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Compare Azure Data Factory and Supermetrics 
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At a Glance
Market Segments
Enterprise (63.0% of reviews)
Small-Business (55.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at €29.00 1 user Per Month
Azure Data Factory
Star Rating
(87)4.6 out of 5
Market Segments
Enterprise (63.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Azure Data FactorySupermetrics
Star Rating
(810)4.4 out of 5
Market Segments
Small-Business (55.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at €29.00 1 user Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Supermetrics excels in "Data Collection" with a score of 8.7, making it a preferred choice for marketers looking to gather insights from various platforms efficiently. In contrast, Azure Data Factory shines in "Transformation" with a higher score of 9.3, indicating its robust capabilities in data manipulation and processing.
- Reviewers mention that Supermetrics offers strong "Custom Reports and Dashboards" functionality, scoring 8.7, which allows users to tailor their reporting needs effectively. However, Azure Data Factory's "Loading" capabilities score even higher at 9.4, showcasing its efficiency in data ingestion and management.
- G2 users highlight Supermetrics' ease of use with a score of 8.2, making it accessible for small businesses and less technical users. On the other hand, Azure Data Factory's ease of setup and overall user experience score 9.0, indicating a more streamlined onboarding process for enterprise-level users.
- Users on G2 report that Supermetrics has a solid "Campaign Tracking" feature with a score of 8.6, which is crucial for marketers. In comparison, Azure Data Factory's "Automation" feature scores 9.2, emphasizing its strength in automating data workflows, which can significantly enhance operational efficiency.
- Reviewers mention that Supermetrics has a "Quality of Support" rating of 7.8, which some users find lacking compared to Azure Data Factory's higher score of 8.8, indicating a more responsive and helpful support system for users facing challenges.
- Users say that Supermetrics is particularly beneficial for small businesses, as reflected in its largest market segment, while Azure Data Factory is favored by enterprises, scoring higher in "Product Direction" at 9.8, suggesting a more strategic roadmap that aligns with larger organizational needs.
Pricing
Entry-Level Pricing
Azure Data Factory
No pricing availableSupermetrics
Supermetrics for Looker Studio
Starting at €29.00
1 user Per Month
Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go
Free Trial
Azure Data Factory
No trial information availableSupermetrics
Free Trial is available
Ratings
Meets Requirements
9.2
65
8.5
615
Ease of Use
8.9
66
8.2
623
Ease of Setup
9.2
31
8.2
411
Ease of Admin
8.6
23
8.0
375
Quality of Support
8.8
60
7.8
557
Has the product been a good partner in doing business?
9.3
22
8.2
370
Product Direction (% positive)
9.8
61
7.9
574
Features by Category
Metrics
Not enough data
8.6
310
Not enough data
8.3
291
Not enough data
8.1
262
Not enough data
8.4
291
Not enough data
8.0
280
Not enough data
7.9
250
Not enough data
8.0
250
Not enough data
8.6
322
Not enough data
7.8
268
Reporting
Not enough data
8.2
310
Not enough data
7.9
278
Not enough data
8.4
304
Not enough data
8.1
292
Not enough data
7.6
251
Not enough data
Feature Not Available
Not enough data
8.7
326
Other
Not enough data
8.2
271
Not enough data
7.9
241
Not enough data
7.2
218
Not enough data
8.6
317
Not enough data
8.4
267
Not enough data
7.2
207
Not enough data
7.4
215
Agentic AI - Digital Analytics
Not enough data
6.3
10
Not enough data
7.0
10
Not enough data
6.7
10
Not enough data
6.8
10
Administration
Not enough data
8.3
273
Not enough data
7.5
213
Not enough data
8.1
313
Not enough data
8.0
295
Management
8.4
45
8.6
67
8.4
44
8.1
57
Functionality
9.1
47
8.7
58
9.1
47
8.2
62
9.3
44
8.2
61
9.1
47
8.5
64
9.1
45
Feature Not Available
Agentic AI - Google Workspace for Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.2
312
|
Verified
Not enough data
8.7
355
|
Verified
Not enough data
7.8
281
|
Verified
Not enough data
7.9
298
|
Verified
Not enough data
8.0
160
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
348
|
Verified
Not enough data
8.9
379
|
Verified
Not enough data
8.0
273
|
Verified
Not enough data
8.3
324
|
Verified
Not enough data
7.9
273
|
Verified
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
6.5
12
Not enough data
7.0
14
Not enough data
6.3
12
Categories
Categories
Shared Categories
Azure Data Factory and Supermetrics are categorized as ETL Tools
Unique Categories
Azure Data Factory is categorized as Big Data Integration Platforms
Supermetrics is categorized as Google Workspace for Marketing, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
Azure Data Factory
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Supermetrics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
32.9%
Computer Software
12.2%
Financial Services
6.1%
Retail
4.9%
Airlines/Aviation
4.9%
Other
39.0%
Marketing and Advertising
53.5%
Retail
5.2%
Computer Software
3.1%
Information Technology and Services
2.3%
Online Media
1.9%
Other
34.0%
Discussions
Is Azure data Factory an ETL tool?
2 Comments
AG
yesRead more
Azure Data Factory has no more discussions with answers
Is there a way of speeding up Data Studio reports with large data volumes?
2 Comments
FB
Hi,
If you use Supermetrics for google sheet, you may change your data granularity working with pivot table and use this pivot table as data sources. The...Read more
What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?
2 Comments
AC
Hey Tyson,
We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about...Read more
Will organic Twitter ever be added to the plans?
1 Comment
AC
Hi there,
We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.
The Twitter Premium connector...Read more
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