# Azure HDInsight vs Google Cloud BigQuery Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Cloud BigQuery excels in user satisfaction, boasting a significantly higher overall score compared to Azure HDInsight. Users appreciate its **serverless architecture** and the ability to focus on SQL without worrying about infrastructure, making data analysis feel smooth and efficient.
- **According to verified reviews** , Google Cloud BigQuery's implementation process is praised for its **intuitive onboarding** , allowing users to quickly get started without extensive setup. In contrast, Azure HDInsight, while stable, has received mixed feedback regarding its setup process, with some users noting it can be less straightforward.
- **Users say** that Google Cloud BigQuery's performance is outstanding, with the ability to handle billions of queries efficiently. This is a key advantage for organizations needing to process large datasets quickly, whereas Azure HDInsight, while stable, does not match the same level of speed and efficiency in user experiences.
- **Reviewers mention** that Google Cloud BigQuery's pricing model is appealing, as it operates on a **pay-as-you-go basis** , allowing users to only pay for what they use. This flexibility is a significant draw for many, while Azure HDInsight lacks clarity on entry-level pricing, which may deter potential users.
- **Users highlight** that Azure HDInsight offers strong integration with Azure Datalake, which is beneficial for managing HDFS data without consuming cluster disk space. This feature is particularly useful for users who prioritize data management efficiency, although it may not compensate for the overall lower satisfaction ratings compared to BigQuery.
- **According to recent feedback** , Google Cloud BigQuery's advanced features, such as **BigQuery ML** and AI tooling, enhance its capabilities for data analysis and machine learning. In contrast, while Azure HDInsight provides solid integration with tools like Spark, it does not offer the same level of advanced analytics features that users are increasingly looking for.



| | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 17 | 1,237 | 
| **Largest Market Segment** | Mid-Market (42.9% of reviews) | Enterprise (38.1% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Azure HDInsight

**Not enough data**

### Google Cloud BigQuery

Pros:
- Ease of Use (156 reviews)
- Speed (143 reviews)

Cons:
- Expensive (127 reviews)
- Query Issues (78 reviews)

---
## Ratings Comparison
| Rating | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
  | **Meets Requirements** | 8.6 (11 reviews) | 8.8 (635 reviews) | 
  | **Ease of Use** | 8.0 (11 reviews) | 8.7 (652 reviews) | 
  | **Ease of Setup** | 8.0 (5 reviews) | 8.7 (424 reviews) | 
  | **Ease of Admin** | 9.0 (5 reviews) | 8.5 (225 reviews) | 
  | **Quality of Support** | 8.3 (9 reviews) | 8.3 (577 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 8.6 (219 reviews) | 
  | **Product Direction (% positive)** | 7.9 (11 reviews) | 9.3 (620 reviews) | 

---
## Pricing

### Azure HDInsight

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Google Cloud BigQuery

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up. 

Key Features:
- 10 GB storage
- Up to 1 TB queries per month

[Browse all 5 editions](https://www.g2.com/products/google-cloud-bigquery/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Azure HDInsight** | N/A | N/A |
| **Google Cloud BigQuery** | 9.0/10 | 137 |

#### Management

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (122 reviews) | 
| **Auditing** | Not enough data | 8.3 (120 reviews) | 

#### Functionality

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Extraction** | Not enough data | 9.0 (121 reviews) | 
| **Transformation** | Not enough data | 9.1 (124 reviews) | 
| **Loading** | Not enough data | 9.0 (125 reviews) | 
| **Automation** | Not enough data | 8.9 (124 reviews) | 
| **Scalability** | Not enough data | 9.3 (123 reviews) | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Azure HDInsight** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 281 |

#### Data Management

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Data Integration** | Not enough data | 8.9 (229 reviews) ✓ Verified | 
| **Data Compression** | Not enough data | 8.3 (210 reviews) ✓ Verified | 
| **Data Quality** | Not enough data | 8.9 (218 reviews) ✓ Verified | 
| **Built-In Data Analytics** | Not enough data | 8.6 (221 reviews) ✓ Verified | 
| **In-Database Machine Learning** | Not enough data | 8.3 (204 reviews) ✓ Verified | 
| **Data Lake Analytics** | Not enough data | 8.6 (201 reviews) ✓ Verified | 

#### Integration

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **AI/ ML Integration** | Not enough data | 8.5 (205 reviews) ✓ Verified | 
| **BI Tool Integration** | Not enough data | 8.6 (218 reviews) ✓ Verified | 
| **Data lake Integration** | Not enough data | 8.6 (201 reviews) ✓ Verified | 

#### Deployment

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **On-Premise** | Not enough data | 7.8 (187 reviews) ✓ Verified | 
| **Cloud** | Not enough data | 9.1 (228 reviews) ✓ Verified | 

