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# Azure DevOps Server vs Bitbucket Comparison - What are their main differences?

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Azure DevOps ServerBitbucket[+ Add Product](#)

Pricing

**Azure DevOps Server**
No pricing available

**Bitbucket**
Free Trial

**Free** for up to 5 users · Small teams

**$2** user/month · Standard

**$5** user/month · Premium

**Pricing Insights**
from reviews

Perceived Cost

**Azure DevOps Server**
$$$$$

**Bitbucket**
$$$$$

Average Discount

**Azure DevOps Server**
10%

**Bitbucket**
12%2% more

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Azure DevOps Server** 6 months
Based on 100 responses

**Bitbucket** 6 months
Based on 100 responses

Return on Investment

**Azure DevOps Server** 6 months
Based on 100 responses

**Bitbucket** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Azure DevOps Server**
[
Automation (2)
](https://www.g2.com/products/azure-devops-server/reviews?filters%5Bsentiment_snippet%5D=2405238&qs=pros-and-cons#reviews)[
Collaboration (2)
](https://www.g2.com/products/azure-devops-server/reviews?filters%5Bsentiment_snippet%5D=2405206&qs=pros-and-cons#reviews)[
Complex Setup (2)
](https://www.g2.com/products/azure-devops-server/reviews?filters%5Bsentiment_snippet%5D=2405132&qs=pros-and-cons#reviews)[
Difficulty (2)
](https://www.g2.com/products/azure-devops-server/reviews?filters%5Bsentiment_snippet%5D=2405279&qs=pros-and-cons#reviews)

**Bitbucket**
[
Jira Integration (25)
](https://www.g2.com/products/bitbucket/reviews?filters%5Bsentiment_snippet%5D=1286908&qs=pros-and-cons#reviews)[
Code Review (17)
](https://www.g2.com/products/bitbucket/reviews?filters%5Bsentiment_snippet%5D=1286839&qs=pros-and-cons#reviews)[
Slow Speed (16)
](https://www.g2.com/products/bitbucket/reviews?filters%5Bsentiment_snippet%5D=1286412&qs=pros-and-cons#reviews)[
Lack of Features (9)
](https://www.g2.com/products/bitbucket/reviews?filters%5Bsentiment_snippet%5D=1286098&qs=pros-and-cons#reviews)

Integrations

**Azure DevOps Server**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fe9c16c233d8477690204aa6b3466027/gearset-devops.png "Product Avatar Image")

Gearset DevOps

](https://www.g2.com/products/gearset-devops/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8ec3c17e3fb1df25b6a8bd7cc69cf2d1/github.png "Product Avatar Image")

GitHub

](https://www.g2.com/products/github/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1eff145289f3ee8649ba9d287a4fc68a/gitlab.jpeg "Product Avatar Image")

GitLab

](https://www.g2.com/products/gitlab/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b8b49f2b6f9cd484b0efa52a4abd8269/microsoft-microsoft-power-bi.png "Product Avatar Image")

Microsoft Power BI

](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews)[
View all
](https://www.g2.com/products/azure-devops-server/integrations)

**Bitbucket**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_92678e42a1cad1b80e7d257e3636e25e/android-studio.jpg "Product Avatar Image")

Android Studio

](https://www.g2.com/products/android-studio/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af630ee8c3e65cbe6d056825c9fbad03/appveyor.png "Product Avatar Image")

AppVeyor

](https://www.g2.com/products/appveyor/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/aws-codedeploy.jpg "Product Avatar Image")

AWS CodeDeploy

](https://www.g2.com/products/aws-codedeploy/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f176b4154a751d10150daa67a57b7dc5/azure-functions.jpg "Product Avatar Image")

Azure Functions

](https://www.g2.com/products/azure-functions/reviews)[
View all
](https://www.g2.com/products/bitbucket/integrations)

Screenshots

**Azure DevOps Server**
 ![Azure DevOps Server screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/50117/expirable-direct-uploads_2F44b3e0b8-967e-4386-a251-9ac5daa8cfd1_2FMicrosoft_Team_Foundation_Server.png)

**Bitbucket**
 ![Bitbucket screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/41119/uploads_2F41b05304-6a6c-4730-bd4d-283e1780188c_2FBitBucket.png)

**Ratings**
from reviews

Meets Requirements

**Azure DevOps Server**

**8.7** /10

Based on 189 responses

**Bitbucket**

**9.1** /10

Based on 834 responses

Ease of Use

**Azure DevOps Server**

**8.0** /10

Based on 189 responses

**Bitbucket**

**8.7** /10

Based on 840 responses

Ease of Setup

**Azure DevOps Server**

**7.2** /10

Based on 72 responses

**Bitbucket**

**9.0** /10

Based on 285 responses

Ease of Admin

**Azure DevOps Server**

**7.5** /10

Based on 61 responses

**Bitbucket**

**8.6** /10

Based on 212 responses

Quality of Support

**Azure DevOps Server**

**8.2** /10

Based on 147 responses

**Bitbucket**

**8.5** /10

Based on 660 responses

Has the product been a good partner in doing business?

