# Azure Data Lake Store vs Google Cloud BigQuery Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Google Cloud BigQuery excels in scalability and performance, allowing users to manage millions of data points without compromising query speed. One user highlighted its AI features, stating it transforms the data warehouse experience, making it feel more user-friendly.
- **Users say** Azure Data Lake Store is a reliable choice for high-volume data handling, frequently used for storing both raw and processed data. Reviewers appreciate its seamless integration with Azure Data Factory, which enhances their data pipeline efficiency.
- **According to verified reviews** , Google Cloud BigQuery's managed service is a standout feature, enabling easy connections with various services, whether on-premises or cloud-based. This flexibility is a significant advantage for teams looking to streamline their data workflows.
- **Reviewers mention** that Azure Data Lake Store's hierarchical namespace significantly improves data retrieval and processing speeds, making it a game changer for users who need quick access to their data assets.
- **G2 reviewers highlight** that while both platforms have similar ease of use ratings, Google Cloud BigQuery's recent updates and enhancements have made it particularly appealing for users seeking a modern data warehousing solution.
- **Users report** that Google Cloud BigQuery has a much larger user base, reflected in its total number of reviews, which suggests a more robust community and support network compared to Azure Data Lake Store, which has fewer recent reviews.



| | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 40 | 1,226 | 
| **Largest Market Segment** | Enterprise (43.2% of reviews) | Enterprise (38.4% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Azure Data Lake Store

Pros:
- Easy Integrations (1 reviews)
- Fast Processing (1 reviews)

Cons:
- Difficulty (1 reviews)

### Google Cloud BigQuery

Pros:
- Ease of Use (127 reviews)
- Speed (124 reviews)

Cons:
- Expensive (111 reviews)
- Query Issues (64 reviews)

---
## Ratings Comparison
| Rating | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
  | **Meets Requirements** | 9.2 (35 reviews) | 8.8 (623 reviews) | 
  | **Ease of Use** | 8.7 (35 reviews) | 8.7 (641 reviews) | 
  | **Ease of Setup** | 9.2 (22 reviews) | 8.7 (413 reviews) | 
  | **Ease of Admin** | 8.5 (19 reviews) | 8.5 (225 reviews) | 
  | **Quality of Support** | 9.1 (34 reviews) | 8.3 (565 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (18 reviews) | 8.6 (219 reviews) | 
  | **Product Direction (% positive)** | 9.0 (34 reviews) | 9.3 (609 reviews) | 

---
## Pricing

### Azure Data Lake Store

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Google Cloud BigQuery

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: New customers get $300 in free Google Cloud credits to spend on BigQuery with free trial sign-up. 

Key Features:
- 10 GB storage
- Up to 1 TB queries per month

[Browse all 5 editions](https://www.g2.com/products/google-cloud-bigquery/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Lake Store** | N/A | N/A |
| **Google Cloud BigQuery** | 8.9/10 | 129 |

#### Management

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Reporting** | Not enough data | 8.5 (112 reviews) | 
| **Auditing** | Not enough data | 8.3 (110 reviews) | 

#### Functionality

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Extraction** | Not enough data | 8.9 (111 reviews) | 
| **Transformation** | Not enough data | 9.0 (114 reviews) | 
| **Loading** | Not enough data | 8.9 (115 reviews) | 
| **Automation** | Not enough data | 8.8 (115 reviews) | 
| **Scalability** | Not enough data | 9.3 (113 reviews) | 

### Data Warehouse

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Lake Store** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 272 |

#### Data Management

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Data Integration** | Not enough data | 8.9 (217 reviews) ✓ Verified | 
| **Data Compression** | Not enough data | 8.2 (198 reviews) ✓ Verified | 
| **Data Quality** | Not enough data | 8.8 (206 reviews) ✓ Verified | 
| **Built-In Data Analytics** | Not enough data | 8.5 (209 reviews) ✓ Verified | 
| **In-Database Machine Learning** | Not enough data | 8.2 (192 reviews) ✓ Verified | 
| **Data Lake Analytics** | Not enough data | 8.6 (189 reviews) ✓ Verified | 

