# Azure Data Factory, Talend Data Fabric vs Fivetran Comparison

| | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 100 | 67 | 795 | 
| **Largest Market Segment** | Enterprise (59.6% of reviews) | Mid-Market (45.2% of reviews) | Mid-Market (59.1% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Free | 

---
## Top Pros & Cons

### Azure Data Factory

Pros:
- Data Integration (5 reviews)
- Ease of Use (5 reviews)

Cons:
- Debugging Difficulty (5 reviews)
- Difficult Debugging (4 reviews)

### Talend Data Fabric

Pros:
- Data Management (3 reviews)
- Data Integration (2 reviews)

Cons:
- Learning Curve (4 reviews)
- Expensive (3 reviews)

### Fivetran

Pros:
- Ease of Use (187 reviews)
- Easy Setup (74 reviews)

Cons:
- Sync Issues (60 reviews)
- Expensive (36 reviews)

---
## Ratings Comparison
| Rating | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
  | **Meets Requirements** | 9.1 (77 reviews) | 8.1 (52 reviews) | 8.6 (585 reviews) | 
  | **Ease of Use** | 8.9 (79 reviews) | 8.1 (52 reviews) | 9.0 (593 reviews) | 
  | **Ease of Setup** | 9.0 (44 reviews) | 7.7 (17 reviews) | 9.1 (374 reviews) | 
  | **Ease of Admin** | 8.7 (31 reviews) | 8.0 (18 reviews) | 8.8 (327 reviews) | 
  | **Quality of Support** | 8.8 (72 reviews) | 7.7 (49 reviews) | 8.5 (535 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.1 (30 reviews) | 8.2 (17 reviews) | 8.7 (321 reviews) | 
  | **Product Direction (% positive)** | 9.8 (73 reviews) | 7.9 (51 reviews) | 8.4 (531 reviews) | 

---
## Pricing

### Azure Data Factory

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Talend Data Fabric

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Fivetran

#### Entry-Level Pricing

Plan: Free Plan

Price: Free

Description: For individuals automating ELT for small volumes of data.

Key Features:
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required

[Browse all 4 editions](https://www.g2.com/products/fivetran/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Data Extraction

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Factory** | N/A | N/A |
| **Talend Data Fabric** | N/A | N/A |
| **Fivetran** | 8.0/10 | 176 |

#### Functionality

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 8.4 (152 reviews) | 
| **Data Structuring** | Not enough data | Not enough data | 8.5 (145 reviews) | 
| **Consolidation** | Not enough data | Not enough data | 8.4 (129 reviews) | 
| **Data Cleaning** | Not enough data | Not enough data | 7.1 (116 reviews) | 
| **Cloud Extraction** | Not enough data | Not enough data | 8.7 (138 reviews) | 
| **Visualization** | Not enough data | Not enough data | 6.4 (111 reviews) | 

#### Diverse Extraction Points

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Diverse Extraction Points** | Not enough data | Not enough data | 8.4 (152 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Factory** | 9.0/10 | 62 |
| **Talend Data Fabric** | N/A | N/A |
| **Fivetran** | 8.4/10 | 219 |

#### Management

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Reporting** | 8.6 (50 reviews) | Not enough data | 7.7 (150 reviews) | 
| **Auditing** | 8.4 (46 reviews) | Not enough data | 7.4 (146 reviews) | 

#### Functionality

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Extraction** | 9.2 (56 reviews) | Not enough data | 8.9 (162 reviews) | 
| **Transformation** | 9.1 (54 reviews) | Not enough data | 8.1 (171 reviews) | 
| **Loading** | 9.4 (52 reviews) | Not enough data | 8.9 (194 reviews) | 
| **Automation** | 9.2 (54 reviews) | Not enough data | 9.0 (194 reviews) | 
| **Scalability** | 9.1 (51 reviews) | Not enough data | 8.5 (188 reviews) | 

### Data Replication

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Factory** | N/A | N/A |
| **Talend Data Fabric** | N/A | N/A |
| **Fivetran** | 7.9/10 | 95 |

#### Management

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Real-Time Analytics** | Not enough data | Not enough data | 7.2 (66 reviews) | 
| **Solution Integration** | Not enough data | Not enough data | 8.2 (59 reviews) | 
| **Infrastructure Compatibility** | Not enough data | Not enough data | 8.5 (77 reviews) | 
| **Monitoring** | Not enough data | Not enough data | 8.0 (82 reviews) | 

#### Solution Provision

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **System Failover** | Not enough data | Not enough data | 7.3 (55 reviews) | 
| **Pay by Usage** | Not enough data | Not enough data | 8.3 (71 reviews) | 
| **Service Provision** | Not enough data | Not enough data | 7.6 (54 reviews) | 