**Azure DevOps Server**

**7.7** /10

Based on 55 responses

**Bitbucket**

**8.9** /10

Based on 184 responses

Product Direction (% positive)

**Azure DevOps Server**

**7.9** /10

Based on 186 responses

**Bitbucket**

**8.8** /10

Based on 792 responses

**Features**
ratings from reviews

Continuous Delivery

**8.7** /10

Based on 25 responses

Not enough data

Continuous Integration

**8.7** /10

Based on 42 responses

Not enough data

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
20.4%

Mid-Market(51-1000 emp.)
39.8%

Enterprise(\> 1000 emp.)
39.8%

Small-Business(50 or fewer emp.)
20.4%

Mid-Market(51-1000 emp.)
39.8%

Enterprise(\> 1000 emp.)
39.8%

Small-Business(50 or fewer emp.)
39.8%

Mid-Market(51-1000 emp.)
31.3%

Enterprise(\> 1000 emp.)
28.9%

Small-Business(50 or fewer emp.)
39.8%

Mid-Market(51-1000 emp.)
31.3%

Enterprise(\> 1000 emp.)
28.9%

**Reviewers' Industry**

[![Azure DevOps Server](https://images.g2crowd.com/uploads/product/hd_favicon/611e56424aac6932c16d11e70b4b24a4/azure-devops-server.svg "Azure DevOps Server")](https://www.g2.com/products/azure-devops-server/reviews)
Azure DevOps Server

Information Technology and Services
28.1%

Computer Software
25.5%

Financial Services
4.6%

Hospital & Health Care
4.6%

Insurance
2.6%

Other
34.7%

[![Bitbucket](https://images.g2crowd.com/uploads/product/hd_favicon/1505148943/bitbucket.svg "Bitbucket")](https://www.g2.com/products/bitbucket/reviews)
Bitbucket

Computer Software
31.5%

Information Technology and Services
25.8%

Financial Services
4.0%

Internet
3.7%

Marketing and Advertising
3.1%

Other
31.8%

Alternatives

**Azure DevOps Server Alternatives**

 ![GitHub](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8ec3c17e3fb1df25b6a8bd7cc69cf2d1/github.png "GitHub")

[
GitHub
](/products/github/reviews)

 ![GitLab](https://images.g2crowd.com/uploads/product/hd_favicon/2397ccd7309ef2bca71e3a275d59a5a3/gitlab.svg "GitLab")

[
GitLab
](/products/gitlab/reviews)

 ![Jenkins](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_816e7e27d5ac09363053c4ca43e63c5c/jenkins.png "Jenkins")

[
Jenkins
](/products/jenkins/reviews)

 ![CircleCI](https://images.g2crowd.com/uploads/product/hd_favicon/1487565608/circleci.svg "CircleCI")

[
CircleCI
](/products/circleci/reviews)

**Bitbucket Alternatives**

 ![GitHub](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_8ec3c17e3fb1df25b6a8bd7cc69cf2d1/github.png "GitHub")

[
GitHub
](/products/github/reviews)

 ![GitLab](https://images.g2crowd.com/uploads/product/hd_favicon/2397ccd7309ef2bca71e3a275d59a5a3/gitlab.svg "GitLab")

[
GitLab
](/products/gitlab/reviews)

 ![Gerrit](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_62fe0edaa06514da6eecd4fab872808b/gerrit.png "Gerrit")

[
Gerrit
](/products/gerrit/reviews)

 ![Assembla](https://images.g2crowd.com/uploads/product/hd_favicon/1d549a45551f2aa9de1e6ce79757be82/assembla.svg "Assembla")

[
Assembla
](/products/assembla/reviews)

## Azure DevOps Server vs Bitbucket FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Bitbucket vs Azure DevOps Server?

Bitbucket stands out for its higher user ratings, easier setup, and deep Jira integration, while Azure DevOps Server is favored for centralized SDLC management and enterprise flexibility.

| [Bitbucket](https://www.g2.com/products/bitbucket/reviews) | [Azure DevOps Server](https://www.g2.com/products/azure-devops-server/reviews) |
| --- | --- |
| 4.4/5 (1018 reviews) | 4.2/5 (200 reviews) |
| Small-Business | Mid-Market |
| 9.0 | 7.2 |
| 8.5 | 8.2 |
| Jira Integration (25 all-time mentions) | Centralized SDLC management |

### How do the pricing models of Bitbucket and Azure DevOps Server compare?

Bitbucket is rated as the stronger value by reviewers, with a higher satisfaction score on price and cost-related dimensions.

- **Bitbucket:** In recent reviews, many highlight Bitbucket's good value for the features provided, especially for teams already using Atlassian tools.
- **Azure DevOps Server:** Reviewers frequently mention higher licensing costs and note that the pricing structure can be significant, particularly for larger organizations.
- **Switching reasons:** Several reviewers cite cost and agility as reasons to prefer cloud-based or alternative solutions over Azure DevOps Server.