#### Integration

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **AI/ ML Integration** | Not enough data | 8.4 (193 reviews) ✓ Verified | 
| **BI Tool Integration** | Not enough data | 8.5 (206 reviews) ✓ Verified | 
| **Data lake Integration** | Not enough data | 8.5 (189 reviews) ✓ Verified | 

#### Deployment

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **On-Premise** | Not enough data | 7.7 (175 reviews) ✓ Verified | 
| **Cloud** | Not enough data | 9.1 (217 reviews) ✓ Verified | 

#### Performance 

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Scalability** | Not enough data | 9.1 (228 reviews) ✓ Verified | 

#### Security

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Data Governance** | Not enough data | 8.8 (197 reviews) ✓ Verified | 
| **Data Security** | Not enough data | 9.1 (204 reviews) ✓ Verified | 

#### Generative AI

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (115 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (112 reviews) | 

### Columnar Databases

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Lake Store** | N/A | N/A |
| **Google Cloud BigQuery** | 8.7/10 | 77 |

#### Storage

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Data Model** | Not enough data | 9.0 (65 reviews) | 
| **Data Types** | Not enough data | 8.7 (65 reviews) | 

#### Availability

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Auto Sharding** | Not enough data | 8.3 (57 reviews) | 
| **Auto Recovery** | Not enough data | 8.5 (61 reviews) | 
| **Data Replication** | Not enough data | 8.5 (63 reviews) | 

#### Performance

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Integrated Cache** | Not enough data | 8.5 (60 reviews) | 

#### Security

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Role-Based Authorization** | Not enough data | 8.7 (66 reviews) | 
| **Authentication** | Not enough data | 8.7 (64 reviews) | 
| **Audit Logs** | Not enough data | 8.4 (65 reviews) | 
| **Encryption** | Not enough data | 8.6 (60 reviews) | 

#### Support

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Multi-Model** | Not enough data | 8.6 (61 reviews) | 
| **Operating Systems** | Not enough data | 8.8 (61 reviews) | 

### Data Clean Room

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Lake Store** | N/A | N/A |
| **Google Cloud BigQuery** | 8.9/10 | 25 |

#### Centralized computation

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Centralized Computation** | Not enough data | 8.7 (19 reviews) | 

#### Localized computation

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Localized computation** | Not enough data | 8.1 (20 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Lake Store** | N/A | N/A |
| **Google Cloud BigQuery** | 8.6/10 | 81 |

#### Statistical Tool

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Scripting** | Not enough data | 8.6 (74 reviews) | 
| **Data Mining** | Not enough data | 8.9 (74 reviews) | 
| **Algorithms** | Not enough data | 8.8 (76 reviews) | 

#### Data Analysis

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Analysis** | Not enough data | 9.2 (75 reviews) | 
| **Data Interaction** | Not enough data | 9.0 (75 reviews) | 

#### Decision Making

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Modeling** | Not enough data | 8.8 (76 reviews) | 
| **Data Visualizations** | Not enough data | 8.7 (73 reviews) | 
| **Report Generation** | Not enough data | 8.7 (76 reviews) | 
| **Data Unification** | Not enough data | 8.7 (73 reviews) | 

#### Generative AI

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (46 reviews) | 
| **AI Text Summarization** | Not enough data | 7.6 (46 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Lake Store** | N/A | N/A |
| **Google Cloud BigQuery** | 8.9/10 | 71 |

#### Marketing Operations

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.8 (62 reviews) | 
| **Data Collection** | Not enough data | 9.2 (61 reviews) | 
| **Customer Insights** | Not enough data | 8.9 (61 reviews) | 
| **Multi-User Access** | Not enough data | 9.3 (62 reviews) | 
| **Spend Management** | Not enough data | 8.8 (60 reviews) | 
| **White Label** | Not enough data | 8.4 (59 reviews) | 