#### Performance 

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Scalability** | Not enough data | 9.2 (240 reviews) ✓ Verified | 

#### Security

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Data Governance** | Not enough data | 8.7 (209 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 9.1 (216 reviews) ✓ Verified | 

#### Generative AI

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.6 (127 reviews) | 
| **AI Text Summarization** | Not enough data | 7.8 (124 reviews) | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **Azure HDInsight** | N/A | N/A |
| **Google Cloud BigQuery** | 8.8/10 | 80 |

#### Storage

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Data Model** | Not enough data | 9.1 (69 reviews) | 
| **Data Types** | Not enough data | 8.7 (69 reviews) | 

#### Availability

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Auto Sharding** | Not enough data | 8.3 (61 reviews) | 
| **Auto Recovery** | Not enough data | 8.5 (65 reviews) | 
| **Data Replication** | Not enough data | 8.6 (67 reviews) | 

#### Performance

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Integrated Cache** | Not enough data | 8.5 (64 reviews) | 

#### Security

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Role-Based Authorization** | Not enough data | 8.7 (70 reviews) | 
| **Authentication** | Not enough data | 8.8 (68 reviews) | 
| **Audit Logs** | Not enough data | 8.4 (69 reviews) | 
| **Encryption** | Not enough data | 8.6 (64 reviews) | 

#### Support

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Multi-Model** | Not enough data | 8.7 (65 reviews) | 
| **Operating Systems** | Not enough data | 8.8 (65 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Azure HDInsight** | N/A | N/A |
| **Google Cloud BigQuery** | 9.2/10 | 31 |

#### Centralized computation

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Centralized Computation** | Not enough data | 9.0 (26 reviews) | 

#### Localized computation

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Localized computation** | Not enough data | 8.5 (27 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Azure HDInsight** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 84 |

#### Statistical Tool

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Scripting** | Not enough data | 8.7 (78 reviews) | 
| **Data Mining** | Not enough data | 9.0 (78 reviews) | 
| **Algorithms** | Not enough data | 8.8 (80 reviews) | 

#### Data Analysis

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Analysis** | Not enough data | 9.2 (79 reviews) | 
| **Data Interaction** | Not enough data | 9.1 (79 reviews) | 

#### Decision Making

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Modeling** | Not enough data | 8.8 (80 reviews) | 
| **Data Visualizations** | Not enough data | 8.7 (77 reviews) | 
| **Report Generation** | Not enough data | 8.7 (80 reviews) | 
| **Data Unification** | Not enough data | 8.7 (77 reviews) | 

#### Generative AI

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (50 reviews) | 
| **AI Text Summarization** | Not enough data | 7.8 (50 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Azure HDInsight** | N/A | N/A |
| **Google Cloud BigQuery** | 8.9/10 | 73 |

#### Marketing Operations

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.8 (65 reviews) | 
| **Data Collection** | Not enough data | 9.2 (64 reviews) | 
| **Customer Insights** | Not enough data | 8.9 (64 reviews) | 
| **Multi-User Access** | Not enough data | 9.4 (65 reviews) | 
| **Spend Management** | Not enough data | 8.8 (63 reviews) | 
| **White Label** | Not enough data | 8.4 (62 reviews) | 

#### Campaign Activity

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Campaign Insights** | Not enough data | 9.1 (67 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.5 (67 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.7 (64 reviews) | 
| **Multichannel Tracking** | Not enough data | 9.2 (61 reviews) | 
| **Brand Optimization** | Not enough data | 8.9 (62 reviews) | 
| **Predictive Analytics** | Not enough data | 9.0 (64 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.7 (15 reviews) | 
| **Cross-system Integration** | Not enough data | 9.6 (16 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (15 reviews) | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Azure HDInsight** | 9.1/10 | 13 |
| **Google Cloud BigQuery** | 8.8/10 | 216 |

#### Database

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Real-Time Data Collection** | 8.9 (6 reviews) | 8.8 (175 reviews) | 
| **Data Distribution** | 9.4 (6 reviews) | 8.9 (173 reviews) | 
| **Data Lake** | Feature Not Available | 8.8 (168 reviews) | 

#### Integrations

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Hadoop Integration** | 8.9 (6 reviews) | 8.4 (136 reviews) | 
| **Spark Integration** | 9.3 (7 reviews) | 8.5 (133 reviews) | 

#### Platform

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Machine Scaling** | 9.0 (7 reviews) | 8.8 (150 reviews) | 
| **Data Preparation** | 9.3 (7 reviews) | 8.9 (165 reviews) | 
| **Spark Integration** | 9.3 (7 reviews) | 8.5 (133 reviews) | 