### What are the best alternatives to Bitbucket and Azure DevOps Server?

The best alternatives to Bitbucket and Azure DevOps Server are GitHub, GitLab, and GitHub Enterprise.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Bitbucket](https://www.g2.com/products/bitbucket/reviews) | 4.4/5 (1018 reviews) | Small-Business | Good value for Atlassian users | Jira integration |
| [Azure DevOps Server](https://www.g2.com/products/azure-devops-server/reviews) | 4.2/5 (200 reviews) | Mid-Market | Higher licensing cost noted | Centralized SDLC management |
| [GitHub](https://www.g2.com/products/github/reviews) | 4.7/5 (2399 reviews) | Small-Business | — | Large open-source community |
| [GitLab](https://www.g2.com/products/gitlab/reviews) | 4.5/5 (901 reviews) | Small-Business | — | Comprehensive DevOps features |

### Which Version Control Hosting features should I prioritize when comparing Bitbucket and Azure DevOps Server?

Buyers should prioritize integration capabilities, ease of setup, automation features, code review workflow, and support quality when comparing Bitbucket and Azure DevOps Server.

- **Integration capabilities:** Bitbucket: Jira (25 all-time mentions), Git (507), Confluence (77); Azure DevOps Server: GitLab (recently cited).
- **Ease of setup:** Bitbucket scores 9.0; Azure DevOps Server scores 7.2.
- **Automation features:** Bitbucket: CI/CD integration (13 all-time mentions); Azure DevOps Server: Automation (2 all-time mentions), Automation Efficiency (1).
- **Code review workflow:** Bitbucket: Code Review (17 all-time mentions), Review System (10); Azure DevOps Server: Version Control (2).
- **Support quality:** Bitbucket scores 8.5; Azure DevOps Server scores 8.2.

### What are the pros and cons of Bitbucket vs Azure DevOps Server?

Bitbucket's headline strength is its Jira integration and ease of use, while Azure DevOps Server excels in centralized SDLC management and enterprise flexibility.

- **Bitbucket strengths:** Jira integration (25 all-time mentions), code review (17), ease of use (14), Git integration (14), CI/CD (13), collaboration (11), user interface (11), repository management (9).
- **Bitbucket trade-offs:** Slow speed (16 all-time mentions), lack of features (9), UX improvement needed (9), performance issues (8), improvement needed (7).
- **Azure DevOps Server strengths:** Automation (2 all-time mentions), collaboration (2), centralized SDLC management, flexibility, robust reporting, and analytics.
- **Azure DevOps Server trade-offs:** Complex setup (2 all-time mentions), difficulty (2), higher licensing cost, steeper learning curve for new users, and less extensive third-party integration ecosystem.

### Is Bitbucket or Azure DevOps Server better for small businesses?

Bitbucket is the better fit for small businesses, as it is most popular in the Small-Business segment and receives strong positive sentiment from small-business reviewers.

- **Bitbucket:** Largest segment is Small-Business, with reviewers highlighting ease of setup and value for smaller teams.
- **Azure DevOps Server:** Largest segment is Mid-Market, with reviewers noting its suitability for larger organizations and more complex environments.

### Which Version Control Hosting platform has better integrations?

Bitbucket is favored by reviewers for integrations, especially with Atlassian tools and Git.

- **Bitbucket:** Integrates with Git (507 all-time mentions), Jira (379), and Confluence (77), with reviewers frequently citing these integrations as a key strength.
- **Azure DevOps Server:** Integrates with GitLab (recently cited), but reviewers mention fewer third-party integrations overall.

### How do Bitbucket and Azure DevOps Server compare on customer support?

Bitbucket and Azure DevOps Server score within 0.3 points on Quality of Support, with Bitbucket at 8.5 and Azure DevOps Server at 8.2, indicating near parity.

- **Bitbucket:** Reviewers describe support as responsive and helpful, with several noting good documentation and Atlassian ecosystem support.
- **Azure DevOps Server:** Reviewers mention strong support experiences, especially for enterprise needs, but also note occasional complexity in resolving advanced issues.

### Which is easier to implement, Bitbucket or Azure DevOps Server?

Bitbucket leads Azure DevOps Server on Ease of Setup by 1.8 points, with Bitbucket at 9.0 and Azure DevOps Server at 7.2.

- **Bitbucket:** Reviewers consistently highlight straightforward onboarding, easy initial configuration, and smooth integration for teams already using Atlassian tools.
- **Azure DevOps Server:** Reviewers note that setup can be complex, especially for advanced pipelines and permissions, and may require more technical expertise or dedicated IT resources.

### Which product has better Automation?

Bitbucket is more frequently cited for Automation, with higher mention counts and stronger reviewer sentiment for CI/CD and automation features.

- **Bitbucket:** CI/CD integration (13 all-time mentions), automation features frequently praised in recent reviews, and strong integration with Atlassian tools for automated workflows.
- **Azure DevOps Server:** Automation (2 all-time mentions), Automation Efficiency (1), and reviewers note robust automation capabilities but with a steeper learning curve and more complex setup.