#### Campaign Activity

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Campaign Insights** | Not enough data | 9.0 (64 reviews) | 
| **Reports and Dashboards** | Not enough data | 9.4 (64 reviews) | 
| **Campaign Stickiness** | Not enough data | 8.6 (61 reviews) | 
| **Multichannel Tracking** | Not enough data | 9.2 (58 reviews) | 
| **Brand Optimization** | Not enough data | 8.8 (59 reviews) | 
| **Predictive Analytics** | Not enough data | 9.0 (61 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.5 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 9.5 (13 reviews) | 
| **Proactive Assistance** | Not enough data | 8.2 (12 reviews) | 

### Big Data Processing and Distribution

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Lake Store** | 9.0/10 | 33 |
| **Google Cloud BigQuery** | 8.7/10 | 207 |

#### Database

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Real-Time Data Collection** | 9.1 (27 reviews) | 8.7 (164 reviews) | 
| **Data Distribution** | 9.0 (27 reviews) | 8.9 (162 reviews) | 
| **Data Lake** | 9.1 (29 reviews) | 8.7 (157 reviews) | 

#### Integrations

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Hadoop Integration** | 8.9 (23 reviews) | 8.2 (125 reviews) | 
| **Spark Integration** | 8.7 (25 reviews) | 8.4 (122 reviews) | 

#### Platform

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Machine Scaling** | 8.9 (25 reviews) | 8.8 (139 reviews) | 
| **Data Preparation** | 9.1 (27 reviews) | 8.8 (154 reviews) | 
| **Spark Integration** | 8.7 (25 reviews) | 8.4 (122 reviews) | 

#### Processing

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Cloud Processing** | 9.3 (27 reviews) | 9.2 (157 reviews) | 
| **Workload Processing** | 9.2 (26 reviews) | 9.0 (150 reviews) | 

### Big Data Analytics

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Lake Store** | N/A | N/A |
| **Google Cloud BigQuery** | 8.5/10 | 322 |

#### Data Transformation

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Real-Time Analytics** | Not enough data | 8.8 (278 reviews) | 
| **Data Querying** | Not enough data | 9.3 (287 reviews) | 

#### Connectivity

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Hadoop Integration** | Not enough data | 8.0 (244 reviews) | 
| **Spark Integration** | Not enough data | 8.1 (243 reviews) | 
| **Multi-Source Analysis** | Not enough data | 8.7 (272 reviews) | 
| **Data Lake** | Not enough data | 8.7 (263 reviews) | 

#### Operations

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Data Visualization** | Not enough data | 8.4 (272 reviews) | 
| **Data Workflow** | Not enough data | 8.6 (270 reviews) | 
| **Governed Discovery** | Not enough data | 8.3 (248 reviews) | 
| **Embedded Analytics** | Not enough data | 8.4 (255 reviews) | 
| **Notebooks** | Not enough data | 8.5 (247 reviews) | 

### Big Data

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Lake Store** | N/A | N/A |
| **Google Cloud BigQuery** | N/A | N/A |

#### Building Reports

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Big Data Processing And Distribution Systems](https://www.g2.com/categories/big-data-processing-and-distribution)


**Unique to Google Cloud BigQuery (8):** [Columnar Databases](https://www.g2.com/categories/columnar-databases), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Analytics Software](https://www.g2.com/categories/big-data-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics), [Data Warehouse Solutions](https://www.g2.com/categories/data-warehouse), [Data Clean Room Software](https://www.g2.com/categories/data-clean-room)


---
## Reviewer Demographics

### By Company Size

| Segment | Azure Data Lake Store | Google Cloud BigQuery | 
|---|---|---|
| **Small-Business** | 29.7% | 27.5% | 
| **Mid-Market** | 27.0% | 34.1% | 
| **Enterprise** | 43.2% | 38.4% | 