#### Processing

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Cloud Processing** | 8.6 (7 reviews) | 9.2 (168 reviews) | 
| **Workload Processing** | 9.0 (7 reviews) | 9.1 (161 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Azure HDInsight** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 328 |

#### Data Transformation

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Real-Time Analytics** | Not enough data | 8.8 (285 reviews) | 
| **Data Querying** | Not enough data | 9.3 (294 reviews) | 

#### Connectivity

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Hadoop Integration** | Not enough data | 8.1 (251 reviews) | 
| **Spark Integration** | Not enough data | 8.2 (250 reviews) | 
| **Multi-Source Analysis** | Not enough data | 8.7 (279 reviews) | 
| **Data Lake** | Not enough data | 8.7 (270 reviews) | 

#### Operations

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.5 (279 reviews) | 
| **Data Workflow** | Not enough data | 8.7 (277 reviews) | 
| **Governed Discovery** | Not enough data | 8.3 (255 reviews) | 
| **Embedded Analytics** | Not enough data | 8.4 (262 reviews) | 
| **Notebooks** | Not enough data | 8.5 (254 reviews) | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Azure HDInsight** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Building Reports

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution)


**Unique to Google Cloud BigQuery (8):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)


---
## Reviewer Demographics

### By Company Size

| Segment | Azure HDInsight | Google Cloud BigQuery | 
|---|---|---|
| **Small-Business** | 28.6% | 27.4% | 
| **Mid-Market** | 42.9% | 34.6% | 
| **Enterprise** | 28.6% | 38.1% | 

### By Industry

#### Azure HDInsight

- **Computer Software:** 28.6%
- **Education Management:** 14.3%
- **Retail:** 7.1%
- **Information Technology and Services:** 7.1%
- **Higher Education:** 7.1%
- **Consumer Services:** 7.1%
- **Construction:** 7.1%
- **Aviation & Aerospace:** 7.1%
- **Automotive:** 7.1%
- **Accounting:** 7.1%

#### Google Cloud BigQuery

- **Information Technology and Services:** 15.9%
- **Computer Software:** 13.6%
- **Retail:** 7.0%
- **Financial Services:** 6.6%
- **Marketing and Advertising:** 5.2%
- **Consulting:** 3.5%
- **Telecommunications:** 2.8%
- **Banking:** 2.5%
- **Computer & Network Security:** 2.2%
- **Hospital & Health Care:** 1.9%
- **Other:** 38.7%

---
## Alternatives

### Alternatives to Azure HDInsight

- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (770 reviews)
- [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews)
- [Amazon EMR](https://www.g2.com/products/amazon-emr/reviews) — 4.2/5 stars (68 reviews)
- [Google Cloud Managed Service for Apache Spark](https://www.g2.com/products/google-cloud-managed-service-for-apache-spark/reviews) — 4.4/5 stars (17 reviews)
- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.6/5 stars (739 reviews)
- [Apache Beam](https://www.g2.com/products/apache-beam/reviews) — 4.1/5 stars (16 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Posit](https://www.g2.com/products/posit-posit/reviews) — 4.5/5 stars (570 reviews)
- [Teradata Vantage](https://www.g2.com/products/teradata-teradata-vantage/reviews) — 4.3/5 stars (375 reviews)
- [Google Cloud Dataflow](https://www.g2.com/products/google-cloud-dataflow/reviews) — 4.2/5 stars (45 reviews)

### Alternatives to Google Cloud BigQuery

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.6/5 stars (739 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (770 reviews)
- [Cloudera Data Platform](https://www.g2.com/products/cloudera-cloudera-data-platform/reviews) — 4.1/5 stars (136 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (401 reviews)
- [Teradata Vantage](https://www.g2.com/products/teradata-teradata-vantage/reviews) — 4.3/5 stars (375 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (735 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2272 reviews)

---
## Top Discussions

### Azure HDInsight

No discussions available for this product.

### Google Cloud BigQuery

- Title: [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) — 3 comments, 1 upvote
  > **Top comment:** "my cloud software store "
- Title: [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, bigquery is part of google cloud platform."
- Title: [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) — 1 comment
  > **Top comment:** "Dremel: The Execution Engine
Colossus: Distributed Storage
Borg: Compute
Jupiter: The Network
"
- Title: [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) — 1 comment
  > **Top comment:** "BigQuery is a powerful tool for organizations that need to analyze large datasets quickly and effectively and can be used for a variety of purposes depending..."
- Title: [When we can integrate](https://www.g2.com/discussions/when-we-can-integrate) — 1 comment, 1 upvote
  > **Top comment:** "Hi Pankaj, what kind of integration do you want to make?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/azure-hdinsight-vs-google-cloud-bigquery)