### Data Fabric

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Factory** | N/A | N/A |
| **Talend Data Fabric** | 8.5/10 | 6 |
| **Fivetran** | N/A | N/A |

#### Data Management

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Data Integration** | Not enough data | 8.9 (6 reviews) | Not enough data | 
| **Data Discovery** | Not enough data | 8.0 (5 reviews) | Not enough data | 
| **Multi - Platform** | Not enough data | 8.6 (6 reviews) | Not enough data | 
| **Metadata** | Not enough data | 8.7 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Data Analytics** | Not enough data | 8.3 (5 reviews) | Not enough data | 

#### Security

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Compliance** | Not enough data | 8.7 (5 reviews) | Not enough data | 
| **Governance** | Not enough data | 8.3 (6 reviews) | Not enough data | 
| **Data Protection** | Not enough data | 8.1 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Data Fabric

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Backup

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Factory** | N/A | N/A |
| **Talend Data Fabric** | N/A | N/A |
| **Fivetran** | N/A | N/A |

#### Management

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Disaster Recovery** | Not enough data | Not enough data | Not enough data | 
| **Remote Backup** | Not enough data | Not enough data | Not enough data | 
| **Storage Formats** | Not enough data | Not enough data | Not enough data | 
| **Scheduled Backups** | Not enough data | Not enough data | Not enough data | 
| **On-Demand Restoration** | Not enough data | Not enough data | Not enough data | 

#### Reporting

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Activity Monitoring** | Not enough data | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | Not enough data | 

#### Security

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Data Encryption** | Not enough data | Not enough data | Not enough data | 
| **Security and Compliance** | Not enough data | Not enough data | Not enough data | 
| **Deduplication ** | Not enough data | Not enough data | Not enough data | 

### Data Quality

| Product | Score | Reviews |
|---|---|---|
| **Azure Data Factory** | N/A | N/A |
| **Talend Data Fabric** | 7.8/10 | 28 |
| **Fivetran** | N/A | N/A |

#### Functionality

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Identification** | Not enough data | 8.2 (23 reviews) | Not enough data | 
| **Correction** | Not enough data | 8.1 (23 reviews) | Not enough data | 
| **Normalization** | Not enough data | 8.2 (24 reviews) | Not enough data | 
| **Preventative Cleaning** | Not enough data | 8.3 (21 reviews) | Not enough data | 
| **Data Matching** | Not enough data | 7.1 (7 reviews) | Not enough data | 

#### Management

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.0 (23 reviews) | Not enough data | 
| **Automation** | Not enough data | 8.6 (23 reviews) | Not enough data | 
| **Quality Audits** | Not enough data | 7.1 (7 reviews) | Not enough data | 
| **Dashboard** | Not enough data | 6.7 (6 reviews) | Not enough data | 
| **Governance** | Not enough data | 7.5 (6 reviews) | Not enough data | 

#### Generative AI

| Feature | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to Azure Data Factory (2):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms)

**Unique to Talend Data Fabric (3):** [Big Data Integration Platforms](https://www.g2.com/categories/big-data-integration-platforms), [Data Fabric Software](https://www.g2.com/categories/data-fabric), [Data Quality Tools](https://www.g2.com/categories/data-quality)

**Unique to Fivetran (3):** [Data Replication Software](https://www.g2.com/categories/data-replication), [ETL Tools](https://www.g2.com/categories/etl-tools), [Data Extraction Tools](https://www.g2.com/categories/data-extraction-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | Azure Data Factory | Talend Data Fabric | Fivetran | 
|---|---|---|---|
| **Small-Business** | 11.7% | 27.4% | 27.4% | 
| **Mid-Market** | 28.7% | 45.2% | 59.1% | 
| **Enterprise** | 59.6% | 27.4% | 13.5% | 

### By Industry

#### Azure Data Factory

- **Information Technology and Services:** 31.6%
- **Computer Software:** 12.6%
- **Consulting:** 5.3%
- **Financial Services:** 5.3%
- **Airlines/Aviation:** 4.2%
- **Retail:** 4.2%
- **Hospital & Health Care:** 3.2%
- **Oil & Energy:** 2.1%
- **Education Management:** 2.1%
- **Logistics and Supply Chain:** 2.1%
- **Other:** 27.4%

#### Talend Data Fabric

- **Computer Software:** 29.0%
- **Information Technology and Services:** 14.5%
- **Retail:** 6.5%
- **Hospital & Health Care:** 6.5%
- **Health, Wellness and Fitness:** 6.5%
- **Banking:** 3.2%
- **Real Estate:** 3.2%
- **Information Services:** 3.2%
- **Government Administration:** 3.2%
- **Airlines/Aviation:** 1.6%
- **Other:** 22.6%

