform](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9e5ad2ad75db73e55b63412baac06fc8/ibm-watson-iot-platform.png "IBM Watson IoT Platform")

[
IBM Watson IoT Platform
](/products/ibm-watson-iot-platform/reviews)

 ![Azure IoT Central](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_1836b6ac5e42625f11e0d5cdead1872e/azure-iot-central.jpg "Azure IoT Central")

[
Azure IoT Central
](/products/azure-iot-central/reviews)

 ![Datadog](https://images.g2crowd.com/uploads/product/hd_favicon/1498834114/datadog.svg "Datadog")

[
Datadog
](/products/datadog/reviews)

 ![Particle](https://images.g2crowd.com/uploads/product/hd_favicon/fe960af3f54277a63d7dc714883d9cee/particle.svg "Particle")

[
Particle
](/products/particle/reviews)

## Azure IoT Hub vs Google Cloud IoT Core

When assessing the two solutions, reviewers found Azure IoT Hub easier to use. However, Google Cloud IoT Core is easier to set up and administer. Reviewers also preferred doing business with Google Cloud IoT Core overall.

- Reviewers felt that Google Cloud IoT Core meets the needs of their business better than Azure IoT Hub.
- When comparing quality of ongoing product support, reviewers felt that Azure IoT Hub is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Cloud IoT Core over Azure IoT Hub.