### By Industry

#### Azure Data Lake Store

- **Information Technology and Services:** 40.5%
- **Automotive:** 8.1%
- **Computer Software:** 8.1%
- **Insurance:** 5.4%
- **Airlines/Aviation:** 2.7%
- **Capital Markets:** 2.7%
- **Consumer Goods:** 2.7%
- **Education Management:** 2.7%
- **Electrical/Electronic Manufacturing:** 2.7%
- **Financial Services:** 2.7%
- **Other:** 21.6%

#### Google Cloud BigQuery

- **Information Technology and Services:** 15.1%
- **Computer Software:** 13.7%
- **Retail:** 7.1%
- **Financial Services:** 6.6%
- **Marketing and Advertising:** 5.2%
- **Consulting:** 3.5%
- **Telecommunications:** 2.8%
- **Banking:** 2.6%
- **Computer & Network Security:** 2.3%
- **Hospital & Health Care:** 2.0%
- **Other:** 39.1%

---
## Alternatives

### Alternatives to Azure Data Lake Store

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (755 reviews)
- [Google Cloud Managed Service for Apache Spark](https://www.g2.com/products/google-cloud-managed-service-for-apache-spark/reviews) — 4.4/5 stars (17 reviews)
- [Apache Beam](https://www.g2.com/products/apache-beam/reviews) — 4.1/5 stars (16 reviews)
- [Amazon EMR](https://www.g2.com/products/amazon-emr/reviews) — 4.2/5 stars (70 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (805 reviews)
- [Posit Team](https://www.g2.com/products/posit-team/reviews) — 4.5/5 stars (570 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [Kyvos Semantic Layer](https://www.g2.com/products/kyvos-semantic-layer/reviews) — 4.8/5 stars (281 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)

### Alternatives to Google Cloud BigQuery

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.5/5 stars (755 reviews)
- [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (805 reviews)
- [Cloudera Platform](https://www.g2.com/products/cloudera-platform/reviews) — 4.1/5 stars (136 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Teradata Autonomous Knowledge Platform](https://www.g2.com/products/teradata-autonomous-knowledge-platform/reviews) — 4.3/5 stars (375 reviews)
- [OpenText Vertica](https://www.g2.com/products/opentext-vertica/reviews) — 4.3/5 stars (216 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (817 reviews)
- [IBM Db2](https://www.g2.com/products/ibm-db2/reviews) — 4.1/5 stars (682 reviews)
- [Qubole](https://www.g2.com/products/qubole/reviews) — 4.0/5 stars (259 reviews)
- [Microsoft SQL Server](https://www.g2.com/products/microsoft-sql-server/reviews) — 4.4/5 stars (2284 reviews)

---
## Top Discussions

### Azure Data Lake Store

No discussions available for this product.

### Google Cloud BigQuery

- Title: [Is Big Query free?](https://www.g2.com/discussions/is-big-query-free) — 3 comments, 1 upvote
  > **Top comment:** "my cloud software store "
- Title: [Is BigQuery part of Google Cloud Platform?](https://www.g2.com/discussions/is-bigquery-part-of-google-cloud-platform) — 2 comments, 2 upvotes
  > **Top comment:** "Yes, bigquery is part of google cloud platform."
- Title: [What is Google BigQuery based on?](https://www.g2.com/discussions/what-is-google-bigquery-based-on) — 1 comment
  > **Top comment:** "Dremel: The Execution Engine
Colossus: Distributed Storage
Borg: Compute
Jupiter: The Network
"
- Title: [What is Google BigQuery used for?](https://www.g2.com/discussions/what-is-google-bigquery-used-for) — 1 comment
  > **Top comment:** "BigQuery is a powerful tool for organizations that need to analyze large datasets quickly and effectively and can be used for a variety of purposes depending..."
- Title: [When we can integrate](https://www.g2.com/discussions/when-we-can-integrate) — 1 comment, 1 upvote
  > **Top comment:** "Hi Pankaj, what kind of integration do you want to make?"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/azure-data-lake-store-vs-google-cloud-bigquery)