#### Fivetran

- **Computer Software:** 21.9%
- **Information Technology and Services:** 17.4%
- **Financial Services:** 8.6%
- **Retail:** 5.1%
- **Marketing and Advertising:** 3.6%
- **Consumer Goods:** 2.3%
- **Insurance:** 2.3%
- **Education Management:** 2.1%
- **Internet:** 2.1%
- **Health, Wellness and Fitness:** 1.9%
- **Other:** 32.7%

---
## Alternatives

### Alternatives to Azure Data Factory

- [SnapLogic Intelligent Integration Platform (IIP)](https://www.g2.com/products/snaplogic-intelligent-integration-platform-iip/reviews) — 4.4/5 stars (398 reviews)
- [dbt](https://www.g2.com/products/dbt/reviews) — 4.7/5 stars (206 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [Maia](https://www.g2.com/products/matillion-maia/reviews) — 4.4/5 stars (84 reviews)
- [IBM DataStage](https://www.g2.com/products/ibm-datastage/reviews) — 4.0/5 stars (73 reviews)
- [Apache NiFi](https://www.g2.com/products/apache-nifi/reviews) — 4.2/5 stars (26 reviews)
- [Pentaho Data Integration](https://www.g2.com/products/pentaho-data-integration/reviews) — 4.3/5 stars (17 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)

### Alternatives to Talend Data Fabric

- [Snowflake](https://www.g2.com/products/snowflake/reviews) — 4.6/5 stars (754 reviews)
- [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) — 4.3/5 stars (402 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (810 reviews)
- [SAS Viya](https://www.g2.com/products/sas-sas-viya/reviews) — 4.3/5 stars (798 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [HubSpot Data Hub](https://www.g2.com/products/hubspot-data-hub/reviews) — 4.5/5 stars (576 reviews)
- [Monte Carlo](https://www.g2.com/products/monte-carlo/reviews) — 4.3/5 stars (522 reviews)

### Alternatives to Fivetran

- [Skyvia](https://www.g2.com/products/skyvia/reviews) — 4.8/5 stars (321 reviews)
- [Hevo Data](https://www.g2.com/products/hevo-data/reviews) — 4.4/5 stars (280 reviews)
- [Boomi Data Integration](https://www.g2.com/products/boomi-data-integration/reviews) — 4.7/5 stars (121 reviews)
- [Qlik Replicate](https://www.g2.com/products/qlik-replicate/reviews) — 4.3/5 stars (110 reviews)
- [Workato](https://www.g2.com/products/workato/reviews) — 4.7/5 stars (755 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Integrate.io](https://www.g2.com/products/integrate-io/reviews) — 4.3/5 stars (212 reviews)
- [AWS Glue](https://www.g2.com/products/aws-glue/reviews) — 4.3/5 stars (202 reviews)
- [AWS Database Migration Service](https://www.g2.com/products/aws-database-migration-service/reviews) — 4.1/5 stars (50 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)

---
## Top Discussions

### Azure Data Factory

- Title: [Is Azure data Factory an ETL tool?](https://www.g2.com/discussions/is-azure-data-factory-an-etl-tool) — 2 comments
  > **Top comment:** "Yes Azure Data Factory is a No-Code ETL tool. Very easy to use."

### Talend Data Fabric

- Title: [What language does Talend Open Studio use?](https://www.g2.com/discussions/what-language-does-talend-open-studio-use) — 2 comments
  > **Top comment:** "Java"

### Fivetran

- Title: [Is Fivetran an ETL tool?](https://www.g2.com/discussions/is-fivetran-an-etl-tool) — 2 comments
  > **Top comment:** "Fivetran is actually an "ELT" tool. It Extracts, Loads, and then Transforms, keeping a copy of both the source data as well as the transformed data."
- Title: [What is Fivetran used for?](https://www.g2.com/discussions/fivetran-what-is-fivetran-used-for) — 1 comment
  > **Top comment:** "Data extraction from operational systems for us in reporting and analytical environments"
- Title: [How much does Fivetran cost?](https://www.g2.com/discussions/how-much-does-fivetran-cost) — 1 comment
  > **Top comment:** "Fivetran charges according to a concept called MAR, Monthly Active Rows. 1 MAR is good for 1000 unique rows. If a row is updated more than once in a given..."
- Title: [How else are you using Census?](https://www.g2.com/discussions/how-else-are-you-using-census) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Nikolas, 

Would love other Census users to chime in, but there are lots of use cases our customers use us for :)

In fact, we recently revamped our..."
- Title: [How to sync data from Snowflake to Salesforce.](https://www.g2.com/discussions/how-to-sync-data-from-snowflake-to-salesforce) — 1 comment, 2 upvotes *(includes official response)*
  > **Top comment:** "Hey Shannel, 

Thanks for the question. Syncing data from Snowflake to Salesforce is really simple with Census.

Here is a video showing the end to end..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/azure-data-factory-vs-talend-data-fabric-vs-fivetran)