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Compare Azure Automation & Control and Optimizely Web Experimentation 
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At a Glance
Market Segments
Small-Business (41.3% of reviews)
Mid-Market (47.8% of reviews)
Entry-Level Pricing
No pricing available
Contact Vendor
Azure Automation & Control
Star Rating
(66)4.4 out of 5
Market Segments
Small-Business (41.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Azure Automation & ControlOptimizely Web Experimentation
Star Rating
(408)4.2 out of 5
Market Segments
Mid-Market (47.8% of reviews)
Entry-Level Pricing
Contact Vendor
Learn more about Optimizely Web ExperimentationSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "Optimizely Web Experimentation" excels in A/B Testing with a score of 8.8, highlighting its robust capabilities for running experiments and optimizing user experiences. In contrast, "Azure Automation & Control" does not focus on A/B Testing, which may limit its effectiveness in experimentation.
- Reviewers mention that "Optimizely Web Experimentation" offers superior Data Enrichment features, scoring 9.3, which allows for enhanced customer insights and targeted marketing strategies. Meanwhile, "Azure Automation & Control" lacks comparable data enrichment capabilities, which could hinder its marketing effectiveness.
- G2 users indicate that "Azure Automation & Control" shines in Ease of Setup and Ease of Admin, both scoring 8.8, making it a user-friendly option for businesses looking to streamline their automation processes. Conversely, "Optimizely Web Experimentation" scores lower in these areas, with an Ease of Setup score of 8.1, suggesting a steeper learning curve.
- Users on G2 report that "Optimizely Web Experimentation" provides excellent personalization features, particularly in Personalized Messaging and Cart Abandonment, both scoring 8.8. This level of personalization is not as strong in "Azure Automation & Control," which may affect user engagement and conversion rates.
- Reviewers say that "Optimizely Web Experimentation" has a strong focus on Multichannel capabilities, particularly in Web and Mobile, scoring 8.7 and 8.8 respectively. In contrast, "Azure Automation & Control" does not emphasize multichannel marketing, which could limit its reach and effectiveness in diverse environments.
- Users report that "Optimizely Web Experimentation" has a more favorable Product Direction score of 7.7, indicating a positive outlook for future developments. In comparison, "Azure Automation & Control" has a lower score of 6.7, which may raise concerns about its long-term viability and innovation.
Pricing
Entry-Level Pricing
Azure Automation & Control
No pricing availableOptimizely Web Experimentation
Enterprise
Contact Vendor
Customized For Your Business.
Free Trial
Azure Automation & Control
No trial information availableOptimizely Web Experimentation
No trial information availableRatings
Meets Requirements
8.8
40
8.4
296
Ease of Use
8.8
40
8.1
309
Ease of Setup
8.8
16
8.0
155
Ease of Admin
8.9
16
8.2
124
Quality of Support
8.6
39
8.0
252
Has the product been a good partner in doing business?
9.0
15
7.9
119
Product Direction (% positive)
6.7
35
7.8
271
Features by Category
Visitor Behavior
Not enough data
7.8
24
|
Verified
Not enough data
8.5
26
|
Verified
Not enough data
7.6
22
|
Verified
Templates
Not enough data
7.8
24
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.4
24
|
Verified
Personalization
Not enough data
7.6
23
|
Verified
Not enough data
7.7
26
|
Verified
Not enough data
7.9
21
|
Verified
Not enough data
Feature Not Available
Not enough data
7.5
20
|
Verified
Not enough data
7.0
19
|
Verified
Not enough data
9.0
24
|
Verified
Not enough data
8.6
22
|
Verified
Multichannel
Not enough data
8.5
26
|
Verified
Not enough data
6.9
20
|
Verified
Not enough data
8.9
25
|
Verified
Administration
Not enough data
8.0
22
|
Verified
Not enough data
8.5
22
|
Verified
Not enough data
8.2
22
|
Verified
Not enough data
8.1
23
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
8.8
21
Not enough data
8.1
14
Targeting
Not enough data
7.6
21
Not enough data
7.8
20
Triggered Content
Not enough data
7.8
16
Not enough data
Feature Not Available
Not enough data
7.4
13
Personalized Content
Not enough data
8.0
15
Not enough data
8.1
16
Not enough data
8.7
18
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
7.2
6
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.3
24
Not enough data
8.3
25
Not enough data
8.0
23
Functionality
Not enough data
8.0
25
Not enough data
8.5
26
Not enough data
7.6
26
Computing
Not enough data
7.9
67
Not enough data
6.4
61
Not enough data
6.9
72
Experimental Design
Not enough data
8.4
70
Not enough data
8.7
69
Not enough data
8.7
69
Analytics
Not enough data
8.2
68
Not enough data
5.8
62
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Azure Automation & Control and Optimizely Web Experimentation are categorized as Configuration Management
Unique Categories
Azure Automation & Control has no unique categories
Optimizely Web Experimentation is categorized as Feature Management, Personalization Engines, E-Commerce Personalization, Customer Data Platform (CDP), A/B Testing, and Personalization
Reviews
Reviewers' Company Size
Azure Automation & Control
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Web Experimentation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
23.8%
Information Technology and Services
15.9%
Computer & Network Security
9.5%
Telecommunications
6.3%
Education Management
4.8%
Other
39.7%
Computer Software
11.1%
Information Technology and Services
9.3%
Financial Services
9.1%
Retail
8.1%
Marketing and Advertising
8.1%
Other
54.4%
Alternatives
Discussions
Azure Automation & Control has no discussions with answers
How does A/B Testing work?
1 Comment
TS
A/B testing is when you have a least two variations of something you want to test. Typically you have a control (which may be the current variant) and then...Read more
What are some ways that I can use A/B testing?
1 Comment
TS
Testing is ongoing and endless. We test new features such as additional form fields in a lead form. We test multiple CTAs to decide which produces the best...Read more
Optimizely Web Experimentation has no more discussions with answers
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